Civic Intelligence

Network Advertising Initiative

990 • Fiscal year 2019 • EIN 52-2291538

Jan 01, 2019 to Dec 31, 2019 • Filed on Nov 02, 2020

Organization ProfileWWW.NETWORKADVERTISING.ORG

View Organization Page

409 7th Street NW No 250Washington, DC 20004

(571) 366-0500

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

50th percentile

0.16x

Higher debt load relative to assets than 50% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2019

Liabilities / Revenue

44th percentile

0.13x

Higher debt load relative to revenue than 44% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2019

Net Margin

42nd percentile

1.9%

Higher net margin than 42% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2019

Top Officer Pay

97th percentile

$479,769

Higher top officer pay than 97% of similar nonprofits.

Top officer pay equals 13.3% of source-year revenue.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2019

Asset Growth

61st percentile

9.1%

Faster asset growth than 61% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2018 to 2019

Revenue Growth

50th percentile

3.3%

Faster revenue growth than 50% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets50th percentile

Assets

Up

$2,895,032

Up $241,245 (+9.1%) from 2018

Net Assets

Up

$2,422,344

Up $69,072 (+2.9%) from 2018

Liabilities

Up

$472,688

Up $172,173 (+57%) from 2018

Revenue And Expenses
Liabilities / Revenue44th percentileNet Margin42nd percentile

Revenue

Up

$3,611,728

Up $115,796 (+3.3%) from 2018

Expenses

Up

$3,542,656

Up $421,197 (+13%) from 2018

Net Income

Down

$69,072

Down $305,401 (-82%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth61st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2010: $497,988Liabilities 2010: $0Net Assets 2010: $497,9882010Assets 2011: $977,330Liabilities 2011: $0Net Assets 2011: $977,3302011Assets 2012: $1,117,367Liabilities 2012: $0Net Assets 2012: $1,117,3672012Assets 2014: $2,291,031Liabilities 2014: $1,337,048Net Assets 2014: $953,9832014Assets 2015: $2,110,012Liabilities 2015: $1,384,034Net Assets 2015: $725,9782015Assets 2016: $2,280,177Liabilities 2016: $1,076,009Net Assets 2016: $1,204,1682016Assets 2017: $2,324,893Liabilities 2017: $346,094Net Assets 2017: $1,978,7992017Assets 2018: $2,653,787Liabilities 2018: $300,515Net Assets 2018: $2,353,2722018Assets 2019: $2,895,032Liabilities 2019: $472,688Net Assets 2019: $2,422,3442019Assets 2020: $3,172,248Liabilities 2020: $814,860Net Assets 2020: $2,357,3882020Assets 2021: $3,040,800Liabilities 2021: $442,963Net Assets 2021: $2,597,8372021Assets 2022: $3,363,067Liabilities 2022: $528,329Net Assets 2022: $2,834,7382022Assets 2023: $2,892,444Liabilities 2023: $451,823Net Assets 2023: $2,440,6212023Assets 2024: $3,005,198Liabilities 2024: $990,929Net Assets 2024: $2,014,2692024

Highlighted filing

2019

Assets$2,895,032
Liabilities$472,688
Net Assets$2,422,344
Open 2019 Filing

Operations Trend

Revenue Growth50th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$2.0M$0-$2.0MExpenses 2010: $1,575,4062010Expenses 2011: $1,632,4082011Expenses 2012: $2,369,5172012Revenue 2014: $2,066,507Expenses 2014: $3,420,258Net Income 2014: -$1,353,7512014Revenue 2015: $2,966,997Expenses 2015: $3,195,002Net Income 2015: -$228,0052015Revenue 2016: $3,411,253Expenses 2016: $2,933,063Net Income 2016: $478,1902016Revenue 2017: $3,618,355Expenses 2017: $2,843,724Net Income 2017: $774,6312017Revenue 2018: $3,495,932Expenses 2018: $3,121,459Net Income 2018: $374,4732018Revenue 2019: $3,611,728Expenses 2019: $3,542,656Net Income 2019: $69,0722019Revenue 2020: $3,296,019Expenses 2020: $3,360,975Net Income 2020: -$64,9562020Revenue 2021: $3,384,491Expenses 2021: $3,144,042Net Income 2021: $240,4492021Revenue 2022: $3,873,674Expenses 2022: $3,636,773Net Income 2022: $236,9012022Revenue 2023: $3,489,006Expenses 2023: $3,883,123Net Income 2023: -$394,1172023Revenue 2024: $3,531,451Expenses 2024: $3,951,676Net Income 2024: -$420,2252024

Highlighted filing

2019

Revenue$3,611,728
Expenses$3,542,656
Net Income$69,072
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Nov 2, 2020
Return Version
2019v5.1
Gross Receipts
$3,611,728
Mission and Program Overview

Mission

Network advertising initiative (nai) is a trade association formed to provide advocacy, education and a forum for the discussion of privacy and technology.

