Civic Intelligence

Network Advertising Initiative

990 • Fiscal year 2012 • EIN 52-2291538

Jan 01, 2012 to Dec 31, 2012 • Filed on May 15, 2013

Organization ProfileWWW.NETWORKADVERTISING.ORG

View Organization Page

62 Portland Road No 4404043
Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

9th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2012 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2012

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2012

Net Margin

Score unavailable

No value available

Net margin requires both revenue and expenses on this filing.

Source year 2012

Top Officer Pay

Score unavailable

No value available

This filing does not contain officer compensation rows.

Source year 2012

Asset Growth

79th percentile

14%

Faster asset growth than 79% of similar nonprofits.

2012 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2011 to 2012

Revenue Growth

Score unavailable

No value available

No valid filing value is available for this score.

Balance Sheet
Liabilities / Assets9th percentile

Assets

Up

$1,117,367

Up $140,037 (+14%) from 2011

Net Assets

Up

$1,117,367

Up $140,037 (+14%) from 2011

Liabilities

Flat

$0

Flat from 2011

Revenue And Expenses
Liabilities / RevenueScore unavailableNet MarginScore unavailable

Revenue

-

No earlier filing loaded for comparison.

Expenses

Up

$2,369,517

Up $737,109 (+45%) from 2011

Net Income

-

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset Growth79th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2010: $497,988Liabilities 2010: $0Net Assets 2010: $497,9882010Assets 2011: $977,330Liabilities 2011: $0Net Assets 2011: $977,3302011Assets 2012: $1,117,367Liabilities 2012: $0Net Assets 2012: $1,117,3672012Assets 2014: $2,291,031Liabilities 2014: $1,337,048Net Assets 2014: $953,9832014Assets 2015: $2,110,012Liabilities 2015: $1,384,034Net Assets 2015: $725,9782015Assets 2016: $2,280,177Liabilities 2016: $1,076,009Net Assets 2016: $1,204,1682016Assets 2017: $2,324,893Liabilities 2017: $346,094Net Assets 2017: $1,978,7992017Assets 2018: $2,653,787Liabilities 2018: $300,515Net Assets 2018: $2,353,2722018Assets 2019: $2,895,032Liabilities 2019: $472,688Net Assets 2019: $2,422,3442019Assets 2020: $3,172,248Liabilities 2020: $814,860Net Assets 2020: $2,357,3882020Assets 2021: $3,040,800Liabilities 2021: $442,963Net Assets 2021: $2,597,8372021Assets 2022: $3,363,067Liabilities 2022: $528,329Net Assets 2022: $2,834,7382022Assets 2023: $2,892,444Liabilities 2023: $451,823Net Assets 2023: $2,440,6212023Assets 2024: $3,005,198Liabilities 2024: $990,929Net Assets 2024: $2,014,2692024

Highlighted filing

2012

Assets$1,117,367
Liabilities$0
Net Assets$1,117,367
Open 2012 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$2.0M$0-$2.0MExpenses 2010: $1,575,4062010Expenses 2011: $1,632,4082011Expenses 2012: $2,369,5172012Revenue 2014: $2,066,507Expenses 2014: $3,420,258Net Income 2014: -$1,353,7512014Revenue 2015: $2,966,997Expenses 2015: $3,195,002Net Income 2015: -$228,0052015Revenue 2016: $3,411,253Expenses 2016: $2,933,063Net Income 2016: $478,1902016Revenue 2017: $3,618,355Expenses 2017: $2,843,724Net Income 2017: $774,6312017Revenue 2018: $3,495,932Expenses 2018: $3,121,459Net Income 2018: $374,4732018Revenue 2019: $3,611,728Expenses 2019: $3,542,656Net Income 2019: $69,0722019Revenue 2020: $3,296,019Expenses 2020: $3,360,975Net Income 2020: -$64,9562020Revenue 2021: $3,384,491Expenses 2021: $3,144,042Net Income 2021: $240,4492021Revenue 2022: $3,873,674Expenses 2022: $3,636,773Net Income 2022: $236,9012022Revenue 2023: $3,489,006Expenses 2023: $3,883,123Net Income 2023: -$394,1172023Revenue 2024: $3,531,451Expenses 2024: $3,951,676Net Income 2024: -$420,2252024

