Civic Intelligence

Network Advertising Initiative

990 • Fiscal year 2022 • EIN 52-2291538

Jan 01, 2022 to Dec 31, 2022 • Filed on Nov 10, 2023

Organization ProfileWWW.NETWORKADVERTISING.ORG

View Organization Page

409 7th Street NW 250Washington, DC 20004

(571) 366-0500

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

50th percentile

0.16x

Higher debt load relative to assets than 50% of similar nonprofits.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2022

Liabilities / Revenue

43rd percentile

0.14x

Higher debt load relative to revenue than 43% of similar nonprofits.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2022

Net Margin

53rd percentile

6.1%

Higher net margin than 53% of similar nonprofits.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2022

Top Officer Pay

97th percentile

$470,102

Higher top officer pay than 97% of similar nonprofits.

Top officer pay equals 12.1% of source-year revenue.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2022

Asset Growth

69th percentile

11%

Faster asset growth than 69% of similar nonprofits.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2021 to 2022

Revenue Growth

60th percentile

14%

Faster revenue growth than 60% of similar nonprofits.

2022 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2021 to 2022

Balance Sheet
Liabilities / Assets50th percentile

Assets

Up

$3,363,067

Up $322,267 (+11%) from 2021

Net Assets

Up

$2,834,738

Up $236,901 (+9.1%) from 2021

Liabilities

Up

$528,329

Up $85,366 (+19%) from 2021

Revenue And Expenses
Liabilities / Revenue43rd percentileNet Margin53rd percentile

Revenue

Up

$3,873,674

Up $489,183 (+14%) from 2021

Expenses

Up

$3,636,773

Up $492,731 (+16%) from 2021

Net Income

Down

$236,901

Down $3,548 (-1.5%) from 2021

Historical Trend

Balance Sheet Trend

Asset Growth69th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2010: $497,988Liabilities 2010: $0Net Assets 2010: $497,9882010Assets 2011: $977,330Liabilities 2011: $0Net Assets 2011: $977,3302011Assets 2012: $1,117,367Liabilities 2012: $0Net Assets 2012: $1,117,3672012Assets 2014: $2,291,031Liabilities 2014: $1,337,048Net Assets 2014: $953,9832014Assets 2015: $2,110,012Liabilities 2015: $1,384,034Net Assets 2015: $725,9782015Assets 2016: $2,280,177Liabilities 2016: $1,076,009Net Assets 2016: $1,204,1682016Assets 2017: $2,324,893Liabilities 2017: $346,094Net Assets 2017: $1,978,7992017Assets 2018: $2,653,787Liabilities 2018: $300,515Net Assets 2018: $2,353,2722018Assets 2019: $2,895,032Liabilities 2019: $472,688Net Assets 2019: $2,422,3442019Assets 2020: $3,172,248Liabilities 2020: $814,860Net Assets 2020: $2,357,3882020Assets 2021: $3,040,800Liabilities 2021: $442,963Net Assets 2021: $2,597,8372021Assets 2022: $3,363,067Liabilities 2022: $528,329Net Assets 2022: $2,834,7382022Assets 2023: $2,892,444Liabilities 2023: $451,823Net Assets 2023: $2,440,6212023Assets 2024: $3,005,198Liabilities 2024: $990,929Net Assets 2024: $2,014,2692024

