Liabilities / Assets
94th percentile
Higher debt load relative to assets than 94% of similar nonprofits.
990 • Fiscal year 2019 • EIN 20-1324018
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
94th percentile
Higher debt load relative to assets than 94% of similar nonprofits.
Liabilities / Revenue
65th percentile
Higher debt load relative to revenue than 65% of similar nonprofits.
Net Margin
53rd percentile
Higher net margin than 53% of similar nonprofits.
Top Officer Pay
46th percentile
Higher top officer pay than 46% of similar nonprofits.
Top officer pay equals 10.9% of source-year revenue.
Asset Growth
76th percentile
Faster asset growth than 76% of similar nonprofits.
Revenue Growth
78th percentile
Faster revenue growth than 78% of similar nonprofits.
Assets
Up$406,881
Up $55,929 (+16%) from 2018
Net Assets
Up$76,300
Up $56,969 (+295%) from 2018
Liabilities
Down$330,581
Down $1,040 (-0.3%) from 2018
Revenue
Up$1,198,150
Up $148,118 (+14%) from 2018
Expenses
Up$1,141,181
Up $131,245 (+13%) from 2018
Net Income
Up$56,969
Up $16,873 (+42%) from 2018
Digital analytics association unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install implement, consult, teach or train in the field of web analytics.
Digital Analytics Associaion unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $235,871 | $291,881 | ▲ $56,010 |
| Cash and Non-Interest-Bearing Accounts | $45,799 | $45,913 | ▲ $114 |
| Accounts Receivable | $40,660 | $38,016 | ