Civic Intelligence

Network Advertising Initiative

990 • Fiscal year 2020 • EIN 52-2291538

Jan 01, 2020 to Dec 31, 2020 • Filed on Nov 11, 2021

Organization ProfileWWW.NETWORKADVERTISING.ORG

View Organization Page

409 7th Street NW No 250Washington, DC 20004

(571) 366-0500

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

65th percentile

0.26x

Higher debt load relative to assets than 65% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

56th percentile

0.25x

Higher debt load relative to revenue than 56% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Net Margin

27th percentile

-2.0%

Higher net margin than 27% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

97th percentile

$491,359

Higher top officer pay than 97% of similar nonprofits.

Top officer pay equals 14.9% of source-year revenue.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Asset Growth

62nd percentile

9.6%

Faster asset growth than 62% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

49th percentile

-8.7%

Faster revenue growth than 49% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets65th percentile

Assets

Up

$3,172,248

Up $277,216 (+9.6%) from 2019

Net Assets

Down

$2,357,388

Down $64,956 (-2.7%) from 2019

Liabilities

Up

$814,860

Up $342,172 (+72%) from 2019

Revenue And Expenses
Liabilities / Revenue56th percentileNet Margin27th percentile

Revenue

Down

$3,296,019

Down $315,709 (-8.7%) from 2019

Expenses

Down

$3,360,975

Down $181,681 (-5.1%) from 2019

Net Income

Down

-$64,956

Down $134,028 (-194%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth62nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2010: $497,988Liabilities 2010: $0Net Assets 2010: $497,9882010Assets 2011: $977,330Liabilities 2011: $0Net Assets 2011: $977,3302011Assets 2012: $1,117,367Liabilities 2012: $0Net Assets 2012: $1,117,3672012Assets 2014: $2,291,031Liabilities 2014: $1,337,048Net Assets 2014: $953,9832014Assets 2015: $2,110,012Liabilities 2015: $1,384,034Net Assets 2015: $725,9782015Assets 2016: $2,280,177Liabilities 2016: $1,076,009Net Assets 2016: $1,204,1682016Assets 2017: $2,324,893Liabilities 2017: $346,094Net Assets 2017: $1,978,7992017Assets 2018: $2,653,787Liabilities 2018: $300,515Net Assets 2018: $2,353,2722018Assets 2019: $2,895,032Liabilities 2019: $472,688Net Assets 2019: $2,422,3442019Assets 2020: $3,172,248Liabilities 2020: $814,860Net Assets 2020: $2,357,3882020Assets 2021: $3,040,800Liabilities 2021: $442,963Net Assets 2021: $2,597,8372021Assets 2022: $3,363,067Liabilities 2022: $528,329Net Assets 2022: $2,834,7382022Assets 2023: $2,892,444Liabilities 2023: $451,823Net Assets 2023: $2,440,6212023Assets 2024: $3,005,198Liabilities 2024: $990,929Net Assets 2024: $2,014,2692024

Highlighted filing

2020

Assets$3,172,248
Liabilities$814,860
Net Assets$2,357,388
Open 2020 Filing

Operations Trend

Revenue Growth49th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$2.0M$0-$2.0MExpenses 2010: $1,575,4062010Expenses 2011: $1,632,4082011Expenses 2012: $2,369,5172012Revenue 2014: $2,066,507Expenses 2014: $3,420,258Net Income 2014: -$1,353,7512014Revenue 2015: $2,966,997Expenses 2015: $3,195,002Net Income 2015: -$228,0052015Revenue 2016: $3,411,253Expenses 2016: $2,933,063Net Income 2016: $478,1902016Revenue 2017: $3,618,355Expenses 2017: $2,843,724Net Income 2017: $774,6312017Revenue 2018: $3,495,932Expenses 2018: $3,121,459Net Income 2018: $374,4732018Revenue 2019: $3,611,728Expenses 2019: $3,542,656Net Income 2019: $69,0722019Revenue 2020: $3,296,019Expenses 2020: $3,360,975Net Income 2020: -$64,9562020Revenue 2021: $3,384,491Expenses 2021: $3,144,042Net Income 2021: $240,4492021Revenue 2022: $3,873,674Expenses 2022: $3,636,773Net Income 2022: $236,9012022Revenue 2023: $3,489,006Expenses 2023: $3,883,123Net Income 2023: -$394,1172023Revenue 2024: $3,531,451Expenses 2024: $3,951,676Net Income 2024: -$420,2252024

Highlighted filing

2020

Revenue$3,296,019
Expenses$3,360,975
Net Income-$64,956
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Nov 11, 2021
Return Version
2020v4.1
Gross Receipts
$3,296,196
Mission and Program Overview

Mission

Network advertising initiative (nai) is a trade association formed to provide advocacy, education and a forum for the discussion of privacy and technology.