Highlighted filing

2012

Revenue-
Expenses$2,369,517
Net Income-
Open 2012 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2012 to Dec 31, 2012
Signed
May 15, 2013
Return Version
2012v2.1
Gross Receipts
$2,509,554
Mission and Program Overview

Mission

Network advertising initiative (nai) is a trade association formed to provide advocacy, education and a forum for the discussion of privacy and technology.

Major Activities

Activity 2
Ongoing participation in national telecommunications and information administration workshops on mobile application transparency and related privacy issues.
Activity 3
Ongoing participation in w3c do not track standards process, including submitting written position statements, working group participation, and discussion groups.
Filing and Contact Details

Filer

EIN
52-2291538
Raw XML AppendixShowing 400 of 427 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Activity2/Description0ONGOING PARTICIPATION IN NATIONAL TELECOMMUNICATIONS AND INFORMATION ADMINISTRATION WORKSHOPS ON MOBILE APPLICATION TRANSPARENCY AND RELATED PRIVACY ISSUES.
IRS990/Activity3/Description0ONGOING PARTICIPATION IN W3C DO NOT TRACK STANDARDS PROCESS, INCLUDING SUBMITTING WRITTEN POSITION STATEMENTS, WORKING GROUP PARTICIPATION, AND DISCUSSION GROUPS.
IRS990/ActivityOrMissionDescription0PROVIDES ADVOCACY, EDUCATION & A FORUM FOR THE DISCUSSION OF PRIVACY & TECHNOLOGY.
IRS990/ActivityOther/Description0PUBLISHED 2011 NAI CODE OF CONDUCT ANNUAL MEMBER COMPLIANCE REPORT AND INITIATED REVIEW PROCESS FOR 2012 REPORT.
IRS990/ActivityOther/Description1PROVIDED A VARIETY OF MEMBER BRIEFINGS ON VARIOUS PRIVACY- AND ONLINE ADVERTISING-RELATED HEARINGS AND WORKSHOPS, INCLUDING:-WHITE HOUSE PRIVACY PAPER-FEDERAL TRADE COMMISSION FINAL PRIVACY REPORT-SENATE COMMERCE COMMITTEE HEARING "THE NEED FOR PRIVACY PROTECTION: IS INDUSTRY SELF-REGULATION ADEQUATE."
IRS990/ActivityOther/Description2PARTICIPATED AS SPEAKERS/MODERATORS AT INDUSTRY TRADE EVENTS, INCLUDING OMMA DATA AND BEHAVIOR, NEW YORK.
IRS990/ActivityOther/Description3MEETINGS WITH INDUSTRY, ADVOCATES AND GOVERNMENT LEADERS TO ESTABLISH AND OPEN, CROSS INDUSTRY DISCUSSION ON ONLINE BEHAVIORAL ADVERTISING AND RELATED PRIVACY ISSUES.
IRS990/ActivityOther/Description4MEETINGS WITH MEMBERS TO DISCUSS/DEVELOP BEST-PRACTICES AROUND DATA APPEND, DO NOT TRACK, AND OTHER PRIVACY-RELATED TOPICS.
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IRS990ScheduleJ/Form990ScheduleJPartIII/Explanation0AN EXECUTIVE COMMITTEE PREPARES A BUDGET FOR THE COMPENSATION OF THE EXECUTIVE DIRECTOR AND THE BOARD OF DIRECTORS APPROVES THIS BUDGET. THE EXECUTIVE DIRECTOR'S EMPLOYMENT IS CONTROLLED VIA A WRITTEN CONTRACT BETWEEN THE EXECUTIVE DIRECTOR, THE NETWORK ADVERTISING INITIATIVE, AND THE DIGITAL POLICY GROUP (AN UNRELATED PARTY THAT PERFORMS MANAGEMENT DUTIES FOR THE NETWORK ADVERTISING INITIATIVE). THIS CONTRACT IS APPROVED BY THE BOARD OF DIRECTORS.
