Civic Intelligence

Digitial Analytics Association Inc

990 • Fiscal year 2021 • EIN 20-1324018

Jan 01, 2021 to Dec 31, 2021 • Filed on Jan 12, 2023

Organization ProfileWWW.DIGITALANALYTICSASSOCIATION.ORG
20650 S Cicero Ave Unit 1415Matteson, IL 60443-3451

(781) 876-8933

Siviq Scores

Scores are not available for this record yet.

Balance Sheet

Assets

Down

$325,326

Down $142,000 (-30%) from 2020

Net Assets

Up

$122,422

Up $1,444 (+1.2%) from 2020

Liabilities

Down

$202,904

Down $143,444 (-41%) from 2020

Revenue And Expenses

Revenue

Up

$1,081,228

Up $148,643 (+16%) from 2020

Expenses

Up

$1,096,985

Up $209,078 (+24%) from 2020

Net Income

Down

-$15,757

Down $60,435 (-135%) from 2020

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0-$200KAssets 2011: $374,445Liabilities 2011: $216,134Net Assets 2011: $158,3112011Assets 2012: $480,356Liabilities 2012: $302,936Net Assets 2012: $177,4202012Assets 2013: $493,579Liabilities 2013: $272,025Net Assets 2013: $221,5542013Assets 2014: $522,550Liabilities 2014: $357,156Net Assets 2014: $165,3942014Assets 2015: $226,414Liabilities 2015: $305,383Net Assets 2015: -$78,9692015Assets 2016: $182,807Liabilities 2016: $289,194Net Assets 2016: -$106,3872016Assets 2017: $256,589Liabilities 2017: $277,354Net Assets 2017: -$20,7652017Assets 2018: $350,952Liabilities 2018: $331,621Net Assets 2018: $19,3312018Assets 2019: $406,881Liabilities 2019: $330,581Net Assets 2019: $76,3002019Assets 2020: $467,326Liabilities 2020: $346,348Net Assets 2020: $120,9782020Assets 2021: $325,326Liabilities 2021: $202,904Net Assets 2021: $122,4222021Assets 2022: $81,663Liabilities 2022: $68,506Net Assets 2022: $13,1572022Assets 2023: $18,398Liabilities 2023: $6,148Net Assets 2023: $12,2502023Assets 2024: $0Liabilities 2024: $0Net Assets 2024: $02024

Highlighted filing

2021

Assets$325,326
Liabilities$202,904
Net Assets$122,422
Open 2021 Filing

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $807,625Expenses 2011: $785,141Net Income 2011: $22,4842011Revenue 2012: $1,086,808Expenses 2012: $1,067,699Net Income 2012: $19,1092012Revenue 2013: $1,039,864Expenses 2013: $995,730Net Income 2013: $44,1342013Revenue 2014: $1,113,251Expenses 2014: $1,169,411Net Income 2014: -$56,1602014Revenue 2015: $951,846Expenses 2015: $1,196,209Net Income 2015: -$244,3632015Revenue 2016: $914,360Expenses 2016: $941,778Net Income 2016: -$27,4182016Revenue 2017: $921,703Expenses 2017: $836,081Net Income 2017: $85,6222017Revenue 2018: $1,050,032Expenses 2018: $1,009,936Net Income 2018: $40,0962018Revenue 2019: $1,198,150Expenses 2019: $1,141,181Net Income 2019: $56,9692019Revenue 2020: $932,585Expenses 2020: $887,907Net Income 2020: $44,6782020Revenue 2021: $1,081,228Expenses 2021: $1,096,985Net Income 2021: -$15,7572021Revenue 2022: $432,737Expenses 2022: $542,002Net Income 2022: -$109,2652022Revenue 2023: $384,174Expenses 2023: $385,081Net Income 2023: -$9072023Revenue 2024: $22,068Expenses 2024: $34,318Net Income 2024: -$12,2502024

Highlighted filing

2021

Revenue$1,081,228
Expenses$1,096,985
Net Income-$15,757
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Jan 12, 2023
Return Version
2021v4.2
Gross Receipts
$1,081,228
Mission and Program Overview

Mission

The Digital Analytics Association makes analytics professionals more effective and valuable through professional development and community.

