Civic Intelligence

Digitial Analytics Association Inc

990 • Fiscal year 2014 • EIN 20-1324018

Jan 01, 2014 to Dec 31, 2014 • Filed on Oct 29, 2015

Organization Profilewww.digitalanalyticsassociation.org
401 Edgewater PlaceWakefield, MA 01880

(781) 246-0500

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

90th percentile

0.68x

Higher debt load relative to assets than 90% of similar nonprofits.

2014 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2014

Liabilities / Revenue

66th percentile

0.32x

Higher debt load relative to revenue than 66% of similar nonprofits.

2014 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2014

Net Margin

17th percentile

-5.0%

Higher net margin than 17% of similar nonprofits.

2014 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2014

Top Officer Pay

49th percentile

$135,586

Higher top officer pay than 49% of similar nonprofits.

Top officer pay equals 12.2% of source-year revenue.

2014 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2014

Asset Growth

57th percentile

5.9%

Faster asset growth than 57% of similar nonprofits.

2014 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2013 to 2014

Revenue Growth

62nd percentile

7.1%

Faster revenue growth than 62% of similar nonprofits.

2014 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2013 to 2014

Balance Sheet
Liabilities / Assets90th percentile

Assets

Up

$522,550

Up $28,971 (+5.9%) from 2013

Net Assets

Down

$165,394

Down $56,160 (-25%) from 2013

Liabilities

Up

$357,156

Up $85,131 (+31%) from 2013

Revenue And Expenses
Liabilities / Revenue66th percentileNet Margin17th percentile

Revenue

Up

$1,113,251

Up $73,387 (+7.1%) from 2013

Expenses

Up

$1,169,411

Up $173,681 (+17%) from 2013

Net Income

Down

-$56,160

Down $100,294 (-227%) from 2013

Historical Trend

Balance Sheet Trend

Asset Growth57th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0-$200KAssets 2011: $374,445Liabilities 2011: $216,134Net Assets 2011: $158,3112011Assets 2012: $480,356Liabilities 2012: $302,936Net Assets 2012: $177,4202012Assets 2013: $493,579Liabilities 2013: $272,025Net Assets 2013: $221,5542013Assets 2014: $522,550Liabilities 2014: $357,156Net Assets 2014: $165,3942014Assets 2015: $226,414Liabilities 2015: $305,383Net Assets 2015: -$78,9692015Assets 2016: $182,807Liabilities 2016: $289,194Net Assets 2016: -$106,3872016Assets 2017: $256,589Liabilities 2017: $277,354Net Assets 2017: -$20,7652017Assets 2018: $350,952Liabilities 2018: $331,621Net Assets 2018: $19,3312018Assets 2019: $406,881Liabilities 2019: $330,581Net Assets 2019: $76,3002019Assets 2020: $467,326Liabilities 2020: $346,348Net Assets 2020: $120,9782020Assets 2021: $325,326Liabilities 2021: $202,904Net Assets 2021: $122,4222021Assets 2022: $81,663Liabilities 2022: $68,506Net Assets 2022: $13,1572022Assets 2023: $18,398Liabilities 2023: $6,148Net Assets 2023: $12,2502023Assets 2024: $0Liabilities 2024: $0Net Assets 2024: $02024

Highlighted filing

2014

Assets$522,550
Liabilities$357,156
Net Assets$165,394
Open 2014 Filing

Operations Trend

Revenue Growth62nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $807,625Expenses 2011: $785,141Net Income 2011: $22,4842011Revenue 2012: $1,086,808Expenses 2012: $1,067,699Net Income 2012: $19,1092012Revenue 2013: $1,039,864Expenses 2013: $995,730Net Income 2013: $44,1342013Revenue 2014: $1,113,251Expenses 2014: $1,169,411Net Income 2014: -$56,1602014Revenue 2015: $951,846Expenses 2015: $1,196,209Net Income 2015: -$244,3632015Revenue 2016: $914,360Expenses 2016: $941,778Net Income 2016: -$27,4182016Revenue 2017: $921,703Expenses 2017: $836,081Net Income 2017: $85,6222017Revenue 2018: $1,050,032Expenses 2018: $1,009,936Net Income 2018: $40,0962018Revenue 2019: $1,198,150Expenses 2019: $1,141,181Net Income 2019: $56,9692019Revenue 2020: $932,585Expenses 2020: $887,907Net Income 2020: $44,6782020Revenue 2021: $1,081,228Expenses 2021: $1,096,985Net Income 2021: -$15,7572021Revenue 2022: $432,737Expenses 2022: $542,002Net Income 2022: -$109,2652022Revenue 2023: $384,174Expenses 2023: $385,081Net Income 2023: -$9072023Revenue 2024: $22,068Expenses 2024: $34,318Net Income 2024: -$12,2502024

