Civic Intelligence

Digitial Analytics Association Inc

990 • Fiscal year 2020 • EIN 20-1324018

Jan 01, 2020 to Dec 31, 2020 • Filed on Nov 07, 2021

Organization ProfileWWW.DIGITALANALYTICSASSOCIATION.ORG
401 Edgewater Place Suite 600Wakefield, MA 01880

(781) 246-0500

Siviq Scores

Scores are not available for this record yet.

Balance Sheet

Assets

Up

$467,326

Up $60,445 (+15%) from 2019

Net Assets

Up

$120,978

Up $44,678 (+59%) from 2019

Liabilities

Up

$346,348

Up $15,767 (+4.8%) from 2019

Revenue And Expenses

Revenue

Down

$932,585

Down $265,565 (-22%) from 2019

Expenses

Down

$887,907

Down $253,274 (-22%) from 2019

Net Income

Down

$44,678

Down $12,291 (-22%) from 2019

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0-$200KAssets 2011: $374,445Liabilities 2011: $216,134Net Assets 2011: $158,3112011Assets 2012: $480,356Liabilities 2012: $302,936Net Assets 2012: $177,4202012Assets 2013: $493,579Liabilities 2013: $272,025Net Assets 2013: $221,5542013Assets 2014: $522,550Liabilities 2014: $357,156Net Assets 2014: $165,3942014Assets 2015: $226,414Liabilities 2015: $305,383Net Assets 2015: -$78,9692015Assets 2016: $182,807Liabilities 2016: $289,194Net Assets 2016: -$106,3872016Assets 2017: $256,589Liabilities 2017: $277,354Net Assets 2017: -$20,7652017Assets 2018: $350,952Liabilities 2018: $331,621Net Assets 2018: $19,3312018Assets 2019: $406,881Liabilities 2019: $330,581Net Assets 2019: $76,3002019Assets 2020: $467,326Liabilities 2020: $346,348Net Assets 2020: $120,9782020Assets 2021: $325,326Liabilities 2021: $202,904Net Assets 2021: $122,4222021Assets 2022: $81,663Liabilities 2022: $68,506Net Assets 2022: $13,1572022Assets 2023: $18,398Liabilities 2023: $6,148Net Assets 2023: $12,2502023Assets 2024: $0Liabilities 2024: $0Net Assets 2024: $02024

Highlighted filing

2020

Assets$467,326
Liabilities$346,348
Net Assets$120,978
Open 2020 Filing

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $807,625Expenses 2011: $785,141Net Income 2011: $22,4842011Revenue 2012: $1,086,808Expenses 2012: $1,067,699Net Income 2012: $19,1092012Revenue 2013: $1,039,864Expenses 2013: $995,730Net Income 2013: $44,1342013Revenue 2014: $1,113,251Expenses 2014: $1,169,411Net Income 2014: -$56,1602014Revenue 2015: $951,846Expenses 2015: $1,196,209Net Income 2015: -$244,3632015Revenue 2016: $914,360Expenses 2016: $941,778Net Income 2016: -$27,4182016Revenue 2017: $921,703Expenses 2017: $836,081Net Income 2017: $85,6222017Revenue 2018: $1,050,032Expenses 2018: $1,009,936Net Income 2018: $40,0962018Revenue 2019: $1,198,150Expenses 2019: $1,141,181Net Income 2019: $56,9692019Revenue 2020: $932,585Expenses 2020: $887,907Net Income 2020: $44,6782020Revenue 2021: $1,081,228Expenses 2021: $1,096,985Net Income 2021: -$15,7572021Revenue 2022: $432,737Expenses 2022: $542,002Net Income 2022: -$109,2652022Revenue 2023: $384,174Expenses 2023: $385,081Net Income 2023: -$9072023Revenue 2024: $22,068Expenses 2024: $34,318Net Income 2024: -$12,2502024

Highlighted filing

2020

Revenue$932,585
Expenses$887,907
Net Income$44,678
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Nov 7, 2021
Return Version
2020v4.0
Gross Receipts
$932,585
Mission and Program Overview

Mission

The Digital Analytics Association makes analytics professionals more effective and valuable through professional development and community.

Digital analytics association unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$291,881$254,794▼ $37,087
Cash and Non-Interest-Bearing Accounts$45,913$86,381▲ $40,468
Prepaid Expenses and Deferred Charges$17,153$75,313▲ $58,160
Accounts Receivable$38,016$40,759▲ $2,743
Land, Buildings, and Equipment, Net$418$79▼ $339
Total Assets$406,881$467,326▲ $60,445
Other Assets Total$13,500$10,000▼ $3,500
Liabilities
Deferred Revenue$271,683$244,621▼ $27,062
Accounts Payable and Accrued Expenses$58,898$93,126▲ $34,228
Other Liabilities-$8,601-
Total Liabilities$330,581$346,348▲ $15,767
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$76,300$120,978▲ $44,678
Total Net Assets Fund Balance$76,300$120,978▲ $44,678
Total Liabilities and Net Assets / Fund Balance$406,881$467,326▲ $60,445

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$79$1,511$1,590
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Marilee YorchakExec. DirectFT$139,733$10,901$150,634
Marilee YorchakExec. Director-$139,733$10,901$150,634

