Civic Intelligence

Duluth Publicity Bureau Inc

EIN 41-0226515 • 501(c)6 • Duluth, MN

Profile

Visit duluth establishes initiatives to increase conventions, sporting events, and meetings in duluth. Visit duluth strives to enhance awareness of the industry and its impact on economic development and destination development.

230 W Superior St Ste 150Duluth, MN 55802

www.visitduluth.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

64th percentile

0.14x

Higher debt load relative to assets than 64% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2023

Liabilities / Revenue

62nd percentile

0.12x

Higher debt load relative to revenue than 62% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2023

Net Margin

27th percentile

-4.6%

Higher net margin than 27% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2023

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

22nd percentile

-7.3%

Faster asset growth than 22% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2022 to 2023

Revenue Growth

5th percentile

-32%

Faster revenue growth than 5% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2022 to 2023

Assets

Down

$496,654

Down $55,507 (-10%) from 2023

Liabilities

Up

$77,219

Up $41 (+0.1%) from 2023

Net Assets

Down

$419,435

Down $55,548 (-12%) from 2023

Revenue

Up

$691,371

Up $26,007 (+3.9%) from 2023

Expenses

Up

$746,919

Up $50,970 (+7.3%) from 2023

Net Income

Down

-$55,548

Down $24,963 (-82%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$800K$600K$400K$200K$0Assets 2010: $575,990Liabilities 2010: $264,564Net Assets 2010: $311,4262010Assets 2011: $536,527Liabilities 2011: $256,918Net Assets 2011: $279,6092011Assets 2012: $665,994Liabilities 2012: $301,707Net Assets 2012: $364,2872012Assets 2013: $628,491Liabilities 2013: $323,750Net Assets 2013: $304,7412013Assets 2014: $395,309Liabilities 2014: $221,277Net Assets 2014: $174,0322014Assets 2015: $387,142Liabilities 2015: $210,540Net Assets 2015: $176,6022015Assets 2016: $466,152Liabilities 2016: $238,937Net Assets 2016: $227,2152016Assets 2017: $577,618Liabilities 2017: $205,058Net Assets 2017: $372,5602017Assets 2018: $459,956Liabilities 2018: $200,645Net Assets 2018: $259,3112018Assets 2019: $513,541Liabilities 2019: $199,927Net Assets 2019: $313,6142019Assets 2020: $381,341Liabilities 2020: $374,988Net Assets 2020: $6,3532020Assets 2021: $467,809Liabilities 2021: $12,003Net Assets 2021: $455,8062021Assets 2022: $595,537Liabilities 2022: $89,969Net Assets 2022: $505,5682022Assets 2023: $552,161Liabilities 2023: $77,178Net Assets 2023: $474,9832023Assets 2024: $496,654Liabilities 2024: $77,219Net Assets 2024: $419,4352024

Highlighted filing

2024

Assets$496,654
Liabilities$77,219
Net Assets$419,435

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MExpenses 2010: $2,541,1842010Revenue 2011: $2,057,228Expenses 2011: $2,089,045Net Income 2011: -$31,8172011Expenses 2012: $2,019,7522012Revenue 2013: $2,783,160Expenses 2013: $2,842,706Net Income 2013: -$59,5462013Revenue 2014: $2,054,633Expenses 2014: $2,185,342Net Income 2014: -$130,7092014Revenue 2015: $2,134,717Expenses 2015: $2,132,147Net Income 2015: $2,5702015Revenue 2016: $2,166,784Expenses 2016: $2,116,171Net Income 2016: $50,6132016Revenue 2017: $2,275,652Expenses 2017: $2,130,307Net Income 2017: $145,3452017Revenue 2018: $2,351,856Expenses 2018: $2,465,105Net Income 2018: -$113,2492018Revenue 2019: $2,341,374Expenses 2019: $2,287,071Net Income 2019: $54,3032019Revenue 2020: $1,092,824Expenses 2020: $1,400,085Net Income 2020: -$307,2612020Revenue 2021: $2,122,016Expenses 2021: $1,672,563Net Income 2021: $449,4532021Revenue 2022: $977,077Expenses 2022: $927,315Net Income 2022: $49,7622022Revenue 2023: $665,364Expenses 2023: $695,949Net Income 2023: -$30,5852023Revenue 2024: $691,371Expenses 2024: $746,919Net Income 2024: -$55,5482024

Highlighted filing

2024

Revenue$691,371
Expenses$746,919
Net Income-$55,548

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.50$0.08$0.42$0.69$0.75$0.06
2023Detailed filing. Detailed filing data is available for this year.$0.55$0.08$0.47$0.67$0.70$0.03
2022Detailed filing. Detailed filing data is available for this year.$0.60$0.09$0.51$0.98$0.93$0.05
2021Detailed filing. Detailed filing data is available for this year.$0.47$0.01$0.46$2.12$1.67$0.45
2020Detailed filing. Detailed filing data is available for this year.$0.38$0.37$0.01$1.09$1.40$0.31
2019Detailed filing. Detailed filing data is available for this year.$0.51$0.20$0.31$2.34$2.29$0.05
2018Detailed filing. Detailed filing data is available for this year.$0.46$0.20$0.26$2.35$2.47$0.11
2017Detailed filing. Detailed filing data is available for this year.$0.58$0.21$0.37$2.28$2.13$0.15
2016Detailed filing. Detailed filing data is available for this year.$0.47$0.24$0.23$2.17$2.12$0.05
2015Detailed filing. Detailed filing data is available for this year.$0.39$0.21$0.18$2.13$2.13$0.00
2014Detailed filing. Detailed filing data is available for this year.$0.40$0.22$0.17$2.05$2.19$0.13
2013Detailed filing. Detailed filing data is available for this year.$0.63$0.32$0.30$2.78$2.84$0.06
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.67$0.30$0.36$2.02
2011Summary only. Only limited summary data is available for this year.$0.54$0.26$0.28$2.06$2.09$0.03
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.58$0.26$0.31$2.54
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Apr 7, 2025
Return Version
2024v5.0
Gross Receipts
$691,371
Mission and Program Overview

Mission

Visit duluth is organized for the purpose of attracting the maximum number of visitor dollars into duluth's economy. Furthermore, visit duluth establishes new initiatives to increase tourism, visitors and conventions, and continuously works to further enhance the awareness of the industry.

Visit duluth establishes initiatives to increase conventions, sporting events, and meetings in duluth. Visit duluth strives to enhance awareness of the industry and its impact on economic development and destination development.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$421,920$369,056▼ $52,864
Cash and Non-Interest-Bearing Accounts$28,728$62,670▲ $33,942
Prepaid Expenses and Deferred Charges$38,000$30,137▼ $7,863
Accounts Receivable$1,800--
Land, Buildings, and Equipment, Net$2,145$828▼ $1,317
Total Assets$552,161$496,654▼ $55,507
Other Assets Total$59,568$33,963▼ $25,605
Liabilities
Accounts Payable and Accrued Expenses$17,610$43,256▲ $25,646
Other Liabilities$59,568$33,963▼ $25,605
Total Liabilities$77,178$77,219▲ $41
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$474,983$419,435▼ $55,548
Total Net Assets Fund Balance$474,983$419,435▼ $55,548
Total Liabilities and Net Assets / Fund Balance$552,161$496,654▼ $55,507

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$828$32,606$33,434
Other Assets Org$33,963--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Daniele VillaPresident/ceFT$102,829$5,141$107,970

Board Members and Trustees

NameTitle
Tammi KroneChair
Regina FodnessVice Chair
Brian DaughertyDirector
Daniel HartmanDirector
Karen PionkDirector
Lisa FilzenDirector
Lynne WilliamsDirector
Mary TennisDirector
Whitney SundquistTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$665,000
Program Service Revenue
$5,410
Investment Income
$19,136
Other Revenue
$1,825
Change in Net Assets
$-55,548

Audited Revenue Reconciliation

Revenue per Audited Statements
$691,371
Total Revenue per Audited Statements
$691,371
Total Revenue per Form 990
$691,371
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$380,305
Salaries, Compensation, and Employee Benefits$366,614
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$216,366
Current Officers, Directors, Trustees, and Key Employees---$107,970
Fees for Services Accounting---$59,930
Advertising---$37,784
Payroll Taxes---$28,845
Information Technology---$27,901
Travel---$23,088
Occupancy---$22,168
Other Expenses---$15,400
Fees for Services Other---$13,989
Office Expenses---$13,876
All Other Expenses---$11,295
Pension Plan Contributions---$8,015
Other Employee Benefits---$5,418
Insurance---$5,143
Depreciation Depletion---$1,317
Total Functional Expenses$0$0$0$746,919

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$746,919
Total Expenses per Audited Statements$746,919
Total Expenses per Form 990$746,919
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liability$33,963
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

The executive committee of the board of directors delegates the responsibility for review of the form 990 to select financial officers of the organization with the expectation that those officers will review and approve the contents of the form and any issues or problems noted, will be brought to the attention of the committee to be resolved, and if necessary, to the full board for action or clarification.

Form 990, Page 6, Part VI, Line 12C

Annual completion of the "code of conduct" board policy form which includes conflict of interest reference. If necessary due to conflicts of interest, board members leave the room during voting process.

