Civic Intelligence

Network Advertising Initiative

990 • Fiscal year 2021 • EIN 52-2291538

Jan 01, 2021 to Dec 31, 2021 • Filed on Oct 25, 2022

Organization ProfileWWW.NETWORKADVERTISING.ORG

View Organization Page

409 7th Street NW 250Washington, DC 20004

(571) 366-0500

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

50th percentile

0.15x

Higher debt load relative to assets than 50% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Liabilities / Revenue

41st percentile

0.13x

Higher debt load relative to revenue than 41% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Net Margin

40th percentile

7.1%

Higher net margin than 40% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Top Officer Pay

97th percentile

$491,977

Higher top officer pay than 97% of similar nonprofits.

Top officer pay equals 14.5% of source-year revenue.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Asset Growth

12th percentile

-4.1%

Faster asset growth than 12% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Revenue Growth

37th percentile

2.7%

Faster revenue growth than 37% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets50th percentile

Assets

Down

$3,040,800

Down $131,448 (-4.1%) from 2020

Net Assets

Up

$2,597,837

Up $240,449 (+10%) from 2020

Liabilities

Down

$442,963

Down $371,897 (-46%) from 2020

Revenue And Expenses
Liabilities / Revenue41st percentileNet Margin40th percentile

Revenue

Up

$3,384,491

Up $88,472 (+2.7%) from 2020

Expenses

Down

$3,144,042

Down $216,933 (-6.5%) from 2020

Net Income

Up

$240,449

Up $305,405 (+470%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth12th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2010: $497,988Liabilities 2010: $0Net Assets 2010: $497,9882010Assets 2011: $977,330Liabilities 2011: $0Net Assets 2011: $977,3302011Assets 2012: $1,117,367Liabilities 2012: $0Net Assets 2012: $1,117,3672012Assets 2014: $2,291,031Liabilities 2014: $1,337,048Net Assets 2014: $953,9832014Assets 2015: $2,110,012Liabilities 2015: $1,384,034Net Assets 2015: $725,9782015Assets 2016: $2,280,177Liabilities 2016: $1,076,009Net Assets 2016: $1,204,1682016Assets 2017: $2,324,893Liabilities 2017: $346,094Net Assets 2017: $1,978,7992017Assets 2018: $2,653,787Liabilities 2018: $300,515Net Assets 2018: $2,353,2722018Assets 2019: $2,895,032Liabilities 2019: $472,688Net Assets 2019: $2,422,3442019Assets 2020: $3,172,248Liabilities 2020: $814,860Net Assets 2020: $2,357,3882020Assets 2021: $3,040,800Liabilities 2021: $442,963Net Assets 2021: $2,597,8372021Assets 2022: $3,363,067Liabilities 2022: $528,329Net Assets 2022: $2,834,7382022Assets 2023: $2,892,444Liabilities 2023: $451,823Net Assets 2023: $2,440,6212023Assets 2024: $3,005,198Liabilities 2024: $990,929Net Assets 2024: $2,014,2692024

Highlighted filing

2021

Assets$3,040,800
Liabilities$442,963
Net Assets$2,597,837
Open 2021 Filing

Operations Trend

Revenue Growth37th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$2.0M$0-$2.0MExpenses 2010: $1,575,4062010Expenses 2011: $1,632,4082011Expenses 2012: $2,369,5172012Revenue 2014: $2,066,507Expenses 2014: $3,420,258Net Income 2014: -$1,353,7512014Revenue 2015: $2,966,997Expenses 2015: $3,195,002Net Income 2015: -$228,0052015Revenue 2016: $3,411,253Expenses 2016: $2,933,063Net Income 2016: $478,1902016Revenue 2017: $3,618,355Expenses 2017: $2,843,724Net Income 2017: $774,6312017Revenue 2018: $3,495,932Expenses 2018: $3,121,459Net Income 2018: $374,4732018Revenue 2019: $3,611,728Expenses 2019: $3,542,656Net Income 2019: $69,0722019Revenue 2020: $3,296,019Expenses 2020: $3,360,975Net Income 2020: -$64,9562020Revenue 2021: $3,384,491Expenses 2021: $3,144,042Net Income 2021: $240,4492021Revenue 2022: $3,873,674Expenses 2022: $3,636,773Net Income 2022: $236,9012022Revenue 2023: $3,489,006Expenses 2023: $3,883,123Net Income 2023: -$394,1172023Revenue 2024: $3,531,451Expenses 2024: $3,951,676Net Income 2024: -$420,2252024