IRS990ScheduleJ/Form990ScheduleJPartIII/Explanation1THE DIGITAL POLICY GROUP (AN UNRELATED PARTY) PERFORMS MANAGEMENT DUTIES FOR THE NETWORK ADVERTISING INITIATIVE. JAMES CAMPBELL (ASSISTANT DIRECTOR), MARC GROMAN (EXECUTIVE DIRECTOR), AND MEREDITH HALAMA (ASSISTANT GENERAL COUNCIL) WERE COMPENSATED BY DIGITAL POLICY GROUP.
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IRS990ScheduleJ/WrittenEmploymentContract0X
IRS990ScheduleO/GeneralExplanation/Explanation0THE DIGITAL POLICY GROUP (AN UNRELATED PARTY) PERFORMS MANAGEMENT DUTIES FOR THE NETWORK ADVERTISING INITIATIVE. JAMES CAMPBELL (ASSISTANT DIRECTOR), MARC GROMAN (EXECUTIVE DIRECTOR), AND MEREDITH HALAMA (ASSISTANT GENERAL COUNCIL) WERE COMPENSATED BY DIGITAL POLICY GROUP.
IRS990ScheduleO/GeneralExplanation/Explanation1NETWORK ADVERTISING INITIATIVE MEMBERS VOTE FOR AT-LARGE BOARD MEMBERS.
IRS990ScheduleO/GeneralExplanation/Explanation2CERTAIN CHANGES TO THE NETWORK ADVERTISING INITIATIVE CODE OF CONDUCT NEED TO BE APPROVED BY FULL MEMBERSHIP.
IRS990ScheduleO/GeneralExplanation/Explanation3JAMES CAMPBELL (ASSISTANT DIRECTOR) REVIEWS THE FORM 990 BEFORE IT IS FILED WITH THE IRS.
IRS990ScheduleO/GeneralExplanation/Explanation4AN EXECUTIVE COMMITTEE PREPARES A BUDGET FOR THE COMPENSATION OF THE EXECUTIVE DIRECTOR AND THE BOARD OF DIRECTORS APPROVES THIS BUDGET. THE EXECUTIVE DIRECTOR SETS A BUDGET FOR STAFF COMPENSATION WHICH IS THEN REVIEWED AND APPROVED BY THE BOARD OF DIRECTORS.
IRS990ScheduleO/GeneralExplanation/Explanation5THE NETWORK ADVERTISING INITIATIVE MAKES DOCUMENTS AVAILABLE UPON REQUEST.
IRS990ScheduleO/GeneralExplanation/Explanation6DIGITAL ADVERTISING ALLIANCE FEES: TOTAL EXPENSES 603,479. PUBLIC RELATIONS FEES: TOTAL EXPENSES 58,170.
IRS990ScheduleO/GeneralExplanation/Identifier0OTHER FEES
IRS990ScheduleO/GeneralExplanation/ReturnReference0FORM 990, PART VI, SECTION A, LINE 3
IRS990ScheduleO/GeneralExplanation/ReturnReference1FORM 990, PART VI, SECTION A, LINE 7A
IRS990ScheduleO/GeneralExplanation/ReturnReference2FORM 990, PART VI, SECTION A, LINE 7B
IRS990ScheduleO/GeneralExplanation/ReturnReference3FORM 990, PART VI, SECTION B, LINE 11
IRS990ScheduleO/GeneralExplanation/ReturnReference4FORM 990, PART VI, SECTION B, LINE 15
IRS990ScheduleO/GeneralExplanation/ReturnReference5FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/GeneralExplanation/ReturnReference6FORM 990, PART IX, LINE 11G
IRS990/ScheduleORequired01
IRS990/School00
IRS990/SignificantChange00
IRS990/SignificantNewProgramServices00
IRS990/StateLegalDomicile0ME
IRS990/SubjectToProxyTax00
IRS990/TaxablePartyNotification00
IRS990/TaxExemptBonds00
IRS990/Terminated00
IRS990/TermOrPermanentEndowments00
IRS990/TheBooksAreInCareOf/AddressUS/AddressLine10PO BOX 490
IRS990/TheBooksAreInCareOf/AddressUS/City0CAPE NEDDICK
IRS990/TheBooksAreInCareOf/AddressUS/State0ME
IRS990/TheBooksAreInCareOf/AddressUS/ZIPCode003902
IRS990/TheBooksAreInCareOf/NameBusiness/BusinessNameLine10ANDREW BEAL
