Civic Intelligence

Network Advertising Initiative

990 • Fiscal year 2017 • EIN 52-2291538

Jan 01, 2017 to Dec 31, 2017 • Filed on Oct 30, 2018

Organization ProfileWWW.NETWORKADVERTISING.ORG

View Organization Page

509 7th Street NWWashington, DC 20004

(571) 366-0500

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

46th percentile

0.15x

Higher debt load relative to assets than 46% of similar nonprofits.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2017

Liabilities / Revenue

36th percentile

0.10x

Higher debt load relative to revenue than 36% of similar nonprofits.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2017

Net Margin

88th percentile

21%

Higher net margin than 88% of similar nonprofits.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2017

Top Officer Pay

96th percentile

$449,790

Higher top officer pay than 96% of similar nonprofits.

Top officer pay equals 12.4% of source-year revenue.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2017

Asset Growth

38th percentile

2.0%

Faster asset growth than 38% of similar nonprofits.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2016 to 2017

Revenue Growth

58th percentile

6.1%

Faster revenue growth than 58% of similar nonprofits.

2017 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2016 to 2017

Balance Sheet
Liabilities / Assets46th percentile

Assets

Up

$2,324,893

Up $44,716 (+2.0%) from 2016

Net Assets

Up

$1,978,799

Up $774,631 (+64%) from 2016

Liabilities

Down

$346,094

Down $729,915 (-68%) from 2016

Revenue And Expenses
Liabilities / Revenue36th percentileNet Margin88th percentile

Revenue

Up

$3,618,355

Up $207,102 (+6.1%) from 2016

Expenses

Down

$2,843,724

Down $89,339 (-3.0%) from 2016

Net Income

Up

$774,631

Up $296,441 (+62%) from 2016

Historical Trend

Balance Sheet Trend

Asset Growth38th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2010: $497,988Liabilities 2010: $0Net Assets 2010: $497,9882010Assets 2011: $977,330Liabilities 2011: $0Net Assets 2011: $977,3302011Assets 2012: $1,117,367Liabilities 2012: $0Net Assets 2012: $1,117,3672012Assets 2014: $2,291,031Liabilities 2014: $1,337,048Net Assets 2014: $953,9832014Assets 2015: $2,110,012Liabilities 2015: $1,384,034Net Assets 2015: $725,9782015Assets 2016: $2,280,177Liabilities 2016: $1,076,009Net Assets 2016: $1,204,1682016Assets 2017: $2,324,893Liabilities 2017: $346,094Net Assets 2017: $1,978,7992017Assets 2018: $2,653,787Liabilities 2018: $300,515Net Assets 2018: $2,353,2722018Assets 2019: $2,895,032Liabilities 2019: $472,688Net Assets 2019: $2,422,3442019Assets 2020: $3,172,248Liabilities 2020: $814,860Net Assets 2020: $2,357,3882020Assets 2021: $3,040,800Liabilities 2021: $442,963Net Assets 2021: $2,597,8372021Assets 2022: $3,363,067Liabilities 2022: $528,329Net Assets 2022: $2,834,7382022Assets 2023: $2,892,444Liabilities 2023: $451,823Net Assets 2023: $2,440,6212023Assets 2024: $3,005,198Liabilities 2024: $990,929Net Assets 2024: $2,014,2692024

Highlighted filing

2017

Assets$2,324,893
Liabilities$346,094
Net Assets$1,978,799
Open 2017 Filing

Operations Trend

Revenue Growth58th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$2.0M$0-$2.0MExpenses 2010: $1,575,4062010Expenses 2011: $1,632,4082011Expenses 2012: $2,369,5172012Revenue 2014: $2,066,507Expenses 2014: $3,420,258Net Income 2014: -$1,353,7512014Revenue 2015: $2,966,997Expenses 2015: $3,195,002Net Income 2015: -$228,0052015Revenue 2016: $3,411,253Expenses 2016: $2,933,063Net Income 2016: $478,1902016Revenue 2017: $3,618,355Expenses 2017: $2,843,724Net Income 2017: $774,6312017Revenue 2018: $3,495,932Expenses 2018: $3,121,459Net Income 2018: $374,4732018Revenue 2019: $3,611,728Expenses 2019: $3,542,656Net Income 2019: $69,0722019Revenue 2020: $3,296,019Expenses 2020: $3,360,975Net Income 2020: -$64,9562020Revenue 2021: $3,384,491Expenses 2021: $3,144,042Net Income 2021: $240,4492021Revenue 2022: $3,873,674Expenses 2022: $3,636,773Net Income 2022: $236,9012022Revenue 2023: $3,489,006Expenses 2023: $3,883,123Net Income 2023: -$394,1172023Revenue 2024: $3,531,451Expenses 2024: $3,951,676Net Income 2024: -$420,2252024