Highlighted filing

2021

Revenue$3,384,491
Expenses$3,144,042
Net Income$240,449
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Oct 25, 2022
Return Version
2021v4.2
Gross Receipts
$3,384,491
Mission and Program Overview

Mission

Network advertising initiative (nai) is a trade association formed to provide advocacy, education and a forum for the discussion of privacy and technology.

SEE PART III, LINE 1.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$2,874,226$2,808,895▼ $65,331
Accounts Receivable$266,312$198,443▼ $67,869
Prepaid Expenses and Deferred Charges$16,227$19,492▲ $3,265
Land, Buildings, and Equipment, Net$2,383$870▼ $1,513
Total Assets$3,172,248$3,040,800▼ $131,448
Other Assets Total$13,100$13,100→ $0
Liabilities
Accounts Payable and Accrued Expenses$772,703$408,708▼ $363,995
Other Liabilities$42,157$34,255▼ $7,902
Total Liabilities$814,860$442,963▼ $371,897
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,240,388$2,497,837▲ $257,449
Net Assets With Donor Restrictions$117,000$100,000▼ $17,000
Total Net Assets Fund Balance$2,357,388$2,597,837▲ $240,449
Total Liabilities and Net Assets / Fund Balance$3,172,248$3,040,800▼ $131,448

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$502$10,376$10,878
Other Land Buildings$368$859$1,227
Compensation and Service Providers
Top Officer Pay97th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Leigh FreundPresident & CEOFT$336,600$155,377$491,977
David LeducVice President, Public PolicyFT$243,181$63,586$306,767
Anthony MatyjaszewskiVice President, ComplianceFT$189,997$72,375$262,372
Julie KarasikDirector, Technology & ProductFT$111,527$27,651$139,178
Farah ZamanGeneral Counsel (from 8/2021)FT$103,038$140$103,178

Board Members and Trustees

NameTitle
Douglas MillerChair
Alan ChapellVice-chair
Duncan MccallBoard Member
Fiona Campbell-websterBoard Member
Ghita Harris-newtonBoard Member
Ileana FalticeniBoard Member
Matthew PinderBoard Member
Paul HarrisonBoard Member
Tamera ReynoldsBoard Member
Dana EdwardsSecretary
Ken DreifachTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Rational 360Pr & Marketing1828 L ST NW, Washington, DC 20036$207,066
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$3,381,650
Investment Income
$0
Other Revenue
$2,841
Change in Net Assets
$240,449
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,718,951
Other Expenses$1,425,091
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$998,139
Current Officers, Directors, Trustees, and Key Employees---$491,977
Advertising---$226,715
Other Employee Benefits---$132,879
Occupancy---$131,132
Travel---$101,632
Payroll Taxes---$83,775
Conferences and Meetings---$77,632
Fees for Services Accounting---$57,290
Fees for Services Legal---$56,042
Fees for Services Other---$44,951
Insurance---$43,526
Office Expenses---$19,475
Pension Plan Contributions---$12,181
Other Expenses---$12,045
All Other Expenses---$4,236
Depreciation Depletion---$1,513
Total Functional Expenses$0$0$0$3,144,042
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$300,000
Total Nondeductible Lobbying and Political Cost$276,955
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Rent$34,255
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The organization has one class of membership.”

Form 990, Part VI, Section A, Line 7A

“Network advertising initiative members vote for at-large board members.”

Form 990, Part VI, Section A, Line 7B

“Certain changes to the network advertising initiative code of conduct are approved by full membership.”

Form 990, Part VI, Section B, Line 11B

“The president & ceo reviewed the form 990 before it was filed with the irs.”