IRS990/TheBooksAreInCareOf/TelephoneNumber02072210251
IRS990/TotalAssets/BOY0977330
IRS990/TotalAssetsBOY0977330
IRS990/TotalAssets/EOY01117367
IRS990/TotalAssetsEOY01117367
IRS990/TotalCompGT150K01
IRS990/TotalExpensesCurrentYear02369517
IRS990/TotalExpensesPriorYear01632408
IRS990/TotalFunctionalExpenses/Total02369517
IRS990/TotalFundrsngExpCurrentYear00
IRS990/TotalGrossUBI00
IRS990/TotalLiabilities/BOY00
IRS990/TotalLiabilitiesBOY00
IRS990/TotalLiabilities/EOY00
IRS990/TotalLiabilitiesEOY00
IRS990/TotalLiabNetAssetsFundBalances/BOY0977330
IRS990/TotalLiabNetAssetsFundBalances/EOY01117367
IRS990/TotalNbrEmployees00
IRS990/TotalNbrVolunteers00
IRS990/TotalNetAssetsFundBalances/BOY0977330
IRS990/TotalNetAssetsFundBalances/EOY01117367
IRS990/TotalOtherCompensation037812
IRS990/TotalProfFundrsngExpCY00
IRS990/TotalProfFundrsngExpPriorYear00
IRS990/TotalProgramServiceRevenue02509554
IRS990/TotalReportableCompFrmRltdOrgs00
IRS990/TotalReportableCompFromOrg0575949
IRS990/TotalRevenueCurrentYear02509554
IRS990/TotalRevenue/ExclusionAmount00
IRS990/TotalRevenuePriorYear02111750
IRS990/TotalRevenue/RelatedOrExemptFunctionIncome02509554
IRS990/TotalRevenue/TotalRevenueColumn02509554
IRS990/TotalRevenue/UnrelatedBusinessRevenue00
IRS990/Travel/Total053172
IRS990/TypeOfOrganizationCorporation0X
IRS990/UnrelatedBusinessIncome00
IRS990/UponRequest0X
IRS990/WebSite0WWW.NETWORKADVERTISING.ORG
IRS990/WhistleblowerPolicy00
IRS990/YearFormation01999
ReturnHeader/BuildTS02016-02-24 21:20:13Z

Document Assets

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Filings

Displayed year

2012 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$1,117,367
Liabilities
$0
Net assets
$1,117,367
Revenue
-
Expenses
$2,369,517
Net income
-
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.01$0.99$2.01$3.53$3.95$0.42
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.89$0.45$2.44$3.49$3.88$0.39
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.36$0.53$2.83$3.87$3.64$0.24
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.04$0.44$2.60$3.38$3.14$0.24
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.17$0.81$2.36$3.30$3.36$0.06
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.90$0.47$2.42$3.61$3.54$0.07
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.65$0.30$2.35$3.50$3.12$0.37
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.32$0.35$1.98$3.62$2.84$0.77
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.28$1.08$1.20$3.41$2.93$0.48
2015Detailed filing. Detailed filing data is available for this year.$2.11$1.38$0.73$2.97$3.20$0.23
2014Detailed filing. Detailed filing data is available for this year.$2.29$1.34$0.95$2.07$3.42$1.35
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.12$0.00$1.12$2.37
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.98$0.00$0.98$1.63
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.50$0.00$0.50$1.58
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2012 filings • 501(c)6 • $1M-$5M nonprofits