Highlighted filing

2017

Revenue$3,618,355
Expenses$2,843,724
Net Income$774,631
Open 2017 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2017 to Dec 31, 2017
Signed
Oct 30, 2018
Return Version
2017v2.3
Gross Receipts
$3,618,355
Mission and Program Overview

Mission

Network advertising initiative (nai) is a trade association formed to provide advocacy, education and a forum for the discussion of privacy and technology.

SEE PART III, LINE 1.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,746,907$2,135,345▲ $388,438
Accounts Receivable$492,715$163,815▼ $328,900
Prepaid Expenses and Deferred Charges$33,804$21,405▼ $12,399
Land, Buildings, and Equipment, Net$6,076$3,328▼ $2,748
Total Assets$2,280,177$2,324,893▲ $44,716
Other Assets Total$675$1,000▲ $325
Liabilities
Accounts Payable and Accrued Expenses$373,760$241,094▼ $132,666
Deferred Revenue$702,249$105,000▼ $597,249
Total Liabilities$1,076,009$346,094▼ $729,915
Net Assets / Fund Balance
Unrestricted Net Assets$1,204,168$1,978,799▲ $774,631
Total Net Assets Fund Balance$1,204,168$1,978,799▲ $774,631
Total Liabilities and Net Assets / Fund Balance$2,280,177$2,324,893▲ $44,716

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$3,328$4,912$8,240
Compensation and Service Providers
Top Officer Pay96th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Leigh FreundCEOFT$315,000$134,790$449,790
Antoni MatyjaszewskiVP of Compliance/membershipFT$139,563$42,826$182,389
Grant NelsonCounsel, Compliance & TechnologyFT$114,537$4,029$118,566

Board Members and Trustees

NameTitle
Doug MillerChair
Alan ChapellVice-chair
Alice LincolnBoard Member
Andrew PancerBoard Member
Ari LevenfeldBoard Member
Brooks DobbsBoard Member
Charles SimonBoard Member
Daniel ShoreBoard Member
Dave FallBoard Member
Estelle WerthBoard Member
Julia SchullmanBoard Member
Ted LazarusBoard Member
Matt HaiesSecretary
Shane WileyTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Portland WebworksIt Consulting5 MILK STREET, Portland, ME 04101$141,200
Bracewell & GiulianiPublic Relations2000 K STREET NW SUITE 500, Washington, DC 20006$119,758
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$3,618,355
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$774,631
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,651,562
Salaries, Compensation, and Employee Benefits$1,192,162
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$598,694
Current Officers, Directors, Trustees, and Key Employees---$449,790
Conferences and Meetings---$203,973
Fees for Services Other---$161,739
Travel---$141,856
Advertising---$122,258
Other Employee Benefits---$82,872
Occupancy---$63,675
Payroll Taxes---$60,806
Fees for Services Legal---$35,216
Insurance---$29,435
All Other Expenses---$23,780
Fees for Services Accounting---$21,920
Other Expenses---$18,181
Office Expenses---$16,429
Depreciation Depletion---$2,747
Total Functional Expenses$0$0$0$2,843,724
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The organization has one class of membership.”

Form 990, Part VI, Section A, Line 7A

“Network advertising initiative members vote for at-large board members.”

Form 990, Part VI, Section A, Line 7B

“Certain changes to the network advertising initiative code of conduct are approved by full membership.”

Form 990, Part VI, Section B, Line 11B

“The president & ceo reviewed the form 990 before it was filed with the irs.”