SEE PART III, LINE 1.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$2,430,025$2,145,603▼ $284,422
Accounts Receivable$167,452$691,553▲ $524,101
Prepaid Expenses and Deferred Charges$35,223$40,085▲ $4,862
Land, Buildings, and Equipment, Net$4,287$4,691▲ $404
Total Assets$2,653,787$2,895,032▲ $241,245
Other Assets Total$16,800$13,100▼ $3,700
Liabilities
Accounts Payable and Accrued Expenses$252,472$425,962▲ $173,490
Deferred Revenue$48,043--
Other Liabilities$0$46,726▲ $46,726
Total Liabilities$300,515$472,688▲ $172,173
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,353,272$2,322,344▼ $30,928
Net Assets With Donor Restrictions-$100,000-
Total Net Assets Fund Balance$2,353,272$2,422,344▲ $69,072
Total Liabilities and Net Assets / Fund Balance$2,653,787$2,895,032▲ $241,245

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$3,832$10,065$13,897
Other Land Buildings$859$368$1,227
Compensation and Service Providers
Top Officer Pay97th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Leigh FreundPresident & CEOFT$330,000$149,769$479,769
David LeducVP of Public PolicyFT$210,000$34,917$244,917
Antoni MatyjaszewskiVP of Compliance/membershipFT$174,181$68,167$242,348
Tony FicarrottaCounsel, Compliance & PolicyFT$125,000$34,059$159,059
Rod GhaemmaghamiCounsel, Compliance & PolicyFT$137,500$955$138,455
Matthew NicholsSenior Counsel, Compliance & PolicyFT$117,774$4,566$122,340

Board Members and Trustees

NameTitle
Doug MillerChair
Ted LazarusVice-chair
Alan ChapellBoard Member
Audrey TrainorBoard Member
Dan HegwoodBoard Member
Donna EdwardsBoard Member
Duncan MccallBoard Member
Ghita Harris-newtonBoard Member
Jason BierBoard Member
Ken DreifachBoard Member
Kevin ChingBoard Member
Markus RuhlBoard Member
Matthias MatthiesenBoard Member
Noga RosenthalBoard Member
Paul HarrisonBoard Member
Rachel GlasserBoard Member
Tia RaskinBoard Member
Ari LevenfeldSecretary
Alice LincolnTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Keller & HeckmanLegal1001 G STREET NW, Washington, DC 20001$183,791
Portland WebworksIt Consulting5 MILK STREET, Portland, ME 04101$110,210
Revenue and Support

Revenue Composition

Contributions and Grants
$100,000
Program Service Revenue
$3,511,728
Investment Income
$0
Other Revenue
$0
All Other Contributions
$100,000
Change in Net Assets
$69,072
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,811,798
Other Expenses$1,730,858
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$1,095,971
Current Officers, Directors, Trustees, and Key Employees---$479,769
Travel---$236,628
Fees for Services Legal---$183,791
Conferences and Meetings---$164,406
Occupancy---$152,002
Other Employee Benefits---$141,743
Fees for Services Other---$116,262
Payroll Taxes---$87,627
Other Expenses---$60,000
Insurance---$37,266
Fees for Services Accounting---$17,521
Office Expenses---$15,508
All Other Expenses---$7,349
Pension Plan Contributions---$6,688
Depreciation Depletion---$2,607
Advertising---$791
Total Functional Expenses$0$0$0$3,542,656
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$300,000
Total Nondeductible Lobbying and Political Cost$300,000
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Rent$46,726
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The organization has one class of membership.”

Form 990, Part VI, Section A, Line 7A

“Network advertising initiative members vote for at-large board members.”

Form 990, Part VI, Section A, Line 7B

“Certain changes to the network advertising initiative code of conduct are approved by full membership.”

Form 990, Part VI, Section B, Line 11B

“The president & ceo reviewed the form 990 before it was filed with the irs.”

Form 990, Part VI, Section B, Line 15A

“An executive committee prepares a budget for the compensation of the president and ceo, and the board of directors approves this budget. The president and ceo sets a budget for staff compensation, which is then reviewed and approved by the board of directors. The last review took place in december 2018.”

