Liabilities / Assets
79th percentile
Higher debt load relative to assets than 79% of similar nonprofits.
990 • Fiscal year 2018 • EIN 41-0226515
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
79th percentile
Higher debt load relative to assets than 79% of similar nonprofits.
Liabilities / Revenue
35th percentile
Higher debt load relative to revenue than 35% of similar nonprofits.
Net Margin
19th percentile
Higher net margin than 19% of similar nonprofits.
Top Officer Pay
44th percentile
Higher top officer pay than 44% of similar nonprofits.
Top officer pay equals 5.4% of source-year revenue.
Asset Growth
6th percentile
Faster asset growth than 6% of similar nonprofits.
Revenue Growth
50th percentile
Faster revenue growth than 50% of similar nonprofits.
Assets
Down$459,956
Down $117,662 (-20%) from 2017
Net Assets
Down$259,311
Down $113,249 (-30%) from 2017
Liabilities
Down$200,645
Down $4,413 (-2.2%) from 2017
Revenue
Up$2,351,856
Up $76,204 (+3.3%) from 2017
Expenses
Up$2,465,105
Up $334,798 (+16%) from 2017
Net Income
Down-$113,249
Down $258,594 (-178%) from 2017
Visit duluth is organized for the purpose of attracting the maximum number of visitor dollars into duluth's economy. Furthermore, visit duluth establishes new initiatives to increase tourism, visitors and conventions, and continuously works to further enhance the awareness of the industry.
Visit duluth is organized for the purpose of attracting the maximum number of visitor dollars into duluth's economy. Furthermore, visit duluth establishes new initiatives to increase visitors,conventions,sporting events, and competitions. Visit duluth strives to further enhance awareness of the industry and its impact on economic development and destination development.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $292,403 | $250,887 | ▼ $41,516 |
| Prepaid Expenses and Deferred Charges | $117,819 | $174,189 | ▲ $56,370 |
| Land, Buildings, and Equipment, Net | $28,024 | $27,328 | ▼ $696 |
| Accounts Receivable | $139,372 | $7,552 | ▼ $131,820 |
| Total Assets | $577,618 | $459,956 | ▼ $117,662 |
| Liabilities | |||
| Deferred Revenue | $201,576 | $192,512 | ▼ $9,064 |
| Accounts Payable and Accrued Expenses | $3,482 | $8,133 | ▲ $4,651 |
| Total Liabilities | $205,058 | $200,645 | ▼ $4,413 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $372,560 | $259,311 | ▼ $113,249 |
| Total Net Assets Fund Balance | $372,560 | $259,311 | ▼ $113,249 |
| Total Liabilities and Net Assets / Fund Balance | $577,618 | $459,956 | ▼ $117,662 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $14,949 | $53,398 | $68,347 |
| Leasehold Improvements | $12,379 | $2,690 | $15,069 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Anna Tanski | President / | FT | $118,705 | $7,598 | $126,303 |
| Name | Title |
|---|---|
| Briana Johnson | Chair |
| Branden Robinson | Director |
| Chelly Townsend | Director |
| Ellen Betzold | Director |
| Gerry Goldfarb | Director |
| Jason Vincent | Director |
| Jay Walker | Director |
| Jesse Hinkemeyer | Director |
| Jessica Stauber | Director |
| Ken Aparicio | Director |
| Lindsay Kern | Director |
| Noah Hobbs | Director |
| Phil Jents | Director |
| Tom Werner | Director |
| Tony Bronson | Director |
| Sean Flaherty | Vice/finance |
| Line Item | Amount |
|---|---|
| Other Expenses | $1,522,959 |
| Salaries, Compensation, and Employee Benefits | $942,146 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Advertising | - | - | - | $721,203 |
| Other Salaries and Wages | - | - | - | $677,906 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $126,303 |
| Office Expenses | - | - | - | $92,154 |
| Occupancy | - | - | - | $84,980 |
| Information Technology | - | - | - | $74,715 |
| Payroll Taxes | - | - | - | $61,401 |
| Travel | - | - | - | $48,064 |
| Other Employee Benefits | - | - | - | $45,528 |
| Pension Plan Contributions | - | - | - | $31,008 |
| Other Expenses | - | - | - | $28,986 |
| Fees for Services Accounting | - | - | - | $11,953 |
| Insurance | - | - | - | $9,659 |
| Depreciation Depletion | - | - | - | $7,018 |
| Fees for Services Other | - | - | - | $5,195 |
| All Other Expenses | - | - | - | $4,418 |
| Fees for Services Legal | - | - | - | $1,382 |
| Total Functional Expenses | $0 | $0 | $0 | $2,465,105 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $2,465,105 |
| Total Expenses per Audited Statements | $2,465,105 |
| Total Expenses per Form 990 | $2,465,105 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
“The executive committee of the board of directors delegates the responsibility for review of the form 990 to select financial officers of the organization with the expectation that those officers will review and approve the contents of the form; and any issues or problems noted, will be brought to the attention of the committee to be resolved, and if necessary, to the full board for action or clarification.”