Form 990, Part VI, Section B, Line 15A

“An executive committee prepares a budget for the compensation of the president and ceo, and the board of directors approves this budget. The president and ceo sets a budget for staff compensation, which is then reviewed and approved by the board of directors. The last review took place in december 2020.”

Form 990, Part VI, Section C, Line 19

“The network advertising initiative makes documents available upon request.”

Filing and Contact Details

Filer

Filer Name
Network Advertising Initiative
EIN
52-2291538
Phone
5713660500
Address
409 7TH STREET NW 250, WASHINGTON, DC 20004

Signing Officer

Name
Leigh Freund
Title
President & CEO
Phone
5713660500
Signed
2022-10-25
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Leigh Freund
Formed
1999
Legal Domicile
Dc
Voting Board Members
11
Independent Board Members
11
Employees
11
Volunteers
11

Preparer

Firm
Gelman Rosenberg & Freedman
Address
4550 MONTGOMERY AVE SUITE 800N, BETHESDA, MD 20814-2930
Preparer
Richard J Locastro CPA
Phone
3019519090
Raw XML AppendixShowing 400 of 469 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0IN 2021, THE NAI'S SELF-REGULATORY PROGRAM FOCUSED ON: (1) CROSS-INDUSTRY AND CROSS-TRADE DIALOGS TO HELP DEVELOP A NEW PRIVACY FRAMEWORK AND TECHNICAL STANDARDS FOR DIGITAL ADVERTISING THAT ARE CONSISTENT WITH EMERGING STATE LAWS AND CHANGES IN BROWSERS AND OPERATING SYSTEMS; (2) LAUNCHING THE NAI'S EMAIL-BASED AUDIENCE-MATCHED ADVERTISING OPT-OUT MECHANISM; (3) COMMENCING ENFORCEMENT OF ADDITIONAL NOTICE REQUIREMENTS FOR THE COLLECTION OF PRECISE LOCATION INFORMATION; AND (4) FURTHER EXPANSION OF PUBLIC POLICY EFFORTS, ADVOCACY, AND OUTREACH ON A STATE AND FEDERAL LEVEL.IN 2021, THE NAI PARTICIPATED IN SEVERAL CROSS-INDUSTRY AND CROSS-TRADE GROUPS TO HELP CREATE A NEW SELF-REGULATORY (CONTINUED ON SCHEDULE O)FRAMEWORK TO COMPLEMENT EXISTING AND EMERGING STATE LAWS, AS WELL AS THE EVOLUTION OF ADDRESSABILITY. IN THE POLICY SPACE, THE NAI WAS A LEADER IN THE PRAM INITIATIVE WHICH HAS NOW BEEN FOLDED INTO THE DIGITAL ADVERTISING ALLIANCE (DAA) WHERE THE NAI SITS ON THE BOARD OF DIRECTORS. THE NAI IS AN ACTIVE PARTICIPANT IN TECHNOLOGY FOCUSED CROSS-INDUSTRY EFFORTS SUCH AS THE IAB TECH LAB PRIVACY AND REARC COMMIT GROUP, TCF STEERING GROUP, W3C, AND GOOGLE SANDBOX, KEEPING NAI MEMBERS APPRISED OF DEVELOPMENTS IN THESE GROUPS WHILE SPEAKING ON BEHALF OF THE MANY SMALL AND MEDIUM SIZED COMPANIES THAT REPRESENT NAI MEMBERSHIP. TO FURTHER BOLSTER COLLABORATION, THE NAI OPENED PARTICIPATION IN ITS OWN WORKING GROUPS TO PUBLISHERS, ADVERTISERS, LAW FIRMS, AND OTHER STAKEHOLDERS IN THE DIGITAL ADVERTISING ECOSYSTEM.THE NAI LAUNCHED ITS CENTRALIZED, EMAIL ADDRESS-BASED OPT-OUT MECHANISM FOR AUDIENCE-MATCHED ADVERTISING ON JULY 1, 2021, AND SUCCESSFULLY PROCESSED OVER EIGHTY THOUSAND EMAIL OPT-OUT REQUESTS IN 2021. IN A CULMINATION OF MORE THAN A YEAR OF WORK BY NAI STAFF AND MEMBER COMPANIES, THIS NEW TECHNOLOGY ALLOWS CONSUMERS TO EXERCISE CHOICE WITH RESPECT TO AUDIENCE-MATCHED ADVERTISING BASED ON DATA ASSOCIATED WITH THEIR EMAIL ADDRESSES. AS THE USE OF HASHED EMAIL ADDRESSES IS BEING EXPLORED IN NOVEL ADDRESSABILITY TOOLS AND TECHNOLOGIES, THE NAI ALSO ANNOUNCED THAT IT EXPECTS ITS MEMBERS WILL EXTEND SUCH AN OPT OUT TO ALL TAILORED ADVERTISING USING HASHED EMAIL ADDRESSES IN THE NEAR FUTURE.THE NAI BEGAN INCLUDING THE REQUIREMENT FOR ADDITIONAL NOTICE REGARDING THE SHARING AND USE OF PRECISE LOCATION INFORMATION IN ITS 2021 NAI COMPLIANCE REVIEW PROCESS AND NOTED THAT MOMENTUM SEEMED TO BE BUILDING ACROSS THE INDUSTRY FOR PROVIDING THIS ADDITIONAL NOTICE. THE NAI CODE INCLUDES PRINCIPLES RELATED TO TRANSPARENCY, CHOICE, DATA MINIMIZATION, PURPOSE AND USE RESTRICTION, DATA SECURITY, AND OTHERS. ALTHOUGH MANY OF NAI'S RESOURCES GO TO ENSURING THAT THE ADVERTISING ECOSYSTEM