Civic Intelligence

Duluth Publicity Bureau Inc

990 • Fiscal year 2012 • EIN 41-0226515

Jan 01, 2012 to Dec 31, 2012 • Filed on May 09, 2013

Organization ProfileWWW.VISITDULUTH.COM

View Organization Page

21 West Superior StreetRoom/Suite 10055802
Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

76th percentile

0.45x

Higher debt load relative to assets than 76% of similar nonprofits.

2012 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2012

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2012

Net Margin

Score unavailable

No value available

Net margin requires both revenue and expenses on this filing.

Source year 2012

Top Officer Pay

Score unavailable

No value available

This filing does not contain officer compensation rows.

Source year 2012

Asset Growth

88th percentile

24%

Faster asset growth than 88% of similar nonprofits.

2012 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2011 to 2012

Revenue Growth

Score unavailable

No value available

No valid filing value is available for this score.

Balance Sheet
Liabilities / Assets76th percentile

Assets

Up

$665,994

Up $129,467 (+24%) from 2011

Net Assets

Up

$364,287

Up $84,678 (+30%) from 2011

Liabilities

Up

$301,707

Up $44,789 (+17%) from 2011

Revenue And Expenses
Liabilities / RevenueScore unavailableNet MarginScore unavailable

Revenue

-

No earlier filing loaded for comparison.

Expenses

Down

$2,019,752

Down $69,293 (-3.3%) from 2011

Net Income

-

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset Growth88th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$800K$600K$400K$200K$0Assets 2010: $575,990Liabilities 2010: $264,564Net Assets 2010: $311,4262010Assets 2011: $536,527Liabilities 2011: $256,918Net Assets 2011: $279,6092011Assets 2012: $665,994Liabilities 2012: $301,707Net Assets 2012: $364,2872012Assets 2013: $628,491Liabilities 2013: $323,750Net Assets 2013: $304,7412013Assets 2014: $395,309Liabilities 2014: $221,277Net Assets 2014: $174,0322014Assets 2015: $387,142Liabilities 2015: $210,540Net Assets 2015: $176,6022015Assets 2016: $466,152Liabilities 2016: $238,937Net Assets 2016: $227,2152016Assets 2017: $577,618Liabilities 2017: $205,058Net Assets 2017: $372,5602017Assets 2018: $459,956Liabilities 2018: $200,645Net Assets 2018: $259,3112018Assets 2019: $513,541Liabilities 2019: $199,927Net Assets 2019: $313,6142019Assets 2020: $381,341Liabilities 2020: $374,988Net Assets 2020: $6,3532020Assets 2021: $467,809Liabilities 2021: $12,003Net Assets 2021: $455,8062021Assets 2022: $595,537Liabilities 2022: $89,969Net Assets 2022: $505,5682022Assets 2023: $552,161Liabilities 2023: $77,178Net Assets 2023: $474,9832023Assets 2024: $496,654Liabilities 2024: $77,219Net Assets 2024: $419,4352024

Highlighted filing

2012

Assets$665,994
Liabilities$301,707
Net Assets$364,287
Open 2012 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MExpenses 2010: $2,541,1842010Revenue 2011: $2,057,228Expenses 2011: $2,089,045Net Income 2011: -$31,8172011Expenses 2012: $2,019,7522012Revenue 2013: $2,783,160Expenses 2013: $2,842,706Net Income 2013: -$59,5462013Revenue 2014: $2,054,633Expenses 2014: $2,185,342Net Income 2014: -$130,7092014Revenue 2015: $2,134,717Expenses 2015: $2,132,147Net Income 2015: $2,5702015Revenue 2016: $2,166,784Expenses 2016: $2,116,171Net Income 2016: $50,6132016Revenue 2017: $2,275,652Expenses 2017: $2,130,307Net Income 2017: $145,3452017Revenue 2018: $2,351,856Expenses 2018: $2,465,105Net Income 2018: -$113,2492018Revenue 2019: $2,341,374Expenses 2019: $2,287,071Net Income 2019: $54,3032019Revenue 2020: $1,092,824Expenses 2020: $1,400,085Net Income 2020: -$307,2612020Revenue 2021: $2,122,016Expenses 2021: $1,672,563Net Income 2021: $449,4532021Revenue 2022: $977,077Expenses 2022: $927,315Net Income 2022: $49,7622022Revenue 2023: $665,364Expenses 2023: $695,949Net Income 2023: -$30,5852023Revenue 2024: $691,371Expenses 2024: $746,919Net Income 2024: -$55,5482024

