Civic Intelligence

Duluth Publicity Bureau Inc

990 • Fiscal year 2011 • EIN 41-0226515

Jan 01, 2011 to Dec 31, 2011 • Filed on May 14, 2012

Organization ProfileWWW.VISITDULUTH.COM

View Organization Page

21 West Superior StreetRoom/Suite 10055802
Siviq Scores

Scores are not available for this record yet.

Balance Sheet

Assets

Flat

$536,527

Flat from 2011

Net Assets

Flat

$279,609

Flat from 2011

Liabilities

Flat

$256,918

Flat from 2011

Revenue And Expenses

Revenue

-

No earlier filing loaded for comparison.

Expenses

Flat

$2,089,045

Flat from 2011

Net Income

-

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$800K$600K$400K$200K$0Assets 2010: $575,990Liabilities 2010: $264,564Net Assets 2010: $311,4262010Assets 2011: $536,527Liabilities 2011: $256,918Net Assets 2011: $279,6092011Assets 2011: $536,527Liabilities 2011: $256,918Net Assets 2011: $279,6092011Assets 2012: $665,994Liabilities 2012: $301,707Net Assets 2012: $364,2872012Assets 2013: $628,491Liabilities 2013: $323,750Net Assets 2013: $304,7412013Assets 2014: $395,309Liabilities 2014: $221,277Net Assets 2014: $174,0322014Assets 2015: $387,142Liabilities 2015: $210,540Net Assets 2015: $176,6022015Assets 2016: $466,152Liabilities 2016: $238,937Net Assets 2016: $227,2152016Assets 2017: $577,618Liabilities 2017: $205,058Net Assets 2017: $372,5602017Assets 2018: $459,956Liabilities 2018: $200,645Net Assets 2018: $259,3112018Assets 2019: $513,541Liabilities 2019: $199,927Net Assets 2019: $313,6142019Assets 2020: $381,341Liabilities 2020: $374,988Net Assets 2020: $6,3532020Assets 2021: $467,809Liabilities 2021: $12,003Net Assets 2021: $455,8062021Assets 2022: $595,537Liabilities 2022: $89,969Net Assets 2022: $505,5682022Assets 2023: $552,161Liabilities 2023: $77,178Net Assets 2023: $474,9832023Assets 2024: $496,654Liabilities 2024: $77,219Net Assets 2024: $419,4352024

Highlighted filing

2011

Assets$536,527
Liabilities$256,918
Net Assets$279,609
Open 2011 Filing

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MExpenses 2010: $2,541,1842010Expenses 2011: $2,089,0452011Revenue 2011: $2,057,228Expenses 2011: $2,089,045Net Income 2011: -$31,8172011Expenses 2012: $2,019,7522012Revenue 2013: $2,783,160Expenses 2013: $2,842,706Net Income 2013: -$59,5462013Revenue 2014: $2,054,633Expenses 2014: $2,185,342Net Income 2014: -$130,7092014Revenue 2015: $2,134,717Expenses 2015: $2,132,147Net Income 2015: $2,5702015Revenue 2016: $2,166,784Expenses 2016: $2,116,171Net Income 2016: $50,6132016Revenue 2017: $2,275,652Expenses 2017: $2,130,307Net Income 2017: $145,3452017Revenue 2018: $2,351,856Expenses 2018: $2,465,105Net Income 2018: -$113,2492018Revenue 2019: $2,341,374Expenses 2019: $2,287,071Net Income 2019: $54,3032019Revenue 2020: $1,092,824Expenses 2020: $1,400,085Net Income 2020: -$307,2612020Revenue 2021: $2,122,016Expenses 2021: $1,672,563Net Income 2021: $449,4532021Revenue 2022: $977,077Expenses 2022: $927,315Net Income 2022: $49,7622022Revenue 2023: $665,364Expenses 2023: $695,949Net Income 2023: -$30,5852023Revenue 2024: $691,371Expenses 2024: $746,919Net Income 2024: -$55,5482024

Highlighted filing

2011

Revenue-
Expenses$2,089,045
Net Income-
Open 2011 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2011 to Dec 31, 2011
Signed
May 14, 2012
Return Version
2011v1.2
Gross Receipts
$2,105,093
Mission and Program Overview

Mission

Visit duluth is organized for the purpose of attracting the maximum number of visitor dollars into duluth's economy. Furthermore, visit duluth establishes new initiatives to increase tourism, visitors and conventions, and continuously works to further enhance the awareness of the industry.