Highlighted filing

2014

Revenue$1,113,251
Expenses$1,169,411
Net Income-$56,160
Open 2014 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2014 to Dec 31, 2014
Signed
Oct 29, 2015
Return Version
2014v5.0
Gross Receipts
$1,113,251
Mission and Program Overview

Mission

Digital analytics association unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install implement, consult, teach or train in the field of web analytics.

Digital Analytics Associaion unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$349,164$357,073▲ $7,909
Accounts Receivable$75,774$73,613▼ $2,161
Cash and Non-Interest-Bearing Accounts$32,279$67,369▲ $35,090
Prepaid Expenses and Deferred Charges$22,497$11,177▼ $11,320
Land, Buildings, and Equipment, Net$1,265$718▼ $547
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$493,579$522,550▲ $28,971
Other Assets Total$12,600$12,600→ $0
Liabilities
Deferred Revenue$208,757$251,908▲ $43,151
Accounts Payable and Accrued Expenses$63,268$89,485▲ $26,217
Other Liabilities-$15,763-
Total Liabilities$272,025$357,156▲ $85,131
Net Assets / Fund Balance
Unrestricted Net Assets$221,554$165,394▼ $56,160
Total Net Assets Fund Balance$221,554$165,394▼ $56,160
Total Liabilities and Net Assets / Fund Balance$493,579$522,550▲ $28,971

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$718$2,016$2,734
Compensation and Service Providers
Top Officer Pay49th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Mike LevinExecutive DirectorFT$135,586$135,586

Board Members and Trustees

NameTitle
Jim SterneChairman
Jodi McDermottPresident
Bob PageVice President
Steve PetitpasVice President
Brooks BellDirector
Casey CareyDirector
Eric FeinbergDirector
Joe MegibowDirector
Michael RappaDirector
Oliver SchiffersDirector
Shari ClearySecretary
Ned KumarTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Virtual IncManagement Services401 Edgewater Place Suite 600, Wakefield, MA 01880$401,550
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,097,417
Investment Income
$1,909
Other Revenue
$13,925
Change in Net Assets
$-56,160

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,113,251
Total Revenue per Audited Statements
$1,113,251
Total Revenue per Form 990
$1,113,251
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$966,490
Salaries, Compensation, and Employee Benefits$202,921
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management---$167,100
All Other Expenses---$159,930
Current Officers, Directors, Trustees, and Key Employees---$135,586
Other Expenses---$67,826
Conferences and Meetings---$62,507
Information Technology---$54,116
Other Salaries and Wages---$41,124
Travel---$19,370
Payroll Taxes---$17,671
Insurance---$10,520
Other Employee Benefits---$8,540
Office Expenses---$4,271
Fees for Services Legal---$3,947
Fees for Services Accounting---$1,812
Depreciation Depletion---$547
Total Functional Expenses$0$0$0$1,169,411

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,169,411
Total Expenses per Audited Statements$1,169,411
Total Expenses per Form 990$1,169,411
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-Owner is ChairmanConference/seminarYes$722

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Credit Card Liability$15,763
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company

“The Organization delegates its Membership, Financial, Executive Director, and Administration duties to Virtual, Inc., a management company.”

Form 990, Part VI, Line 6: Explanation of Classes of Members or Shareholder

“The Organization has three Membership Levels, Academic, Professional, and Corporate.”

Form 990, Part VI, Line 11B: Form 990 Review Process

“The Board of Directors and members of the Management company review the 990 before it is filed.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“The Management company and the Board of Directors annually disclose any potential conflicts of interest and take action as necessary.”

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

“Salaries of executive directors in similar organizations are used as a guide to set the annual compensation for the Executive Director.”