Form 990, Part VI, Section B, Line 15A

“An executive committee prepares a budget for the compensation of the president and ceo, and the board of directors approves this budget. The president and ceo sets a budget for staff compensation, which is then reviewed and approved by the board of directors. The last review took place in october 2017.”

Form 990, Part VI, Section C, Line 19

“The network advertising initiative makes documents available upon request.”

Filing and Contact Details

Filer

Filer Name
Network Advertising Initiative
EIN
52-2291538
Phone
5713660500
Address
509 7TH STREET NW, WASHINGTON, DC 20004

Signing Officer

Name
Leigh Freund
Title
President & CEO
Phone
5713660500
Signed
2018-10-30
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Leigh Freund
Formed
1999
Legal Domicile
Dc
Voting Board Members
14
Independent Board Members
14
Employees
9
Volunteers
3

Preparer

Firm
Gelman Rosenberg & Freedman
Address
4550 MONTGOMERY AVE SUITE 650N, BETHESDA, MD 20814-2930
Phone
3019519090
Raw XML AppendixShowing 400 of 446 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0CONVENED THE 5TH ANNUAL NAI MEMBER SUMMIT, HELD IN NEW YORK, NY, FEATURING A KEYNOTE FIRESIDE CHAT WITH FTC COMMISSIONER TERRELL MCSWEENY, AND FEATURING SEVERAL MEMBER COMPANY EXECUTIVES. THE 2017 SUMMIT REFLECTED THE ORGANIZATION'S COMMITMENT TO ADVANCING INDUSTRY BEST PRACTICES AND MEANINGFUL SOLUTIONS TO COMPLEX CONSUMER PRIVACY ISSUES, AND HIGHLIGHTED MEMBER COMPANIES' PASSION FOR CONSUMER FRIENDLY AND INNOVATIVE PRIVACY PRACTICES. IN ADDITION, NAI COORDINATED SEVERAL WORKING GROUPS TO DISCUSS CODE UPDATES AND EMERGING TECHNOLOGY, INCLUDING NON-COOKIE TECHNOLOGIES, CROSS-DEVICE LINKING, AND DATA-DRIVEN TELEVISION ADVERTISING. FINALLY, NAI CONTINUED TO DEMONSTRATE ITS LEADERSHIP AS A FOUNDING MEMBER OF THE COALITION FOR BETTER ADS, WHICH IMPLEMENTS GLOBAL STANDARDS TO IMPROVE CONSUMERS' EXPERIENCES WITH ONLINE ADVERTISING.PUBLISHED THE 2018 CODE OF CONDUCT, COMBINING THE FORMERLY SEPARATE CODE OF CONDUCT AND APP CODE INTO ONE HOLISTIC POLICY ADDRESSING DIGITAL ADVERTISING ON BOTH DESKTOP AND MOBILE DEVICES, INCLUDING SIGNIFICANT UPDATES TO TERMINOLOGY, AND INCORPORATING NAI GUIDANCE DOCUMENTS ON MOBILE ADVERTISING, NON-COOKIE TECHNOLOGIES, AND THE USE OF PRECISE LOCATION DATA.PUBLISHED THE 2017 NAI ANNUAL MEMBER COMPLIANCE REPORT AND INITIATED THE REVIEW PROCESS FOR THE 2018 REPORT. PROVIDED A VARIETY OF ROUNDTABLE DISCUSSIONS AND MEMBER BRIEFINGS ON VARIOUS CONSUMER PRIVACY INITIATIVES, GLOBAL LEGISLATIVE AND REGULATORY UPDATES, AND INDUSTRY TRADE ASSOCIATION ACTIVITIES.LAUNCHED A REVAMPED CONSUMER CHOICE PORTAL TO INCREASE CONSUMER AWARENESS OF NEW TECHNOLOGIES IN THE DIGITAL ADVERTISING ARENA, AND CHOICES AVAILABLE TO CONSUMERS IN LIGHT OF THOSE DEVELOPMENTS.REBUILT NAI'S TECHNICAL MONITORING TOOLS, PROVIDING ADDITIONAL FUNCTIONALITY AND STABILITY TO NAI'S COMPLIANCE AND ENFORCEMENT EFFORTS.PARTICIPATED IN THE DECEMBER 2017 FTC INFORMATIONAL INJURY WORKSHOP, AS WELL AS OTHER MEETINGS WITH INDUSTRY ADVOCATES AND GOVERNMENT LEADERS TO ESTABLISH AN OPEN, CROSS-INDUSTRY DIALOGUE ON DIGITAL ADVERTISING AND CONSUMER PRIVACY.
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IRS990/Form990PartVIISectionAGrp/TitleTxt3TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt4BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt5BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt6BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt7BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt8BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt9BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt10BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt11BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt12BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt13BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt14CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt15COUNSEL, COMPLIANCE & TECHNOLOGY
IRS990/Form990PartVIISectionAGrp/TitleTxt16VP OF COMPLIANCE/MEMBERSHIP
IRS990/Form990ProvidedToGvrnBodyInd00
IRS990/FormationYr01999
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedInd00
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt014