Digital analytics association unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install implement, consult, teach or train in the field of web analytics.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$40,759$173,509▲ $132,750
Cash and Non-Interest-Bearing Accounts$86,381$98,774▲ $12,393
Prepaid Expenses and Deferred Charges$75,313$37,534▼ $37,779
Savings and Temporary Cash Investments$254,794$14,174▼ $240,620
Land, Buildings, and Equipment, Net$79$1,335▲ $1,256
Total Assets$467,326$325,326▼ $142,000
Other Assets Total$10,000--
Liabilities
Deferred Revenue$244,621$139,646▼ $104,975
Accounts Payable and Accrued Expenses$93,126$63,258▼ $29,868
Other Liabilities$8,601--
Total Liabilities$346,348$202,904▼ $143,444
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$120,978$122,422▲ $1,444
Total Net Assets Fund Balance$120,978$122,422▲ $1,444
Total Liabilities and Net Assets / Fund Balance$467,326$325,326▼ $142,000

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$1,335$1,851$3,186
Compensation and Service Providers

Board Members and Trustees

NameTitle
June DershewitzBoard Chair
DAVID McBRIDEPresident
Charles DavisPresident Elect
Jeff AllenDirector
Kenya DavisDirector
Michael HelblingDirector
Sharon FlynnDirector
Valerie KrollDirector
Kimberly MosleyExec Director
Rusty RahmerTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,052,353
Investment Income
$10
Other Revenue
$28,865
Change in Net Assets
$-15,757
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$908,944
Salaries, Compensation, and Employee Benefits$188,041
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$262,364--$262,364
Other Salaries and Wages$187,783--$187,783
Conferences and Meetings$172,274--$172,274
Fees for Services Management$145,065--$145,065
Other Expenses$60,000--$60,000
Information Technology$34,684--$34,684
Occupancy$11,573--$11,573
Insurance$9,752--$9,752
Fees for Services Accounting$2,500--$2,500
Office Expenses$1,536--$1,536
Travel$1,116--$1,116
Depreciation Depletion$339--$339
Other Employee Benefits$258--$258
Total Functional Expenses$1,096,985$0$0$1,096,985
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Management duties delegation Part VI line 3

“Form 990, Part VI, Line 3 - Managment DelegatedThe Organization delegated its Membership, Financial, Executive Director and Administrative duties to Virtual, Inc, a managment company for 11 months of the 2021 year. The Organizations delegates its Marketing for trade shows to Access Marketing and Events, LLC”

Members or stockholder classes and rights Part VI line 6

“The Organization has three membership levels: Academic, Professional and Corporate.”

Form 990 governing body review Part VI line 11

“The board of Directors and members of management review the Form 990 before it is filed.”

Conflict of interest policy compliance Part VI line 12C

“The management company and the Board of Directors annually disclose anypotential conflicts of interest and take action as necessary.”

CEO executive director top management comp Part VI line 15A

“Salaries of executive directors in similar organizations are used as aguide to set the annual compensation for the Executive Director.”

Other officer or key employee compensation Part VI line 15B

“Compensation Process for Officers Salaries of officers and key employees in similar organizations are used as a guide to set the annual compensation”

Governing documents etc available to public Part VI line 19

“The Organization makes its governing documents, policies, and financialstatements available upon request. The Organizations financial statementsand 990 are also available on Guidestar.com. The Organizations governingdocuments are also available on the Organizations website.”

Filing and Contact Details

Filer

Filer Name
Digital Analytics Association Inc
EIN
20-1324018
Address
20650 S CICERO AVE UNIT 1415, Matteson, IL 60443-3451

Signing Officer

Name
Kimberly Mosley
Title
Exec Director
Phone
7818768933
Signed
2023-01-12
Discuss with paid preparer
Yes

Organization Details

Formed
2004
Legal Domicile
Il
Voting Board Members
0
Independent Board Members
0
Employees
0

Preparer

Firm
Cheryl J Lenisa CPA
Address
750 ROSEDALE AVE, Roselle, IL 60172
Preparer
Cheryl Lenisa
Phone
6303366428
Supplemental Narrative

Additional Explanations

Explanation of other changes in net assets or fund balances Part XI line 9

“Ppp income program, forgiveness received”

