Civic Intelligence

Network Advertising Initiative

990 • Fiscal year 2016 • EIN 52-2291538

Jan 01, 2016 to Dec 31, 2016 • Filed on Sep 22, 2017

Organization ProfileWWW.NETWORKADVERTISING.ORG

View Organization Page

509 7th Street NWWashington, DC 20004

(202) 654-7021

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

80th percentile

0.47x

Higher debt load relative to assets than 80% of similar nonprofits.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2016

Liabilities / Revenue

66th percentile

0.32x

Higher debt load relative to revenue than 66% of similar nonprofits.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2016

Net Margin

81st percentile

14%

Higher net margin than 81% of similar nonprofits.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2016

Top Officer Pay

96th percentile

$420,568

Higher top officer pay than 96% of similar nonprofits.

Top officer pay equals 12.3% of source-year revenue.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2016

Asset Growth

65th percentile

8.1%

Faster asset growth than 65% of similar nonprofits.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2015 to 2016

Revenue Growth

80th percentile

15%

Faster revenue growth than 80% of similar nonprofits.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2015 to 2016

Balance Sheet
Liabilities / Assets80th percentile

Assets

Up

$2,280,177

Up $170,165 (+8.1%) from 2015

Net Assets

Up

$1,204,168

Up $478,190 (+66%) from 2015

Liabilities

Down

$1,076,009

Down $308,025 (-22%) from 2015

Revenue And Expenses
Liabilities / Revenue66th percentileNet Margin81st percentile

Revenue

Up

$3,411,253

Up $444,256 (+15%) from 2015

Expenses

Down

$2,933,063

Down $261,939 (-8.2%) from 2015

Net Income

Up

$478,190

Up $706,195 (+310%) from 2015

Historical Trend

Balance Sheet Trend

Asset Growth65th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2010: $497,988Liabilities 2010: $0Net Assets 2010: $497,9882010Assets 2011: $977,330Liabilities 2011: $0Net Assets 2011: $977,3302011Assets 2012: $1,117,367Liabilities 2012: $0Net Assets 2012: $1,117,3672012Assets 2014: $2,291,031Liabilities 2014: $1,337,048Net Assets 2014: $953,9832014Assets 2015: $2,110,012Liabilities 2015: $1,384,034Net Assets 2015: $725,9782015Assets 2016: $2,280,177Liabilities 2016: $1,076,009Net Assets 2016: $1,204,1682016Assets 2017: $2,324,893Liabilities 2017: $346,094Net Assets 2017: $1,978,7992017Assets 2018: $2,653,787Liabilities 2018: $300,515Net Assets 2018: $2,353,2722018Assets 2019: $2,895,032Liabilities 2019: $472,688Net Assets 2019: $2,422,3442019Assets 2020: $3,172,248Liabilities 2020: $814,860Net Assets 2020: $2,357,3882020Assets 2021: $3,040,800Liabilities 2021: $442,963Net Assets 2021: $2,597,8372021Assets 2022: $3,363,067Liabilities 2022: $528,329Net Assets 2022: $2,834,7382022Assets 2023: $2,892,444Liabilities 2023: $451,823Net Assets 2023: $2,440,6212023Assets 2024: $3,005,198Liabilities 2024: $990,929Net Assets 2024: $2,014,2692024

Highlighted filing

2016

Assets$2,280,177
Liabilities$1,076,009
Net Assets$1,204,168
Open 2016 Filing

Operations Trend

Revenue Growth80th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$2.0M$0-$2.0MExpenses 2010: $1,575,4062010Expenses 2011: $1,632,4082011Expenses 2012: $2,369,5172012Revenue 2014: $2,066,507Expenses 2014: $3,420,258Net Income 2014: -$1,353,7512014Revenue 2015: $2,966,997Expenses 2015: $3,195,002Net Income 2015: -$228,0052015Revenue 2016: $3,411,253Expenses 2016: $2,933,063Net Income 2016: $478,1902016Revenue 2017: $3,618,355Expenses 2017: $2,843,724Net Income 2017: $774,6312017Revenue 2018: $3,495,932Expenses 2018: $3,121,459Net Income 2018: $374,4732018Revenue 2019: $3,611,728Expenses 2019: $3,542,656Net Income 2019: $69,0722019Revenue 2020: $3,296,019Expenses 2020: $3,360,975Net Income 2020: -$64,9562020Revenue 2021: $3,384,491Expenses 2021: $3,144,042Net Income 2021: $240,4492021Revenue 2022: $3,873,674Expenses 2022: $3,636,773Net Income 2022: $236,9012022Revenue 2023: $3,489,006Expenses 2023: $3,883,123Net Income 2023: -$394,1172023Revenue 2024: $3,531,451Expenses 2024: $3,951,676Net Income 2024: -$420,2252024