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt03618355
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd00
IRS990/IndependentAuditFinclStmtInd00
IRS990/IndependentVotingMemberCnt014
IRS990/IndivRcvdGreaterThan100KCnt03
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InsuranceGrp/TotalAmt029435
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt09
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt04912
IRS990/LandBldgEquipBasisNetGrp/BOYAmt06076
IRS990/LandBldgEquipBasisNetGrp/EOYAmt03328
IRS990/LandBldgEquipCostOrOtherBssAmt08240
IRS990/LegalDomicileStateCd0DC
IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd01
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0NETWORK ADVERTISING INITIATIVE (NAI) IS A TRADE ASSOCIATION FORMED TO PROVIDE ADVOCACY, EDUCATION AND A FORUM FOR THE DISCUSSION OF PRIVACY AND TECHNOLOGY IN DIGITAL ADVERTISING, AND TO CREATE AND ENFORCE A SELF-REGULATORY CODE OF CONDUCT FOR ADVERTISING TECHNOLOGY COMPANIES.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt01204168
IRS990/NetAssetsOrFundBalancesEOYAmt01978799
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/TotalAmt063675
IRS990/OfficeExpensesGrp/TotalAmt016429
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsSFAS117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt0675
IRS990/OtherAssetsTotalGrp/EOYAmt01000
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt082872
IRS990/OtherExpensesGrp/Desc0DAA EXPENSES
IRS990/OtherExpensesGrp/Desc1INDUSTRY PUBLIC POLICY
IRS990/OtherExpensesGrp/Desc2DUES AND SUBSCRIPTIONS
IRS990/OtherExpensesGrp/Desc3BAD DEBT
IRS990/OtherExpensesGrp/TotalAmt0656140
IRS990/OtherExpensesGrp/TotalAmt1131534
IRS990/OtherExpensesGrp/TotalAmt222679
IRS990/OtherExpensesGrp/TotalAmt318181
IRS990/OtherSalariesAndWagesGrp/TotalAmt0598694
IRS990/PartialLiquidationInd00
IRS990/PayrollTaxesGrp/TotalAmt060806
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt033804
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt021405
IRS990/PrincipalOfficerNm0LEIGH FREUND
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/BusinessCd1900099
IRS990/ProgramServiceRevenueGrp/BusinessCd2900099
IRS990/ProgramServiceRevenueGrp/Desc0MEMBERSHIP DUES
IRS990/ProgramServiceRevenueGrp/Desc1DAA REVENUE
IRS990/ProgramServiceRevenueGrp/Desc2NAI SUMMIT
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt03376995
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1125900
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt2115460
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt03376995
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1125900
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt2115460
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt00
IRS990/PYOtherExpensesAmt01621253
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt03411253
IRS990/PYRevenuesLessExpensesAmt0478190
IRS990/PYSalariesCompEmpBnftPaidAmt01311810
IRS990/PYTotalExpensesAmt02933063
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt03411253
IRS990/ReconcilationRevenueExpnssAmt0774631
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/ScheduleBRequiredInd00
IRS990ScheduleC/AgreeCarryoverPriorYearInd00
IRS990ScheduleC/OnlyInHouseLobbyingInd01
IRS990ScheduleC/SubstantiallyAllDuesNondedInd00
IRS990ScheduleD/EquipmentGrp/BookValueAmt03328
IRS990ScheduleD/EquipmentGrp/DepreciationAmt04912
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt08240
IRS990ScheduleD/TotalBookValueLandBuildingsAmt03328
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X
IRS990ScheduleJ/CompensationCommitteeInd0X
IRS990ScheduleJ/EquityBasedCompArrngmInd00
IRS990/ScheduleJRequiredInd01
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0315000
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt1139563
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount099750
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount120935
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt011919
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt023121
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt121891
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0LEIGH FREUND
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm1ANTONI MATYJASZEWSKI