SEE PART III, LINE 1.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$2,145,603$2,874,226▲ $728,623
Accounts Receivable$691,553$266,312▼ $425,241
Prepaid Expenses and Deferred Charges$40,085$16,227▼ $23,858
Land, Buildings, and Equipment, Net$4,691$2,383▼ $2,308
Total Assets$2,895,032$3,172,248▲ $277,216
Other Assets Total$13,100$13,100→ $0
Liabilities
Accounts Payable and Accrued Expenses$425,962$772,703▲ $346,741
Other Liabilities$46,726$42,157▼ $4,569
Total Liabilities$472,688$814,860▲ $342,172
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,322,344$2,240,388▼ $81,956
Net Assets With Donor Restrictions$100,000$117,000▲ $17,000
Total Net Assets Fund Balance$2,422,344$2,357,388▼ $64,956
Total Liabilities and Net Assets / Fund Balance$2,895,032$3,172,248▲ $277,216

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$1,769$11,063$12,832
Other Land Buildings$614$613$1,227
Compensation and Service Providers
Top Officer Pay97th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Leigh FreundPresident & CEOFT$336,000$155,359$491,359
David LeducVP of Public PolicyFT$210,000$42,887$252,887
Antoni MatyjaszewskiVP of Compliance/membershipFT$174,181$68,167$242,348
Rod GhaemmaghamiCounsel, Compliance & PolicyFT$132,500$27,455$159,955
Tony FicarrottaCounsel, Compliance & PolicyFT$136,875$2,809$139,684
Matt NicholsSenior Counsel, ComplianceFT$122,487$4,708$127,195

Board Members and Trustees

NameTitle
Doug MillerChair
Ted LazarusVice-chair
Alan ChapellBoard Member
Audrey TrainorBoard Member
Dan HegwoodBoard Member
Dana EdwardsBoard Member
Duncan MccallBoard Member
Ghita Harris-newtonBoard Member
Grant NelsonBoard Member
Jason BierBoard Member
Kevin ChingBoard Member
Markus RuhlBoard Member
Matthias MatthiesenBoard Member
Paul HarrisonBoard Member
Rachel GlasserBoard Member
Tamera ReynoldsBoard Member
Tia RaskinBoard Member
Alan ChapellSecretary
Ken DreifachTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Venable LLPIndustry Public Policy Initiatives600 MASSACHUSETTS AVE NW, Washington, DC 20001$193,750
Rational 360Pr & Marketing1828 L ST NW, Washington, DC 20036$152,045
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$3,296,196
Investment Income
$-177
Other Revenue
$0
Change in Net Assets
$-64,956
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,804,683
Other Expenses$1,556,292
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$1,061,070
Current Officers, Directors, Trustees, and Key Employees---$491,359
Advertising---$152,045
Fees for Services Other---$146,159
Other Employee Benefits---$137,784
Occupancy---$135,408
Payroll Taxes---$95,531
Travel---$69,421
Conferences and Meetings---$45,217
Insurance---$41,070
Fees for Services Legal---$32,456
Fees for Services Accounting---$25,180
Pension Plan Contributions---$18,939
Office Expenses---$17,880
Other Expenses---$11,100
All Other Expenses---$8,620
Depreciation Depletion---$2,131
Total Functional Expenses$0$0$0$3,360,975
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$300,000
Total Nondeductible Lobbying and Political Cost$288,871
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Rent$42,157
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The organization has one class of membership.”

Form 990, Part VI, Section A, Line 7A

“Network advertising initiative members vote for at-large board members.”

Form 990, Part VI, Section A, Line 7B

“Certain changes to the network advertising initiative code of conduct are approved by full membership.”