Major Activities

Activity 2
Direct sales - visit duluth spearheads the city wide convention center, meetings and packaged travel sales initiatives. This professional effort requires significant investment, primarily in people costs, which are necessary in securing group business. Despite the challenges faced with our nation's slow to recover economy, visit duluth brought in a very conservatively estimated 12 million of future year group business in 2011. The primary metric and barometer of visit duluth's success is the tourism tax. Following 19 consecutive years of growth to 2008, 2010 set a new record for the highest collections ever, which were further surpassed in 2011.
Activity 3
Online marketing - visit duluth's online and social media initiatives continue as wildly successful tools in attracting visitors to our city. A wide variety of enhancements and additional concentrations on social media were implemented during the year. With more and more visitors being attracted to visitduluth.com and facebook, each year our experiences are in step with or surpass national trends. Our lodging members report nearly 90 percent of their online reservations come from visitduluth.com.
Filing and Contact Details

Filer

EIN
41-0226515
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IRS990/Activity3/Description0ONLINE MARKETING - VISIT DULUTH'S ONLINE AND SOCIAL MEDIA INITIATIVES CONTINUE AS WILDLY SUCCESSFUL TOOLS IN ATTRACTING VISITORS TO OUR CITY. A WIDE VARIETY OF ENHANCEMENTS AND ADDITIONAL CONCENTRATIONS ON SOCIAL MEDIA WERE IMPLEMENTED DURING THE YEAR. WITH MORE AND MORE VISITORS BEING ATTRACTED TO VISITDULUTH.COM AND FACEBOOK, EACH YEAR OUR EXPERIENCES ARE IN STEP WITH OR SURPASS NATIONAL TRENDS. OUR LODGING MEMBERS REPORT NEARLY 90 PERCENT OF THEIR ONLINE RESERVATIONS COME FROM VISITDULUTH.COM.
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IRS990/ProgramServiceRevenue/Description1MEMBERSHIP DUES
IRS990/ProgramServiceRevenue/Description2GUIDE REVENUES
IRS990/ProgramServiceRevenue/Description3MEMBERSHIP ACTIVITY
IRS990/ProgramServiceRevenuePriorYear01108277
IRS990/ProgramServiceRevenue/RelatedOrExemptFunctionIncome0276519
IRS990/ProgramServiceRevenue/RelatedOrExemptFunctionIncome1167615
IRS990/ProgramServiceRevenue/RelatedOrExemptFunctionIncome2107151
IRS990/ProgramServiceRevenue/RelatedOrExemptFunctionIncome33540
IRS990/ProgramServiceRevenue/TotalRevenueColumn0276519
IRS990/ProgramServiceRevenue/TotalRevenueColumn1167615
IRS990/ProgramServiceRevenue/TotalRevenueColumn2107151
IRS990/ProgramServiceRevenue/TotalRevenueColumn33540
IRS990/ProhibitedTaxShelterTrans0false
IRS990/ReconcilationRevenueExpenses0-31817
IRS990/RegularMonitoringEnforcement0true
IRS990/RelatedEntity0false
IRS990/RelatedOrgControlledEntity0false
IRS990/ReportFin48Footnote0true
IRS990/ReportInvestOthSecurities0false
IRS990/ReportLandBldgEquip0true
IRS990/ReportOtherAssets0false
IRS990/ReportOtherLiabilities0false
IRS990/ReportProgRelInvest0false
IRS990/RevenuesLessExpensesCY0-31817
IRS990/RevenuesLessExpensesPriorYear017876
IRS990/SalariesEtcCurrentYear0727040
IRS990/SalariesEtcPriorYear0734802
IRS990/SavingsAndTempCashInvestments/BOY0321778
IRS990/SavingsAndTempCashInvestments/EOY0294869
IRS990ScheduleB/ContributorInfo/AggregateContributions0RESTRICTED
IRS990ScheduleB/ContributorInfo/ContributorAddressUS/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInfo/ContributorAddressUS/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInfo/ContributorAddressUS/City0RESTRICTED
IRS990ScheduleB/ContributorInfo/ContributorAddressUS/State0RESTRICTED
IRS990ScheduleB/ContributorInfo/ContributorAddressUS/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInfo/ContributorNameBusiness/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInfo/ContributorNumber0RESTRICTED
IRS990/ScheduleBRequired0true
IRS990ScheduleD/AgentTrusteeEtc0false
IRS990ScheduleD/AreRelatedOrgsListedScheduleR0false
IRS990ScheduleD/DisclosedForCharitablePurposes0false
IRS990ScheduleD/DisclosedOrgsLegalControl0false
IRS990ScheduleD/EndowmentsHeldByRelatedOrgs0false
IRS990ScheduleD/EndowmentsHeldByUnrelatedOrgs0false
IRS990ScheduleD/Equipment/BookValue045495
IRS990ScheduleD/Equipment/Depreciation0180375
IRS990ScheduleD/Equipment/OtherCostOrOtherBasis0225870
IRS990ScheduleD/ExcessOrDeficitForYear0-31817
IRS990ScheduleD/ExcessOrDeficitPerFS0-31817
IRS990ScheduleD/ExpensesNotRptdF990047228
IRS990ScheduleD/ExpensesSubtotal02089045
IRS990ScheduleD/Form990ScheduleDPartXIV/Explanation0THE BUREAU FOLLOWS THE RECOGNITION REQUIREMENTS OF UNCERTAIN TAX POSITIONS AS REQUIRED BY GENERALLY ACCEPTED ACCOUNTING PRINCIPLES AND HAS ANALYZED TAX POSITIONS TAKEN FOR FILING WITH THE INTERNAL REVENUE SERVICE AND THE STATE JURISDICTION WHERE IT OPERATES. AS OF DECEMBER 31, 2011 AND 2010, MANAGEMENT BELIEVED THE BUREAU HAD NO UNCERTAIN TAX POSITIONS THAT QUALIFY FOR EITHER RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS. THE BUREAU IS NO LONGER SUBJECT TO U.S. FEDERAL OR STATE INCOME TAX EXAMINATIONS BY TAX AUTHORITIES GENERALLY FOR TAX YEARS BEFORE 2008.
IRS990ScheduleD/Form990ScheduleDPartXIV/Explanation1FUNDRAISING EVENT EXPENSES 47,228 FUNDRAISING EVENT EXPENSES -47,228
IRS990ScheduleD/Form990ScheduleDPartXIV/Explanation2FUNDRAISING EVENT EXPENSES 47,228
IRS990ScheduleD/Form990ScheduleDPartXIV/Explanation3FUNDRAISING EVENT EXPENSES 47,228
IRS990ScheduleD/Form990ScheduleDPartXIV/Identifier0LIABILITY UNDER FIN 48 FOOTNOTE
IRS990ScheduleD/Form990ScheduleDPartXIV/Identifier1RECONCILIATION OF CHANGES - OTHER
IRS990ScheduleD/Form990ScheduleDPartXIV/Identifier2REVENUE AMOUNTS INCLUDED IN FINANCIALS - OTHER
IRS990ScheduleD/Form990ScheduleDPartXIV/Identifier3EXPENSE AMOUNTS INCLUDED IN FINANCIALS - OTHER
IRS990ScheduleD/Form990ScheduleDPartXIV/ReturnReference0SCHEDULE D, PAGE 3, PART X
IRS990ScheduleD/Form990ScheduleDPartXIV/ReturnReference1SCHEDULE D, PAGE 4, PART XI, LINE 8
IRS990ScheduleD/Form990ScheduleDPartXIV/ReturnReference2SCHEDULE D, PAGE 4, PART XII, LINE 2D
IRS990ScheduleD/Form990ScheduleDPartXIV/ReturnReference3SCHEDULE D, PAGE 4, PART XIII, LINE 2D
IRS990ScheduleD/IncludedOnFS0false
IRS990ScheduleD/LeaseholdImprovements/BookValue032484
IRS990ScheduleD/LeaseholdImprovements/Depreciation0138877
IRS990ScheduleD/LeaseholdImprovements/OtherCostOrOtherBasis0171361
IRS990ScheduleD/OtherExpensesIncluded047228
IRS990ScheduleD/OtherRevenues047228