Highlighted filing

2016

Revenue$3,411,253
Expenses$2,933,063
Net Income$478,190
Open 2016 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2016 to Dec 31, 2016
Signed
Sep 22, 2017
Return Version
2016v3.0
Gross Receipts
$3,411,253
Mission and Program Overview

Mission

Network advertising initiative (nai) is a trade association formed to provide advocacy, education and a forum for the discussion of privacy and technology.

SEE PART III, LINE 1.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,075,045$1,746,907▲ $671,862
Accounts Receivable$1,010,842$492,715▼ $518,127
Prepaid Expenses and Deferred Charges$21,472$33,804▲ $12,332
Land, Buildings, and Equipment, Net$1,978$6,076▲ $4,098
Total Assets$2,110,012$2,280,177▲ $170,165
Other Assets Total$675$675→ $0
Liabilities
Deferred Revenue$994,460$702,249▼ $292,211
Accounts Payable and Accrued Expenses$389,574$373,760▼ $15,814
Total Liabilities$1,384,034$1,076,009▼ $308,025
Net Assets / Fund Balance
Unrestricted Net Assets$725,978$1,204,168▲ $478,190
Total Net Assets Fund Balance$725,978$1,204,168▲ $478,190
Total Liabilities and Net Assets / Fund Balance$2,110,012$2,280,177▲ $170,165

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$6,076$2,164$8,240
Compensation and Service Providers
Top Officer Pay96th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Leigh FreundCEOFT$285,000$135,568$420,568
Johannes Jurgen Van StadenVP of Policy/technologyFT$199,906$6,434$206,340
Antoni MatyjaszewskiVP of Compliance/membershipFT$141,951$19,603$161,554
Chaitanya KatikalaAsst. Director of Technology/data ScienceFT$150,938$5,875$156,813
Noga RosenthalVP & General Counsel (until 6/30/16)FT$104,596$11,450$116,046

Board Members and Trustees

NameTitle
Doug MillerChair
Alan ChapellVice-chair
Alice LincolnBoard Member
Andrew PancerBoard Member
Ari LevenfeldBoard Member
Brooks DobbsBoard Member
Charles SimonBoard Member
Daniel ShoreBoard Member
Dave FallBoard Member
Estelle WerthBoard Member
Julia SchullmanBoard Member
Ted LazarusBoard Member
Matt HaiesSecretary
Shane WileyTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Bracewell & GiulianiPublic Relations2000 K STREET NW SUITE 500, Washington, DC 20006$161,107
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$3,411,253
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$478,190
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,621,253
Salaries, Compensation, and Employee Benefits$1,311,810
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$755,299
Current Officers, Directors, Trustees, and Key Employees---$420,568
Advertising---$177,602
Conferences and Meetings---$141,425
Travel---$133,423
Fees for Services Legal---$106,653
Fees for Services Other---$99,593
Occupancy---$77,446
Payroll Taxes---$70,326
Other Employee Benefits---$55,093
Insurance---$30,689
Fees for Services Accounting---$27,650
All Other Expenses---$11,422
Pension Plan Contributions---$10,524
Office Expenses---$10,075
Other Expenses---$6,822
Depreciation Depletion---$1,769
Total Functional Expenses$0$0$0$2,933,063
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The organization has one class of membership.”

Form 990, Part VI, Section A, Line 7A

“Network advertising initiative members vote for at-large board members.”

Form 990, Part VI, Section A, Line 7B

“Certain changes to the network advertising initiative code of conduct are approved by full membership.”