Highlighted filing

2012

Revenue-
Expenses$2,019,752
Net Income-
Open 2012 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2012 to Dec 31, 2012
Signed
May 9, 2013
Return Version
2012v2.1
Gross Receipts
$2,151,187
Mission and Program Overview

Mission

Visit duluth is organized for the purpose of attracting the maximum number of visitor dollars into duluth's economy. Furthermore, visit duluth establishes new initiatives to increase tourism, visitors and conventions, and continuously works to further enhance the awareness of the industry.

Major Activities

Activity 2
Direct sales - visit duluth spearheads the city wide convention center, meetings and packaged travel sales initiatives. This professional effort requires significant investment, primarily in people costs, which are necessary in securing group business. Visit duluth brought in a conservatively estimated 31.6 million of future year group business in 2012. The primary metric and barometer of visit duluth's success is the tourism tax. Following 19 consecutive years of growth through 2008, calendar years 2010, 2011 and 2012 each surpassed the previous year with record business growth. Our momentum continues today.
Activity 3
Online marketing - visit duluth's online and social media initiatives continue as wildly successful tools in attracting visitors to our city. A wide variety of enhancements and additional concentrations on social media were implemented during the year. With more and more visitors being attracted to visitduluth.com and facebook, each year our experiences are in step with or surpass national trends. Our lodging members report nearly 90 percent of their online reservations come from visitduluth.com.
Filing and Contact Details

