Civic Intelligence

Network Advertising Initiative

EIN 52-2291538 • 501(c)6 • Washington, DC

View Organization Page

Profile

Network advertising initiative (nai) is a trade association formed to provide advocacy, education and a forum for the discussion of privacy and technology.

409 7th Street NW 250Washington, DC 20004

www.networkadvertising.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

72nd percentile

0.33x

Higher debt load relative to assets than 72% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

65th percentile

0.28x

Higher debt load relative to revenue than 65% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

12th percentile

-12%

Higher net margin than 12% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

19th percentile

-5.5%

Faster asset growth than 19% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2024

Revenue Growth

19th percentile

-4.5%

Faster revenue growth than 19% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets72nd percentile

Assets

Up

$3,005,198

Up $112,754 (+3.9%) from 2023

Liabilities

Up

$990,929

Up $539,106 (+119%) from 2023

Net Assets

Down

$2,014,269

Down $426,352 (-17%) from 2023

Operations
Liabilities / Revenue65th percentileNet Margin12th percentile

Revenue

Up

$3,531,451

Up $42,445 (+1.2%) from 2023

Expenses

Up

$3,951,676

Up $68,553 (+1.8%) from 2023

Net Income

Down

-$420,225

Down $26,108 (-6.6%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth19th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$4.0M$3.0M$2.0M$1.0M$0Assets 2010: $497,988Liabilities 2010: $0Net Assets 2010: $497,9882010Assets 2011: $977,330Liabilities 2011: $0Net Assets 2011: $977,3302011Assets 2012: $1,117,367Liabilities 2012: $0Net Assets 2012: $1,117,3672012Assets 2014: $2,291,031Liabilities 2014: $1,337,048Net Assets 2014: $953,9832014Assets 2015: $2,110,012Liabilities 2015: $1,384,034Net Assets 2015: $725,9782015Assets 2016: $2,280,177Liabilities 2016: $1,076,009Net Assets 2016: $1,204,1682016Assets 2017: $2,324,893Liabilities 2017: $346,094Net Assets 2017: $1,978,7992017Assets 2018: $2,653,787Liabilities 2018: $300,515Net Assets 2018: $2,353,2722018Assets 2019: $2,895,032Liabilities 2019: $472,688Net Assets 2019: $2,422,3442019Assets 2020: $3,172,248Liabilities 2020: $814,860Net Assets 2020: $2,357,3882020Assets 2021: $3,040,800Liabilities 2021: $442,963Net Assets 2021: $2,597,8372021Assets 2022: $3,363,067Liabilities 2022: $528,329Net Assets 2022: $2,834,7382022Assets 2023: $2,892,444Liabilities 2023: $451,823Net Assets 2023: $2,440,6212023Assets 2024: $3,005,198Liabilities 2024: $990,929Net Assets 2024: $2,014,2692024

Highlighted filing

2024

Assets$3,005,198
Liabilities$990,929
Net Assets$2,014,269
Open 2024 Filing

Operations Trend

Revenue Growth19th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$2.0M$0-$2.0MExpenses 2010: $1,575,4062010Expenses 2011: $1,632,4082011Expenses 2012: $2,369,5172012Revenue 2014: $2,066,507Expenses 2014: $3,420,258Net Income 2014: -$1,353,7512014Revenue 2015: $2,966,997Expenses 2015: $3,195,002Net Income 2015: -$228,0052015Revenue 2016: $3,411,253Expenses 2016: $2,933,063Net Income 2016: $478,1902016Revenue 2017: $3,618,355Expenses 2017: $2,843,724Net Income 2017: $774,6312017Revenue 2018: $3,495,932Expenses 2018: $3,121,459Net Income 2018: $374,4732018Revenue 2019: $3,611,728Expenses 2019: $3,542,656Net Income 2019: $69,0722019Revenue 2020: $3,296,019Expenses 2020: $3,360,975Net Income 2020: -$64,9562020Revenue 2021: $3,384,491Expenses 2021: $3,144,042Net Income 2021: $240,4492021Revenue 2022: $3,873,674Expenses 2022: $3,636,773Net Income 2022: $236,9012022Revenue 2023: $3,489,006Expenses 2023: $3,883,123Net Income 2023: -$394,1172023Revenue 2024: $3,531,451Expenses 2024: $3,951,676Net Income 2024: -$420,2252024