Board Members and Trustees

NameTitle
Valerie KrollChairperson
June DershewitzPresident
David McbridePresident-el
Aaron MaassDirector
Amy SampleDirector
Charles DavisDirector
Jeff AllenDirector
John PestanaDirector
Michael HelblingDirector
Nick MihailovskiDirector
Sharon FlynnDirector
Lynn LanphierOfficer-at-l
Mary OwusuSecretary
Rusty RahmerTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Virtual INCManagement Serv401 EDGEWATER PLACE SUIT, Wakefield, MA 01880$301,229
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$919,472
Investment Income
$40
Other Revenue
$13,073
Change in Net Assets
$44,678
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$730,140
Salaries, Compensation, and Employee Benefits$157,767
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$139,733
Advertising---$91,603
Conferences and Meetings---$85,675
Fees for Services Management---$70,350
All Other Expenses---$57,907
Other Expenses---$55,888
Information Technology---$51,441
Other Employee Benefits---$10,901
Payroll Taxes---$7,133
Travel---$4,840
Fees for Services Accounting---$2,400
Depreciation Depletion---$290
Total Functional Expenses$0$0$0$887,907
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Ppp Loan$8,601
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Page 6, Part VI, Line 3

“The organization delegates its membership, financial, executive director and administration duties to virtual, inc., a management company. The organization delegates its marketing for trade shows to access marketing and events, llc.”

Form 990, Page 6, Part VI, Line 6

“The organization has three membership levels: academic, professional, and corporate.”

Form 990, Page 6, Part VI, Line 11B

“The board or directors and members of managment review the form 990 beforew it is filed.”

Form 990, Page 6, Part VI, Line 12C

“The management company and the board of directors annually disclose any potential conflicts of interest and take action as necessary.”

Form 990, Page 6, Part VI, Line 15A

“Salaries of executive directors in similar organizations are used as a guide to set the annual compensation for the executive director.”

Form 990, Page 6, Part VI, Line 15B

“Salaries of officers and key employees in similar organizations are used as a guide to set the annual compensation.”

Form 990, Page 6, Part VI, Line 19

“The organization makes its governing documents, policies, and financial statements available upon request. The organization's financial statements and 990 are also available on guidestar.com. The organization's governing documents are also available on the organization's website.”

Filing and Contact Details

Filer

Filer Name
Digital Analytics Association Inc
EIN
20-1324018
Phone
7812460500
Address
401 EDGEWATER PLACE SUITE 600, WAKEFIELD, MA 01880

Signing Officer

Name
David Mcbride
Title
President-elect
Phone
7812460500
Signed
2021-11-07
Discuss with paid preparer
Yes

Organization Details

Principal Officer
David Mcbride
Formed
2004
Legal Domicile
Ny
Voting Board Members
14
Independent Board Members
14
Employees
0

Preparer

Firm
Ruane & Company Llp
Address
12 ALFRED STREET SUITE 206, WOBURN, MA 01801
Preparer
Thomas M Ruane CPA
Phone
7816430090
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION HAS THREE MEMBERSHIP LEVELS: ACADEMIC, PROFESSIONAL, AND CORPORATE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE BOARD OR DIRECTORS AND MEMBERS OF MANAGMENT REVIEW THE FORM 990 BEFOREW IT IS FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE MANAGEMENT COMPANY AND THE BOARD OF DIRECTORS ANNUALLY DISCLOSE ANY POTENTIAL CONFLICTS OF INTEREST AND TAKE ACTION AS NECESSARY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4SALARIES OF EXECUTIVE DIRECTORS IN SIMILAR ORGANIZATIONS ARE USED AS A GUIDE TO SET THE ANNUAL COMPENSATION FOR THE EXECUTIVE DIRECTOR.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5SALARIES OF OFFICERS AND KEY EMPLOYEES IN SIMILAR ORGANIZATIONS ARE USED AS A GUIDE TO SET THE ANNUAL COMPENSATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, POLICIES, AND FINANCIAL STATEMENTS AVAILABLE UPON REQUEST. THE ORGANIZATION'S FINANCIAL STATEMENTS AND 990 ARE ALSO AVAILABLE ON GUIDESTAR.COM. THE ORGANIZATION'S GOVERNING DOCUMENTS ARE ALSO AVAILABLE ON THE ORGANIZATION'S WEBSITE.
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 6
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 12C
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PAGE 6, PART VI, LINE 15B
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Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$467,326
Liabilities
$346,348
Net assets
$120,978
Revenue
$932,585
Expenses
$887,907
Net income
$44,678
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.02$0.03$0.01
2023Detailed filing. Detailed filing data is available for this year.$0.02$0.01$0.01$0.38$0.39$0.00
2022Detailed filing. Detailed filing data is available for this year.$0.08$0.07$0.01$0.43$0.54$0.11
2021Detailed filing. Detailed filing data is available for this year.$0.33$0.20$0.12$1.08$1.10$0.02
2020Detailed filing. Detailed filing data is available for this year.$0.47$0.35$0.12$0.93$0.89$0.04
2019Detailed filing. Detailed filing data is available for this year.$0.41$0.33$0.08$1.20$1.14$0.06
2018Detailed filing. Detailed filing data is available for this year.$0.35$0.33$0.02$1.05$1.01$0.04
2017Detailed filing. Detailed filing data is available for this year.$0.26$0.28$0.02$0.92$0.84$0.09
2016Detailed filing. Detailed filing data is available for this year.$0.18$0.29$0.11$0.91$0.94$0.03
2015Detailed filing. Detailed filing data is available for this year.$0.23$0.31$0.08$0.95$1.20$0.24
2014Detailed filing. Detailed filing data is available for this year.$0.52$0.36$0.17$1.11$1.17$0.06
2013Detailed filing. Detailed filing data is available for this year.$0.49$0.27$0.22$1.04$1.00$0.04
2012Summary only. Only limited summary data is available for this year.$0.48$0.30$0.18$1.09$1.07$0.02
2011Summary only. Only limited summary data is available for this year.$0.37$0.22$0.16$0.81$0.79$0.02