Highlighted filing

2022

Assets$3,363,067
Liabilities$528,329
Net Assets$2,834,738
Open 2022 Filing

Operations Trend

Revenue Growth60th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$2.0M$0-$2.0MExpenses 2010: $1,575,4062010Expenses 2011: $1,632,4082011Expenses 2012: $2,369,5172012Revenue 2014: $2,066,507Expenses 2014: $3,420,258Net Income 2014: -$1,353,7512014Revenue 2015: $2,966,997Expenses 2015: $3,195,002Net Income 2015: -$228,0052015Revenue 2016: $3,411,253Expenses 2016: $2,933,063Net Income 2016: $478,1902016Revenue 2017: $3,618,355Expenses 2017: $2,843,724Net Income 2017: $774,6312017Revenue 2018: $3,495,932Expenses 2018: $3,121,459Net Income 2018: $374,4732018Revenue 2019: $3,611,728Expenses 2019: $3,542,656Net Income 2019: $69,0722019Revenue 2020: $3,296,019Expenses 2020: $3,360,975Net Income 2020: -$64,9562020Revenue 2021: $3,384,491Expenses 2021: $3,144,042Net Income 2021: $240,4492021Revenue 2022: $3,873,674Expenses 2022: $3,636,773Net Income 2022: $236,9012022Revenue 2023: $3,489,006Expenses 2023: $3,883,123Net Income 2023: -$394,1172023Revenue 2024: $3,531,451Expenses 2024: $3,951,676Net Income 2024: -$420,2252024

Highlighted filing

2022

Revenue$3,873,674
Expenses$3,636,773
Net Income$236,901
Open 2022 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
Nov 10, 2023
Return Version
2022v5.0
Gross Receipts
$3,873,674
Mission and Program Overview

Mission

Network advertising initiative (nai) is a trade association formed to provide advocacy, education and a forum for the discussion of privacy and technology.

SEE PART III, LINE 1.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$2,808,895$3,130,594▲ $321,699
Accounts Receivable$198,443$178,500▼ $19,943
Prepaid Expenses and Deferred Charges$19,492$40,750▲ $21,258
Land, Buildings, and Equipment, Net$870$123▼ $747
Total Assets$3,040,800$3,363,067▲ $322,267
Other Assets Total$13,100$13,100→ $0
Liabilities
Accounts Payable and Accrued Expenses$408,708$505,394▲ $96,686
Other Liabilities$34,255$22,935▼ $11,320
Total Liabilities$442,963$528,329▲ $85,366
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,497,837$2,608,738▲ $110,901
Net Assets With Donor Restrictions$100,000$226,000▲ $126,000
Total Net Assets Fund Balance$2,597,837$2,834,738▲ $236,901
Total Liabilities and Net Assets / Fund Balance$3,040,800$3,363,067▲ $322,267

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$0$10,878$10,878
Other Land Buildings$123$1,104$1,227
Compensation and Service Providers
Top Officer Pay97th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Leigh FreundPresident & CEOFT$352,292$117,810$470,102
David LeducVice President, Public PolicyFT$269,473$40,421$309,894
Farah ZamanGeneral CounselFT$263,077$42,750$305,827
Anthony MatyjaszewskiVice President, ComplianceFT$212,797$31,919$244,716
Ryan SmithCounselFT$143,000-$143,000

Board Members and Trustees

NameTitle
Alan ChapellPresident
Karen Miller ReeseVice President & Chief Privacy Officer
Ghita Harris-newtonDirector, Public Affairs
Duncan MccallCEO
Rachel GlasserChief Privacy Officer
Ken DreifachCshareholder
Paul HarrisonCTO
Brooks DobbsData Privacy General Manager
Dana EdwardsGeneral Counsel
Guinevere JobsonGeneral Counsel
Alexia TomazosHead of Legal & Business Affairs
Tamera ReynoldsSenior Partner

Highest Paid Contractors

ContractorServicesLocationCompensation
Rational 360Pr & Marketing1828 L ST NW, Washington, DC 20036$171,197
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$3,873,674
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$236,901
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$2,057,828
Other Expenses$1,578,945
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$1,297,291
Current Officers, Directors, Trustees, and Key Employees---$470,102
Conferences and Meetings---$197,092
Advertising---$167,358
Other Employee Benefits---$163,885
Occupancy---$156,007
Travel---$135,334
Fees for Services Legal---$111,043
Payroll Taxes---$89,712
Fees for Services Accounting---$55,041
Insurance---$52,826
Fees for Services Other---$39,356
Pension Plan Contributions---$36,838
Office Expenses---$28,061
Other Expenses---$10,763
All Other Expenses---$3,767
Depreciation Depletion---$747
Total Functional Expenses$0$0$0$3,636,773
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$440,000
Total Nondeductible Lobbying and Political Cost$396,927
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Rent$22,935
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The organization has one class of membership.”

Form 990, Part VI, Section A, Line 7A

“Network advertising initiative members vote for at-large board members.”