Form 990, Part VI, Line 15B: Compensation Review and Approval Process for Officers and Key Employees

“Salaries of Officers and key employees in similar organizations are used as a guide to set the annual compensation.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“The Organization makes its governing documents, policies, and financial statements available upon request. The Organization's financial statements and 990 are also available on Guidestar.com. The Organization's governing documents are also available on the Organization's website.”

Filing and Contact Details

Filer

Filer Name
Digital Analytics Association Inc
EIN
20-1324018
Phone
7812460500
Address
401 Edgewater Place, Wakefield, MA 01880

Signing Officer

Name
Ned Kumar
Title
Treasurer
Signed
2015-10-29
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jodi McDermott
Formed
2004
Legal Domicile
Ny
Voting Board Members
12
Independent Board Members
11
Employees
0

Preparer

Firm
Ruane & Company LLP
Address
22 Mill Street Suite 108, Arlington, MA 02476
Preparer
Thomas M Ruane CPA
Phone
7816430090
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 24E: Other Expenses

“Bad Debts: Column (A) - Total = $34000; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“Bank & Credit Card Fees: Column (A) - Total = $11953; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“Certification Program: Column (A) - Total = $45648; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“Gala Industry Awards: Column (A) - Total = $33598; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“Postage and Shipping: Column (A) - Total = $3698; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“Research Committee: Column (A) - Total = $8858; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“SIG Initiatives: Column (A) - Total = $1487; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”

Form 990, Part IX, Line 24E: Other Expenses

“Telecommunications: Column (A) - Total = $20688; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”