Form 990, Part VI, Section B, Line 11B

“The president & ceo reviewed the form 990 before it was filed with the irs.”

Form 990, Part VI, Section B, Line 15A

“An executive committee prepares a budget for the compensation of the president and ceo, and the board of directors approves this budget. The president and ceo sets a budget for staff compensation, which is then reviewed and approved by the board of directors. The last review took place in october 2016.”

Form 990, Part VI, Section C, Line 19

“The network advertising initiative makes documents available upon request.”

Filing and Contact Details

Filer

Filer Name
Network Advertising Initiative
EIN
52-2291538
Phone
2026547021
Address
509 7TH STREET NW, WASHINGTON, DC 20004

Signing Officer

Name
Leigh Freund
Title
President & CEO
Phone
2026547021
Signed
2017-09-22
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Leigh Freund
Formed
1999
Legal Domicile
Dc
Voting Board Members
14
Independent Board Members
14
Employees
8
Volunteers
3

Preparer

Firm
Gelman Rosenberg & Freedman
Address
4550 MONTGOMERY AVE SUITE 650N, BETHESDA, MD 20814-2930
Phone
3019519090
Raw XML AppendixShowing 400 of 488 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0CONVENED THE 4TH ANNUAL MEMBER SUMMIT, HELD IN SAN FRANCISCO, CA, FEATURING A KEYNOTE FIRESIDE CHAT BY FTC DIRECTOR OF CONSUMER PROTECTION, JESSICA RICH. THE 2016 SUMMIT REFLECTED THE ORGANIZATION'S COMMITMENT TO ADVANCING INDUSTRY BEST PRACTICES AND MEANINGFUL SOLUTIONS TO COMPLEX ISSUES, AND HIGHLIGHTED MEMBER COMPANIES' PASSION FOR CONSUMER FRIENDLY AND INNOVATIVE PRIVACY PRACTICES. IN ADDITION, NAI COORDINATED SEVERAL WORKING GROUPS TO DISCUSS CODE UPDATES AND EMERGING TECHNOLOGY, INCLUDING NON-COOKIE BASED TRACKING TECHNOLOGIES, PRIVACY INITIATIVES IN MOBILE ADVERTISING, AND CROSS DEVICE TRACKING TECHNOLOGIES. FINALLY, NAI JOINED TOGETHER WITH OTHER INDUSTRY TRADE ASSOCIATIONS AND GLOBAL COMPANIES TO FORM THE COALITION FOR BETTER ADS, WHICH STRIVES TO IMPROVE CONSUMERS' EXPERIENCES WITH ONLINE ADVERTISING BY LEVERAGING CONSUMER INSIGHTS AND CROSS INDUSTRY EXPERTISE TO DEVELOP AND IMPLEMENT NEW GLOBAL STANDARDS FOR ONLINE ADVERTISING.PUBLISHED THE 2015 NAI CODE OF CONDUCT ANNUAL MEMBER COMPLIANCE REPORT AND INITIATED THE REVIEW PROCESS FOR THE 2016 REPORT. PROVIDED A VARIETY OF MEMBER BREIFINGS ON VARIOUS PRIVACY AND ONLINE ADVERTISING RELATED HEARINGS AND WORKSHOPS.PARTICIPATED AS SPEAKERS/MODERATORS AT INDUSTRY TRADE EVENTS.PARTICIPATED IN MEETINGS WITH INDUSTRY ADVOCATES AND GOVERNMENT LEADERS TO ESTABLISH AN OPEN, CROSS-INDUSTRY DISCUSSION ON ONLINE BEHAVIORAL ADVERTISING AND RELATED PRIVACY ISSUES. PARTICIPATED IN MEETINGS WITH MEMBERS TO DISCUSS/DEVELOP BEST PRACTICES AND PRIVACY-RELATED TOPICS.
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IRS990/Form990PartVIISectionAGrp/TitleTxt4BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt5BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt6BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt7BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt8BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt9BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt10BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt11BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt12BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt13BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt14CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt15VP & GENERAL COUNSEL (UNTIL 6/30/16)
IRS990/Form990PartVIISectionAGrp/TitleTxt16ASST. DIR OF TECHNOLOGY/DATA SCIENCE
IRS990/Form990PartVIISectionAGrp/TitleTxt17VP OF COMPLIANCE/MEMBERSHIP
IRS990/Form990PartVIISectionAGrp/TitleTxt18VP OF POLICY/TECHNOLOGY
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IRS990/MissionDesc0NETWORK ADVERTISING INITIATIVE (NAI) IS A TRADE ASSOCIATION FORMED TO PROVIDE ADVOCACY, EDUCATION AND A FORUM FOR THE DISCUSSION OF PRIVACY AND TECHNOLOGY IN DIGITAL ADVERTISING, AND TO CREATE AND ENFORCE A SELF-REGULATORY CODE OF CONDUCT FOR ADVERTISING TECHNOLOGY COMPANIES.
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IRS990/OrganizationFollowsSFAS117Ind0X
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IRS990/OtherExpensesGrp/Desc1BAD DEBT
IRS990/OtherExpensesGrp/Desc2DUES AND SUBSCRIPTIONS
IRS990/OtherExpensesGrp/Desc3PAYROLL PROCESSING
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IRS990/OtherExpensesGrp/TotalAmt190437