Form 990, Part VI, Section A, Line 7B

“Certain changes to the network advertising initiative code of conduct are approved by full membership.”

Form 990, Part VI, Section B, Line 11B

“The president & ceo reviewed the form 990 before it was filed with the irs.”

Form 990, Part VI, Section B, Line 15A

“An executive committee prepares a budget for the compensation of the president and ceo, and the board of directors approves this budget. The president and ceo sets a budget for staff compensation, which is then reviewed and approved by the board of directors. The last review took place in november 2022.”

Form 990, Part VI, Section C, Line 19

“The network advertising initiative makes documents available upon request.”

Filing and Contact Details

Filer

Filer Name
Network Advertising Initiative
EIN
52-2291538
Phone
5713660500
Address
409 7TH STREET NW 250, WASHINGTON, DC 20004

Signing Officer

Name
Leigh Freund
Title
President & CEO
Phone
5713660500
Signed
2023-11-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Leigh Freund
Formed
1999
Legal Domicile
Dc
Voting Board Members
12
Independent Board Members
12
Employees
8
Volunteers
18

Preparer

Firm
Gelman Rosenberg & Freedman
Address
4550 MONTGOMERY AVE SUITE 800N, BETHESDA, MD 20814-2930
Preparer
Richard J Locastro CPA
Phone
3019519090
Raw XML AppendixShowing 400 of 488 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0IN 2022, THE NAI'S SELF-REGULATORY PROGRAM FOCUSED ON: (1) CROSS-INDUSTRY AND CROSS-TRADE DIALOGS TO HELP DEVELOP A NEW PRIVACY FRAMEWORK AND TECHNICAL STANDARDS FOR DIGITAL ADVERTISING THAT ARE CONSISTENT WITH EMERGING STATE LAWS AND CHANGES IN BROWSERS AND OPERATING SYSTEMS; (2) THE CREATION OF NEW GUIDANCE AND BEST PRACTICES FOR AVOIDING DARK PATTERNS IN NOTICE AND CHOICE FOR DIGITAL ADVERTISING; (3) ANNOUNCEMENT AND IMPLEMENTATION OF NEW GUIDANCE FOR THE COLLECTION AND USE OF PRECISE LOCATION INFORMATION FROM SENSITIVE LOCATIONS; AND (4) FURTHER EXPANSION OF PUBLIC POLICY EFFORTS, ADVOCACY, AND OUTREACH ON A STATE AND FEDERAL LEVEL. IN 2022, THE NAI PARTICIPATED IN SEVERAL CROSS-INDUSTRY AND CROSS-TRADE GROUPS TO HELP CREATE AWARENESS OF NEW STATE PRIVACY LEGAL REQUIREMENTS, AS WELL AS PLANNING FOR THE FUTURE DEPRECATION OF THIRD PARTY COOKIES, AND THE EVOLUTION OF ADDRESSABILITY. THE NAI IS AN ACTIVE PARTICIPANT IN TECHNOLOGY FOCUSED CROSS-INDUSTRY EFFORTS SUCH AS THE IAB TECH LAB PRIVACY AND REARC COMMIT GROUP, TCF STEERING GROUP, W3C, AND GOOGLE PRIVACY SANDBOX, KEEPING NAI MEMBERS APPRISED OF DEVELOPMENTS IN THESE GROUPS WHILE SPEAKING ON BEHALF OF THE MANY SMALL AND MEDIUM SIZED COMPANIES THAT REPRESENT NAI MEMBERSHIP. TO FURTHER BOLSTER COLLABORATION, THE NAI OPENED PARTICIPATION IN ITS OWN WORKING GROUPS TO PUBLISHERS, ADVERTISERS, LAW FIRMS, AND OTHER STAKEHOLDERS IN THE DIGITAL ADVERTISING ECOSYSTEM.IN MAY 2022, THE NAI DEVELOPED AND ANNOUNCED A NEW RESOURCE FOR MEMBER THAT EDUCATES MEMBER COMPANIES THAT INFORMS THEM ABOUT THE PRACTICE OF DARK PATTERNS AND HELPS THEM TO IMPLEMENT BEST PRACTICES TO AVOID USING DARK PATTERNS IN DIGITAL ADVERTISING. NAI LEGAL AND POLICY STAFF DEVELOPED THE REPORT, ENTITLED "BEST PRACTICES FOR USER CHOICE AND TRANSPARENCY." THIS REPORT IDENTIFIED BEST PRACTICES AND GUIDED COMPANIES IN MAXIMIZING EFFECTIVE AND EFFICIENT NOTICE AND CHOICE MECHANISMS WITH RESPECT TO COLLECTING CONSUMER DATA, EXAMINED THE CURRENT LEGAL ENVIRONMENT AT THE STATE AND FEDERAL LEVELS, AND EXPLAINED CONSUMER CHOICE AND TRANSPARENCY OBLIGATIONS UNDER THE NAI CODE OF CONDUCT (CODE).IN JUNE 2022, THE NAI ANNOUNCED THE DEVELOPMENT OF NEW GUIDANCE AROUND THE USE OF PRECISE LOCATION DATA FROM SENSITIVE LOCATIONS. FOUR NAI MEMBER COMPANIES COMMITTED PUBLICLY TO FOLLOW THE GUIDANCE, ENTITLED "NAI ENHANCED STANDARDS FOR PRECISE LOCATION INFORMATION SOLUTION PROVIDERS (ENHANCED STANDARDS)." THE ENHANCED