Form 990, Part VI, Section B, Line 11B

“The president & ceo reviewed the form 990 before it was filed with the irs.”

Form 990, Part VI, Section B, Line 15A

“An executive committee prepares a budget for the compensation of the president and ceo, and the board of directors approves this budget. The president and ceo sets a budget for staff compensation, which is then reviewed and approved by the board of directors. The last review took place in december 2020.”

Form 990, Part VI, Section C, Line 19

“The network advertising initiative makes documents available upon request.”

Filing and Contact Details

Filer

Filer Name
Network Advertising Initiative
EIN
52-2291538
Phone
5713660500
Address
409 7TH STREET NW NO 250, WASHINGTON, DC 20004

Signing Officer

Name
Leigh Freund
Title
President & CEO
Phone
5713660500
Signed
2021-11-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Leigh Freund
Formed
1999
Legal Domicile
Dc
Voting Board Members
19
Independent Board Members
19
Employees
10
Volunteers
14

Preparer

Firm
Gelman Rosenberg & Freedman
Address
4550 MONTGOMERY AVE SUITE 800N, BETHESDA, MD 20814-2930
Preparer
Richard J Locastro CPA
Phone
3019519090
Raw XML AppendixShowing 400 of 554 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0AFTER SEVEN YEARS OF HOSTING ITS ANNUAL IN-PERSON SUMMIT AT LOCATIONS THROUGHOUT THE UNITED STATES, THE PUBLIC HEALTH CRISIS OF 2020 FORCED THE NAI TO HOLD ITS 2020 SUMMIT VIRTUALLY. THROUGH A SERIES OF VIRTUAL EVENTS, NAI PROVIDED ITS MEMBER COMPANIES WITH THE LATEST INFORMATION ON EMERGING TECHNOLOGIES, REGULATORY AND LEGISLATIVE TRENDS, AND EMERGING BUSINESS MODELS, AS WELL AS THE PRIVACY IMPLICATIONS OF THE COVID-19 PANDEMIC.SIX NEW MEMBER COMPANIES JOINED THE NAI IN 2020, DESPITE ECONOMIC UNCERTAINTY RELATED TO THE GLOBAL PANDEMIC. THE NAI WEBSITE SAW ROBUST GROWTH IN CONSUMER ENGAGEMENT, WITH OVER SIXTEEN MILLION VISITS TO THE NAI OPT-OUT PAGE, AND NEARLY THREE MILLION VISITS TO THE NAI HOMEPAGE, AS WELL AS A SIGNIFICANT INCREASE IN VISITS TO THE NAI'S EDUCATIONAL MATERIALS.THE NAI COORDINATED SEVERAL WORKING GROUPS TO DISCUSS CODE UPDATES, EMERGING PRIVACY AND TECHNOLOGY ISSUES AND PRIVACY REGULATION AND LEGISLATION, INCLUDING THE USE OF PRECISE LOCATION DATA, INTERNATIONAL LEGISLATIVE AND REGULATORY DEVELOPMENTS, AND THE CALIFORNIA CONSUMER PRIVACY ACT (CCPA). IN SEPTEMBER 2020, THE NAI PUBLISHED GUIDANCE FOR NAI MEMBER COMPANIES ABOUT MANAGING COMPLIANCE RISKS WHILE ACTING AS A CCPA "SERVICE PROVIDER, AND IN OCTOBER 2020, THE NAI PUBLISHED A WHITE PAPER FOR DIGITAL MEDIA PUBLISHERS AND ADVERTISERS SEEKING TO ENGAGE AD TECH COMPANIES AS SERVICE PROVIDERS.THE NAI'S PRESIDENT & CEO, LEIGH FREUND, PROVIDED TESTIMONY IN APRIL 2020 BEFORE THE SENATE COMMERCE COMMITTEE ON ENLISTING BIG DATA IN THE FIGHT AGAINST COVID-19. THE NAI SUBMITTED MULTIPLE SETS OF COMMENTS TO THE CALIFORNIA ATTORNEY GENERAL LEADING UP TO THE IMPLEMENTATION OF THE CCPA, AND ON ADDITIONAL DRAFT MODIFICATIONS LATER PROPOSED TO FURTHER AMEND THE REGULATIONS AFTER THEY BECAME EFFECTIVE.THE NAI CONTINUED TO DEMONSTRATE ITS LEADERSHIP AS A FOUNDING MEMBER OF THE PRIVACY FOR AMERICA COALITION, WHICH WORKS WITH CONGRESS AND VARIOUS STATE LEGISLATURES TO SUPPORT ENACTMENT OF COMPREHENSIVE CONSUMER DATA PRIVACY AND SECURITY LEGISLATION, AND AS A FOUNDING BOARD MEMBER OF THE COALITION FOR BETTER ADS, WHICH IMPLEMENTS GLOBAL STANDARDS TO IMPROVE CONSUMERS' EXPERIENCES WITH ONLINE ADVERTISING.THE NAI REVIEWED MEMBER COMPANY COMPLIANCE WITH THE 2019 CODE OF CONDUCT, AND BEGAN ENFORCEMENT OF THE 2020 CODE OF CONDUCT ON JANUARY 1, 2020. THE 2020 CODE OF CONDUCT, WHICH INCORPORATES NEW TERMINOLOGY MEANT TO ADDRESS CHANGES IN TECHNOLOGY, ENCOMPASSES NEW BUSINESS MODELS AND MARKETING STRATEGIES, INCLUDING THE USE OF "OFFLINE" DATA BY ADVERTISERS, WHICH HAD NOT BEEN DIRECTLY ADDRESSED BY THE NAI'S SELF-REGULATORY EFFORTS IN THE PAST. THE NAI PUBLISHED ITS "GUIDANCE FOR NAI MEMBERS: HEALTH AUDIENCE SEGMENTS" IN JANUARY 2020, CLARIFYING REQUIREMENTS FOR AUDIENCE MODELING BASED ON DEMOGRAPHIC INFORMATION, AND CLOSING POTENTIAL LOOPHOLES IN ADDRESSING SENSITIVE HEALTH CONDITIONS UNDER THE GUISE OF DEMOGRAPHIC TARGETING. IN ADDITION, THE NAU PUBLISHED "BEST PRACTICES: USING INFORMATION COLLECTED FOR TAILORED ADVERTISING OR AD DELIVERY AND REPORTING FOR NON-MARKETING PURPOSES" IN JUNE 2020 TO ADDRESS POTENTIAL MISUSE OF DATA THAT COULD FALL OUTSIDE THE NAI'S TRADITIONAL SCOPE OF DIGITAL ADVERTISING. NAI STAFF CONDUCTED EDUCATION SESSIONS, BOTH IN PERSON AND VIA WEBINARS, ON THE IMPLEMENTATION AND ENFORCEMENT OF THE 2020 CODE OF CONDUCT, AND PERFORMED MANUAL CHECKS OF THE NAI'S OPT OUT PAGE, AS WELL AS MORE IN-DEPTH ANALYSIS RELYING ON TECHNICAL MONITORING TOOLS TO ENSURE COMPLIANCE WITH THE 2020 CODE. MONITORED AND READ CONSUMER EMAILS RECEIVED REGARDING SPECIFIC FUNCTIONALITY ISSUES THAT MAY BE DIFFICULT TO IDENTIFY WITH IN-HOUSE TESTING IN ORDER TO PROMPTLY IDENTIFY AND ADDRESS MOST POTENTIAL PROBLEMS WITH MEMBER OPT-OUT MECHANISMS. RECEIVED AND REVIEWED APPROXIMATELY 3000 CONSUMER QUERIES THROUGH ITS WEBSITE, VIA TELEPHONE, AND VIA REGULAR MAIL.THE NAI COMPLIANCE STAFF PUBLISHED THE 2019 NAI ANNUAL MEMBER COMPLIANCE REPORT AND INITIATED THE REVIEW PROCESS FOR THE 2020 REPOR
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt140
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt150
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt160
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt170
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt180
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt1939859
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2011387
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2124622
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt22955
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt232809
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt244708
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IRS990/Form990PartVIISectionAGrp/PersonNm1TED LAZARUS
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IRS990/Form990PartVIISectionAGrp/PersonNm3KEN DREIFACH
IRS990/Form990PartVIISectionAGrp/PersonNm4AUDREY TRAINOR
IRS990/Form990PartVIISectionAGrp/PersonNm5TAMERA REYNOLDS
IRS990/Form990PartVIISectionAGrp/PersonNm6GRANT NELSON
IRS990/Form990PartVIISectionAGrp/PersonNm7JASON BIER
IRS990/Form990PartVIISectionAGrp/PersonNm8RACHEL GLASSER
IRS990/Form990PartVIISectionAGrp/PersonNm9GHITA HARRIS-NEWTON
IRS990/Form990PartVIISectionAGrp/PersonNm10DUNCAN MCCALL
IRS990/Form990PartVIISectionAGrp/PersonNm11TIA RASKIN
IRS990/Form990PartVIISectionAGrp/PersonNm12DANA EDWARDS
IRS990/Form990PartVIISectionAGrp/PersonNm13PAUL HARRISON
IRS990/Form990PartVIISectionAGrp/PersonNm14MARKUS RUHL
IRS990/Form990PartVIISectionAGrp/PersonNm15DAN HEGWOOD
IRS990/Form990PartVIISectionAGrp/PersonNm16ALAN CHAPELL
IRS990/Form990PartVIISectionAGrp/PersonNm17MATTHIAS MATTHIESEN
IRS990/Form990PartVIISectionAGrp/PersonNm18KEVIN CHING
IRS990/Form990PartVIISectionAGrp/PersonNm19LEIGH FREUND
IRS990/Form990PartVIISectionAGrp/PersonNm20DAVID LEDUC
IRS990/Form990PartVIISectionAGrp/PersonNm21ANTONI MATYJASZEWSKI
IRS990/Form990PartVIISectionAGrp/PersonNm22ROD GHAEMMAGHAMI
IRS990/Form990PartVIISectionAGrp/PersonNm23TONY FICARROTTA
IRS990/Form990PartVIISectionAGrp/PersonNm24MATT NICHOLS
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt160
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt170
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt19451500
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20241500
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt21217726
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt22159000
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt23136875
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt24122487
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt160
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt170