Form 990, Part VI, Section C, Line 19

“The network advertising initiative makes documents available upon request.”

Filing and Contact Details

Filer

Filer Name
Network Advertising Initiative
EIN
52-2291538
Phone
5713660500
Address
409 7TH STREET NW NO 250, WASHINGTON, DC 20004

Signing Officer

Name
Leigh Freund
Title
President & CEO
Phone
5713660500
Signed
2020-11-02
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Leigh Freund
Formed
1999
Legal Domicile
Dc
Voting Board Members
19
Independent Board Members
19
Employees
10
Volunteers
3

Preparer

Firm
Gelman Rosenberg & Freedman
Address
4550 MONTGOMERY AVE SUITE 800N, BETHESDA, MD 20814-2930
Preparer
Richard J Locastro CPA
Phone
3019519090
Raw XML AppendixShowing 400 of 561 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0CONVENED THE 7TH ANNUAL NAI MEMBER SUMMIT, HELD IN CHICAGO, IL, FEATURING A KEYNOTE ADDRESS BY ANDREW SMITH, DIRECTOR OF THE FTC'S BUREAU OF CONSUMER PROTECTION, AND FEATURING SEVERAL MEMBER COMPANY EXECUTIVES. THE 2019 SUMMIT REFLECTED THE ORGANIZATION'S COMMITMENT TO ADVANCING INDUSTRY BEST PRACTICES AND MEANINGFUL SOLUTIONS TO COMPLEX CONSUMER PRIVACY ISSUES, AND HIGHLIGHTED MEMBER COMPANIES' PASSION FOR CONSUMER FRIENDLY AND INNOVATIVE PRIVACY PRACTICES. IN ADDITION, NAI COORDINATED SEVERAL WORKING GROUPS TO DISCUSS CODE UPDATES, EMERGING PRIVACY AND TECHNOLOGY ISSUES AND PRIVACY REGULATION AND LEGISLATION, INCLUDING THE USE OF PRECISE LOCATION DATA, INTERNATIONAL LEGISLATIVE AND REGULATORY DEVELOPMENTS, AND THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA). FINALLY, NAI CONTINUED TO DEMONSTRATE ITS LEADERSHIP AS A FOUNDING MEMBER OF THE PRIVACY FOR AMERICA COALITION, WHICH WILL WORK WITH CONGRESS TO SUPPORT ENACTMENT OF COMPREHENSIVE FEDERAL CONSUMER DATA PRIVACY AND SECURITY LEGISLATION, AND AS A FOUNDING BOARD MEMBER OF THE COALITION FOR BETTER ADS, WHICH IMPLEMENTS GLOBAL STANDARDS TO IMPROVE CONSUMERS' EXPERIENCES WITH ONLINE ADVERTISING.REVIEWED MEMBER COMPANY COMPLIANCE WITH THE 2018 CODE OF CONDUCT, WHICH MERGED THE FORMERLY SEPARATE CODE OF CONDUCT AND APP CODE INTO ONE HOLISTIC POLICY DOCUMENT, INCLUDED SIGNIFICANT UPDATES TO TERMINOLOGY, AND INCORPORATED NAI GUIDANCE DOCUMENTS ON MOBILE ADVERTISING, NON-COOKIE TECHNOLOGIES, AND THE USE OF PRECISE LOCATION DATA. FINALIZED THE 2020 CODE OF CONDUCT, WHICH INCORPORATES THE VIEWED CONTENT ADVERTISING GUIDANCE, EXTENDS CONSUMER OPT-IN REQUIREMENTS FOR THE USE OF CERTAIN TYPES OF DATA (INCLUDING SENSOR INFORMATION AND PRECISE LOCATION INFORMATION) FOR AD DELIVERY AND REPORTING, INTRODUCES POLITICAL ADVERTISING TRANSPARENCY REQUIREMENTS, AND EXPANDS COVERAGE OF INFORMATION COLLECTED OFFLINE IF IT IS USED TO TARGET DIGITAL ADVERTISING ACROSS WEBSITES, APPS, OR ON DIGITAL TELEVISION SCREENS.CONDUCTED EDUCATION SESSIONS, BOTH IN PERSON AND VIA WEBINARS, ON THE UPCOMING IMPLEMENTATION AND ENFORCEMENT OF THE 2020 CODE OF CONDUCT, WHICH IS A COMPREHENSIVE NEW CODE THAT ADDRESSES THE INDUSTRY'S USE OF CONSUMER DATA.PUBLISHED THE 2018 NAI ANNUAL MEMBER COMPLIANCE REPORT AND INITIATED THE REVIEW PROCESS FOR THE 2019 REPORT. PROVIDED A VARIETY OF ROUNDTABLE DISCUSSIONS AND MEMBER BRIEFINGS ON VARIOUS CONSUMER PRIVACY INITIATIVES, GLOBAL LEGISLATIVE AND REGULATORY UPDATES, AND INDUSTRY TRADE ASSOCIATION ACTIVITIES.ASSISTED IN THE DEVELOPMENT OF THE IAB EUROPE'S TRANSPARENCY & CONSENT FRAMEWORK (TCF), AN INDUSTRY TOOL THAT SUPPORTS COMPANIES WITHIN THE DIGITAL ADVERTISING ECOSYSTEM AS THEY MANAGE THEIR COMPLIANCE OBLIGATIONS WITH THE EU'S GENERAL DATA PROTECTION REGULATION (GDPR) AND EPRIVACY DIRECTIVE, AND PARTICIPATED ACTIVELY AS A FOUNDING MEMBER OF THE TCF'S STEERING COMMITTEE.CONDUCTED CONSUMER RESEARCH ON DIGITAL ADVERTISING, ONLINE CONTENT, AND PRIVACY. IMPROVED NAI'S STATE OF THE ART TECHNICAL MONITORING TOOLS, PROVIDING ADDITIONAL FUNCTIONALITY AND STABILITY TO NAI'S COMPLIANCE AND ENFORCEMENT EFFORTS.PARTICIPATED IN NUMEROUS MEETINGS WITH INDUSTRY ADVOCATES AND REGULATORY AND LEGISLATIVE GOVERNMENT LEADERS TO ESTABLISH AN OPEN, CROSS-INDUSTRY DIALOGUE ON DIGITAL ADVERTISING AND CONSUMER PRIVACY.
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IRS990/Form990PartVIISectionAGrp/PersonNm5KEN DREIFACH
IRS990/Form990PartVIISectionAGrp/PersonNm6NOGA ROSENTHAL
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IRS990/Form990PartVIISectionAGrp/PersonNm15DAN HEGWOOD
