Liabilities / Assets
9th percentile
Tied with the lowest-debt nonprofits in its peer group.
990 • Fiscal year 2011 • EIN 52-2291538
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
9th percentile
Tied with the lowest-debt nonprofits in its peer group.
Liabilities / Revenue
Score unavailable
Liabilities-to-revenue requires both liabilities and revenue on this filing.
Net Margin
Score unavailable
Net margin requires both revenue and expenses on this filing.
Top Officer Pay
Score unavailable
This filing does not contain officer compensation rows.
Asset Growth
98th percentile
Faster asset growth than 98% of similar nonprofits.
Revenue Growth
Score unavailable
No valid filing value is available for this score.
Assets
Up$977,330
Up $479,342 (+96%) from 2010
Net Assets
Up$977,330
Up $479,342 (+96%) from 2010
Liabilities
Flat$0
Flat from 2010
Revenue
-
No earlier filing loaded for comparison.
Expenses
Up$1,632,408
Up $57,002 (+3.6%) from 2010
Net Income
-
No earlier filing loaded for comparison.
Network advertising initiative (nai) is a trade association formed to provide advocacy, education and a forum for the discussion of privacy and technology.
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReview | 0 | 0 |
| IRS990/ActivitiesConductedPartnership | 0 | 0 |
| IRS990/Activity2/Description | 0 | SUBMITTED COMMENTS TO U.S. DEPARTMENT OF COMMERCE GREEN PAPER ON PRIVACY. |
| IRS990/Activity3/Description | 0 | PROVIDED A VARIETY OF MEMBER BRIEFINGS ON THE PRIVACY HEARINGS THROUGHOUT THE COURSE OF 2011, INCLUDING THE SENATE COMMERCE COMMITTEE HEARING ON ONLINE PRIVACY AND NUMEROUS PROPOSED PIECES OF PRIVACY LEGISLATION (STEARNS, KERRY, ETC.). |
| IRS990/ActivityOrMissionDescription | 0 | PROVIDES ADVOCACY, EDUCATION & A FORUM FOR THE DISCUSSION OF PRIVACY & TECHNOLOGY. |
| IRS990/ActivityOther/Description | 0 | PUBLISHED 2010 NAI CODE OF CONDUCT ANNUAL MEMBER COMPLIANCE REPORT; INITIATED REVIEW PROCESS FOR 2011 REPORT. |
| IRS990/ActivityOther/Description | 1 | IMPLEMENTED MODICIFICATIONS TO EXISTING NAI CODE OF CONDUCT, INCLUDING:- ENHANCED SENSITIVE DATA REQUIREMENTS- OPT-OUT BEST PRACTICES |
| IRS990/ActivityOther/Description | 2 | PARTICIPATED AS SPEAKERS/MODERATORS AT A VARIETY OF INDUSTRY TRADE EVENTS, INCLUDING:- WAF CONFERENCE, NEW YORK, NY- BLUEKAI PRIVACY CONFERENCE, NEW YORK, NY |
| IRS990/ActivityOther/Description | 3 | MEETINGS WITH INDUSTRY, ADVOCATES AND GOVERNMENT LEADERS TO ESTABLISH AND OPEN, CROSS INDUSTRY DISCUSSION ON ONLINE BEHAVIORAL ADVERTISING AND RELATED PRIVACY ISSUES. |
| IRS990/AddressPrincipalOfficerUS/AddressLine1 | 0 | 62 PORTLAND ROAD NO 44 |
| IRS990/AddressPrincipalOfficerUS/City | 0 | KENNEBUNK |
| IRS990/AddressPrincipalOfficerUS/State | 0 | ME |
| IRS990/AddressPrincipalOfficerUS/ZIPCode | 0 | 04043 |
| IRS990/Advertising/Total | 0 | 142735 |
| IRS990/BenefitsPaidToMembersCY | 0 | 0 |
| IRS990/BenefitsPaidToMembersPriorYear | 0 | 0 |
| IRS990/BsnssRltnshpThruFamilyMember | 0 | 0 |
| IRS990/BsnssRltnshpWithOrganization | 0 | 0 |
| IRS990/CapStckTrstPrinCurrentFunds/BOY | 0 | 0 |
| IRS990/CapStckTrstPrinCurrentFunds/EOY | 0 | 0 |
| IRS990/CashNonInterestBearing/BOY | 0 | 493992 |
| IRS990/CashNonInterestBearing/EOY | 0 | 968476 |
| IRS990/ChangesToOrganizingDocs | 0 | 0 |
