Civic Intelligence

Digitial Analytics Association Inc

990 • Fiscal year 2023 • EIN 20-1324018

Jan 01, 2023 to Dec 31, 2023 • Filed on Aug 04, 2024

Organization ProfileWWW.DIGITALANALYTICSASSOCIATION.ORG
20650 S Cicero Ave Unit 1415Matteson, IL 60443-3451

(312) 833-7374

Siviq Scores

Scores are not available for this record yet.

Balance Sheet

Assets

Down

$18,398

Down $63,265 (-77%) from 2022

Net Assets

Down

$12,250

Down $907 (-6.9%) from 2022

Liabilities

Down

$6,148

Down $62,358 (-91%) from 2022

Revenue And Expenses

Revenue

Down

$384,174

Down $48,563 (-11%) from 2022

Expenses

Down

$385,081

Down $156,921 (-29%) from 2022

Net Income

Up

-$907

Up $108,358 (+99%) from 2022

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0-$200KAssets 2011: $374,445Liabilities 2011: $216,134Net Assets 2011: $158,3112011Assets 2012: $480,356Liabilities 2012: $302,936Net Assets 2012: $177,4202012Assets 2013: $493,579Liabilities 2013: $272,025Net Assets 2013: $221,5542013Assets 2014: $522,550Liabilities 2014: $357,156Net Assets 2014: $165,3942014Assets 2015: $226,414Liabilities 2015: $305,383Net Assets 2015: -$78,9692015Assets 2016: $182,807Liabilities 2016: $289,194Net Assets 2016: -$106,3872016Assets 2017: $256,589Liabilities 2017: $277,354Net Assets 2017: -$20,7652017Assets 2018: $350,952Liabilities 2018: $331,621Net Assets 2018: $19,3312018Assets 2019: $406,881Liabilities 2019: $330,581Net Assets 2019: $76,3002019Assets 2020: $467,326Liabilities 2020: $346,348Net Assets 2020: $120,9782020Assets 2021: $325,326Liabilities 2021: $202,904Net Assets 2021: $122,4222021Assets 2022: $81,663Liabilities 2022: $68,506Net Assets 2022: $13,1572022Assets 2023: $18,398Liabilities 2023: $6,148Net Assets 2023: $12,2502023Assets 2024: $0Liabilities 2024: $0Net Assets 2024: $02024

Highlighted filing

2023

Assets$18,398
Liabilities$6,148
Net Assets$12,250
Open 2023 Filing

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $807,625Expenses 2011: $785,141Net Income 2011: $22,4842011Revenue 2012: $1,086,808Expenses 2012: $1,067,699Net Income 2012: $19,1092012Revenue 2013: $1,039,864Expenses 2013: $995,730Net Income 2013: $44,1342013Revenue 2014: $1,113,251Expenses 2014: $1,169,411Net Income 2014: -$56,1602014Revenue 2015: $951,846Expenses 2015: $1,196,209Net Income 2015: -$244,3632015Revenue 2016: $914,360Expenses 2016: $941,778Net Income 2016: -$27,4182016Revenue 2017: $921,703Expenses 2017: $836,081Net Income 2017: $85,6222017Revenue 2018: $1,050,032Expenses 2018: $1,009,936Net Income 2018: $40,0962018Revenue 2019: $1,198,150Expenses 2019: $1,141,181Net Income 2019: $56,9692019Revenue 2020: $932,585Expenses 2020: $887,907Net Income 2020: $44,6782020Revenue 2021: $1,081,228Expenses 2021: $1,096,985Net Income 2021: -$15,7572021Revenue 2022: $432,737Expenses 2022: $542,002Net Income 2022: -$109,2652022Revenue 2023: $384,174Expenses 2023: $385,081Net Income 2023: -$9072023Revenue 2024: $22,068Expenses 2024: $34,318Net Income 2024: -$12,2502024

Highlighted filing

2023

Revenue$384,174
Expenses$385,081
Net Income-$907
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Aug 4, 2024
Return Version
2023v5.1
Gross Receipts
$384,174
Mission and Program Overview

Mission

The Digital Analytics Association makes analytics professionals more effective and valuable through professional development and community.