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IRS990/Form990PartVIISectionAGrp/PersonNm17MATTHIAS MATTHIESEN
IRS990/Form990PartVIISectionAGrp/PersonNm18KEVIN CHING
IRS990/Form990PartVIISectionAGrp/PersonNm19LEIGH FREUND
IRS990/Form990PartVIISectionAGrp/PersonNm20MATTHEW NICHOLS
IRS990/Form990PartVIISectionAGrp/PersonNm21ANTONI MATYJASZEWSKI
IRS990/Form990PartVIISectionAGrp/PersonNm22DAVID LEDUC
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt160
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt170
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt19440250
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20117774
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt21217726
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt22241500
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt23156250
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt24137500
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt160
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt170
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt190
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt200
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt210
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt220
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt230
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt240
IRS990/Form990PartVIISectionAGrp/TitleTxt0CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt1VICE-CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt2SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt3TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt4BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt5BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt6BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt7BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt8BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt9BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt10BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt11BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt12BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt13BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt14BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt15BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt16BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt17BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt18BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt19PRESIDENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt20SENIOR COUNSEL, COMPLIANCE & POLICY
IRS990/Form990PartVIISectionAGrp/TitleTxt21VP OF COMPLIANCE/MEMBERSHIP
IRS990/Form990PartVIISectionAGrp/TitleTxt22VP OF PUBLIC POLICY
IRS990/Form990PartVIISectionAGrp/TitleTxt23COUNSEL, COMPLIANCE & POLICY
IRS990/Form990PartVIISectionAGrp/TitleTxt24COUNSEL, COMPLIANCE & POLICY
IRS990/Form990ProvidedToGvrnBodyInd00
IRS990/FormationYr01999
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedInd00
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt019
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt03611728
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd00
IRS990/IndependentAuditFinclStmtInd00
IRS990/IndependentVotingMemberCnt019
IRS990/IndivRcvdGreaterThan100KCnt07
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InsuranceGrp/TotalAmt037266
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt010
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt010433
IRS990/LandBldgEquipBasisNetGrp/BOYAmt04287
IRS990/LandBldgEquipBasisNetGrp/EOYAmt04691
IRS990/LandBldgEquipCostOrOtherBssAmt015124
IRS990/LegalDomicileStateCd0DC
IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd01
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0NETWORK ADVERTISING INITIATIVE (NAI) IS A TRADE ASSOCIATION FORMED TO PROVIDE ADVOCACY, EDUCATION AND A FORUM FOR THE DISCUSSION OF PRIVACY AND TECHNOLOGY IN DIGITAL ADVERTISING, AND TO CREATE AND ENFORCE A SELF-REGULATORY CODE OF CONDUCT FOR ADVERTISING TECHNOLOGY COMPANIES.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt02353272
IRS990/NetAssetsOrFundBalancesEOYAmt02422344
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt02353272
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt02322344
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/TotalAmt0152002
IRS990/OfficeExpensesGrp/TotalAmt015508
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt016800