“Annual completion of the "code of conduct" board policy form which includes conflict of interest reference. If necessary due to conflicts of interest, board members leave the room during voting process.”
“Employment contract in effect until december 31, 2021 unless terminated by the board or employee. Board determines an increase in compensation as may be determined in its sole and absolute discretion. Performance evaluation shall take place each successive twelve month period. Each year the review process is presented to the board by the executive committee which considers compensation. The board participates in a formal performance review and evaluation process. In addition the employee shall prepare a written self appraisal and set personal performance objectives.”
“Available upon request at the organization's office in duluth, mn during normal hours of operation.”
“VISIT DULUTH”
“Visit duluth is organized for the purpose of attracting the maximum number of visitor dollars into duluth's economy. Furthermore, visit duluth establishes new initiatives to increase visitors,conventions,sporting events, and competitions. Visit duluth strives to further enhance awareness of the industry and its impact on economic development and destination development.”
“Visit duluth follows the recognition requirements of uncertain tax positions as required by generally accepted accounting principles and has analyzed tax positions taken for filing with the internal revenue service and the state jurisdiction where it operates. As of december 31, 2018, management believed visit duluth had no uncertain tax positions that qualify for either recognition or disclosure in the financial statements. Visit duluth is no longer subject to u.s. Federal or state income tax examinations by tax authorities generally for tax years before 2015.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 3482 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 8133 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 139372 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 7552 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | VISIT DULUTH IS ORGANIZED FOR THE PURPOSE OF ATTRACTING THE MAXIMUM NUMBER OF VISITOR DOLLARS INTO DULUTH'S ECONOMY. FURTHERMORE, VISIT DULUTH ESTABLISHES NEW INITIATIVES TO INCREASE VISITORS,CONVENTIONS,SPORTING EVENTS, AND COMPETITIONS. VISIT DULUTH STRIVES TO FURTHER ENHANCE AWARENESS OF THE INDUSTRY AND ITS IMPACT ON ECONOMIC DEVELOPMENT AND DESTINATION DEVELOPMENT. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 721203 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 4418 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/AuditCommitteeInd | 0 | true |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | ANNA TANSKI |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 2187224011 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 225 WEST SUPERIOR STREET SUITE 110 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | DULUTH |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | MN |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 55802 |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 126303 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | false |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 2007000 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 1050 |
| IRS990/CYOtherExpensesAmt | 0 | 1522959 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 343806 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -113249 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 942146 |
| IRS990/CYTotalExpensesAmt | 0 | 2465105 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 2351856 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 201576 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 192512 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 7018 |
| IRS990/Desc | 0 | PROMOTING THE CITY AS A LEISURE GETAWAY DESTINATION WAS VISIT DULUTH'S LARGEST ALLOCATION IN 2018. TARGETED TELEVISION BUYS WERE PLACED IN THE TWIN CITIES, FARGO AND EAU CLAIRE IN LATE SPRING/EARLY SUMMER AND DECEMBER. LIGHT RAIL WRAPS WERE EXPANDED TO TWO SEASONS AND ADDED ST. PAUL FOR THE FIRST TIME. STRATEGIC MARKETING INITIATIVES RESULTED IN A 4.7% INCREASE IN TAX COLLECTIONS. VISIT DULUTH CONTINUES TO BUILD A DYNAMIC BRAND ENHANCING DESTINATION DEVELOPMENT, WORKFORCE INITIATIVES AND ECONOMIC IMPACT. |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | true |