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0CEO
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt1VP OF COMPLIANCE/MEMBERSHIP
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0449790
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt1182389
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt10
IRS990ScheduleJ/SeverancePaymentInd00
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION HAS ONE CLASS OF MEMBERSHIP.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1NETWORK ADVERTISING INITIATIVE MEMBERS VOTE FOR AT-LARGE BOARD MEMBERS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2CERTAIN CHANGES TO THE NETWORK ADVERTISING INITIATIVE CODE OF CONDUCT ARE APPROVED BY FULL MEMBERSHIP.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE PRESIDENT & CEO REVIEWED THE FORM 990 BEFORE IT WAS FILED WITH THE IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4AN EXECUTIVE COMMITTEE PREPARES A BUDGET FOR THE COMPENSATION OF THE PRESIDENT AND CEO, AND THE BOARD OF DIRECTORS APPROVES THIS BUDGET. THE PRESIDENT AND CEO SETS A BUDGET FOR STAFF COMPENSATION, WHICH IS THEN REVIEWED AND APPROVED BY THE BOARD OF DIRECTORS. THE LAST REVIEW TOOK PLACE IN OCTOBER 2017.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE NETWORK ADVERTISING INITIATIVE MAKES DOCUMENTS AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION A, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION A, LINE 7B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART VI, SECTION B, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToProxyTaxInd01
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TempOrPermanentEndowmentsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt02280177
IRS990/TotalAssetsEOYAmt02324893
IRS990/TotalAssetsGrp/BOYAmt02280177
IRS990/TotalAssetsGrp/EOYAmt02324893
IRS990/TotalCompGreaterThan150KInd01
IRS990/TotalEmployeeCnt09
IRS990/TotalFunctionalExpensesGrp/TotalAmt02843724
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt01076009
IRS990/TotalLiabilitiesEOYAmt0346094
IRS990/TotalLiabilitiesGrp/BOYAmt01076009
IRS990/TotalLiabilitiesGrp/EOYAmt0346094
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt01204168
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt01978799
IRS990/TotalOtherCompensationAmt060960
IRS990/TotalProgramServiceRevenueAmt03618355
IRS990/TotalReportableCompFromOrgAmt0689785
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt03618355
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt03618355
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt03
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt02280177
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt02324893
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/TotalAmt0141856

Document Assets

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Filings

Displayed year

2017 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,324,893
Liabilities
$346,094
Net assets
$1,978,799
Revenue
$3,618,355
Expenses
$2,843,724
Net income
$774,631
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.01$0.99$2.01$3.53$3.95$0.42
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.89$0.45$2.44$3.49$3.88$0.39
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.36$0.53$2.83$3.87$3.64$0.24
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.04$0.44$2.60$3.38$3.14$0.24
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.17$0.81$2.36$3.30$3.36$0.06
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.90$0.47$2.42$3.61$3.54$0.07
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.65$0.30$2.35$3.50$3.12$0.37
2017Detailed filing. Detailed filing data is available for this year.$2.32$0.35$1.98$3.62$2.84$0.77
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.28$1.08$1.20$3.41$2.93$0.48
2015Detailed filing. Detailed filing data is available for this year.$2.11$1.38$0.73$2.97$3.20$0.23
2014Detailed filing. Detailed filing data is available for this year.$2.29$1.34$0.95$2.07$3.42$1.35
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.12$0.00$1.12$2.37
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.98$0.00$0.98$1.63
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.50$0.00$0.50$1.58