Raw XML AppendixShowing 400 of 466 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd0false
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt063268
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt089485
IRS990/AccountsReceivableGrp/BOYAmt075774
IRS990/AccountsReceivableGrp/EOYAmt073613
IRS990/ActivitiesConductedPrtshpInd0false
IRS990/ActivityOrMissionDesc0Digital Analytics Associaion unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics.
IRS990/AdvertisingGrp/TotalAmt00
IRS990/AllAffiliatesIncludedInd0false
IRS990/AllOtherExpensesGrp/TotalAmt0159930
IRS990/AnnualDisclosureCoveredPrsnInd0true
IRS990/AuditCommitteeInd0true
IRS990/BackupWthldComplianceInd0true
IRS990/BenefitsToMembersGrp/TotalAmt00
IRS990/BooksInCareOfDetail/PersonNm0Virtual Inc
IRS990/BooksInCareOfDetail/PhoneNum07812460500
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0401 Edgewater Place Suite 600
IRS990/BooksInCareOfDetail/USAddress/CityNm0Wakefield
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0MA
IRS990/BooksInCareOfDetail/USAddress/ZIPCd001880
IRS990/BusinessRlnWithFamMemInd0false
IRS990/BusinessRlnWithOfficerEntInd0true
IRS990/BusinessRlnWithOrgMemInd0false
IRS990/CashNonInterestBearingGrp/BOYAmt032279
IRS990/CashNonInterestBearingGrp/EOYAmt067369
IRS990/ChangeToOrgDocumentsInd0false
IRS990/CntrctRcvdGreaterThan100KCnt01
IRS990/CollectionsOfArtInd0false
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt0135586
IRS990/CompDisqualPersonsGrp/TotalAmt00
IRS990/CompensationFromOtherSrcsInd0false
IRS990/CompensationProcessCEOInd0true
IRS990/CompensationProcessOtherInd0true
IRS990/ConferencesMeetingsGrp/TotalAmt062507
IRS990/ConflictOfInterestPolicyInd0true
IRS990/ConservationEasementsInd0false
IRS990/ConsolidatedAuditFinclStmtInd0false
IRS990/ContractorCompensationGrp/CompensationAmt0401550
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt0401 Edgewater Place Suite 600
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm0Wakefield
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd0MA
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd001880
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt0Virtual Inc
IRS990/ContractorCompensationGrp/ServicesDesc0Management Services
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt00
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt01909
IRS990/CYOtherExpensesAmt0966490
IRS990/CYOtherRevenueAmt013925
IRS990/CYProgramServiceRevenueAmt01097417
IRS990/CYRevenuesLessExpensesAmt0-56160
IRS990/CYSalariesCompEmpBnftPaidAmt0202921
IRS990/CYTotalExpensesAmt01169411
IRS990/CYTotalFundraisingExpenseAmt00
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt01113251
IRS990/DAFExcessBusinessHoldingsInd0false
IRS990/DecisionsSubjectToApprovaInd0false
IRS990/DeductibleArtContributionInd0false
IRS990/DeductibleNonCashContriInd0false
IRS990/DeferredRevenueGrp/BOYAmt0208757
IRS990/DeferredRevenueGrp/EOYAmt0251908
IRS990/DelegationOfMgmtDutiesInd0true
IRS990/DepreciationDepletionGrp/TotalAmt0547
IRS990/Desc0Digital Analytics Association connects and empowers an informed and involved web analytics community by disseminating and providing access to web analytics best practices, most up-to-date information and key resources. DAA makes analytics professionals more effective and valuable through professional development and community.
IRS990/DescribedInSection501c3Ind0false
IRS990/DisregardedEntityInd0false
IRS990/DistributionToDonorInd0false
IRS990/DocumentRetentionPolicyInd0true
IRS990/DonorAdvisedFundInd0false
IRS990/ElectionOfBoardMembersInd0true
IRS990/EmployeeCnt00
IRS990/EmploymentTaxReturnsFiledInd0false
IRS990/EngagedInExcessBenefitTransInd0false
IRS990/EscrowAccountInd0false
IRS990/FamilyOrBusinessRlnInd0false
IRS990/FederalGrantAuditRequiredInd0false
IRS990/FeesForServicesAccountingGrp/TotalAmt01812
IRS990/FeesForServicesLegalGrp/TotalAmt03947
IRS990/FeesForServicesLobbyingGrp/TotalAmt00
IRS990/FeesForServicesManagementGrp/TotalAmt0167100
IRS990/FeesForServicesOtherGrp/TotalAmt00
IRS990/FeesForServicesProfFundraising/TotalAmt00
IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt00
IRS990/ForeignActivitiesInd0false
IRS990/ForeignFinancialAccountInd0false
IRS990/ForeignGrantsGrp/TotalAmt00
IRS990/ForeignOfficeInd0false
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt00.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt10.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt20.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt30.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt40.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt50.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt60.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt70.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt80.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt90.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt100.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt110.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt120.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt01.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt11.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt21.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt31.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt41.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt51.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt61.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt75.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt81.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt91.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt101.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt111.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt1240.00
IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd5X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OfficerInd3X
IRS990/Form990PartVIISectionAGrp/OfficerInd4X
IRS990/Form990PartVIISectionAGrp/OfficerInd5X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt100
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt110
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt120
IRS990/Form990PartVIISectionAGrp/PersonNm0Brooks Bell
IRS990/Form990PartVIISectionAGrp/PersonNm1Casey Carey
IRS990/Form990PartVIISectionAGrp/PersonNm2Joe Megibow
IRS990/Form990PartVIISectionAGrp/PersonNm3Michael Rappa
IRS990/Form990PartVIISectionAGrp/PersonNm4Oliver Schiffers
IRS990/Form990PartVIISectionAGrp/PersonNm5Eric Feinberg
IRS990/Form990PartVIISectionAGrp/PersonNm6Jim Sterne
IRS990/Form990PartVIISectionAGrp/PersonNm7Jodi McDermott
IRS990/Form990PartVIISectionAGrp/PersonNm8Shari Cleary
IRS990/Form990PartVIISectionAGrp/PersonNm9Bob Page
IRS990/Form990PartVIISectionAGrp/PersonNm10Ned Kumar
IRS990/Form990PartVIISectionAGrp/PersonNm11Steve Petitpas
IRS990/Form990PartVIISectionAGrp/PersonNm12Mike Levin
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt12135586
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/TitleTxt0Director
IRS990/Form990PartVIISectionAGrp/TitleTxt1Director
IRS990/Form990PartVIISectionAGrp/TitleTxt2Director
IRS990/Form990PartVIISectionAGrp/TitleTxt3Director
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt7President
IRS990/Form990PartVIISectionAGrp/TitleTxt8Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt9Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt10Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt11Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt12Executive Director
IRS990/Form990ProvidedToGvrnBodyInd0true
IRS990/Form990TFiledInd0true
IRS990/FormationYr02004
IRS990/FormerOfcrEmployeesListedInd0false
IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/FSAuditedInd0true
IRS990/FundraisingActivitiesInd0false
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt012
IRS990/GrantsToDomesticIndividualsGrp/TotalAmt00
IRS990/GrantsToDomesticOrgsGrp/TotalAmt00
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt01113251
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0false
IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt00
IRS990/IndependentAuditFinclStmtInd0true
IRS990/IndependentVotingMemberCnt011
IRS990/IndivRcvdGreaterThan100KCnt01
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartIXInd0X
IRS990/InfoInScheduleOPartVIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/TotalAmt054116
IRS990/InsuranceGrp/TotalAmt010520