Digital analytics association unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install implement, consult, teach or train in the field of web analytics.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$45,439$18,129▼ $27,310
Prepaid Expenses and Deferred Charges$17,300--
Land, Buildings, and Equipment, Net$995--
Savings and Temporary Cash Investments$17,929$269▼ $17,660
Total Assets$81,663$18,398▼ $63,265
Liabilities
Deferred Revenue$36,000--
Accounts Payable and Accrued Expenses$32,506$6,148▼ $26,358
Total Liabilities$68,506$6,148▼ $62,358
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$13,157$12,250▼ $907
Total Net Assets Fund Balance$13,157$12,250▼ $907
Total Liabilities and Net Assets / Fund Balance$81,663$18,398▼ $63,265

Asset Categories

AssetBook ValueDepreciationBasis
Equipment-$3,186$3,186
Compensation and Service Providers

Board Members and Trustees

NameTitle
Charles DavisBoard Chair
Mary OwusuPresident
DAVID McBRIDEDirector
Enrique GonzalesDirector
Hailey MeekinsDirector
Hannah AlexanderDirector
Juan DamiaDirector
June DershewitzDirector
Lynn LanphierDirector
Nate SmithDirector
Sharon FlynnDirector
Kimberly MosleyExec Director
Joseph MiscavigeTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$376,810
Investment Income
$12
Other Revenue
$7,352
Change in Net Assets
$-907
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$209,011
Salaries, Compensation, and Employee Benefits$176,070
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$122,500--$122,500
Advertising$41,648--$41,648
Information Technology$40,019--$40,019
Other Salaries and Wages$32,000--$32,000
Fees for Services Accounting$20,947--$20,947
Payroll Taxes$12,766--$12,766
Fees for Services Management$11,556--$11,556
Other Employee Benefits$8,804--$8,804
Fees for Services Other$4,903--$4,903
Insurance$2,537--$2,537
Interest$2,415--$2,415
Office Expenses$1,227--$1,227
Conferences and Meetings$1,061--$1,061
Depreciation Depletion$995--$995
Other Expenses$800--$800
Total Functional Expenses$385,081$0$0$385,081
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Management duties delegation Part VI line 3

“Form 990, Part VI, Line 3 - Managment DelegatedThe Organization delegated its Membership, Financial, Executive Director and Administrative duties to Virtual, Inc, a managment company for 11 months of the 2021 year. The Organizations delegates its Marketing for trade shows to Access Marketing and Events, LLC”

Members or stockholder classes and rights Part VI line 6

“The Organization has three membership levels: Academic, Professional and Corporate.”

Form 990 governing body review Part VI line 11

“The board of Directors and members of management review the Form 990 before it is filed.”

Conflict of interest policy compliance Part VI line 12C

“The management company and the Board of Directors annually disclose anypotential conflicts of interest and take action as necessary.”

CEO executive director top management comp Part VI line 15A

“Salaries of executive directors in similar organizations are used as aguide to set the annual compensation for the Executive Director.”

Other officer or key employee compensation Part VI line 15B

“Compensation Process for Officers Salaries of officers and key employees in similar organizations are used as a guide to set the annual compensation”

Governing documents etc available to public Part VI line 19

“The Organization makes its governing documents, policies, and financialstatements available upon request. The Organizations financial statementsand 990 are also available on Guidestar.com. The Organizations governingdocuments are also available on the Organizations website.”

Filing and Contact Details

Filer

Filer Name
Digitial Analytics Association Inc
EIN
20-1324018
Address
20650 S CICERO AVE UNIT 1415, Matteson, IL 60443-3451

Signing Officer

Name
Kimberly Mosley
Title
Exec Director
Phone
3128337374
Signed
2024-08-04
Discuss with paid preparer
Yes

Organization Details

Formed
2004
Legal Domicile
Il
Voting Board Members
0
Independent Board Members
0
Employees
2

Preparer

Firm
Cheryl J Lenisa CPA
Address
750 ROSEDALE AVE, Roselle, IL 60172
Preparer
Cheryl Lenisa
Phone
6303366428
Supplemental Narrative

Additional Explanations

Explanation of other changes in net assets or fund balances Part XI line 9

“Ppp income program, forgiveness received”

General explanation attachment

“Due to change in management -return to self managed association - the identification of 990 filing responsibiity conflicted; in addition to the covid-19 related challanges.taxpayer is requesting all penalties related the filing date be waived.”

Raw XML AppendixShowing 400 of 412 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd0false
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt032506
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt06148
IRS990/ActivitiesConductedPrtshpInd0false
IRS990/ActivityOrMissionDesc0DIGITAL ANALYTICS ASSOCIATION UNITES AND FOSTERS THE INTERESTS OF INDUSTRY PRACTITIONERS, VENDORS, CONSULTANTS AND EDUCATORS WHO USE, SELL, INSTALL IMPLEMENT, CONSULT, TEACH OR TRAIN IN THE FIELD OF WEB ANALYTICS.
IRS990/AdvertisingGrp/ProgramServicesAmt041648
IRS990/AdvertisingGrp/TotalAmt041648
IRS990/AnnualDisclosureCoveredPrsnInd0true
IRS990/BackupWthldComplianceInd0true
IRS990/BooksInCareOfDetail/PersonNm0KIMBERLY MOSLEY
IRS990/BooksInCareOfDetail/PhoneNum03128337374
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt020650 S CICERO AVE UNIT 1415
IRS990/BooksInCareOfDetail/USAddress/CityNm0Matteson
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0IL
IRS990/BooksInCareOfDetail/USAddress/ZIPCd0604433451
IRS990/BusinessRlnWith35CtrlEntInd0false
IRS990/BusinessRlnWithFamMemInd0false
IRS990/BusinessRlnWithOrgMemInd0false
IRS990/CashNonInterestBearingGrp/BOYAmt045439
IRS990/CashNonInterestBearingGrp/EOYAmt018129
IRS990/ChangeToOrgDocumentsInd0false
IRS990/CollectionsOfArtInd0false
IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt0122500
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt0122500
IRS990/CompensationFromOtherSrcsInd0false
IRS990/CompensationProcessCEOInd0true
IRS990/CompensationProcessOtherInd0true
IRS990/ConferencesMeetingsGrp/ProgramServicesAmt01061
IRS990/ConferencesMeetingsGrp/TotalAmt01061
IRS990/ConflictOfInterestPolicyInd0true
IRS990/ConservationEasementsInd0false
IRS990/ConsolidatedAuditFinclStmtInd0false
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt00
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt012
IRS990/CYOtherExpensesAmt0209011
IRS990/CYOtherRevenueAmt07352
IRS990/CYProgramServiceRevenueAmt0376810
IRS990/CYRevenuesLessExpensesAmt0-907
IRS990/CYSalariesCompEmpBnftPaidAmt0176070
IRS990/CYTotalExpensesAmt0385081
IRS990/CYTotalFundraisingExpenseAmt00
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt0384174
IRS990/DAFExcessBusinessHoldingsInd0false
IRS990/DecisionsSubjectToApprovaInd0false
IRS990/DeductibleArtContributionInd0false
IRS990/DeductibleNonCashContriInd0false
IRS990/DeferredRevenueGrp/BOYAmt036000
IRS990/DelegationOfMgmtDutiesInd0true
IRS990/DepreciationDepletionGrp/ProgramServicesAmt0995
IRS990/DepreciationDepletionGrp/TotalAmt0995
IRS990/Desc0Digital Analytics Association connects and empowers an informed andinvolved web analytics community by disseminating and providing access toweb analytics best practices, most up-to-date information and keyresources. DAA makes analytics professionals mmore effective and valuablethrough professional development and community.
IRS990/DescribedInSection501c3Ind0false
IRS990/DisregardedEntityInd0false
IRS990/DistributionToDonorInd0false
IRS990/DocumentRetentionPolicyInd0true
IRS990/DonorAdvisedFundInd0false
IRS990/DonorRstrOrQuasiEndowmentsInd0false
IRS990/ElectionOfBoardMembersInd0false
IRS990/EmployeeCnt02
IRS990/EmploymentTaxReturnsFiledInd0true
IRS990/ExpenseAmt0385081
IRS990/FamilyOrBusinessRlnInd0false
IRS990/FederalGrantAuditRequiredInd0false
IRS990/FeesForServicesAccountingGrp/ProgramServicesAmt020947
IRS990/FeesForServicesAccountingGrp/TotalAmt020947
IRS990/FeesForServicesManagementGrp/ProgramServicesAmt011556
IRS990/FeesForServicesManagementGrp/TotalAmt011556
IRS990/FeesForServicesOtherGrp/ProgramServicesAmt04903
IRS990/FeesForServicesOtherGrp/TotalAmt04903
IRS990/ForeignActivitiesInd0false
IRS990/ForeignFinancialAccountInd0false
IRS990/ForeignOfficeInd0false
IRS990/Form1098CFiledInd0false
IRS990/Form8282PropertyDisposedOfInd0false
IRS990/Form8899Filedind0false
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt00.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt10.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt20.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt30.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt40.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt50.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt60.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt70.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt80.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt90.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt100.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt110.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt120.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt01.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt11.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt21.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt31.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt41.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt51.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt61.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt740.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt81.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt93.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt103.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt111.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt121.00
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd5X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd6X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd7X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd8X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd9X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd10X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd11X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd12X
IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OfficerInd3X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt100
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt110
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt120
IRS990/Form990PartVIISectionAGrp/PersonNm0ENRIQUE GONZALES
IRS990/Form990PartVIISectionAGrp/PersonNm1SHARON FLYNN
IRS990/Form990PartVIISectionAGrp/PersonNm2JUNE DERSHEWITZ
IRS990/Form990PartVIISectionAGrp/PersonNm3NATE SMITH
IRS990/Form990PartVIISectionAGrp/PersonNm4HAILEY MEEKINS
IRS990/Form990PartVIISectionAGrp/PersonNm5LYNN LANPHIER
IRS990/Form990PartVIISectionAGrp/PersonNm6JUAN DAMIA
IRS990/Form990PartVIISectionAGrp/PersonNm7KIMBERLY MOSLEY
IRS990/Form990PartVIISectionAGrp/PersonNm8HANNAH ALEXANDER
IRS990/Form990PartVIISectionAGrp/PersonNm9JOSEPH MISCAVIGE
IRS990/Form990PartVIISectionAGrp/PersonNm10DAVID McBRIDE
IRS990/Form990PartVIISectionAGrp/PersonNm11CHARLES DAVIS
IRS990/Form990PartVIISectionAGrp/PersonNm12MARY OWUSU
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/TitleTxt0DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7EXEC DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11BOARD CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt12PRESIDENT
IRS990/Form990ProvidedToGvrnBodyInd0true
IRS990/FormationYr02004
IRS990/FormerOfcrEmployeesListedInd0false
IRS990/FSAuditedInd0false
IRS990/FundraisingActivitiesInd0false
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt00
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt0384174
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0false
IRS990/IndependentAuditFinclStmtInd0false
IRS990/IndependentVotingMemberCnt00
IRS990/IndivRcvdGreaterThan100KCnt00
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/ProgramServicesAmt040019
IRS990/InformationTechnologyGrp/TotalAmt040019
IRS990/InsuranceGrp/ProgramServicesAmt02537
IRS990/InsuranceGrp/TotalAmt02537
IRS990/InterestGrp/ProgramServicesAmt02415
IRS990/InterestGrp/TotalAmt02415
IRS990/InvestmentIncomeGrp/RelatedOrExemptFuncIncomeAmt06
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt012
IRS990/InvestmentIncomeGrp/UnrelatedBusinessRevenueAmt06
IRS990/InvestmentInJointVentureInd0false
IRS990/IRPDocumentCnt00
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt03186
IRS990/LandBldgEquipBasisNetGrp/BOYAmt0995
IRS990/LandBldgEquipCostOrOtherBssAmt03186
IRS990/LegalDomicileStateCd0IL
IRS990/LoanOutstandingInd0false
IRS990/LocalChaptersInd0true
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0true
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0DIGITAL ANALYTICS ASSOCIATION UNITES AND FOSTERS THE INTERESTS OF INDUSTRY PRACTITIONERS, VENDORS, CONSULTANTS AND EDUCATORS WHO USE, SELL, INSTALL IMPLEMENT, CONSULT, TEACH OR TRAIN IN THE FIELD OF WEB ANALYTICS.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt013157
IRS990/NetAssetsOrFundBalancesEOYAmt012250
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt013157
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt012250
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd0false
IRS990/OfficeExpensesGrp/ProgramServicesAmt01227
IRS990/OfficeExpensesGrp/TotalAmt01227
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt08804
IRS990/OtherEmployeeBenefitsGrp/TotalAmt08804
IRS990/OtherExpensesGrp/Desc0MEMBERSHIP SERVICES
IRS990/OtherExpensesGrp/Desc1PROFESSIONAL DEVELOPMENT
IRS990/OtherExpensesGrp/Desc2OUTSOURCES SPONSOR FEE
IRS990/OtherExpensesGrp/Desc3STRATEGIC INCENTIVES
IRS990/OtherExpensesGrp/ProgramServicesAmt01150
IRS990/OtherExpensesGrp/ProgramServicesAmt13903
IRS990/OtherExpensesGrp/ProgramServicesAmt275850
IRS990/OtherExpensesGrp/ProgramServicesAmt3800
IRS990/OtherExpensesGrp/TotalAmt01150
IRS990/OtherExpensesGrp/TotalAmt13903
IRS990/OtherExpensesGrp/TotalAmt275850
IRS990/OtherExpensesGrp/TotalAmt3800
IRS990/OtherRevenueMiscGrp/BusinessCd0541800
IRS990/OtherRevenueMiscGrp/Desc0ADVERTISING JOB BOARD
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt07352
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt07352
IRS990/OtherRevenueTotalAmt07352
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt032000
IRS990/OtherSalariesAndWagesGrp/TotalAmt032000
IRS990/PartialLiquidationInd0false
IRS990/PayPremiumsPrsnlBnftCntrctInd0false
IRS990/PayrollTaxesGrp/ProgramServicesAmt012766
IRS990/PayrollTaxesGrp/TotalAmt012766
IRS990/PoliciesReferenceChaptersInd0true
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt017300
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0611430
IRS990/ProgramServiceRevenueGrp/BusinessCd1611430
IRS990/ProgramServiceRevenueGrp/BusinessCd2611430
IRS990/ProgramServiceRevenueGrp/BusinessCd3611430
IRS990/ProgramServiceRevenueGrp/Desc0MEMBERSHIP DUES
IRS990/ProgramServiceRevenueGrp/Desc1PROFESSIONAL DEVELOPMNT
IRS990/ProgramServiceRevenueGrp/Desc2SYMPOSIUMS
IRS990/ProgramServiceRevenueGrp/Desc3QUANTIES INDUSTRY REV
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0234733
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt19265
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt2102896
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt329916
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0234733
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt19265
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt2102896
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt329916
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYInvestmentIncomeAmt05
IRS990/PYOtherExpensesAmt0120618
IRS990/PYOtherRevenueAmt023142