Filer

EIN
41-0226515
Raw XML AppendixShowing 400 of 477 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Activity2/Description0DIRECT SALES - VISIT DULUTH SPEARHEADS THE CITY WIDE CONVENTION CENTER, MEETINGS AND PACKAGED TRAVEL SALES INITIATIVES. THIS PROFESSIONAL EFFORT REQUIRES SIGNIFICANT INVESTMENT, PRIMARILY IN PEOPLE COSTS, WHICH ARE NECESSARY IN SECURING GROUP BUSINESS. VISIT DULUTH BROUGHT IN A CONSERVATIVELY ESTIMATED 31.6 MILLION OF FUTURE YEAR GROUP BUSINESS IN 2012. THE PRIMARY METRIC AND BAROMETER OF VISIT DULUTH'S SUCCESS IS THE TOURISM TAX. FOLLOWING 19 CONSECUTIVE YEARS OF GROWTH THROUGH 2008, CALENDAR YEARS 2010, 2011 AND 2012 EACH SURPASSED THE PREVIOUS YEAR WITH RECORD BUSINESS GROWTH. OUR MOMENTUM CONTINUES TODAY.
IRS990/Activity3/Description0ONLINE MARKETING - VISIT DULUTH'S ONLINE AND SOCIAL MEDIA INITIATIVES CONTINUE AS WILDLY SUCCESSFUL TOOLS IN ATTRACTING VISITORS TO OUR CITY. A WIDE VARIETY OF ENHANCEMENTS AND ADDITIONAL CONCENTRATIONS ON SOCIAL MEDIA WERE IMPLEMENTED DURING THE YEAR. WITH MORE AND MORE VISITORS BEING ATTRACTED TO VISITDULUTH.COM AND FACEBOOK, EACH YEAR OUR EXPERIENCES ARE IN STEP WITH OR SURPASS NATIONAL TRENDS. OUR LODGING MEMBERS REPORT NEARLY 90 PERCENT OF THEIR ONLINE RESERVATIONS COME FROM VISITDULUTH.COM.
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IRS990/Description0ADVERTISING THE DESTINATION AND ITS SPECIAL EVENTS WERE VISIT DULUTH'S LARGEST ALLOCATIONS IN 2012. TARGETED MEDIA CAMPAIGNS, PROMOTIONS AND THE ANNUAL VISITOR GUIDE RESULTED IN A 5.5% INCREASE IN TAX COLLECTIONS WHICH ENDED UP 7.4% AHEAD OF BUDGET. IN ADDITION TO STRATEGIC MEDIA SPONSORSHIPS OF NUMEROUS ICONIC AND START-UP EVENTS VISIT DULUTH PRODUCED THE AMSOIL DULUTH NATIONAL SNOCROSS. WITH A HIGH RETURN ON INVESTMENT, VISIT DULUTH CONTINUES TO BUILD THE IMAGE AND POPULARITY OF DULUTH. VISIT DULUTH'S PRESIDENT/CEO WAS HONORED STATEWIDE WITH AN INDUSTRY VISION AWARD FOR LEADERSHIP FOLLOWING THE DEVASTATING FLASHFLOOD. A COLLECTIVE VOICE AND A SPECIAL "DULUTH IS OPEN FOR YOU" CAMPAIGN PREVENTED WHAT COULD HAVE BEEN A FINANCIAL DISASTER FOR TOURISM.
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IRS990/ReportLandBldgEquip0true
IRS990/ReportOtherAssets0false
IRS990/ReportOtherLiabilities0false
IRS990/ReportProgRelInvest0false
IRS990/RevenuesLessExpensesCY084678
IRS990/RevenuesLessExpensesPriorYear0-31817
IRS990/SalariesEtcCurrentYear0743499
IRS990/SalariesEtcPriorYear0727040
IRS990/SavingsAndTempCashInvestments/BOY0294869
IRS990/SavingsAndTempCashInvestments/EOY0342863
IRS990ScheduleB/ContributorInfo/AggregateContributions0RESTRICTED
IRS990ScheduleB/ContributorInfo/ContributorAddressUS/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInfo/ContributorAddressUS/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInfo/ContributorAddressUS/City0RESTRICTED
IRS990ScheduleB/ContributorInfo/ContributorAddressUS/State0RESTRICTED
IRS990ScheduleB/ContributorInfo/ContributorAddressUS/ZIPCode0RESTRICTED
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IRS990ScheduleB/ContributorInfo/ContributorNumber0RESTRICTED
IRS990/ScheduleBRequired0true
IRS990ScheduleD/Equipment/BookValue039968
IRS990ScheduleD/Equipment/Depreciation0173952
IRS990ScheduleD/Equipment/OtherCostOrOtherBasis0213920
IRS990ScheduleD/ExpensesNotRptdF990046757
IRS990ScheduleD/ExpensesSubtotal02019752
IRS990ScheduleD/Form990ScheduleDPartXIII/Explanation0FUNDRAISING EVENT EXPENSES 46,757
IRS990ScheduleD/Form990ScheduleDPartXIII/Explanation1FUNDRAISING EVENT EXPENSES 46,757
IRS990ScheduleD/Form990ScheduleDPartXIII/Identifier0REVENUE AMOUNTS INCLUDED IN FINANCIALS - OTHER
IRS990ScheduleD/Form990ScheduleDPartXIII/Identifier1EXPENSE AMOUNTS INCLUDED IN FINANCIALS - OTHER
IRS990ScheduleD/Form990ScheduleDPartXIII/ReturnReference0SCHEDULE D, PAGE 4, PART XI, LINE 2D
IRS990ScheduleD/Form990ScheduleDPartXIII/ReturnReference1SCHEDULE D, PAGE 4, PART XII, LINE 2D
IRS990ScheduleD/LeaseholdImprovements/BookValue013604
IRS990ScheduleD/LeaseholdImprovements/Depreciation0157757
IRS990ScheduleD/LeaseholdImprovements/OtherCostOrOtherBasis0171361
IRS990ScheduleD/OtherExpensesIncluded046757
IRS990ScheduleD/OtherRevenues046757
IRS990ScheduleD/RevenueNotRptdF990046757
IRS990ScheduleD/RevenueSubtotal02104430
IRS990ScheduleD/TotalExpensesPerForm99002019752
IRS990ScheduleD/TotalOfBookValueLandBuildings053572
IRS990ScheduleD/TotalRevenuePerForm99002104430
IRS990ScheduleD/TotExpensesEtcAuditedFinclStmt02066509
IRS990ScheduleD/TotRevenueEtcAuditedFinclStmt02151187
IRS990ScheduleG/EventsInformation/DirectExpenseSummaryEvents046757