General explanation attachment

“Due to change in management -return to self managed association - the identification of 990 filing responsibiity conflicted; in addition to the covid-19 related challanges.taxpayer is requesting all penalties related the filing date be waived.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Form 990, Part VI, Line 3 - Managment DelegatedThe Organization delegated its Membership, Financial, Executive Director and Administrative duties to Virtual, Inc, a managment company for 11 months of the 2021 year. The Organizations delegates its Marketing for trade shows to Access Marketing and Events, LLC
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The Organization has three membership levels: Academic, Professional and Corporate.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The board of Directors and members of management review the Form 990 before it is filed.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The management company and the Board of Directors annually disclose anypotential conflicts of interest and take action as necessary.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Salaries of executive directors in similar organizations are used as aguide to set the annual compensation for the Executive Director.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Compensation Process for Officers Salaries of officers and key employees in similar organizations are used as a guide to set the annual compensation
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6The Organization makes its governing documents, policies, and financialstatements available upon request. The Organizations financial statementsand 990 are also available on Guidestar.com. The Organizations governingdocuments are also available on the Organizations website.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7PPP INCOME PROGRAM, FORGIVENESS RECEIVED
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8DUE TO CHANGE IN MANAGEMENT -RETURN TO SELF MANAGED ASSOCIATION - THE IDENTIFICATION OF 990 FILING RESPONSIBIITY CONFLICTED; IN ADDITION TO THE COVID-19 RELATED CHALLANGES.TAXPAYER IS REQUESTING ALL PENALTIES RELATED THE FILING DATE BE WAIVED.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Management duties delegation Part VI line 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Members or stockholder classes and rights Part VI line 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Conflict of interest policy compliance Part VI line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4CEO executive director top management comp Part VI line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Other officer or key employee compensation Part VI line 15b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Governing documents etc available to public Part VI line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Explanation of other changes in net assets or fund balances Part XI line 9
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8General explanation attachment
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IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxableDistributionsInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
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IRS990/TotalEmployeeCnt00
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IRS990/TotalFunctionalExpensesGrp/TotalAmt01096985
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IRS990/TotalLiabilitiesEOYAmt0202904
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IRS990/TotReportableCompRltdOrgAmt00
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IRS990/TravelGrp/TotalAmt01116
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IRS990/UnrelatedBusIncmOverLimitInd0true
IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt00
IRS990/VotingMembersIndependentCnt00
IRS990/WebsiteAddressTxt0WWW.DIGITALANALYTICSASSOCIATION.ORG
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/OOBSecurityVerificationCd000
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd00
ReturnHeader/BuildTS02023-04-26 12:10:37Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0KIMBERLY MOSLEY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXEC DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum07818768933
ReturnHeader/BusinessOfficerGrp/SignatureDt02023-01-12
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Digital Analytics Association Inc
ReturnHeader/Filer/BusinessNameControlTxt0DIGI
ReturnHeader/Filer/EIN0201324018
ReturnHeader/Filer/USAddress/AddressLine1Txt020650 S CICERO AVE UNIT 1415
ReturnHeader/Filer/USAddress/CityNm0Matteson
ReturnHeader/Filer/USAddress/StateAbbreviationCd0IL
ReturnHeader/Filer/USAddress/ZIPCd0604433451
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0364072778
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0CHERYL J LENISA CPA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0750 ROSEDALE AVE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Roselle
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0IL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd060172
ReturnHeader/PreparerPersonGrp/PhoneNum06303366428
ReturnHeader/PreparerPersonGrp/PreparationDt02024-03-22
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0CHERYL LENISA
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02024-03-22T11:15:46-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0KIMBERLY
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0MOSLEY
ReturnHeader/TaxPeriodBeginDt02021-01-01
ReturnHeader/TaxPeriodEndDt02021-12-31
ReturnHeader/TaxYr02021

Document Assets

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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$325,326
Liabilities
$202,904
Net assets
$122,422
Revenue
$1,081,228
Expenses
$1,096,985
Net income
-$15,757
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.02$0.03$0.01
2023Detailed filing. Detailed filing data is available for this year.$0.02$0.01$0.01$0.38$0.39$0.00
2022Detailed filing. Detailed filing data is available for this year.$0.08$0.07$0.01$0.43$0.54$0.11
2021Detailed filing. Detailed filing data is available for this year.$0.33$0.20$0.12$1.08$1.10$0.02
2020Detailed filing. Detailed filing data is available for this year.$0.47$0.35$0.12$0.93$0.89$0.04
2019Detailed filing. Detailed filing data is available for this year.$0.41$0.33$0.08$1.20$1.14$0.06
2018Detailed filing. Detailed filing data is available for this year.$0.35$0.33$0.02$1.05$1.01$0.04
2017Detailed filing. Detailed filing data is available for this year.$0.26$0.28$0.02$0.92$0.84$0.09
2016Detailed filing. Detailed filing data is available for this year.$0.18$0.29$0.11$0.91$0.94$0.03
2015Detailed filing. Detailed filing data is available for this year.$0.23$0.31$0.08$0.95$1.20$0.24
2014Detailed filing. Detailed filing data is available for this year.$0.52$0.36$0.17$1.11$1.17$0.06
2013Detailed filing. Detailed filing data is available for this year.$0.49$0.27$0.22$1.04$1.00$0.04
2012Summary only. Only limited summary data is available for this year.$0.48$0.30$0.18$1.09$1.07$0.02
2011Summary only. Only limited summary data is available for this year.$0.37$0.22$0.16$0.81$0.79$0.02