Civic Intelligence

Digitial Analytics Association Inc

EIN 20-1324018 • 501(c)6 • Matteson, IL

Profile

Digital analytics association unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install implement, consult, teach or train in the field of web analytics.

20650 S Cicero Ave Unit 1415Matteson, IL 60443-3451

www.digitalanalyticsassociation.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on the latest valid filing.

Source year 2024

Liabilities / Revenue

50th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2024

Net Margin

10th percentile

-56%

Higher net margin than 10% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

7th percentile

-100%

Faster asset growth than 7% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

3rd percentile

-94%

Faster revenue growth than 3% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Assets

Down

$0

Down $18,398 (-100%) from 2023

Liabilities

Down

$0

Down $6,148 (-100%) from 2023

Net Assets

Down

$0

Down $12,250 (-100%) from 2023

Revenue

Down

$22,068

Down $362,106 (-94%) from 2023

Expenses

Down

$34,318

Down $350,763 (-91%) from 2023

Net Income

Down

-$12,250

Down $11,343 (-1251%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$600K$400K$200K$0-$200KAssets 2011: $374,445Liabilities 2011: $216,134Net Assets 2011: $158,3112011Assets 2012: $480,356Liabilities 2012: $302,936Net Assets 2012: $177,4202012Assets 2013: $493,579Liabilities 2013: $272,025Net Assets 2013: $221,5542013Assets 2014: $522,550Liabilities 2014: $357,156Net Assets 2014: $165,3942014Assets 2015: $226,414Liabilities 2015: $305,383Net Assets 2015: -$78,9692015Assets 2016: $182,807Liabilities 2016: $289,194Net Assets 2016: -$106,3872016Assets 2017: $256,589Liabilities 2017: $277,354Net Assets 2017: -$20,7652017Assets 2018: $350,952Liabilities 2018: $331,621Net Assets 2018: $19,3312018Assets 2019: $406,881Liabilities 2019: $330,581Net Assets 2019: $76,3002019Assets 2020: $467,326Liabilities 2020: $346,348Net Assets 2020: $120,9782020Assets 2021: $325,326Liabilities 2021: $202,904Net Assets 2021: $122,4222021Assets 2022: $81,663Liabilities 2022: $68,506Net Assets 2022: $13,1572022Assets 2023: $18,398Liabilities 2023: $6,148Net Assets 2023: $12,2502023Assets 2024: $0Liabilities 2024: $0Net Assets 2024: $02024

Highlighted filing

2024

Assets$0
Liabilities$0
Net Assets$0

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $807,625Expenses 2011: $785,141Net Income 2011: $22,4842011Revenue 2012: $1,086,808Expenses 2012: $1,067,699Net Income 2012: $19,1092012Revenue 2013: $1,039,864Expenses 2013: $995,730Net Income 2013: $44,1342013Revenue 2014: $1,113,251Expenses 2014: $1,169,411Net Income 2014: -$56,1602014Revenue 2015: $951,846Expenses 2015: $1,196,209Net Income 2015: -$244,3632015Revenue 2016: $914,360Expenses 2016: $941,778Net Income 2016: -$27,4182016Revenue 2017: $921,703Expenses 2017: $836,081Net Income 2017: $85,6222017Revenue 2018: $1,050,032Expenses 2018: $1,009,936Net Income 2018: $40,0962018Revenue 2019: $1,198,150Expenses 2019: $1,141,181Net Income 2019: $56,9692019Revenue 2020: $932,585Expenses 2020: $887,907Net Income 2020: $44,6782020Revenue 2021: $1,081,228Expenses 2021: $1,096,985Net Income 2021: -$15,7572021Revenue 2022: $432,737Expenses 2022: $542,002Net Income 2022: -$109,2652022Revenue 2023: $384,174Expenses 2023: $385,081Net Income 2023: -$9072023Revenue 2024: $22,068Expenses 2024: $34,318Net Income 2024: -$12,2502024

Highlighted filing

2024

Revenue$22,068
Expenses$34,318
Net Income-$12,250

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.02$0.03$0.01
2023Detailed filing. Detailed filing data is available for this year.$0.02$0.01$0.01$0.38$0.39$0.00
2022Detailed filing. Detailed filing data is available for this year.$0.08$0.07$0.01$0.43$0.54$0.11
2021Detailed filing. Detailed filing data is available for this year.$0.33$0.20$0.12$1.08$1.10$0.02
2020Detailed filing. Detailed filing data is available for this year.$0.47$0.35$0.12$0.93$0.89$0.04
2019Detailed filing. Detailed filing data is available for this year.$0.41$0.33$0.08$1.20$1.14$0.06
2018Detailed filing. Detailed filing data is available for this year.$0.35$0.33$0.02$1.05$1.01$0.04
2017Detailed filing. Detailed filing data is available for this year.$0.26$0.28$0.02$0.92$0.84$0.09
2016Detailed filing. Detailed filing data is available for this year.$0.18$0.29$0.11$0.91$0.94$0.03
2015Detailed filing. Detailed filing data is available for this year.$0.23$0.31$0.08$0.95$1.20$0.24
2014Detailed filing. Detailed filing data is available for this year.$0.52$0.36$0.17$1.11$1.17$0.06
2013Detailed filing. Detailed filing data is available for this year.$0.49$0.27$0.22$1.04$1.00$0.04
2012Summary only. Only limited summary data is available for this year.$0.48$0.30$0.18$1.09$1.07$0.02
2011Summary only. Only limited summary data is available for this year.$0.37$0.22$0.16$0.81$0.79$0.02
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 15, 2025
Return Version
2024v5.1
Gross Receipts
$22,068
Mission and Program Overview

Mission

The Digital Analytics Association makes analytics professionals more effective and valuable through professional development and community.

Digital analytics association unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install implement, consult, teach or train in the field of web analytics.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$18,129--
Savings and Temporary Cash Investments$269--
Total Assets$18,398$0▼ $18,398
Liabilities
Accounts Payable and Accrued Expenses$6,148--
Total Liabilities$6,148$0▼ $6,148
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$12,250--
Total Net Assets Fund Balance$12,250$0▼ $12,250
Total Liabilities and Net Assets / Fund Balance$18,398$0▼ $18,398
Compensation and Service Providers

Board Members and Trustees

NameTitle
Mary OwusuPresident
DAVID McBRIDEDirector
Kimberly MosleyExec Director
Joseph MiscavigeTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$20,490
Investment Income
$0
Other Revenue
$1,578
Change in Net Assets
$-12,250
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$34,318
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management$24,991--$24,991
Fees for Services Accounting$5,068--$5,068
Information Technology$2,910--$2,910
Fees for Services Other$565--$565
Fees for Services Legal$500--$500
Conferences and Meetings$284--$284
Total Functional Expenses$34,318$0$0$34,318
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
Yes
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Management duties delegation Part VI line 3

Form 990, Part VI, Line 3 - Managment DelegatedThe Organization delegated its Membership, Financial, Executive Director and Administrative duties to Virtual, Inc, a managment company for 11 months of the 2021 year. The Organizations delegates its Marketing for trade shows to Access Marketing and Events, LLC

Organizational document changes Part VI line 4

Organization has been closed and ceased all operations as of APril 30, 2024

Members or stockholder classes and rights Part VI line 6

The Organization has three membership levels: Academic, Professional and Corporate.

Form 990 governing body review Part VI line 11

The board of Directors and members of management review the Form 990 before it is filed.

Conflict of interest policy compliance Part VI line 12C

The management company and the Board of Directors annually disclose anypotential conflicts of interest and take action as necessary.

CEO executive director top management comp Part VI line 15A

Salaries of executive directors in similar organizations are used as aguide to set the annual compensation for the Executive Director.