| IRS990/CollectionsOfArt | 0 | 0 |
| IRS990/CompCurrentOfficersDirectors/Total | 0 | 58800 |
| IRS990/CompensationFromOtherSources | 0 | 1 |
| IRS990/CompensationProcessCEO | 0 | 0 |
| IRS990/CompensationProcessOther | 0 | 0 |
| IRS990/ComplianceWithBackupWitholding | 0 | 0 |
| IRS990/ConflictOfInterestPolicy | 0 | 0 |
| IRS990/ConservationEasements | 0 | 0 |
| IRS990/ConsolidatedAuditFinancialStmt | 0 | 0 |
| IRS990/ContributionsGrantsCurrentYear | 0 | 2093750 |
| IRS990/ContributionsGrantsPriorYear | 0 | 1574469 |
| IRS990/CreditCounseling | 0 | 0 |
| IRS990/DecisionsSubjectToApproval | 0 | 1 |
| IRS990/DeductibleContributionsOfArt | 0 | 0 |
| IRS990/DeductibleNonCashContributions | 0 | 0 |
| IRS990/DelegationOfManagementDuties | 0 | 1 |
| IRS990/DepreciationDepletion/Total | 0 | 706 |
| IRS990/DescribedIn501C3 | 0 | 0 |
| IRS990/Description | 0 | SUBMITTED COMMENTS ON FTC STAFF'S PRELIMINARY PRIVACY REPORT REGARDING THE APPROPRIATENESS AND FEASIBILITY OF THE PROPOSED PRIVACY FRAMEWORK. |
| IRS990/DisregardedEntity | 0 | 0 |
| IRS990/DocumentRetentionPolicy | 0 | 0 |
| IRS990/DonorAdvisedFunds | 0 | 0 |
| IRS990/DoNotFollowSFAS117 | 0 | X |
| IRS990/ElectionOfBoardMembers | 0 | 1 |
| IRS990/FamilyOrBusinessRelationship | 0 | 0 |
| IRS990/FederalGrantAuditRequired | 0 | 0 |
| IRS990/FeesForServicesAccounting/Total | 0 | 2050 |
| IRS990/FeesForServicesLegal/Total | 0 | 25887 |
| IRS990/FeesForServicesOther/Total | 0 | 175843 |
| IRS990/ForeignActivities | 0 | 0 |
| IRS990/ForeignFinancialAccount | 0 | 0 |
| IRS990/ForeignOffice | 0 | 0 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 0 | 0.20 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 1 | 0.20 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 2 | 0.20 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 3 | 0.20 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 4 | 0.20 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 5 | 0.20 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 6 | 0.20 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 7 | 0.20 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 8 | 0.20 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 9 | 0.20 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 10 | 0.20 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 11 | 0.20 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 12 | 0.20 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 13 | 0.20 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 14 | 26.00 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 15 | 40.00 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 16 | 40.00 |
| IRS990/Form990PartVIISectionA/AverageHoursPerWeek | 17 | 40.00 |
| IRS990/Form990PartVIISectionA/HighestCompensatedEmployee | 0 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 0 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 1 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 2 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 3 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 4 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 5 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 6 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 7 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 8 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 9 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 10 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 11 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 12 | X |