IRS990ScheduleG/EventsInformation/GrossReceiptsEvent1071843
IRS990ScheduleG/EventsInformation/GrossReceiptsTotal071843
IRS990ScheduleG/EventsInformation/GrossRevenueEvent1071843
IRS990ScheduleG/EventsInformation/GrossRevenueTotalEvents071843
IRS990ScheduleG/EventsInformation/NameOfEvent10SNOCROSS
IRS990ScheduleG/EventsInformation/NetIncomeSummary025086
IRS990ScheduleG/EventsInformation/OtherDirectExpensesEvent1046757
IRS990ScheduleG/EventsInformation/OtherDirectExpensesTotalEvents046757
IRS990/ScheduleJRequired0false
IRS990ScheduleO/GeneralExplanation/Explanation0VISIT DULUTH IS ORGANIZED FOR THE PURPOSE OF ATTRACTING THE MAXIMUM NUMBER OF VISITOR DOLLARS INTO DULUTH'S ECONOMY. FURTHERMORE, VISIT DULUTH ESTABLISHES NEW INITIATIVES TO INCREASE TOURISM, VISITORS AND CONVENTIONS, AND CONTINUOUSLY WORKS TO FURTHER ENHANCE THE AWARENESS OF THE INDUSTRY.
IRS990ScheduleO/GeneralExplanation/Explanation1EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS FORMALLY REVIEWS THE 990.
IRS990ScheduleO/GeneralExplanation/Explanation2ANNUAL COMPLETION OF THE "CODE OF CONDUCT" BOARD POLICY FORM WHICH INCLUDES CONFLICT OF INTEREST REFERENCE. IF NECESSARY DUE TO CONFLICTS OF INTEREST, BOARD MEMBERS LEAVE THE ROOM DURING VOTING PROCESS.
IRS990ScheduleO/GeneralExplanation/Explanation3EMPLOYMENT CONTRACT. RENEWS ANNUALLY UNLESS TERMINATED BY THE BOARD OR EMPLOYEE. BOARD DETERMINES IF AN INCREASE IN COMPENSATION DURING THE ANNUAL PERFORMANCE REVIEW WHICH SHALL BE COMPLETED WITHIN 15 DAYS OF THE ANNUAL BOARD RETREAT. SALARY INCREASES, IF ANY, SHALL BE DETERMINED BY THE BOARD RETROACTIVE TO JANUARY 1ST. EACH YEAR THE REVIEW PROCESS IS PRESENTED TO THE BOARD BY THE EXECUTIVE COMMITTEE WHICH CONSIDERS COMPENSATION. THE BOARD PARTICIPATES IN A FORMAL PERFORMANCE REVIEW AND EVALUATION PROCESS. THIS PROCESS PROVIDES CONTINUITY, CLARIFIED RESPONSIBILITIES, PERFORMANCE PRIORITIES AND ORGANIZATIONAL ALIGNMENT CONSISTENT WITH THE MISSION. THIS BEST PRACTICE PROCESS ENGAGING THE ENTIRE BOARD WAS PERFORMED IN 2012. LEVELS OF PERFORMANCE IN NO LESS THAN 17 DIFFERENT CATEGORIES ARE GAUGED AND QUANTIFIED. SUMMARY METRICS ARE SHARED WITH THE EMPLOYEE. THE EXECUTIVE COMMITTEE DETERMINES SALARY BASED ON COMPARISONS TO LIKE POSITIONS IN THE INDUSTRY AS WELL AS SIMILAR POSITIONS IN THE MARKET ALONG WITH INDUSTRY PERFORMANCE AND OVERALL ECONOMIC CONDITIONS. THE EXECUTIVE COMMITTEE REACHES CONSENSUS WHILE SHARING OVERALL RESULTS WITH THE EMPLOYEE AND THE BOARD.
IRS990ScheduleO/GeneralExplanation/Explanation4THE DIRECTOR OF FINANCE'S COMPENSATION IS DETERMINED THROUGH THE ANNUAL PERFORMANCE AND COMPENSATION REVIEW PERFORMED BY THE DIRECT SUPERVISOR (TERRY MATTSON, PRESIDENT / CEO). THE DIRECTOR OF FINANCE'S SALARY IS COMPARED TO SIMILAR POSITIONS IN THE MARKET AS WELL AS WITHIN THE INDUSTRY. WITH INPUT AND FEEDBACK FROM THE EXECUTIVE COMMITTEE, SALARY INCREASES, IF ANY, ARE PUT FORTH BY THE DIRECT SUPERVISOR.
IRS990ScheduleO/GeneralExplanation/Explanation5AVAILABLE UPON REQUEST AT THE ORGANIZATION'S OFFICE IN DULUTH, MN DURING NORMAL HOURS OF OPERATION.
IRS990ScheduleO/GeneralExplanation/Explanation6FUNDRAISING EVENT EXPENSES 46,757 FUNDRAISING EVENT EXPENSES -46,757
IRS990ScheduleO/GeneralExplanation/Identifier0ORGANIZATION'S MISSION
IRS990ScheduleO/GeneralExplanation/Identifier1ORGANIZATION'S PROCESS USED TO REVIEW FORM 990
IRS990ScheduleO/GeneralExplanation/Identifier2ENFORCEMENT OF CONFLICTS POLICY
IRS990ScheduleO/GeneralExplanation/Identifier3COMPENSATION PROCESS FOR TOP OFFICIAL
IRS990ScheduleO/GeneralExplanation/Identifier4COMPENSATION PROCESS FOR OFFICERS
IRS990ScheduleO/GeneralExplanation/Identifier5GOVERNING DOCUMENTS DISCLOSURE EXPLANATION
IRS990ScheduleO/GeneralExplanation/Identifier6RECONCILIATION OF CHANGES - OTHER
IRS990ScheduleO/GeneralExplanation/ReturnReference0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/GeneralExplanation/ReturnReference1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/GeneralExplanation/ReturnReference2FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/GeneralExplanation/ReturnReference3FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/GeneralExplanation/ReturnReference4FORM 990, PAGE 6, PART VI, LINE 15B
IRS990ScheduleO/GeneralExplanation/ReturnReference5FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/GeneralExplanation/ReturnReference6FORM 990, PART XI, LINE 9
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IRS990/StateLegalDomicile0MN
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IRS990/TaxExemptBonds0false
IRS990/Terminated0false