IRS990/IntangibleAssetsGrp/EOYAmt00
IRS990/InterestGrp/TotalAmt00
IRS990/InventoriesForSaleOrUseGrp/EOYAmt00
IRS990/InvestmentIncomeGrp/ExclusionAmt01909
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt01909
IRS990/InvestmentInJointVentureInd0false
IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt00
IRS990/InvestmentsProgramRelatedGrp/EOYAmt00
IRS990/InvestmentsPubTradedSecGrp/EOYAmt00
IRS990/InvestTaxExemptBondsInd0false
IRS990/IRPDocumentCnt011
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt02016
IRS990/LandBldgEquipBasisNetGrp/BOYAmt01265
IRS990/LandBldgEquipBasisNetGrp/EOYAmt0718
IRS990/LandBldgEquipCostOrOtherBssAmt02734
IRS990/LegalDomicileStateCd0NY
IRS990/LicensedMoreThanOneStateInd0false
IRS990/LoanOutstandingInd0false
IRS990/LobbyingActivitiesInd0false
IRS990/LocalChaptersInd0true
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0true
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0The Digital Analytics Association makes analytics professionals more effective and valuable through professional development and community.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt0221554
IRS990/NetAssetsOrFundBalancesEOYAmt0165394
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt00
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetUnrelatedBusTxblIncmAmt0-12379
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/TotalAmt00
IRS990/OfficeExpensesGrp/TotalAmt04271
IRS990/OfficerMailingAddressInd0false
IRS990/OnBehalfOfIssuerInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsSFAS117Ind0X
IRS990/OrgFiledInLieuOfForm1041Ind0false
IRS990/OtherAssetsTotalGrp/BOYAmt012600
IRS990/OtherAssetsTotalGrp/EOYAmt012600
IRS990/OtherEmployeeBenefitsGrp/TotalAmt08540
IRS990/OtherExpensesGrp/Desc0Symposium Expenses
IRS990/OtherExpensesGrp/Desc1Professional Development Costs
IRS990/OtherExpensesGrp/Desc2Marketing
IRS990/OtherExpensesGrp/Desc3Membership Committee
IRS990/OtherExpensesGrp/TotalAmt0196290
IRS990/OtherExpensesGrp/TotalAmt1114273
IRS990/OtherExpensesGrp/TotalAmt2103981
IRS990/OtherExpensesGrp/TotalAmt367826
IRS990/OtherLiabilitiesGrp/EOYAmt015763
IRS990/OtherRevenueMiscGrp/Desc0Advertising Job Lists
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt013925
IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt013925
IRS990/OtherRevenueTotalAmt013925
IRS990/OtherSalariesAndWagesGrp/TotalAmt041124
IRS990/OtherWebsiteInd0X
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/TotalAmt017671
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliciesReferenceChaptersInd0true
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt022497
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt011177
IRS990/PrincipalOfficerNm0Jodi McDermott
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/Desc0Chapter Revenue and other
IRS990/ProgramServiceRevenueGrp/Desc1Gala Industry Awards
IRS990/ProgramServiceRevenueGrp/Desc2Membership Dues & Assessments
IRS990/ProgramServiceRevenueGrp/Desc3Professional Development
IRS990/ProgramServiceRevenueGrp/Desc4Symposiums Revenue
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt05095
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt132939
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt2514723
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt3152083
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt4392577
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt05095
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt132939
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt2514723
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt3152083
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt4392577
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYExcessBenefitTransInd0false
IRS990/PYInvestmentIncomeAmt01865
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt0829577
IRS990/PYOtherRevenueAmt013840
IRS990/PYProgramServiceRevenueAmt01024159
IRS990/PYRevenuesLessExpensesAmt044134
IRS990/PYSalariesCompEmpBnftPaidAmt0166153
IRS990/PYTotalExpensesAmt0995730
IRS990/PYTotalRevenueAmt01039864
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0-56160
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0349164
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0357073
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/EquipmentGrp/BookValueAmt0718
IRS990ScheduleD/EquipmentGrp/DepreciationAmt02016
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt02734
IRS990ScheduleD/ExpensesSubtotalAmt01169411
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt015763
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0Credit Card Liability
IRS990ScheduleD/RevenueSubtotalAmt01113251
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0718
IRS990ScheduleD/TotalExpensesPerForm990Amt01169411
IRS990ScheduleD/TotalLiabilityAmt015763
IRS990ScheduleD/TotalRevenuePerForm990Amt01113251
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt01113251
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt01169411
IRS990/ScheduleJRequiredInd0false
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/BusinessName/BusinessNameLine1Txt0Rising Media Inc
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt0Owner is Chairman
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd0true
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionAmt0722
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc0Conference/seminar
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The Organization delegates its Membership, Financial, Executive Director, and Administration duties to Virtual, Inc., a management company.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The Organization has three Membership Levels, Academic, Professional, and Corporate.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The Board of Directors and members of the Management company review the 990 before it is filed.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The Management company and the Board of Directors annually disclose any potential conflicts of interest and take action as necessary.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Salaries of executive directors in similar organizations are used as a guide to set the annual compensation for the Executive Director.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Salaries of Officers and key employees in similar organizations are used as a guide to set the annual compensation.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6The Organization makes its governing documents, policies, and financial statements available upon request. The Organization's financial statements and 990 are also available on Guidestar.com. The Organization's governing documents are also available on the Organization's website.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7Bad Debts: Column (A) - Total = $34000; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8Bank & Credit Card Fees: Column (A) - Total = $11953; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9Certification Program: Column (A) - Total = $45648; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt10Gala Industry Awards: Column (A) - Total = $33598; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt11Postage and Shipping: Column (A) - Total = $3698; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt12Research Committee: Column (A) - Total = $8858; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt13SIG Initiatives: Column (A) - Total = $1487; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt14Telecommunications: Column (A) - Total = $20688; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 6: Explanation of Classes of Members or Shareholder
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part VI, Line 15b: Compensation Review and Approval Process for Officers and Key Employees
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc10Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc11Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc12Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc13Form 990, Part IX, Line 24e: Other Expenses
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc14Form 990, Part IX, Line 24e: Other Expenses
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/TaxableDistributionsInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TempOrPermanentEndowmentsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0493579