Highlighted filing

2024

Revenue$3,531,451
Expenses$3,951,676
Net Income-$420,225
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$3,005,198
Liabilities
$990,929
Net assets
$2,014,269
Revenue
$3,531,451
Expenses
$3,951,676
Net income
-$420,225
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.01$0.99$2.01$3.53$3.95$0.42
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.89$0.45$2.44$3.49$3.88$0.39
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.36$0.53$2.83$3.87$3.64$0.24
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.04$0.44$2.60$3.38$3.14$0.24
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.17$0.81$2.36$3.30$3.36$0.06
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.90$0.47$2.42$3.61$3.54$0.07
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.65$0.30$2.35$3.50$3.12$0.37
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.32$0.35$1.98$3.62$2.84$0.77
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.28$1.08$1.20$3.41$2.93$0.48
2015Detailed filing. Detailed filing data is available for this year.$2.11$1.38$0.73$2.97$3.20$0.23
2014Detailed filing. Detailed filing data is available for this year.$2.29$1.34$0.95$2.07$3.42$1.35
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.12$0.00$1.12$2.37
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.98$0.00$0.98$1.63
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.50$0.00$0.50$1.58
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 3, 2025
Return Version
2024v5.2
Gross Receipts
$3,531,451
Mission and Program Overview

Mission

Network advertising initiative (nai) is a trade association formed to provide advocacy, education and a forum for the discussion of privacy and technology.

SEE PART III, LINE 1.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments-$1,996,560-
Accounts Receivable$228,219$219,125▼ $9,094
Prepaid Expenses and Deferred Charges$87,496$143,972▲ $56,476
Cash and Non-Interest-Bearing Accounts$2,563,629$68,058▼ $2,495,571
Land, Buildings, and Equipment, Net$0$0→ $0
Total Assets$2,892,444$3,005,198▲ $112,754
Other Assets Total$13,100$577,483▲ $564,383
Liabilities
Other Liabilities$0$576,183▲ $576,183
Accounts Payable and Accrued Expenses$451,823$414,746▼ $37,077
Total Liabilities$451,823$990,929▲ $539,106
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,440,621$2,014,269▼ $426,352
Total Net Assets Fund Balance$2,440,621$2,014,269▼ $426,352
Total Liabilities and Net Assets / Fund Balance$2,892,444$3,005,198▲ $112,754

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$0$3,011$3,011
Other Land Buildings$0$1,227$1,227
Other Assets Org$576,183--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Leigh FreundPresident and CEOFT$381,577$128,710$510,287
David LeducVice President, Public PolicyFT$310,670$46,686$357,356
Anthony MatyjaszewskiVice President, ComplianceFT$223,437$33,528$256,965
Tony FicarrottaGeneral CounselFT$220,000$33,000$253,000
Ryan SmithCounselFT$144,450$14,461$158,911

Board Members and Trustees

NameTitle
Alan Chapell ChairPresident - Chappell & Assoc.
George Pappachen Board MemberProduct Director Data Gov. - Samba Tv
Holly Grochmal Board MemberChief Legal Off. - Quantcast
Rachel Glasser Board MemberChief Privacy Off. - Magnite
Josh Anton Board MemberChief Strat. Off. - Digital Envoy
Joshua Koran Board MemberChief Strategy Officer
Ken Dreifach Vice ChairCshareholder
Brooks Dobbs Board MemberData Privacy Gen Mgr - Trade Desk
Ghita Harris-newton Board MemDir, Public Aff. of Gov - Google
Karen Miller Reese TreasurerVP & Chief Privacy Officer - Yahoo
Yashina Burns Board MemberVP of Gen. Counsel - Videoamp
Budi Tanzi SecretaryVP of Product - Experian
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$3,528,764
Investment Income
$2,687
Other Revenue
$0
Change in Net Assets
$-420,225
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$2,207,208
Other Expenses$1,744,468
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$1,337,004
Current Officers, Directors, Trustees, and Key Employees---$510,287
Conferences and Meetings---$382,165
Travel---$216,672
Other Employee Benefits---$209,447
Occupancy---$155,429
Payroll Taxes---$122,014
Fees for Services Other---$118,677
Advertising---$82,216
Office Expenses---$60,146
Insurance---$57,957
Fees for Services Accounting---$50,617
Fees for Services Legal---$34,803
Pension Plan Contributions---$28,456
Other Expenses---$893
All Other Expenses---$261
Total Functional Expenses$0$0$0$3,951,676
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$440,000
Total Nondeductible Lobbying and Political Cost$-436,473
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$576,183
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The organization has two classes of membership, regular and charter.”

Form 990, Part VI, Section A, Line 7A

“Regular members vote for directors-at-large. Each charter member appoints one charter director.”

Form 990, Part VI, Section A, Line 7B

“Certain changes to the network advertising initiative code of conduct are approved by full membership.”

Form 990, Part VI, Section B, Line 11B

“The president & ceo reviewed the form 990 before it was filed with the irs.”