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IRS990/ProgramServiceRevenueGrp/Desc0MEMBERSHIP DUES
IRS990/ProgramServiceRevenueGrp/Desc1DAA REVENUE
IRS990/ProgramServiceRevenueGrp/Desc2NAI SUMMIT
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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1102800
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1102800
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IRS990/RelatedEntityInd00
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IRS990/ReportOtherLiabilitiesInd00
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IRS990ScheduleC/SubstantiallyAllDuesNondedInd00
IRS990ScheduleD/EquipmentGrp/BookValueAmt06076
IRS990ScheduleD/EquipmentGrp/DepreciationAmt02164
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IRS990ScheduleD/TotalBookValueLandBuildingsAmt06076
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt1150938
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt2141951
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt3199906
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount099750
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt30
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt00
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt30
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt30
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt219603
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt36434
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt20
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt10
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt30
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0LEIGH FREUND
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm1CHAITANYA KATIKALA
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm2ANTONI MATYJASZEWSKI
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm3JOHANNES JURGEN VAN STADEN
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0CEO
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt1ASST. DIR OF TECHNOLOGY/DATA SCIENCE
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt2VP OF COMPLIANCE/MEMBERSHIP
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt3VP OF POLICY/TECHNOLOGY
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt1156813
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt2161554
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt3206340
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IRS990ScheduleJ/SeverancePaymentInd00
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION HAS ONE CLASS OF MEMBERSHIP.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1NETWORK ADVERTISING INITIATIVE MEMBERS VOTE FOR AT-LARGE BOARD MEMBERS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2CERTAIN CHANGES TO THE NETWORK ADVERTISING INITIATIVE CODE OF CONDUCT ARE APPROVED BY FULL MEMBERSHIP.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE PRESIDENT & CEO REVIEWED THE FORM 990 BEFORE IT WAS FILED WITH THE IRS.

Document Assets

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Filings

Displayed year

2016 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,280,177
Liabilities
$1,076,009
Net assets
$1,204,168
Revenue
$3,411,253
Expenses
$2,933,063
Net income
$478,190
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.01$0.99$2.01$3.53$3.95$0.42
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.89$0.45$2.44$3.49$3.88$0.39
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.36$0.53$2.83$3.87$3.64$0.24
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.04$0.44$2.60$3.38$3.14$0.24
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.17$0.81$2.36$3.30$3.36$0.06
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.90$0.47$2.42$3.61$3.54$0.07
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.65$0.30$2.35$3.50$3.12$0.37
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.32$0.35$1.98$3.62$2.84$0.77
2016Detailed filing. Detailed filing data is available for this year.$2.28$1.08$1.20$3.41$2.93$0.48
2015Detailed filing. Detailed filing data is available for this year.$2.11$1.38$0.73$2.97$3.20$0.23
2014Detailed filing. Detailed filing data is available for this year.$2.29$1.34$0.95$2.07$3.42$1.35
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.12$0.00$1.12$2.37
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.98$0.00$0.98$1.63
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.50$0.00$0.50$1.58