| IRS990/DoingBusinessAsName/BusinessNameLine1Txt | 0 | VISIT DULUTH |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 19 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 11953 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 1382 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 5195 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 7598 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | BRIANA JOHNSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | SEAN FLAHERTY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | TOM WERNER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | BRANDEN ROBINSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | NOAH HOBBS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | GERRY GOLDFARB |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | PHIL JENTS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | LINDSAY KERN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | ELLEN BETZOLD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | KEN APARICIO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | JESSE HINKEMEYER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | TONY BRONSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | JASON VINCENT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | JESSICA STAUBER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | CHELLY TOWNSEND |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | JAY WALKER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | ANNA TANSKI |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 118705 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | VICE/FINANCE |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | PRESIDENT / |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | false |
| IRS990/FormationYr | 0 | 1935 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 16 |
| IRS990/GovernmentGrantsAmt | 0 | 2007000 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 2351856 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | true |
| IRS990/IndependentAuditFinclStmtInd | 0 | true |
| IRS990/IndependentVotingMemberCnt | 0 | 16 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 74715 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 9659 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 1050 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 1050 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/IRPDocumentCnt | 0 | 19 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 56088 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 28024 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 27328 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 83416 |
| IRS990/LegalDomicileStateCd | 0 | MN |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | false |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | VISIT DULUTH IS ORGANIZED FOR THE PURPOSE OF ATTRACTING THE MAXIMUM NUMBER OF VISITOR DOLLARS INTO DULUTH'S ECONOMY. FURTHERMORE, VISIT DULUTH ESTABLISHES NEW INITIATIVES TO INCREASE VISITORS,CONVENTIONS,SPORTING EVENTS, AND COMPETITIONS. VISIT DULUTH STRIVES TO FURTHER ENHANCE AWARENESS OF THE INDUSTRY AND ITS IMPACT ON ECONOMIC DEVELOPMENT AND DESTINATION DEVELOPMENT. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 372560 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 259311 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 6071 |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/TotalAmt | 0 | 84980 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 92154 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 45528 |
| IRS990/OtherExpensesGrp/Desc | 0 | CONVENTION EXPENSES |
| IRS990/OtherExpensesGrp/Desc | 1 | SPECIAL EVENTS - TOURISM |
| IRS990/OtherExpensesGrp/Desc | 2 | GUIDE EXPENSES |
| IRS990/OtherExpensesGrp/Desc | 3 | MEMBERSHIPS |
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| IRS990/OtherExpensesGrp/TotalAmt | 1 | 102142 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 84758 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 28986 |
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| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 31008 |
| IRS990/PoliticalCampaignActyInd | 0 | false |
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| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 174189 |
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| IRS990/ProgramServiceRevenueGrp/Desc | 0 | MEMBERSHIP DUES |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | GUIDE REVENUES |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | MEMBERSHIP ACTIVITY |
| IRS990/ProgramServiceRevenueGrp/Desc | 3 | JOINT VENTURE REVENUES |
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| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 85960 |