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Filings

Displayed year

2011 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$536,527
Liabilities
$256,918
Net assets
$279,609
Revenue
-
Expenses
$2,089,045
Net income
-
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.50$0.08$0.42$0.69$0.75$0.06
2023Detailed filing. Detailed filing data is available for this year.$0.55$0.08$0.47$0.67$0.70$0.03
2022Detailed filing. Detailed filing data is available for this year.$0.60$0.09$0.51$0.98$0.93$0.05
2021Detailed filing. Detailed filing data is available for this year.$0.47$0.01$0.46$2.12$1.67$0.45
2020Detailed filing. Detailed filing data is available for this year.$0.38$0.37$0.01$1.09$1.40$0.31
2019Detailed filing. Detailed filing data is available for this year.$0.51$0.20$0.31$2.34$2.29$0.05
2018Detailed filing. Detailed filing data is available for this year.$0.46$0.20$0.26$2.35$2.47$0.11
2017Detailed filing. Detailed filing data is available for this year.$0.58$0.21$0.37$2.28$2.13$0.15
2016Detailed filing. Detailed filing data is available for this year.$0.47$0.24$0.23$2.17$2.12$0.05
2015Detailed filing. Detailed filing data is available for this year.$0.39$0.21$0.18$2.13$2.13$0.00
2014Detailed filing. Detailed filing data is available for this year.$0.40$0.22$0.17$2.05$2.19$0.13
2013Detailed filing. Detailed filing data is available for this year.$0.63$0.32$0.30$2.78$2.84$0.06
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.67$0.30$0.36$2.02
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.54$0.26$0.28$2.09
2011Summary only. Only limited summary data is available for this year.$0.54$0.26$0.28$2.06$2.09$0.03
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.58$0.26$0.31$2.54