OPERATES IN A TRANSPARENT MANNER, AND THAT CHOICES PROVIDED TO CONSUMERS WORK AS EXPECTED, TRANSPARENCY AND CHOICE ALONE ARE BY NO MEANS SUFFICIENT TO PROTECT CONSUMERS, AND THE NAI IS ACTIVELY WORKING TO INTRODUCE NEW GUIDANCE AND REQUIREMENTS REGARDING DATA MINIMIZATION AS WELL AS USE RESTRICTIONS FOR VARIOUS DATA TYPES. FOUR NEW MEMBERS JOINED THE NAI IN 2021, WHICH INCLUDES STARTUP, SMALL TO MEDIUM SIZED ACTORS, TO SOME OF THE MOST IMPORTANT COMPANIES IN THIRD-PARTY DIGITAL ADVERTISING ECOSYSTEM. THIS DEMONSTRATES INTEREST IN NAI MEMBERSHIP PERSISTED EVEN AFTER THE PUBLIC HEALTH CRISIS INTRODUCED SIGNIFICANT ECONOMIC UNCERTAINTY AND COST-CUTTING. THE NAI IS ALSO WORKING MORE CLOSELY WITH ADVERTISERS AND PUBLISHERS AS THEY EMBRACE A LARGER ROLE IN THE DIGITAL ADVERTISING ECOSYSTEM, LEVERAGING THEIR OWN DATA TO HELP DELIVER BETTER ADVERTISING IN PRIVACY-PROMOTING WAYS. AS IN 2020, THE GLOBAL COVID-19 PANDEMIC FORCED THE NAI TO HOLD ITS 2021 SUMMIT VIRTUALLY. THROUGH A SERIES OF VIRTUAL EVENTS, NAI PROVIDED ITS MEMBER COMPANIES WITH THE LATEST INFORMATION ON EMERGING TECHNOLOGIES, REGULATORY AND LEGISLATIVE TRENDS, AND EMERGING BUSINESS MODELS, AS WELL AS THE PRIVACY IMPLICATIONS OF THE PANDEMIC.THE NAI COORDINATED SEVERAL WORKING GROUPS TO DISCUSS CODE UPDATES,
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt12103038
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt13294509
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt14237496
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt15111527
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
IRS990/Form990PartVIISectionAGrp/TitleTxt0CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt1VICE-CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt2SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt3TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt4BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt5BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt6BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt7BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt8BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt9BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt10BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt11PRESIDENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt12GENERAL COUNSEL (FROM 8/2021)
IRS990/Form990PartVIISectionAGrp/TitleTxt13VICE PRESIDENT, PUBLIC POLICY
IRS990/Form990PartVIISectionAGrp/TitleTxt14VICE PRESIDENT, COMPLIANCE
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR, TECHNOLOGY & PRODUCT
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IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedInd00
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt011
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt03384491
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd00
IRS990/IndependentAuditFinclStmtInd00
IRS990/IndependentVotingMemberCnt011
IRS990/IndivRcvdGreaterThan100KCnt05
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InsuranceGrp/TotalAmt043526
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt08
IRS990/IRPDocumentW2GCnt00
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IRS990/LandBldgEquipCostOrOtherBssAmt012105
IRS990/LegalDomicileStateCd0DC
IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd01
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0NETWORK ADVERTISING INITIATIVE (NAI) IS A TRADE ASSOCIATION FORMED TO PROVIDE ADVOCACY, EDUCATION AND A FORUM FOR THE DISCUSSION OF PRIVACY AND TECHNOLOGY IN DIGITAL ADVERTISING, AND TO CREATE AND ENFORCE A SELF-REGULATORY CODE OF CONDUCT FOR ADVERTISING TECHNOLOGY COMPANIES.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt02357388
IRS990/NetAssetsOrFundBalancesEOYAmt02597837
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt02240388
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt02497837
