Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company
“The Organization delegates its Membership, Financial, Executive Director, and Administration duties to Virtual, Inc., a management company.”
990 • Fiscal year 2015 • EIN 20-1324018
Scores are not available for this record yet.
Assets
Down$226,414
Down $296,136 (-57%) from 2014
Net Assets
Down-$78,969
Down $244,363 (-148%) from 2014
Liabilities
Down$305,383
Down $51,773 (-14%) from 2014
Revenue
Down$951,846
Down $161,405 (-14%) from 2014
Expenses
Up$1,196,209
Up $26,798 (+2.3%) from 2014
Net Income
Down-$244,363
Down $188,203 (-335%) from 2014
The Digital Analytics Association makes analytics professionals more effective and valuable through professional development and community.
Digital Analytics Associaion unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $357,073 | $128,274 | ▼ $228,799 |
| Cash and Non-Interest-Bearing Accounts | $67,369 | $64,660 | ▼ $2,709 |
| Accounts Receivable | $73,613 | $15,850 | ▼ $57,763 |
| Prepaid Expenses and Deferred Charges | $11,177 | $13,667 | ▲ $2,490 |
| Land, Buildings, and Equipment, Net | $718 | $463 | ▼ $255 |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Pledges and Grants Receivable | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Other Securities | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Investments in Publicly Traded Securities | - | $0 | - |
| Intangible Assets | - | $0 | - |
| Inventories for Sale or Use | - | $0 | - |
| Total Assets | $522,550 | $226,414 | ▼ $296,136 |
| Other Assets Total | $12,600 | $3,500 | ▼ $9,100 |
| Liabilities | |||
| Deferred Revenue | $251,908 | $254,562 | ▲ $2,654 |
| Accounts Payable and Accrued Expenses | $89,485 | $50,821 | ▼ $38,664 |
| Other Liabilities | $15,763 | - | - |
| Total Liabilities | $357,156 | $305,383 | ▼ $51,773 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $165,394 | $-78,969 | ▼ $244,363 |
| Total Net Assets Fund Balance | $165,394 | $-78,969 | ▼ $244,363 |
| Total Liabilities and Net Assets / Fund Balance | $522,550 | $226,414 | ▼ $296,136 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $463 | $2,271 | $2,734 |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Mike Levin | Executive Director | FT | $151,054 | $151,054 |
| Name | Title |
|---|---|
| Jim Sterne | Chairman |
| Casey Carey | President |
| Eric Feinberg | Vice President |
| Steve Petitpas | Vice President |
| Adam Greco | Director |
| Amy Sample | Director |
| Brooks Bell | Director |
| Colin Coleman | Director |
| Deanna Pagano | Director |
| Michael Rappa | Director |
| Robin Chiang | Secretary |
| Ned Kumar | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Virtual Inc | Management Services | 401 Edgewater Place Suite 600, Wakefield, MA 01880 | $406,700 |
| Line Item | Amount |
|---|---|
| Other Expenses | $969,230 |
| Salaries, Compensation, and Employee Benefits | $226,979 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Management | - | - | - | $163,799 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $151,054 |
| All Other Expenses | - | - | - | $126,389 |
| Other Expenses | - | - | - | $98,240 |
| Conferences and Meetings | - | - | - | $78,085 |
| Information Technology | - | - | - | $54,962 |
| Other Salaries and Wages | - | - | - | $51,242 |
| Travel | - | - | - | $29,804 |
| Payroll Taxes | - | - | - | $13,149 |
| Fees for Services Accounting | - | - | - | $12,500 |
| Other Employee Benefits | - | - | - | $11,534 |
| Insurance | - | - | - | $11,150 |
| Office Expenses | - | - | - | $2,232 |
| Fees for Services Legal | - | - | - | $2,080 |
| Depreciation Depletion | - | - | - | $256 |
| Total Functional Expenses | $0 | $0 | $0 | $1,196,209 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Interested Party | Relationship | Description | Shared Revenue | Amount |
|---|---|---|---|---|
| - | Owner is Chairman | Conference/seminar | Yes | $520 |
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
“The Organization delegates its Membership, Financial, Executive Director, and Administration duties to Virtual, Inc., a management company.”
“The Organization has three Membership Levels, Academic, Professional, and Corporate.”
“The Board of Directors and members of the management company review the Form 990 before it is filed.”
“The management company and the Board of Directors annually disclose any potential conflicts of interest and take action as necessary.”
“Salaries of executive directors in similar organizations are used as a guide to set the annual compensation for the Executive Director.”
“Salaries of officers and key employees in similar organizations are used as a guide to set the annual compensation.”
“The Organization makes its governing documents, policies, and financial statements available upon request. The Organization's financial statements and 990 are also available on Guidestar.com. The Organization's governing documents are also available on the Organization's website.”