Other officer or key employee compensation Part VI line 15B

Compensation Process for Officers Salaries of officers and key employees in similar organizations are used as a guide to set the annual compensation

Governing documents etc available to public Part VI line 19

The Organization makes its governing documents, policies, and financialstatements available upon request. The Organizations financial statementsand 990 are also available on Guidestar.com. The Organizations governingdocuments are also available on the Organizations website.

Filing and Contact Details

Filer

Filer Name
Digitial Analytics Association Inc
EIN
20-1324018
In Care Of
% KIMBERLY MOSLEY
Address
20650 S CICERO AVE UNIT 1415, Matteson, IL 60443-3451

Signing Officer

Name
Kimberly Mosley
Title
Exec Director
Phone
3128337374
Signed
2025-05-15
Discuss with paid preparer
No

Organization Details

Formed
2004
Legal Domicile
Il
Voting Board Members
0
Independent Board Members
0
Employees
0

Preparer

Firm
Cheryl J Lenisa CPA
Address
750 ROSEDALE AVE, Roselle, IL 60172
Preparer
Cheryl
Phone
6303366428
Supplemental Narrative

Additional Explanations

Explanation of other changes in net assets or fund balances Part XI line 9

Ppp income program, forgiveness received

Raw XML Appendix298 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
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IRS990/Form990PartVIISectionAGrp/PersonNm1DAVID McBRIDE
IRS990/Form990PartVIISectionAGrp/PersonNm2JOSEPH MISCAVIGE
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IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt3PRESIDENT
IRS990/Form990ProvidedToGvrnBodyInd0true
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IRS990/FSAuditedInd0false
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IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt00
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt022068
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0false
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IRS990/IndependentVotingMemberCnt00
IRS990/IndivRcvdGreaterThan100KCnt00
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/ProgramServicesAmt02910
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IRS990/NoListedPersonsCompensatedInd0X
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Form 990, Part VI, Line 3 - Managment DelegatedThe Organization delegated its Membership, Financial, Executive Director and Administrative duties to Virtual, Inc, a managment company for 11 months of the 2021 year. The Organizations delegates its Marketing for trade shows to Access Marketing and Events, LLC
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Organization has been closed and ceased all operations as of APril 30, 2024
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The Organization has three membership levels: Academic, Professional and Corporate.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The board of Directors and members of management review the Form 990 before it is filed.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4The management company and the Board of Directors annually disclose anypotential conflicts of interest and take action as necessary.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Salaries of executive directors in similar organizations are used as aguide to set the annual compensation for the Executive Director.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6Compensation Process for Officers Salaries of officers and key employees in similar organizations are used as a guide to set the annual compensation
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7The Organization makes its governing documents, policies, and financialstatements available upon request. The Organizations financial statementsand 990 are also available on Guidestar.com. The Organizations governingdocuments are also available on the Organizations website.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8PPP INCOME PROGRAM, FORGIVENESS RECEIVED
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Management duties delegation Part VI line 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Organizational document changes Part VI line 4
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Members or stockholder classes and rights Part VI line 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Conflict of interest policy compliance Part VI line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5CEO executive director top management comp Part VI line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Other officer or key employee compensation Part VI line 15b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Governing documents etc available to public Part VI line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Explanation of other changes in net assets or fund balances Part XI line 9
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0false
ReturnHeader/BusinessOfficerGrp/PersonNm0KIMBERLY MOSLEY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXEC DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum03128337374
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Digitial Analytics Association Inc
ReturnHeader/Filer/BusinessNameControlTxt0DIGI
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ReturnHeader/Filer/InCareOfNm0% KIMBERLY MOSLEY
ReturnHeader/Filer/USAddress/AddressLine1Txt020650 S CICERO AVE UNIT 1415
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ReturnHeader/PreparerPersonGrp/PreparerPersonNm0CHERYL
ReturnHeader/ReturnTs02025-05-15T17:36:04-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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