STANDARDS PROHIBIT THE USE, SALE, AND TRANSFER OF PRECISE LOCATION DATA FROM SENSITIVE PLACES, SUCH AS THOSE TIED TO RELIGIOUS WORSHIP, SENSITIVE HEALTHCARE SERVICES, MILITARY BASES, AND THOSE INDICATING LGBTQ+ IDENTITY. THEY ALSO RESTRICT COMPANIES FROM USING, SELLING, OR SHARING, IN THE ABSENCE OF A LEGALLY-BINDING REQUEST, PRECISE LOCATION DATA FOR LAW ENFORCEMENT OR NATIONAL SECURITY PURPOSES. THE NAI ALSO FILED SUBSTANTIAL COMMENTS TO THE FEDERAL TRADE COMMISSION (FTC) IN RESPONSE TO THEIR ADVANCE NOTICE OF PROPOSED RULEMAKING ON COMMERCIAL SURVEILLANCE AND DATA SECURITY. THE NAI'S COMMENTS RECOMMENDED THAT THE FTC INTEGRATE SELF-REGULATION IN THE DIGITAL ADVERTISING INDUSTRY INTO ANY RULES CREATED BY THE AGENCY'S ONGOING REGULATORY PROCESS AROUND PRIVACY. THE NAI BELIEVES THAT THE FTC CAN ENHANCE CONSUMER PRIVACY AND DATA PROTECTION BY PROMOTING SELF-REGULATION, SUCH AS THROUGH THE CODE, IN COLLABORATION WITH FEDERAL REGULATORS. IN ADDITION TO ADVOCATING FOR STRONG SELF-REGULATION, THE NAI'S COMMENTS CALL ON THE FTC TO MAXIMIZE COMPETITION ACROSS THE DIGITAL ADVERTISING ECOSYSTEM BY FOCUSING ON THE HARMFUL USES OF DATA AND THE IMPLEMENTATION OF DATA STEWARDSHIP REQUIREMENTS ACROSS THE ENTIRE INDUSTRY, AND BOLSTER THE ROLE OF TRANSPARENCY AND CONSUMER CONTROL THROUGH CLEAR GUIDANCE, WHILE SEEKING TO ESTABLISH BROAD DATA COLLECTION AND USE RESTRICTIONS.THE NAI CODE INCLUDES PRINCIPLES RELATED TO TRANSPARENCY, CHOICE, DATA MINIMIZATION, PURPOSE AND USE RESTRICTION, DATA SECURITY, AND OTHERS. ALTHOUGH MANY OF NAI'S RESO
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt12470102
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt13309894
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt14244716
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt15305827
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt16143000
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt160
IRS990/Form990PartVIISectionAGrp/TitleTxt0VICE PRESIDENT & CHIEF PRIVACY OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt1PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt2GENERAL COUNSEL
IRS990/Form990PartVIISectionAGrp/TitleTxt3CSHAREHOLDER
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR, PUBLIC AFFAIRS
IRS990/Form990PartVIISectionAGrp/TitleTxt5CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt6CTO
IRS990/Form990PartVIISectionAGrp/TitleTxt7SENIOR PARTNER
IRS990/Form990PartVIISectionAGrp/TitleTxt8GENERAL COUNSEL
IRS990/Form990PartVIISectionAGrp/TitleTxt9CHIEF PRIVACY OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt10DATA PRIVACY GENERAL MANAGER
IRS990/Form990PartVIISectionAGrp/TitleTxt11HEAD OF LEGAL & BUSINESS AFFAIRS
IRS990/Form990PartVIISectionAGrp/TitleTxt12PRESIDENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt13VICE PRESIDENT, PUBLIC POLICY
IRS990/Form990PartVIISectionAGrp/TitleTxt14VICE PRESIDENT, COMPLIANCE
IRS990/Form990PartVIISectionAGrp/TitleTxt15GENERAL COUNSEL
IRS990/Form990PartVIISectionAGrp/TitleTxt16COUNSEL
IRS990/Form990ProvidedToGvrnBodyInd00
IRS990/FormationYr01999
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedInd00
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt012
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt03873674
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd00
IRS990/IndependentAuditFinclStmtInd00
IRS990/IndependentVotingMemberCnt012
IRS990/IndivRcvdGreaterThan100KCnt05
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InsuranceGrp/TotalAmt052826
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt00
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt011982
IRS990/LandBldgEquipBasisNetGrp/BOYAmt0870
IRS990/LandBldgEquipBasisNetGrp/EOYAmt0123
IRS990/LandBldgEquipCostOrOtherBssAmt012105
IRS990/LegalDomicileStateCd0DC
IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd01