| IRS990/Form990PartVIISectionA/IndividualTrusteeOrDirector | 13 | X |
| IRS990/Form990PartVIISectionA/NamePerson | 0 | ROB GRATCHNER |
| IRS990/Form990PartVIISectionA/NamePerson | 1 | NOGA ROSENTHAL |
| IRS990/Form990PartVIISectionA/NamePerson | 2 | DOUG MILLER |
| IRS990/Form990PartVIISectionA/NamePerson | 3 | ANNE TOTH |
| IRS990/Form990PartVIISectionA/NamePerson | 4 | BRUCE FOGEL |
| IRS990/Form990PartVIISectionA/NamePerson | 5 | AARON AHOLA |
| IRS990/Form990PartVIISectionA/NamePerson | 6 | ALAN CHAPELL |
| IRS990/Form990PartVIISectionA/NamePerson | 7 | JEREMY MASON |
| IRS990/Form990PartVIISectionA/NamePerson | 8 | WILL DEVRIES |
| IRS990/Form990PartVIISectionA/NamePerson | 9 | TANYA TAN |
| IRS990/Form990PartVIISectionA/NamePerson | 10 | JASON BIER |
| IRS990/Form990PartVIISectionA/NamePerson | 11 | FRANK GERSTENBERGER |
| IRS990/Form990PartVIISectionA/NamePerson | 12 | JANE HORVATH |
| IRS990/Form990PartVIISectionA/NamePerson | 13 | ANDREW PANCER |
| IRS990/Form990PartVIISectionA/NamePerson | 14 | JAMES CAMPBELL |
| IRS990/Form990PartVIISectionA/NamePerson | 15 | MARC M GROMAN |
| IRS990/Form990PartVIISectionA/NamePerson | 16 | CHARLES CURRAN |
| IRS990/Form990PartVIISectionA/NamePerson | 17 | MEREDITH HALAMA |
| IRS990/Form990PartVIISectionA/Officer | 0 | X |
| IRS990/Form990PartVIISectionA/Officer | 1 | X |
| IRS990/Form990PartVIISectionA/Officer | 2 | X |
| IRS990/Form990PartVIISectionA/Officer | 3 | X |
| IRS990/Form990PartVIISectionA/OtherCompensation | 0 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 1 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 2 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 3 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 4 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 5 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 6 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 7 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 8 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 9 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 10 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 11 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 12 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 13 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 14 | 20133 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 15 | 0 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 16 | 775 |
| IRS990/Form990PartVIISectionA/OtherCompensation | 17 | 4972 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 0 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 1 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 2 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 3 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 4 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 5 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 6 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 7 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 8 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 9 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 10 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 11 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 12 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 13 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 14 | 108329 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 15 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 16 | 333800 |