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/TotalAmt0131132
IRS990/OfficeExpensesGrp/TotalAmt019475
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt013100
IRS990/OtherAssetsTotalGrp/EOYAmt013100
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0132879
IRS990/OtherExpensesGrp/Desc0DAA EXPENSES
IRS990/OtherExpensesGrp/Desc1INDUSTRY PUBLIC POLICY
IRS990/OtherExpensesGrp/Desc2DUES AND SUBSCRIPTIONS
IRS990/OtherExpensesGrp/Desc3MISCELLANEOUS
IRS990/OtherExpensesGrp/TotalAmt0473977
IRS990/OtherExpensesGrp/TotalAmt1117500
IRS990/OtherExpensesGrp/TotalAmt257425
IRS990/OtherExpensesGrp/TotalAmt312045
IRS990/OtherLiabilitiesGrp/BOYAmt042157
IRS990/OtherLiabilitiesGrp/EOYAmt034255
IRS990/OtherRevenueMiscGrp/BusinessCd0900099
IRS990/OtherRevenueMiscGrp/Desc0OTHER INCOME
IRS990/OtherRevenueMiscGrp/ExclusionAmt02841
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt02841
IRS990/OtherRevenueTotalAmt02841
IRS990/OtherSalariesAndWagesGrp/TotalAmt0998139
IRS990/PartialLiquidationInd00
IRS990/PayrollTaxesGrp/TotalAmt083775
IRS990/PensionPlanContributionsGrp/TotalAmt012181
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt016227
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt019492
IRS990/PrincipalOfficerNm0LEIGH FREUND
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/BusinessCd1900099
IRS990/ProgramServiceRevenueGrp/BusinessCd2900099
IRS990/ProgramServiceRevenueGrp/Desc0MEMBERSHIP DUES
IRS990/ProgramServiceRevenueGrp/Desc1DAA REVENUE
IRS990/ProgramServiceRevenueGrp/Desc2NAI SUMMIT
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt03207275
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1110300
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt264075
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt03207275
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1110300
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt264075
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt0-177
IRS990/PYOtherExpensesAmt01556292
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt03296196
IRS990/PYRevenuesLessExpensesAmt0-64956
IRS990/PYSalariesCompEmpBnftPaidAmt01804683
IRS990/PYTotalExpensesAmt03360975
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt03296019
IRS990/ReconcilationRevenueExpnssAmt0240449
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd01
IRS990/ReportProgramRelatedInvstInd00
IRS990/ScheduleBRequiredInd00
IRS990ScheduleC/AggregateReportedDuesNtcAmt0320028
IRS990ScheduleC/AgreeCarryoverPriorYearInd01
IRS990ScheduleC/DuesAssessmentsAmt03200275
IRS990ScheduleC/NonDedLbbyngPltclCyovAmt0-23045
IRS990ScheduleC/NonDeductibleLbbyngPltclCYAmt0300000
IRS990ScheduleC/NonDeductibleLbbyngPltclTotAmt0276955
IRS990ScheduleC/OnlyInHouseLobbyingInd00
IRS990ScheduleC/SubstantiallyAllDuesNondedInd00
IRS990ScheduleC/TaxableAmt0-43073
IRS990ScheduleD/EquipmentGrp/BookValueAmt0502
IRS990ScheduleD/EquipmentGrp/DepreciationAmt010376
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt010878
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt0368
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt0859
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt01227
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt034255
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0DEFERRED RENT
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0870
IRS990ScheduleD/TotalLiabilityAmt034255
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X
IRS990ScheduleJ/CompensationCommitteeInd0X
IRS990ScheduleJ/EquityBasedCompArrngmInd00
IRS990/ScheduleJRequiredInd01
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0336600
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt1243181
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt2189997
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount0115500