IRS990/PYProgramServiceRevenueAmt0429484
IRS990/PYRevenuesLessExpensesAmt0155944
IRS990/PYSalariesCompEmpBnftPaidAmt0176069
IRS990/PYTotalExpensesAmt0296687
IRS990/PYTotalRevenueAmt0452631
IRS990/QuidProQuoContributionsInd0false
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReconcilationRevenueExpnssAmt0-907
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt0376822
IRS990/SavingsAndTempCashInvstGrp/BOYAmt017929
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0269
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/EquipmentGrp/DepreciationAmt03186
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt03186
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Form 990, Part VI, Line 3 - Managment DelegatedThe Organization delegated its Membership, Financial, Executive Director and Administrative duties to Virtual, Inc, a managment company for 11 months of the 2021 year. The Organizations delegates its Marketing for trade shows to Access Marketing and Events, LLC
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The Organization has three membership levels: Academic, Professional and Corporate.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The board of Directors and members of management review the Form 990 before it is filed.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The management company and the Board of Directors annually disclose anypotential conflicts of interest and take action as necessary.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Salaries of executive directors in similar organizations are used as aguide to set the annual compensation for the Executive Director.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Compensation Process for Officers Salaries of officers and key employees in similar organizations are used as a guide to set the annual compensation
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6The Organization makes its governing documents, policies, and financialstatements available upon request. The Organizations financial statementsand 990 are also available on Guidestar.com. The Organizations governingdocuments are also available on the Organizations website.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7PPP INCOME PROGRAM, FORGIVENESS RECEIVED
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8DUE TO CHANGE IN MANAGEMENT -RETURN TO SELF MANAGED ASSOCIATION - THE IDENTIFICATION OF 990 FILING RESPONSIBIITY CONFLICTED; IN ADDITION TO THE COVID-19 RELATED CHALLANGES.TAXPAYER IS REQUESTING ALL PENALTIES RELATED THE FILING DATE BE WAIVED.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Management duties delegation Part VI line 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Members or stockholder classes and rights Part VI line 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Conflict of interest policy compliance Part VI line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4CEO executive director top management comp Part VI line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Other officer or key employee compensation Part VI line 15b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Governing documents etc available to public Part VI line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Explanation of other changes in net assets or fund balances Part XI line 9
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8General explanation attachment
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0IL
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxableDistributionsInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt081663
IRS990/TotalAssetsEOYAmt018398
IRS990/TotalAssetsGrp/BOYAmt081663
IRS990/TotalAssetsGrp/EOYAmt018398
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalEmployeeCnt02
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0385081
IRS990/TotalFunctionalExpensesGrp/TotalAmt0385081
IRS990/TotalGrossUBIAmt06
IRS990/TotalLiabilitiesBOYAmt068506
IRS990/TotalLiabilitiesEOYAmt06148
IRS990/TotalLiabilitiesGrp/BOYAmt068506
IRS990/TotalLiabilitiesGrp/EOYAmt06148
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt013157
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt012250
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0385081
IRS990/TotalProgramServiceRevenueAmt0376810
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0384168
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0384174
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt06
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt081663
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt018398
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt00
IRS990/VotingMembersIndependentCnt00
IRS990/WebsiteAddressTxt0WWW.DIGITALANALYTICSASSOCIATION.ORG
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02024-08-08 14:25:15Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0KIMBERLY MOSLEY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXEC DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum03128337374
ReturnHeader/BusinessOfficerGrp/SignatureDt02024-08-04
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Digitial Analytics Association Inc
ReturnHeader/Filer/BusinessNameControlTxt0DIGI
ReturnHeader/Filer/EIN0201324018
ReturnHeader/Filer/USAddress/AddressLine1Txt020650 S CICERO AVE UNIT 1415
ReturnHeader/Filer/USAddress/CityNm0Matteson
ReturnHeader/Filer/USAddress/StateAbbreviationCd0IL
ReturnHeader/Filer/USAddress/ZIPCd0604433451
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0364072778
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0CHERYL J LENISA CPA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0750 ROSEDALE AVE