| IRS990/Form990PartVIISectionA/ReportableCompFromOrganization | 17 | 150711 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 0 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 1 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 2 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 3 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 4 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 5 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 6 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 7 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 8 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 9 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 10 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 11 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 12 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 13 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 14 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 15 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 16 | 0 |
| IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs | 17 | 0 |
| IRS990/Form990PartVIISectionA/Title | 0 | BOARD MEMBER/CHAIRPERSON |
| IRS990/Form990PartVIISectionA/Title | 1 | BOARD MEMBER |
| IRS990/Form990PartVIISectionA/Title | 2 | BOARD MEMBER |
| IRS990/Form990PartVIISectionA/Title | 3 | BOARD MEMBER |
| IRS990/Form990PartVIISectionA/Title | 4 | BOARD MEMBER |
| IRS990/Form990PartVIISectionA/Title | 5 | BOARD MEMBER |
| IRS990/Form990PartVIISectionA/Title | 6 | BOARD MEMBER |
| IRS990/Form990PartVIISectionA/Title | 7 | BOARD MEMBER |
| IRS990/Form990PartVIISectionA/Title | 8 | BOARD MEMBER |
| IRS990/Form990PartVIISectionA/Title | 9 | BOARD MEMBER |
| IRS990/Form990PartVIISectionA/Title | 10 | BOARD MEMBER |
| IRS990/Form990PartVIISectionA/Title | 11 | BOARD MEMBER (THROUGH APRIL 2011) |
| IRS990/Form990PartVIISectionA/Title | 12 | BOARD MEMBER (THROUGH APRIL 2011) |
| IRS990/Form990PartVIISectionA/Title | 13 | BOARD MEMBER (THROUGH APRIL 2011) |
| IRS990/Form990PartVIISectionA/Title | 14 | ASSISTANT DIRECTOR |
| IRS990/Form990PartVIISectionA/Title | 15 | EXECUTIVE DIRECTOR (BEGAN DEC 19) |
| IRS990/Form990PartVIISectionA/Title | 16 | EXECUTIVE DIRECTOR (THROUGH DEC 19) |
| IRS990/Form990PartVIISectionA/Title | 17 | ASSISTANT GENERAL COUNCIL |
| IRS990/Form990ProvidedToGoverningBody | 0 | 0 |
| IRS990/FormersListed | 0 | 0 |
| IRS990/FSAudited | 0 | 0 |
| IRS990/FundraisingActivities | 0 | 0 |
| IRS990/FundsToPayPremiums | 0 | 0 |
| IRS990/Gaming | 0 | 0 |
| IRS990/GrantsAndSimilarAmntsCY | 0 | 0 |
| IRS990/GrantsAndSimilarAmntsPriorYear | 0 | 0 |
| IRS990/GrantsToIndividuals | 0 | 0 |
| IRS990/GrantsToOrganizations | 0 | 0 |
| IRS990/GrantToRelatedPerson | 0 | 0 |
| IRS990/GrossReceipts | 0 | 2111750 |
| IRS990/GroupReturnForAffiliates | 0 | 0 |
| IRS990/Hospital | 0 | 0 |