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| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 3 | 12658 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | DIRECT SALES - VISIT DULUTH LEADS THE CITY'S CONVENTION SALES AND SPORTS MARKETING INITIATIVES. THIS PROFESSIONAL EFFORT REQUIRES SIGNIFICANT INVESTMENT, PRIMARILY IN STAFFING A TEAM RESPONSIBLE FOR ESTABLISHING CLIENT RELATIONSHIPS. CONSERVATIVELY, THESE COMBINED EFFORTS GENERATED AN ESTIMATED ECONOMIC IMPACT OF 52 MILLION IN FUTURE BOOKINGS. |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | ONLINE MARKETING - VISIT DULUTH'S ONLINE AND SOCIAL MEDIA CAMPAIGNS CONTINUE AS SUCCESSFUL TOOLS IN ATTRACTING VISITORS TO OUR CITY. A WIDE VARIETY OF ENHANCEMENTS AND ADDITIONAL CONCENTRATIONS ON SOCIAL MEDIA WERE IMPLEMENTED DURING THE YEAR. WITH MORE VISITORS BEING ATTRACTED TO VISITDULUTH.COM, FACEBOOK, TWITTER AND INSTAGRAM, EACH YEAR, OUR INITIATIVES ARE IN STEP WITH INDUSTRY TRENDS. |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PYContributionsGrantsAmt | 0 | 1898100 |
| IRS990/PYInvestmentIncomeAmt | 0 | -444 |
| IRS990/PYOtherExpensesAmt | 0 | 1235188 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 377996 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 145345 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 895119 |
| IRS990/PYTotalExpensesAmt | 0 | 2130307 |
| IRS990/PYTotalRevenueAmt | 0 | 2275652 |
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| IRS990/ReportLandBuildingEquipmentInd | 0 | true |
| IRS990/ReportOtherAssetsInd | 0 | false |
| IRS990/ReportOtherLiabilitiesInd | 0 | false |
| IRS990/ReportProgramRelatedInvstInd | 0 | false |
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| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 250887 |
| IRS990/ScheduleBRequiredInd | 0 | true |
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| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 53398 |
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| IRS990ScheduleD/RevenueSubtotalAmt | 0 | 2351856 |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | VISIT DULUTH FOLLOWS THE RECOGNITION REQUIREMENTS OF UNCERTAIN TAX POSITIONS AS REQUIRED BY GENERALLY ACCEPTED ACCOUNTING PRINCIPLES AND HAS ANALYZED TAX POSITIONS TAKEN FOR FILING WITH THE INTERNAL REVENUE SERVICE AND THE STATE JURISDICTION WHERE IT OPERATES. AS OF DECEMBER 31, 2018, MANAGEMENT BELIEVED VISIT DULUTH HAD NO UNCERTAIN TAX POSITIONS THAT QUALIFY FOR EITHER RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS. VISIT DULUTH IS NO LONGER SUBJECT TO U.S. FEDERAL OR STATE INCOME TAX EXAMINATIONS BY TAX AUTHORITIES GENERALLY FOR TAX YEARS BEFORE 2015. |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | SCHEDULE D, PAGE 3, PART X |
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| IRS990ScheduleD/TotalExpensesPerForm990Amt | 0 | 2465105 |
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| IRS990/ScheduleORequiredInd | 0 | true |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | VISIT DULUTH |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | VISIT DULUTH IS ORGANIZED FOR THE PURPOSE OF ATTRACTING THE MAXIMUM NUMBER OF VISITOR DOLLARS INTO DULUTH'S ECONOMY. FURTHERMORE, VISIT DULUTH ESTABLISHES NEW INITIATIVES TO INCREASE VISITORS,CONVENTIONS,SPORTING EVENTS, AND COMPETITIONS. VISIT DULUTH STRIVES TO FURTHER ENHANCE AWARENESS OF THE INDUSTRY AND ITS IMPACT ON ECONOMIC DEVELOPMENT AND DESTINATION DEVELOPMENT. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS DELEGATES THE RESPONSIBILITY FOR REVIEW OF THE FORM 990 TO SELECT FINANCIAL OFFICERS OF THE ORGANIZATION WITH THE EXPECTATION THAT THOSE OFFICERS WILL REVIEW AND APPROVE THE CONTENTS OF THE FORM; AND ANY ISSUES OR PROBLEMS NOTED, WILL BE BROUGHT TO THE ATTENTION OF THE COMMITTEE TO BE RESOLVED, AND IF NECESSARY, TO THE FULL BOARD FOR ACTION OR CLARIFICATION. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | ANNUAL COMPLETION OF THE "CODE OF CONDUCT" BOARD POLICY FORM WHICH INCLUDES CONFLICT OF INTEREST REFERENCE. IF NECESSARY DUE TO CONFLICTS OF INTEREST, BOARD MEMBERS LEAVE THE ROOM DURING VOTING PROCESS. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | EMPLOYMENT CONTRACT IN EFFECT UNTIL DECEMBER 31, 2021 UNLESS TERMINATED BY THE BOARD OR EMPLOYEE. BOARD DETERMINES AN INCREASE IN COMPENSATION AS MAY BE DETERMINED IN ITS SOLE AND ABSOLUTE DISCRETION. PERFORMANCE EVALUATION SHALL TAKE PLACE EACH SUCCESSIVE TWELVE MONTH PERIOD. EACH YEAR THE REVIEW PROCESS IS PRESENTED TO THE BOARD BY THE EXECUTIVE COMMITTEE WHICH CONSIDERS COMPENSATION. THE BOARD PARTICIPATES IN A FORMAL PERFORMANCE REVIEW AND EVALUATION PROCESS. IN ADDITION THE EMPLOYEE SHALL PREPARE A WRITTEN SELF APPRAISAL AND SET PERSONAL PERFORMANCE OBJECTIVES. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | AVAILABLE UPON REQUEST AT THE ORGANIZATION'S OFFICE IN DULUTH, MN DURING NORMAL HOURS OF OPERATION. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PAGE 1, ITEM C |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990 - ORGANIZATION'S MISSION |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PAGE 6, PART VI, LINE 11B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PAGE 6, PART VI, LINE 12C |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990, PAGE 6, PART VI, LINE 15A |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990, PAGE 6, PART VI, LINE 19 |
| IRS990/SchoolOperatingInd | 0 | false |
| IRS990/SignificantChangeInd | 0 | false |
| IRS990/SignificantNewProgramSrvcInd | 0 | false |
| IRS990/SubjectToExcsTaxNetInvstIncInd | 0 | false |
| IRS990/SubjectToProxyTaxInd | 0 | false |
| IRS990/SubjToTaxRmnrtnExPrchtPymtInd | 0 | false |
| IRS990/TaxablePartyNotificationInd | 0 | false |
| IRS990/TaxExemptBondsInd | 0 | false |
| IRS990/TempOrPermanentEndowmentsInd | 0 | false |
| IRS990/TerminateOperationsInd | 0 | false |
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| IRS990/TotalAssetsEOYAmt | 0 | 459956 |
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| IRS990/TotalAssetsGrp/EOYAmt | 0 | 459956 |
| IRS990/TotalCompGreaterThan150KInd | 0 | false |
| IRS990/TotalContributionsAmt | 0 | 2007000 |
| IRS990/TotalEmployeeCnt | 0 | 19 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 2465105 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 205058 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 200645 |
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| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 200645 |
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| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 259311 |
| IRS990/TotalOtherCompensationAmt | 0 | 7598 |
| IRS990/TotalProgramServiceRevenueAmt | 0 | 343806 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 118705 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | 1050 |
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| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 2351856 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 577618 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 459956 |
| IRS990/TravelGrp/TotalAmt | 0 | 48064 |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | false |
| IRS990/UnrestrictedNetAssetsGrp/BOYAmt | 0 | 372560 |
| IRS990/UnrestrictedNetAssetsGrp/EOYAmt | 0 | 259311 |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | 225 W SUPERIOR ST SUITE 110 |
| IRS990/USAddress/CityNm | 0 | DULUTH |
| IRS990/USAddress/StateAbbreviationCd | 0 | MN |
| IRS990/USAddress/ZIPCd | 0 | 55802 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 16 |
| IRS990/VotingMembersIndependentCnt | 0 | 16 |
| IRS990/WebsiteAddressTxt | 0 | WWW.VISITDULUTH.COM |
| IRS990/WhistleblowerPolicyInd | 0 | true |
| ReturnHeader/BuildTS | 0 | 2019-02-21 02:37:17Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | ANNA TANSKI |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | PRESIDENT / CEO |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 2187224011 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2019-04-24 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | DULUTH PUBLICITY BUREAU INC |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | DULU |
| ReturnHeader/Filer/EIN | 0 | 410226515 |
| ReturnHeader/Filer/PhoneNum | 0 | 2187224011 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 225 WEST SUPERIOR STREET SUITE 110 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | DULUTH |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | MN |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 55802 |
| ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId | 0 | 82FEF9DE48B3EECCD086AECF5AEC12DF7F201F4C |
| ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId | 0 | 78868E16F3F55D8F63A5FD728FB70BD79238F137 |
| ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd | 0 | P |
| ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt | 0 | 96.33.224.34 |
| ReturnHeader/FilingSecurityInformation/IPDt | 0 | 2019-05-06 |
| ReturnHeader/FilingSecurityInformation/IPTimezoneCd | 0 | CD |
| ReturnHeader/FilingSecurityInformation/IPTm | 0 | 17:00:01 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 411414667 |
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Displayed year
2018 • Form 990Detailed filing. Detailed filing data is available for this year.