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$18,398
Liabilities
$6,148
Net assets
$12,250
Revenue
$384,174
Expenses
$385,081
Net income
-$907
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.02$0.03$0.01
2023Detailed filing. Detailed filing data is available for this year.$0.02$0.01$0.01$0.38$0.39$0.00
2022Detailed filing. Detailed filing data is available for this year.$0.08$0.07$0.01$0.43$0.54$0.11
2021Detailed filing. Detailed filing data is available for this year.$0.33$0.20$0.12$1.08$1.10$0.02
2020Detailed filing. Detailed filing data is available for this year.$0.47$0.35$0.12$0.93$0.89$0.04
2019Detailed filing. Detailed filing data is available for this year.$0.41$0.33$0.08$1.20$1.14$0.06
2018Detailed filing. Detailed filing data is available for this year.$0.35$0.33$0.02$1.05$1.01$0.04
2017Detailed filing. Detailed filing data is available for this year.$0.26$0.28$0.02$0.92$0.84$0.09
2016Detailed filing. Detailed filing data is available for this year.$0.18$0.29$0.11$0.91$0.94$0.03
2015Detailed filing. Detailed filing data is available for this year.$0.23$0.31$0.08$0.95$1.20$0.24
2014Detailed filing. Detailed filing data is available for this year.$0.52$0.36$0.17$1.11$1.17$0.06
2013Detailed filing. Detailed filing data is available for this year.$0.49$0.27$0.22$1.04$1.00$0.04
2012Summary only. Only limited summary data is available for this year.$0.48$0.30$0.18$1.09$1.07$0.02
2011Summary only. Only limited summary data is available for this year.$0.37$0.22$0.16$0.81$0.79$0.02