| IRS990/IndependentAuditFinancialStmt | 0 | 0 |
| IRS990/IndoorTanningServices | 0 | 0 |
| IRS990/InfoInScheduleOPartIII | 0 | X |
| IRS990/InfoInScheduleOPartVI | 0 | X |
| IRS990/Insurance/Total | 0 | 18378 |
| IRS990/InvestmentIncomeCurrentYear | 0 | 0 |
| IRS990/InvestmentIncomePriorYear | 0 | 0 |
| IRS990/InvestmentInJointVenture | 0 | 0 |
| IRS990/LandBldgEquipmentAccumDeprec | 0 | 23262 |
| IRS990/LandBuildingsEquipmentBasis | 0 | 28802 |
| IRS990/LandBuildingsEquipmentBasisNet/BOY | 0 | 1196 |
| IRS990/LandBuildingsEquipmentBasisNet/EOY | 0 | 5540 |
| IRS990/LoanToOfficerOrDQP | 0 | 0 |
| IRS990/LocalChapters | 0 | 0 |
| IRS990/MaterialDiversionOrMisuse | 0 | 0 |
| IRS990/MembershipDues | 0 | 2093750 |
| IRS990/MembersOrStockholders | 0 | 0 |
| IRS990/MethodOfAccountingCash | 0 | X |
| IRS990/MinutesOfCommittees | 0 | 1 |
| IRS990/MinutesOfGoverningBody | 0 | 1 |
| IRS990/MissionDescription | 0 | NETWORK ADVERTISING INITIATIVE IS A TRADE ASSOCIATION FORMED TO PROVIDE ADVOCACY, EDUCATION & A FORUM FOR THE DISCUSSION OF PRIVACY & TECHNOLOGY. |
| IRS990/MoreThan5000KToIndividuals | 0 | 0 |
| IRS990/MoreThan5000KToOrganizations | 0 | 0 |
| IRS990/NameOfPrincipalOfficerPerson | 0 | JAMES CAMPBELL |
| IRS990/NbrIndependentVotingMembers | 0 | 11 |
| IRS990/NbrVotingGoverningBodyMembers | 0 | 11 |
| IRS990/NbrVotingMembersGoverningBody | 0 | 11 |
| IRS990/NetAssetsOrFundBalancesBOY | 0 | 497988 |
| IRS990/NetAssetsOrFundBalancesEOY | 0 | 977330 |
| IRS990/NetUnrelatedBusinessTxblIncome | 0 | 0 |
| IRS990/NonDeductibleContributions | 0 | 1 |
| IRS990/NonDeductibleDisclosure | 0 | 1 |
| IRS990/NumberFormsTransmittedWith1096 | 0 | 5 |
| IRS990/NumberIndependentVotingMembers | 0 | 11 |
| IRS990/NumberIndividualsGT100K | 0 | 3 |
| IRS990/NumberOfContractorsGT100K | 0 | 0 |
| IRS990/NumberOfEmployees | 0 | 0 |
| IRS990/NumberW2GIncluded | 0 | 0 |
| IRS990/Occupancy/Total | 0 | 50041 |
| IRS990/OfficeExpenses/Total | 0 | 13398 |
| IRS990/OfficerEntityWithBsnssRltnshp | 0 | 0 |
| IRS990/OfficerMailingAddress | 0 | 0 |
| IRS990/Organization501c | 0 | X |
| IRS990/OtherAssetsTotal/BOY | 0 | 2800 |
| IRS990/OtherAssetsTotal/EOY | 0 | 3314 |
| IRS990/OtherExpensePriorYear | 0 | 1575406 |
| IRS990/OtherExpensesCurrentYear | 0 | 1573608 |
| IRS990/OtherExpenses/Description | 0 | LOBBYING TAX PENALTY |
| IRS990/OtherExpenses/Description | 1 | BANK FEES |
| IRS990/OtherExpenses/Description | 2 | MISC EXPENSES |
| IRS990/OtherExpenses/Total | 0 | 5875 |
| IRS990/OtherExpenses/Total | 1 | 500 |
| IRS990/OtherExpenses/Total | 2 | 382 |
| IRS990/OtherRevenueCurrentYear | 0 | 0 |
| IRS990/OtherRevenuePriorYear | 0 | 0 |
| IRS990/PaidInCapSrplsLandBldgEqpFund/BOY | 0 | 0 |
| IRS990/PaidInCapSrplsLandBldgEqpFund/EOY | 0 | 0 |
| IRS990/PartialLiquidation | 0 | 0 |
| IRS990/PaymentsToAffiliates/Total | 0 | 1118475 |
| IRS990/PoliticalActivities | 0 | 0 |
| IRS990/PremiumsPaid | 0 | 0 |
| IRS990/ProfessionalFundraising | 0 | 0 |
| IRS990/ProgramServiceRevenue/BusinessCode | 0 | 541900 |
| IRS990/ProgramServiceRevenueCY | 0 | 18000 |
| IRS990/ProgramServiceRevenue/Description | 0 | OTHER PROGRAM SERVICE |
| IRS990/ProgramServiceRevenuePriorYear | 0 | 106000 |
| IRS990/ProgramServiceRevenue/RelatedOrExemptFunctionIncome | 0 | 18000 |