IRS990/OtherAssetsTotalGrp/EOYAmt013100
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0141743
IRS990/OtherExpensesGrp/Desc0DAA EXPENSES
IRS990/OtherExpensesGrp/Desc1DUES AND SUBSCRIPTIONS
IRS990/OtherExpensesGrp/Desc2BAD DEBT
IRS990/OtherExpensesGrp/Desc3INDUSTRY PUBLIC POLICY
IRS990/OtherExpensesGrp/TotalAmt0538073
IRS990/OtherExpensesGrp/TotalAmt1110717
IRS990/OtherExpensesGrp/TotalAmt287937
IRS990/OtherExpensesGrp/TotalAmt360000
IRS990/OtherLiabilitiesGrp/BOYAmt00
IRS990/OtherLiabilitiesGrp/EOYAmt046726
IRS990/OtherSalariesAndWagesGrp/TotalAmt01095971
IRS990/PartialLiquidationInd00
IRS990/PayrollTaxesGrp/TotalAmt087627
IRS990/PensionPlanContributionsGrp/TotalAmt06688
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt035223
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt040085
IRS990/PrincipalOfficerNm0LEIGH FREUND
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/BusinessCd1900099
IRS990/ProgramServiceRevenueGrp/BusinessCd2900099
IRS990/ProgramServiceRevenueGrp/Desc0MEMBERSHIP DUES
IRS990/ProgramServiceRevenueGrp/Desc1NAI SUMMIT
IRS990/ProgramServiceRevenueGrp/Desc2DAA REVENUE
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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1177464
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt2147975
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1177464
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt2147975
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IRS990/PYOtherRevenueAmt022545
IRS990/PYProgramServiceRevenueAmt03473387
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IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt03495932
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IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd01
IRS990/ReportProgramRelatedInvstInd00
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IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
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IRS990ScheduleC/AgreeCarryoverPriorYearInd00
IRS990ScheduleC/DuesAssessmentsAmt03111289
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IRS990ScheduleC/NonDeductibleLbbyngPltclTotAmt0300000
IRS990ScheduleC/OnlyInHouseLobbyingInd00
IRS990ScheduleC/SubstantiallyAllDuesNondedInd00
IRS990ScheduleC/TaxableAmt0-11129
IRS990ScheduleD/EquipmentGrp/BookValueAmt03832
IRS990ScheduleD/EquipmentGrp/DepreciationAmt010065
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt013897
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt0859
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt0368
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt01227
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt046726
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0DEFERRED RENT
IRS990ScheduleD/TotalBookValueLandBuildingsAmt04691
IRS990ScheduleD/TotalLiabilityAmt046726
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X
IRS990ScheduleJ/CompensationCommitteeInd0X
IRS990ScheduleJ/EquityBasedCompArrngmInd00

Document Assets

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Filings

Displayed year

2019 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,895,032
Liabilities
$472,688
Net assets
$2,422,344
Revenue
$3,611,728
Expenses
$3,542,656
Net income
$69,072
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.01$0.99$2.01$3.53$3.95$0.42
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.89$0.45$2.44$3.49$3.88$0.39
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.36$0.53$2.83$3.87$3.64$0.24
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.04$0.44$2.60$3.38$3.14$0.24
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.17$0.81$2.36$3.30$3.36$0.06
2019Detailed filing. Detailed filing data is available for this year.$2.90$0.47$2.42$3.61$3.54$0.07
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.65$0.30$2.35$3.50$3.12$0.37
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.32$0.35$1.98$3.62$2.84$0.77
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.28$1.08$1.20$3.41$2.93$0.48
2015Detailed filing. Detailed filing data is available for this year.$2.11$1.38$0.73$2.97$3.20$0.23
2014Detailed filing. Detailed filing data is available for this year.$2.29$1.34$0.95$2.07$3.42$1.35
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.12$0.00$1.12$2.37
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.98$0.00$0.98$1.63
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.50$0.00$0.50$1.58