Form 990, Part VI, Section B, Line 15A

“An executive committee prepares a budget for the compensation of the president and ceo, and the board of directors approves this budget. The president and ceo sets a budget for staff compensation, which is then reviewed and approved by the board of directors. The last review took place in november 2024.”

Form 990, Part VI, Section C, Line 19

“The network advertising initiative makes documents available upon request.”

Filing and Contact Details

Filer

Filer Name
Network Advertising Initiative
EIN
52-2291538
Phone
5713660500
Address
409 7TH STREET NW 250, WASHINGTON, DC 20004

Signing Officer

Name
Leigh Freund
Title
President & CEO
Phone
5713660500
Signed
2025-11-03
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Leigh Freund
Formed
2000
Legal Domicile
De
Voting Board Members
12
Independent Board Members
12
Employees
8
Volunteers
18

Preparer

Firm
Gelman Rosenberg & Freedman
Address
4550 MONTGOMERY AVE SUITE 800N, BETHESDA, MD 20814-2930
Preparer
Frederick U Longwood
Phone
3019519090
Raw XML AppendixShowing 400 of 498 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
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IRS990/AccountsReceivableGrp/EOYAmt0219125
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IRS990/ActivityOrMissionDesc0SEE PART III, LINE 1.
IRS990/AdvertisingGrp/TotalAmt082216
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IRS990/Desc0IN 2024, THE NAI'S SELF-REGULATORY PROGRAM FOCUSED ON: (1) HELPING COMPANIES UNDERSTAND THEIR COMPLIANCE OBLIGATIONS WITH RESPECT TO AN ACTIVE AND RAPIDLY CHANGING STATE LEGAL ENVIRONMENT AND CHANGES IN BROWSERS AND OPERATING SYSTEMS; (2) THE CREATION OF A NEW SELF-REGULATORY FRAMEWORK THAT HELPS COMPANIES CREATE AND IMPLEMENT PROCESSES FOR COMPLIANCE WITH STATE PRIVACY LAWS AND FEDERAL ENFORCEMENT PRIORITIES; (3) UPDATING AND IMPLEMENTING ITS ENHANCED GUIDANCE FOR THE COLLECTION AND USE OF PRECISE LOCATION INFORMATION FROM SENSITIVE LOCATIONS; AND (4) FURTHER EXPANSION OF PUBLIC POLICY EFFORTS, ADVOCACY, AND OUTREACH ON A STATE AND FEDERAL LEVEL. IN 2024, THE NAI PARTICIPATED IN SEVERAL CROSS-INDUSTRY AND CROSS-TRADE GROUPS TO HELP CREATE AWARENESS OF NEW STATE PRIVACY LEGAL REQUIREMENTS, AS WELL AS PLANNING FOR CHANGES IN OPT-OUT REQUIREMENTS AND TECHNOLOGIES, ADAPTING TO PLATFORM CHANGES TO THE TREATMENT OF THIRD PARTY COOKIES, AND IMPLEMENTING HEIGHTENED SENSITIVE LOCATION DATA RESTRICTIONS. THE NAI IS AN ACTIVE PARTICIPANT IN TECHNOLOGY FOCUSED CROSS-INDUSTRY EFFORTS SUCH AS THE IAB TECH LAB PRIVACY AND REARC COMMIT GROUP, IAB EUROPE'S TCF STEERING GROUP, THE WORLD WIDE WEB CONSORTIUM (W3C), AND GOOGLE'S PRIVACY SANDBOX, KEEPING NAI MEMBERS APPRISED OF DEVELOPMENTS IN THESE GROUPS WHILE ALSO REPRESENTING THE MANY SMALL AND MEDIUM SIZED COMPANIES THAT ARE NAI MEMBERS. THE NAI HELD ITS ANNUAL MEMBER SUMMIT IN MAY 2024 IN NEW YORK, NY. SPEAKERS AND PARTICIPANTS INCLUDED MEMBER COMPANIES AND THEIR BUSINESS PARTNERS, LAW FIRMS, DATA AND PRIVACY EXPERTS, AND STATE AND FEDERAL REGULATORS. THE NAI HOSTED THE EXECUTIVE DIRECTOR OF THE NEWLY ESTABLISHED CALIFORNIA PRIVACY PROTECTION AGENCY, ASHKAN SOLTANI, FOR A FIRESIDE CHAT TO DISCUSS THE EVOLVING U.S. LEGAL LANDSCAPE, THE NEED TO PREVENT CONSUMER HARMS, AND TECHNOLOGICAL CHANGES NEEDED TO ENHANCE CONSUMER