| IRS990/ProgramServiceRevenue/TotalRevenueColumn | 0 | 18000 |
| IRS990/ProhibitedTaxShelterTrans | 0 | 0 |
| IRS990/QuidProQuoContributions | 0 | 0 |
| IRS990/ReconcilationOtherChanges | 0 | 0 |
| IRS990/ReconcilationRevenueExpenses | 0 | 479342 |
| IRS990/RelatedEntity | 0 | 0 |
| IRS990/RelatedOrgControlledEntity | 0 | 0 |
| IRS990/ReportFin48Footnote | 0 | 0 |
| IRS990/ReportInvestOthSecurities | 0 | 0 |
| IRS990/ReportLandBldgEquip | 0 | 1 |
| IRS990/ReportOtherAssets | 0 | 0 |
| IRS990/ReportOtherLiabilities | 0 | 0 |
| IRS990/ReportProgRelInvest | 0 | 0 |
| IRS990/RetainedEarningsEndowmentEtc/BOY | 0 | 497988 |
| IRS990/RetainedEarningsEndowmentEtc/EOY | 0 | 977330 |
| IRS990/RevenuesLessExpensesCY | 0 | 479342 |
| IRS990/RevenuesLessExpensesPriorYear | 0 | 105063 |
| IRS990/SalariesEtcCurrentYear | 0 | 58800 |
| IRS990/SalariesEtcPriorYear | 0 | 0 |
| IRS990/ScheduleBRequired | 0 | 0 |
| IRS990ScheduleC/AggrAmtReportedInDuesNotices | 0 | 62813 |
| IRS990ScheduleC/AgreeToCarryoverPriorYear | 0 | 0 |
| IRS990ScheduleC/DuesAssessments | 0 | 2093750 |
| IRS990ScheduleC/NonDedLobbyPoliticalCurrent | 0 | 60889 |
| IRS990ScheduleC/NonDedLobbyPoliticalTotal | 0 | 60889 |
| IRS990ScheduleC/OnlyInHouseLobbying | 0 | 0 |
| IRS990ScheduleC/SubstantiallyAllDuesNondeduct | 0 | 0 |
| IRS990ScheduleC/TaxableAmount | 0 | -1924 |
| IRS990ScheduleD/Equipment/BookValue | 0 | 5540 |
| IRS990ScheduleD/Equipment/Depreciation | 0 | 23262 |
| IRS990ScheduleD/Equipment/OtherCostOrOtherBasis | 0 | 28802 |
| IRS990ScheduleD/TotalOfBookValueLandBuildings | 0 | 5540 |
| IRS990ScheduleJ/EquityBasedCompArrangement | 0 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/BaseCompensationFilingOrg | 0 | 108329 |
| IRS990ScheduleJ/Form990ScheduleJPartII/BaseCompensationFilingOrg | 1 | 216827 |
| IRS990ScheduleJ/Form990ScheduleJPartII/BaseCompensationFilingOrg | 2 | 138458 |
| IRS990ScheduleJ/Form990ScheduleJPartII/BonusFilingOrg | 0 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/BonusFilingOrg | 1 | 58173 |
| IRS990ScheduleJ/Form990ScheduleJPartII/BonusFilingOrg | 2 | 12253 |
| IRS990ScheduleJ/Form990ScheduleJPartII/BonusRelatedOrgs | 0 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/BonusRelatedOrgs | 1 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/BonusRelatedOrgs | 2 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/CompBasedOnRelatedOrgs | 0 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/CompBasedOnRelatedOrgs | 1 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/CompBasedOnRelatedOrgs | 2 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/CompReportPrior990FilingOrg | 0 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/CompReportPrior990FilingOrg | 1 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/CompReportPrior990FilingOrg | 2 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/CompReportPrior990RelatedOrgs | 0 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/CompReportPrior990RelatedOrgs | 1 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/CompReportPrior990RelatedOrgs | 2 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/DeferredCompFilingOrg | 0 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/DeferredCompFilingOrg | 1 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/DeferredCompFilingOrg | 2 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/DeferredCompRelatedOrgs | 0 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/DeferredCompRelatedOrgs | 1 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/DeferredCompRelatedOrgs | 2 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartIII/Explanation | 0 | THE DIGITAL POLICY GROUP (AN UNRELATED PARTY) PERFORMS MANAGEMENT DUTIES FOR THE NETWORK ADVERTISING INITIATIVE. JAMES CAMPBELL (ASSISTANT DIRECTOR), CHARLES CURRAN (EXECUTIVE DIRECTOR), AND MEREDITH HALAMA (ASSISTANT GENERAL COUNCIL) WERE COMPENSATED BY DIGITAL POLICY GROUP. |
| IRS990ScheduleJ/Form990ScheduleJPartIII/Identifier | 0 | SUPPLEMENTAL INFORMATION |
| IRS990ScheduleJ/Form990ScheduleJPartIII/ReturnReference | 0 | PART III |
| IRS990ScheduleJ/Form990ScheduleJPartII/NamePerson | 0 | JAMES CAMPBELL |
| IRS990ScheduleJ/Form990ScheduleJPartII/NamePerson | 1 | CHARLES CURRAN |
| IRS990ScheduleJ/Form990ScheduleJPartII/NamePerson | 2 | MEREDITH HALAMA |
| IRS990ScheduleJ/Form990ScheduleJPartII/NontaxableBenefitsFilingOrg | 0 | 20133 |
| IRS990ScheduleJ/Form990ScheduleJPartII/NontaxableBenefitsFilingOrg | 1 | 775 |
| IRS990ScheduleJ/Form990ScheduleJPartII/NontaxableBenefitsFilingOrg | 2 | 4972 |
| IRS990ScheduleJ/Form990ScheduleJPartII/NontaxableBenefitsRelatedOrgs | 0 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/NontaxableBenefitsRelatedOrgs | 1 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/NontaxableBenefitsRelatedOrgs | 2 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/OtherCompensationFilingOrg | 0 | 0 |
| IRS990ScheduleJ/Form990ScheduleJPartII/OtherCompensationFilingOrg | 1 | 58800 |
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| IRS990ScheduleO/GeneralExplanation/Explanation | 0 | THE DIGITAL POLICY GROUP (AN UNRELATED PARTY) PERFORMS MANAGEMENT DUTIES FOR THE NETWORK ADVERTISING INITIATIVE. JAMES CAMPBELL (ASSISTANT DIRECTOR), CHARLES CURRAN (EXECUTIVE DIRECTOR), AND MEREDITH HALAMA (ASSISTANT GENERAL COUNCIL) WERE COMPENSATED BY DIGITAL POLICY GROUP. |
| IRS990ScheduleO/GeneralExplanation/Explanation | 1 | NETWORK ADVERTISING INITIATIVE MEMBERS VOTE FOR AT-LARGE BOARD MEMBERS. |
| IRS990ScheduleO/GeneralExplanation/Explanation | 2 | CERTAIN CHANGES TO THE NETWORK ADVERTISING INITIATIVE CODE OF CONDUCT NEED TO BE APPROVED BY FULL MEMBERSHIP. |
| IRS990ScheduleO/GeneralExplanation/Explanation | 3 | JAMES CAMPBELL (ASSISTANT DIRECTOR) REVIEWS THE FORM 990 BEFORE IT IS FILED WITH THE IRS. |
| IRS990ScheduleO/GeneralExplanation/Explanation | 4 | THE NETWORK ADVERTISING INITIATIVE MAKES DOCUMENTS AVAILABLE UPON REQUEST. |
| IRS990ScheduleO/GeneralExplanation/ReturnReference | 0 | FORM 990, PART VI, SECTION A, LINE 3 |
| IRS990ScheduleO/GeneralExplanation/ReturnReference | 1 | FORM 990, PART VI, SECTION A, LINE 7A |
| IRS990ScheduleO/GeneralExplanation/ReturnReference | 2 | FORM 990, PART VI, SECTION A, LINE 7B |
| IRS990ScheduleO/GeneralExplanation/ReturnReference | 3 | FORM 990, PART VI, SECTION B, LINE 11 |
| IRS990ScheduleO/GeneralExplanation/ReturnReference | 4 | FORM 990, PART VI, SECTION C, LINE 19 |
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Displayed year
2011 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.