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt190
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt200
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt210
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt220
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt230
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt240
IRS990/Form990PartVIISectionAGrp/TitleTxt0CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt1VICE-CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt2SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt3TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt4BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt5BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt6BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt7BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt8BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt9BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt10BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt11BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt12BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt13BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt14BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt15BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt16BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt17BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt18BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt19PRESIDENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt20VP OF PUBLIC POLICY
IRS990/Form990PartVIISectionAGrp/TitleTxt21VP OF COMPLIANCE/MEMBERSHIP
IRS990/Form990PartVIISectionAGrp/TitleTxt22COUNSEL, COMPLIANCE & POLICY
IRS990/Form990PartVIISectionAGrp/TitleTxt23COUNSEL, COMPLIANCE & POLICY
IRS990/Form990PartVIISectionAGrp/TitleTxt24SENIOR COUNSEL, COMPLIANCE
IRS990/Form990ProvidedToGvrnBodyInd00
IRS990/FormationYr01999
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedInd00
IRS990/FundraisingActivitiesInd00
IRS990/GainOrLossGrp/OtherAmt0-177
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt019
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt03296196
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd00
IRS990/IndependentAuditFinclStmtInd00
IRS990/IndependentVotingMemberCnt019
IRS990/IndivRcvdGreaterThan100KCnt06
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InsuranceGrp/TotalAmt041070
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt010
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt011676
IRS990/LandBldgEquipBasisNetGrp/BOYAmt04691
IRS990/LandBldgEquipBasisNetGrp/EOYAmt02383
IRS990/LandBldgEquipCostOrOtherBssAmt014059
IRS990/LegalDomicileStateCd0DC
IRS990/LessCostOthBasisSalesExpnssGrp/OtherAmt0177
IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd01
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0NETWORK ADVERTISING INITIATIVE (NAI) IS A TRADE ASSOCIATION FORMED TO PROVIDE ADVOCACY, EDUCATION AND A FORUM FOR THE DISCUSSION OF PRIVACY AND TECHNOLOGY IN DIGITAL ADVERTISING, AND TO CREATE AND ENFORCE A SELF-REGULATORY CODE OF CONDUCT FOR ADVERTISING TECHNOLOGY COMPANIES.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt02422344
IRS990/NetAssetsOrFundBalancesEOYAmt02357388
IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt0-177
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt0-177
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt02322344
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt02240388
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/TotalAmt0135408
IRS990/OfficeExpensesGrp/TotalAmt017880
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt013100
IRS990/OtherAssetsTotalGrp/EOYAmt013100
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0137784
IRS990/OtherExpensesGrp/Desc0DAA EXPENSES
IRS990/OtherExpensesGrp/Desc1INDUSTRY PUBLIC POLICY
IRS990/OtherExpensesGrp/Desc2DUES AND SUBSCRIPTIONS
IRS990/OtherExpensesGrp/Desc3COLLECTIONS