Form 990, Page 6, Part VI, Line 15A

Board determines an increase in compensation as may be determined in its sole and absolute discretion. Performance evaluation takes place each successive twelve month period. Each year the review process is presented to the board by the executive committee which considers compensation. The board participates in a formal performance review and evaluation process. In addition the ceo prepares a written self-appraisal and set personal performance objectives.

Form 990, Page 6, Part VI, Line 19

Available upon request at the organization's office in duluth, mn during normal hours of operation.

Filing and Contact Details

Filer

Filer Name
Duluth Publicity Bureau Inc
EIN
41-0226515
Phone
2187224011
Address
230 W SUPERIOR ST STE 150, DULUTH, MN 55802
Doing Business As
Visit Duluth

Signing Officer

Name
Daniele Villa
Title
President/CEO
Phone
2187224011
Signed
2025-04-07
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Daniele Villa
Formed
1935
Legal Domicile
Mn
Voting Board Members
9
Independent Board Members
9
Employees
10
Volunteers
9

Preparer

Firm
Esterbrooks Cpas Ltd
Address
302 W SUPERIOR ST STE200, DULUTH, MN 55802
Preparer
Michael a Pederson
Phone
2187276846
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

Visit duluth establishes initiatives to increase conventions, sporting events, and meetings in duluth. Visit duluth strives to enhance awareness of the industry and its impact on economic development and destination development.

Raw XML Appendix359 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleD/OtherAssetsOrgGrp/Desc0OPERATING LEASE RIGHT OF USE ASSET
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt033963
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0OPERATING LEASE LIABILITY
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0VISIT DULUTH ESTABLISHES INITIATIVES TO INCREASE CONVENTIONS, SPORTING EVENTS, AND MEETINGS IN DULUTH. VISIT DULUTH STRIVES TO ENHANCE AWARENESS OF THE INDUSTRY AND ITS IMPACT ON ECONOMIC DEVELOPMENT AND DESTINATION DEVELOPMENT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS DELEGATES THE RESPONSIBILITY FOR REVIEW OF THE FORM 990 TO SELECT FINANCIAL OFFICERS OF THE ORGANIZATION WITH THE EXPECTATION THAT THOSE OFFICERS WILL REVIEW AND APPROVE THE CONTENTS OF THE FORM AND ANY ISSUES OR PROBLEMS NOTED, WILL BE BROUGHT TO THE ATTENTION OF THE COMMITTEE TO BE RESOLVED, AND IF NECESSARY, TO THE FULL BOARD FOR ACTION OR CLARIFICATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ANNUAL COMPLETION OF THE "CODE OF CONDUCT" BOARD POLICY FORM WHICH INCLUDES CONFLICT OF INTEREST REFERENCE. IF NECESSARY DUE TO CONFLICTS OF INTEREST, BOARD MEMBERS LEAVE THE ROOM DURING VOTING PROCESS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3BOARD DETERMINES AN INCREASE IN COMPENSATION AS MAY BE DETERMINED IN ITS SOLE AND ABSOLUTE DISCRETION. PERFORMANCE EVALUATION TAKES PLACE EACH SUCCESSIVE TWELVE MONTH PERIOD. EACH YEAR THE REVIEW PROCESS IS PRESENTED TO THE BOARD BY THE EXECUTIVE COMMITTEE WHICH CONSIDERS COMPENSATION. THE BOARD PARTICIPATES IN A FORMAL PERFORMANCE REVIEW AND EVALUATION PROCESS. IN ADDITION THE CEO PREPARES A WRITTEN SELF-APPRAISAL AND SET PERSONAL PERFORMANCE OBJECTIVES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4AVAILABLE UPON REQUEST AT THE ORGANIZATION'S OFFICE IN DULUTH, MN DURING NORMAL HOURS OF OPERATION.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/USAddress/AddressLine1Txt0230 W SUPERIOR ST STE 150
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IRS990/WebsiteAddressTxt0WWW.VISITDULUTH.COM
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0DANIELE VILLA
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT/CEO
ReturnHeader/BusinessOfficerGrp/PhoneNum02187224011
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-04-07
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0DULUTH PUBLICITY BUREAU INC
ReturnHeader/Filer/BusinessNameControlTxt0DULU
ReturnHeader/Filer/EIN0410226515
ReturnHeader/Filer/PhoneNum02187224011
ReturnHeader/Filer/USAddress/AddressLine1Txt0230 W SUPERIOR ST STE 150
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ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0411414667
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0ESTERBROOKS CPAS LTD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0302 W SUPERIOR ST STE200
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0DULUTH
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MN
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd055802
ReturnHeader/PreparerPersonGrp/PhoneNum02187276846
ReturnHeader/PreparerPersonGrp/PreparationDt02025-04-07
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MICHAEL A PEDERSON
ReturnHeader/ReturnTs02025-04-07T19:14:55-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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