PRIVACY, CONTROL, AND DATA SECURITY, AND WELCOMED AWARD-WINNING JOURNALIST AND AUTHOR BYRON TAU AS A KEYNOTE SPEAKER TO HIGHLIGHT THE NEED FOR THE ADVERTISING TECHNOLOGY INDUSTRY TO EMBRACE CHANGE TO PRESERVE THE BENEFITS OF DIGITAL ADVERTISING. THROUGH AN ADDITIONAL SERIES OF VIRTUAL AND IN PERSON ROUNDTABLES AND SALON STYLE EVENTS, NAI PROVIDED ITS MEMBER COMPANIES WITH THE LATEST INFORMATION ON EMERGING TECHNOLOGIES, REGULATORY AND LEGISLATIVE TRENDS, AND EMERGING BUSINESS MODELS.THE NAI COORDINATED MONTHLY WORKING GROUP MEETINGS TO DISCUSS THE CREATION OF A NEW SELF-REGULATORY FRAMEWORK, PRIVACY AND TECHNOLOGY ISSUES AND PRIVACY REGULATION AND LEGISLATION, INCLUDING THE USE OF PRECISE LOCATION DATA, INTERNATIONAL LEGISLATIVE AND REGULATORY DEVELOPMENTS, AND NEW STATE LEGISLATION AND REGULATIONS. IN OCTOBER 2024, THE NAI PUBLISHED AN UPDATE TO ITS "NAI ENHANCED STANDARDS FOR PRECISE LOCATION INFORMATION SOLUTION PROVIDERS (ENHANCED STANDARDS) AND WORKED WITH POLICY MAKERS, REGULATORS, AND MEMBERS TO EDUCATE THEM ON THE STANDARDS. THE UPDATED GUIDANCE TO THE ENHANCED STANDARDS, WHICH PROHIBIT THE USE, SALE, AND TRANSFER OF PRECISE LOCATION DATA FROM SENSITIVE LOCATIONS, CLARIFY HOW NATIONALLY RECOGNIZED INDUSTRY CLASSIFICATION SYSTEMS, SUCH AS THE NORTH AMERICAN INDUSTRY CLASSIFICATION SYSTEM (NAICS), CAN BE USED TO IDENTIFY SENSITIVE POINTS OF INTEREST AND COMPLY WITH THE ENHANCED STANDARDS, AND MAKE ADDITIONAL CHANGES TO IMPROVE ADMINISTRABILITY OF THE ENHANCED STANDARDS AMONG SIGNATORIES.THE NAI ENGAGED SUBSTANTIALLY WITH VARIOUS HOUSE AND SENATE COMMITTEES ON LEGISLATIVE EFFORTS RELATED TO PRIVACY, INCLUDING WITH RESPECT TO THE AMERICAN PRIVACY RIGHTS ACT, SEVERAL BILLS RELATED TO LOCATION DATA AND NATIONAL SECURITY, AND CHILDREN'S PRIVACY LEGISLATION. IN ADDITION, THE NAI FILED COMMENTS WITH VARIOUS STATE LEGISLATORS, ATTORNEY GENERAL OFFICES, AND REGULATORY AGENCIES TO SUPPORT CONSUMER PRIVACY LEGISLATION AND REGULATION THAT PRESERVES DIGITAL ADVERTISING'S BENEFITS TO CONSUMERS AND SMALL BUSINESSES, INCLUDING CALIFORNIA, NEW YORK, COLORADO, DELAWARE, TEXAS, AND VIRGINIA
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IRS990/Form990PartVIISectionAGrp/TitleTxt3VP OF PRODUCT - EXPERIAN
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IRS990/Form990PartVIISectionAGrp/TitleTxt6CHIEF PRIVACY OFF. - MAGNITE
IRS990/Form990PartVIISectionAGrp/TitleTxt7DATA PRIVACY GEN MGR - TRADE DESK
IRS990/Form990PartVIISectionAGrp/TitleTxt8PRODUCT DIR. DATA GOV. - SAMBA TV
IRS990/Form990PartVIISectionAGrp/TitleTxt9VP OF GEN. COUNSEL - VIDEOAMP
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IRS990/Form990PartVIISectionAGrp/TitleTxt11CHIEF STRAT. OFF. - DIGITAL ENVOY
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IRS990/Form990PartVIISectionAGrp/TitleTxt14VICE PRESIDENT, COMPLIANCE
IRS990/Form990PartVIISectionAGrp/TitleTxt15GENERAL COUNSEL
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0PRESIDENT AND CEO
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt1VICE PRESIDENT, PUBLIC POLICY
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt2VICE PRESIDENT, COMPLIANCE
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt3GENERAL COUNSEL
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt4COUNSEL
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