IRS990/OtherExpensesGrp/TotalAmt0600483
IRS990/OtherExpensesGrp/TotalAmt1242000
IRS990/OtherExpensesGrp/TotalAmt227122
IRS990/OtherExpensesGrp/TotalAmt311100
IRS990/OtherLiabilitiesGrp/BOYAmt046726
IRS990/OtherLiabilitiesGrp/EOYAmt042157
IRS990/OtherSalariesAndWagesGrp/TotalAmt01061070
IRS990/PartialLiquidationInd00
IRS990/PayrollTaxesGrp/TotalAmt095531
IRS990/PensionPlanContributionsGrp/TotalAmt018939
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt040085
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt016227
IRS990/PrincipalOfficerNm0LEIGH FREUND
IRS990/ProfessionalFundraisingInd00
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IRS990/ProgramServiceRevenueGrp/BusinessCd1900099
IRS990/ProgramServiceRevenueGrp/BusinessCd2900099
IRS990/ProgramServiceRevenueGrp/Desc0MEMBERSHIP DUES
IRS990/ProgramServiceRevenueGrp/Desc1DAA REVENUE
IRS990/ProgramServiceRevenueGrp/Desc2NAI SUMMIT
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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1131750
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt230286
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1131750
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt230286
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IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt03611728
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IRS990ScheduleC/DuesAssessmentsAmt03119160
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IRS990ScheduleC/NonDeductibleLbbyngPltclCYAmt0300000
IRS990ScheduleC/NonDeductibleLbbyngPltclTotAmt0288871
IRS990ScheduleC/OnlyInHouseLobbyingInd00
IRS990ScheduleC/SubstantiallyAllDuesNondedInd00
IRS990ScheduleC/TaxableAmt0-23045
IRS990ScheduleD/EquipmentGrp/BookValueAmt01769
IRS990ScheduleD/EquipmentGrp/DepreciationAmt011063
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt012832
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt0614
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt0613
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt01227
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt042157
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0DEFERRED RENT
IRS990ScheduleD/TotalBookValueLandBuildingsAmt02383
IRS990ScheduleD/TotalLiabilityAmt042157
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X
IRS990ScheduleJ/CompensationCommitteeInd0X
IRS990ScheduleJ/EquityBasedCompArrngmInd00
IRS990/ScheduleJRequiredInd01
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0336000
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt1210000
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt2174181

Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$3,172,248
Liabilities
$814,860
Net assets
$2,357,388
Revenue
$3,296,019
Expenses
$3,360,975
Net income
-$64,956
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.01$0.99$2.01$3.53$3.95$0.42
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.89$0.45$2.44$3.49$3.88$0.39
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.36$0.53$2.83$3.87$3.64$0.24
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.04$0.44$2.60$3.38$3.14$0.24
2020Detailed filing. Detailed filing data is available for this year.$3.17$0.81$2.36$3.30$3.36$0.06
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.90$0.47$2.42$3.61$3.54$0.07
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.65$0.30$2.35$3.50$3.12$0.37
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.32$0.35$1.98$3.62$2.84$0.77
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.28$1.08$1.20$3.41$2.93$0.48
2015Detailed filing. Detailed filing data is available for this year.$2.11$1.38$0.73$2.97$3.20$0.23
2014Detailed filing. Detailed filing data is available for this year.$2.29$1.34$0.95$2.07$3.42$1.35
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.12$0.00$1.12$2.37
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.98$0.00$0.98$1.63
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.50$0.00$0.50$1.58