“Bad Debts: Column (A) - Total = $14000; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
“Bank & Credit Card Fees: Column (A) - Total = $10901; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
“Certification Program: Column (A) - Total = $31176; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
“Gala Industry Awards: Column (A) - Total = $40603; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
“Postage and Shipping: Column (A) - Total = $2058; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
“Research Committee: Column (A) - Total = $2000; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
“SIG Initiatives: Column (A) - Total = $1337; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
“Telecommunications: Column (A) - Total = $24314; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 89485 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 50821 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 73613 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 15850 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | Digital Analytics Associaion unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 0 |
| IRS990/AllAffiliatesIncludedInd | 0 | false |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 126389 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BenefitsToMembersGrp/TotalAmt | 0 | 0 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | Virtual Inc |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 7812460500 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 401 Edgewater Place Suite 600 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | Wakefield |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | MA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 01880 |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | true |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 67369 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 64660 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 151054 |
| IRS990/CompDisqualPersonsGrp/TotalAmt | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | true |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 78085 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 406700 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 401 Edgewater Place Suite 600 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | Wakefield |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | MA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 01880 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | Virtual Inc |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | Management Services |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 1201 |
| IRS990/CYOtherExpensesAmt | 0 | 969230 |
| IRS990/CYOtherRevenueAmt | 0 | 16845 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 933800 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -244363 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 226979 |
| IRS990/CYTotalExpensesAmt | 0 | 1196209 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 951846 |
| IRS990/DAFExcessBusinessHoldingsInd | 0 | false |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 251908 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 254562 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | true |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 256 |
| IRS990/Desc | 0 | Digital Analytics Association connects and empowers an informed and involved web analytics community by disseminating and providing access to web analytics best practices, most up-to-date information and key resources. DAA makes analytics professionals more effective and valuable through professional development and community. |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DistributionToDonorInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | true |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | true |
| IRS990/EmployeeCnt | 0 | 0 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | false |
| IRS990/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990/EscrowAccountInd | 0 | false |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 12500 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 2080 |
| IRS990/FeesForServicesLobbyingGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 163799 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesProfFundraising/TotalAmt | 0 | 0 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignGrantsGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 3 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 4 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 5 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 6 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 7 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 8 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 9 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 10 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 11 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 12 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | Colin Coleman |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | Adam Greco |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | Brooks Bell |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | Deanna Pagano |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | Amy Sample |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | Michael Rappa |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | Jim Sterne |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | Robin Chiang |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | Casey Carey |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | Ned Kumar |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | Steve Petitpas |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | Eric Feinberg |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | Mike Levin |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
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| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
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| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 151054 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Chairman |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | Secretary |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | President |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | Treasurer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | Vice President |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | Vice President |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | Executive Director |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/Form990TFiledInd | 0 | true |
| IRS990/FormationYr | 0 | 2004 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedInd | 0 | false |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 12 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 951846 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | false |
| IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | false |
| IRS990/IndependentVotingMemberCnt | 0 | 11 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 54962 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 11150 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 0 |
| IRS990/InterestGrp/TotalAmt | 0 | 0 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 1201 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 1201 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentsProgramRelatedGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 0 |
| IRS990/InvestTaxExemptBondsInd | 0 | false |
| IRS990/IRPDocumentCnt | 0 | 14 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 2271 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 718 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 463 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 2734 |
| IRS990/LegalDomicileStateCd | 0 | NY |
| IRS990/LicensedMoreThanOneStateInd | 0 | false |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LobbyingActivitiesInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | true |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | true |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | The Digital Analytics Association makes analytics professionals more effective and valuable through professional development and community. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 165394 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | -78969 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | -10429 |
| IRS990/NoListedPersonsCompensatedInd | 0 | X |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/TotalAmt | 0 | 0 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 2232 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OnBehalfOfIssuerInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OrgFiledInLieuOfForm1041Ind | 0 | false |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 12600 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 3500 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 11534 |