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2014 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$522,550
Liabilities
$357,156
Net assets
$165,394
Revenue
$1,113,251
Expenses
$1,169,411
Net income
-$56,160
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.02$0.03$0.01
2023Detailed filing. Detailed filing data is available for this year.$0.02$0.01$0.01$0.38$0.39$0.00
2022Detailed filing. Detailed filing data is available for this year.$0.08$0.07$0.01$0.43$0.54$0.11
2021Detailed filing. Detailed filing data is available for this year.$0.33$0.20$0.12$1.08$1.10$0.02
2020Detailed filing. Detailed filing data is available for this year.$0.47$0.35$0.12$0.93$0.89$0.04
2019Detailed filing. Detailed filing data is available for this year.$0.41$0.33$0.08$1.20$1.14$0.06
2018Detailed filing. Detailed filing data is available for this year.$0.35$0.33$0.02$1.05$1.01$0.04
2017Detailed filing. Detailed filing data is available for this year.$0.26$0.28$0.02$0.92$0.84$0.09
2016Detailed filing. Detailed filing data is available for this year.$0.18$0.29$0.11$0.91$0.94$0.03
2015Detailed filing. Detailed filing data is available for this year.$0.23$0.31$0.08$0.95$1.20$0.24
2014Detailed filing. Detailed filing data is available for this year.$0.52$0.36$0.17$1.11$1.17$0.06
2013Detailed filing. Detailed filing data is available for this year.$0.49$0.27$0.22$1.04$1.00$0.04
2012Summary only. Only limited summary data is available for this year.$0.48$0.30$0.18$1.09$1.07$0.02
2011Summary only. Only limited summary data is available for this year.$0.37$0.22$0.16$0.81$0.79$0.02