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0NETWORK ADVERTISING INITIATIVE (NAI) IS A TRADE ASSOCIATION FORMED TO PROVIDE ADVOCACY, EDUCATION AND A FORUM FOR THE DISCUSSION OF PRIVACY AND TECHNOLOGY IN DIGITAL ADVERTISING, AND TO CREATE AND ENFORCE A SELF-REGULATORY CODE OF CONDUCT FOR ADVERTISING TECHNOLOGY COMPANIES.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt02597837
IRS990/NetAssetsOrFundBalancesEOYAmt02834738
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt02497837
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt02608738
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/TotalAmt0156007
IRS990/OfficeExpensesGrp/TotalAmt028061
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt013100
IRS990/OtherAssetsTotalGrp/EOYAmt013100
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0163885
IRS990/OtherExpensesGrp/Desc0DAA EXPENSES
IRS990/OtherExpensesGrp/Desc1INDUSTRY PUBLIC POLICY
IRS990/OtherExpensesGrp/Desc2DUES AND SUBSCRIPTIONS
IRS990/OtherExpensesGrp/Desc3COLLECTIONS
IRS990/OtherExpensesGrp/TotalAmt0472290
IRS990/OtherExpensesGrp/TotalAmt1130000
IRS990/OtherExpensesGrp/TotalAmt219260
IRS990/OtherExpensesGrp/TotalAmt310763
IRS990/OtherLiabilitiesGrp/BOYAmt034255
IRS990/OtherLiabilitiesGrp/EOYAmt022935
IRS990/OtherSalariesAndWagesGrp/TotalAmt01297291
IRS990/PartialLiquidationInd00
IRS990/PayrollTaxesGrp/TotalAmt089712
IRS990/PensionPlanContributionsGrp/TotalAmt036838
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt019492
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt040750
IRS990/PrincipalOfficerNm0LEIGH FREUND
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/BusinessCd1900099
IRS990/ProgramServiceRevenueGrp/BusinessCd2900099
IRS990/ProgramServiceRevenueGrp/Desc0MEMBERSHIP DUES
IRS990/ProgramServiceRevenueGrp/Desc1DAA REVENUE
IRS990/ProgramServiceRevenueGrp/Desc2NAI SUMMIT
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt03707886
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1108400
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt257388
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt03707886
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1108400
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt257388
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt00
IRS990/PYOtherExpensesAmt01425091
IRS990/PYOtherRevenueAmt02841
IRS990/PYProgramServiceRevenueAmt03381650
IRS990/PYRevenuesLessExpensesAmt0240449
IRS990/PYSalariesCompEmpBnftPaidAmt01718951
IRS990/PYTotalExpensesAmt03144042
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt03384491
IRS990/ReconcilationRevenueExpnssAmt0236901
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd01
IRS990/ReportProgramRelatedInvstInd00
IRS990/ScheduleBRequiredInd00
IRS990ScheduleC/AggregateReportedDuesNtcAmt0556183
IRS990ScheduleC/AgreeCarryoverPriorYearInd01
IRS990ScheduleC/DuesAssessmentsAmt03707886
IRS990ScheduleC/NonDedLbbyngPltclCyovAmt0-43073
IRS990ScheduleC/NonDeductibleLbbyngPltclCYAmt0440000
IRS990ScheduleC/NonDeductibleLbbyngPltclTotAmt0396927
IRS990ScheduleC/OnlyInHouseLobbyingInd00
IRS990ScheduleC/SubstantiallyAllDuesNondedInd00
IRS990ScheduleC/TaxableAmt0-159256
IRS990ScheduleD/EquipmentGrp/BookValueAmt00
IRS990ScheduleD/EquipmentGrp/DepreciationAmt010878
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt010878
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt0123
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt01104
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt01227
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt022935
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0DEFERRED RENT
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0123
IRS990ScheduleD/TotalLiabilityAmt022935
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X
IRS990ScheduleJ/EquityBasedCompArrngmInd00
IRS990/ScheduleJRequiredInd01
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0352292