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount151328
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount247499
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt013563
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt18835
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt026314
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt13423
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt224876
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt20
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0LEIGH FREUND
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm1DAVID LEDUC
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm2ANTHONY MATYJASZEWSKI
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0PRESIDENT & CEO
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt1VICE PRESIDENT, PUBLIC POLICY
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt2VICE PRESIDENT, COMPLIANCE
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0491977
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt1306767
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt2262372
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt20
IRS990ScheduleJ/SeverancePaymentInd00
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION HAS ONE CLASS OF MEMBERSHIP.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1NETWORK ADVERTISING INITIATIVE MEMBERS VOTE FOR AT-LARGE BOARD MEMBERS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2CERTAIN CHANGES TO THE NETWORK ADVERTISING INITIATIVE CODE OF CONDUCT ARE APPROVED BY FULL MEMBERSHIP.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE PRESIDENT & CEO REVIEWED THE FORM 990 BEFORE IT WAS FILED WITH THE IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4AN EXECUTIVE COMMITTEE PREPARES A BUDGET FOR THE COMPENSATION OF THE PRESIDENT AND CEO, AND THE BOARD OF DIRECTORS APPROVES THIS BUDGET. THE PRESIDENT AND CEO SETS A BUDGET FOR STAFF COMPENSATION, WHICH IS THEN REVIEWED AND APPROVED BY THE BOARD OF DIRECTORS. THE LAST REVIEW TOOK PLACE IN DECEMBER 2020.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE NETWORK ADVERTISING INITIATIVE MAKES DOCUMENTS AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION A, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION A, LINE 7B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART VI, SECTION B, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd01
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00

Document Assets

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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$3,040,800
Liabilities
$442,963
Net assets
$2,597,837
Revenue
$3,384,491
Expenses
$3,144,042
Net income
$240,449
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.01$0.99$2.01$3.53$3.95$0.42
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.89$0.45$2.44$3.49$3.88$0.39
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.36$0.53$2.83$3.87$3.64$0.24
2021Detailed filing. Detailed filing data is available for this year.$3.04$0.44$2.60$3.38$3.14$0.24
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.17$0.81$2.36$3.30$3.36$0.06
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.90$0.47$2.42$3.61$3.54$0.07
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.65$0.30$2.35$3.50$3.12$0.37
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.32$0.35$1.98$3.62$2.84$0.77
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.28$1.08$1.20$3.41$2.93$0.48
2015Detailed filing. Detailed filing data is available for this year.$2.11$1.38$0.73$2.97$3.20$0.23
2014Detailed filing. Detailed filing data is available for this year.$2.29$1.34$0.95$2.07$3.42$1.35
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.12$0.00$1.12$2.37
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.98$0.00$0.98$1.63
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.50$0.00$0.50$1.58