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2012 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$665,994
Liabilities
$301,707
Net assets
$364,287
Revenue
-
Expenses
$2,019,752
Net income
-
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.50$0.08$0.42$0.69$0.75$0.06
2023Detailed filing. Detailed filing data is available for this year.$0.55$0.08$0.47$0.67$0.70$0.03
2022Detailed filing. Detailed filing data is available for this year.$0.60$0.09$0.51$0.98$0.93$0.05
2021Detailed filing. Detailed filing data is available for this year.$0.47$0.01$0.46$2.12$1.67$0.45
2020Detailed filing. Detailed filing data is available for this year.$0.38$0.37$0.01$1.09$1.40$0.31
2019Detailed filing. Detailed filing data is available for this year.$0.51$0.20$0.31$2.34$2.29$0.05
2018Detailed filing. Detailed filing data is available for this year.$0.46$0.20$0.26$2.35$2.47$0.11
2017Detailed filing. Detailed filing data is available for this year.$0.58$0.21$0.37$2.28$2.13$0.15
2016Detailed filing. Detailed filing data is available for this year.$0.47$0.24$0.23$2.17$2.12$0.05
2015Detailed filing. Detailed filing data is available for this year.$0.39$0.21$0.18$2.13$2.13$0.00
2014Detailed filing. Detailed filing data is available for this year.$0.40$0.22$0.17$2.05$2.19$0.13
2013Detailed filing. Detailed filing data is available for this year.$0.63$0.32$0.30$2.78$2.84$0.06
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.67$0.30$0.36$2.02
2011Summary only. Only limited summary data is available for this year.$0.54$0.26$0.28$2.06$2.09$0.03
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.58$0.26$0.31$2.54