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt1269473
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt2263077
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt3212797
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount0117810
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount140421
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount242750
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount331919
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt30
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt30
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt30
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt30
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt30
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt30
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt30
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt30
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt30
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt30
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0LEIGH FREUND
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm1DAVID LEDUC
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm2FARAH ZAMAN
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm3ANTHONY MATYJASZEWSKI
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0PRESIDENT & CEO
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt1VICE PRESIDENT, PUBLIC POLICY
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt2GENERAL COUNSEL
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt3VICE PRESIDENT, COMPLIANCE
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0470102
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt1309894
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt2305827
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt3244716
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt30
IRS990ScheduleJ/SeverancePaymentInd00
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd00
IRS990ScheduleJ/WrittenEmploymentContractInd0X
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION HAS ONE CLASS OF MEMBERSHIP.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1NETWORK ADVERTISING INITIATIVE MEMBERS VOTE FOR AT-LARGE BOARD MEMBERS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2CERTAIN CHANGES TO THE NETWORK ADVERTISING INITIATIVE CODE OF CONDUCT ARE APPROVED BY FULL MEMBERSHIP.

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Filings

Displayed year

2022 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$3,363,067
Liabilities
$528,329
Net assets
$2,834,738
Revenue
$3,873,674
Expenses
$3,636,773
Net income
$236,901
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.01$0.99$2.01$3.53$3.95$0.42
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.89$0.45$2.44$3.49$3.88$0.39
2022Detailed filing. Detailed filing data is available for this year.$3.36$0.53$2.83$3.87$3.64$0.24
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.04$0.44$2.60$3.38$3.14$0.24
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.17$0.81$2.36$3.30$3.36$0.06
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.90$0.47$2.42$3.61$3.54$0.07
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.65$0.30$2.35$3.50$3.12$0.37
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.32$0.35$1.98$3.62$2.84$0.77
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.28$1.08$1.20$3.41$2.93$0.48
2015Detailed filing. Detailed filing data is available for this year.$2.11$1.38$0.73$2.97$3.20$0.23
2014Detailed filing. Detailed filing data is available for this year.$2.29$1.34$0.95$2.07$3.42$1.35
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.12$0.00$1.12$2.37
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.98$0.00$0.98$1.63
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.50$0.00$0.50$1.58