| IRS990/OtherExpensesGrp/Desc | 0 | Symposium Expenses |
| IRS990/OtherExpensesGrp/Desc | 1 | Membership Committee |
| IRS990/OtherExpensesGrp/Desc | 2 | Marketing |
| IRS990/OtherExpensesGrp/Desc | 3 | Professional Development Costs |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 183173 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 103351 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 103209 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 98240 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 15763 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | Advertising Job Lists |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 16845 |
| IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt | 0 | 16845 |
| IRS990/OtherRevenueTotalAmt | 0 | 16845 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 51242 |
| IRS990/OtherWebsiteInd | 0 | X |
| IRS990/OthNotesLoansReceivableNetGrp/EOYAmt | 0 | 0 |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PaymentsToAffiliatesGrp/TotalAmt | 0 | 0 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 13149 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 0 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 0 |
| IRS990/PoliciesReferenceChaptersInd | 0 | true |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 11177 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 13667 |
| IRS990/PrincipalOfficerNm | 0 | Casey Carey |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | Chapter Revenue and other |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | Gala Industry Awards |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | Membership Dues & Assessments |
| IRS990/ProgramServiceRevenueGrp/Desc | 3 | Professional Development |
| IRS990/ProgramServiceRevenueGrp/Desc | 4 | Symposiums Revenue |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 5844 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 40260 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 2 | 495374 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 3 | 100461 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 4 | 291861 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 5844 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 40260 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 495374 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 3 | 100461 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 4 | 291861 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PYExcessBenefitTransInd | 0 | false |
| IRS990/PYInvestmentIncomeAmt | 0 | 1909 |
| IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt | 0 | 0 |
| IRS990/PYOtherExpensesAmt | 0 | 966490 |
| IRS990/PYOtherRevenueAmt | 0 | 13925 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 1097417 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -56160 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 202921 |
| IRS990/PYTotalExpensesAmt | 0 | 1169411 |
| IRS990/PYTotalRevenueAmt | 0 | 1113251 |
| IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt | 0 | 0 |
| IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -244363 |
| IRS990/RegularMonitoringEnfrcInd | 0 | true |
| IRS990/RelatedEntityInd | 0 | false |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990/ReportInvestmentsOtherSecInd | 0 | false |
| IRS990/ReportLandBuildingEquipmentInd | 0 | true |
| IRS990/ReportOtherAssetsInd | 0 | false |
| IRS990/ReportOtherLiabilitiesInd | 0 | false |
| IRS990/ReportProgramRelatedInvstInd | 0 | false |
| IRS990/RoyaltiesGrp/TotalAmt | 0 | 0 |
| IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 357073 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 128274 |
| IRS990/ScheduleBRequiredInd | 0 | false |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 463 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 2271 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 2734 |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 463 |
| IRS990ScheduleJ/EquityBasedCompArrngmInd | 0 | false |
| IRS990/ScheduleJRequiredInd | 0 | true |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 0 | 151054 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 0 | Mike Levin |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 0 | Executive Director |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 0 | 151054 |
| IRS990ScheduleJ/SeverancePaymentInd | 0 | false |
| IRS990ScheduleJ/SupplementalNonqualRtrPlanInd | 0 | false |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/BusinessName/BusinessNameLine1Txt | 0 | Rising Media Inc |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt | 0 | Owner is Chairman |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd | 0 | true |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionAmt | 0 | 520 |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc | 0 | Conference/seminar |
| IRS990/ScheduleORequiredInd | 0 | true |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | The Organization delegates its Membership, Financial, Executive Director, and Administration duties to Virtual, Inc., a management company. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | The Organization has three Membership Levels, Academic, Professional, and Corporate. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | The Board of Directors and members of the management company review the Form 990 before it is filed. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | The management company and the Board of Directors annually disclose any potential conflicts of interest and take action as necessary. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | Salaries of executive directors in similar organizations are used as a guide to set the annual compensation for the Executive Director. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | Salaries of officers and key employees in similar organizations are used as a guide to set the annual compensation. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | The Organization makes its governing documents, policies, and financial statements available upon request. The Organization's financial statements and 990 are also available on Guidestar.com. The Organization's governing documents are also available on the Organization's website. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | Bad Debts: Column (A) - Total = $14000; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 8 | Bank & Credit Card Fees: Column (A) - Total = $10901; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 9 | Certification Program: Column (A) - Total = $31176; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 10 | Gala Industry Awards: Column (A) - Total = $40603; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 11 | Postage and Shipping: Column (A) - Total = $2058; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 12 | Research Committee: Column (A) - Total = $2000; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 13 | SIG Initiatives: Column (A) - Total = $1337; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 14 | Telecommunications: Column (A) - Total = $24314; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Form 990, Part VI, Line 6: Explanation of Classes of Members or Shareholder |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Form 990, Part VI, Line 11b: Form 990 Review Process |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Form 990, Part VI, Line 15b: Compensation Review and Approval Process for Officers and Key Employees |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Form 990, Part VI, Line 19: Other Organization Documents Publicly Available |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 8 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 9 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 10 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 11 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 12 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 13 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 14 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990/SchoolOperatingInd | 0 | false |
| IRS990/SignificantChangeInd | 0 | false |
| IRS990/SignificantNewProgramSrvcInd | 0 | false |
| IRS990/SubjectToProxyTaxInd | 0 | false |
| IRS990/TaxableDistributionsInd | 0 | false |
| IRS990/TaxablePartyNotificationInd | 0 | false |
| IRS990/TaxExemptBondsInd | 0 | false |
| IRS990/TempOrPermanentEndowmentsInd | 0 | false |
| IRS990/TerminateOperationsInd | 0 | false |
| IRS990/TotalAssetsBOYAmt | 0 | 522550 |
| IRS990/TotalAssetsEOYAmt | 0 | 226414 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 522550 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 226414 |
| IRS990/TotalCompGreaterThan150KInd | 0 | true |
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Displayed year
2015 • Form 990Detailed filing. Detailed filing data is available for this year.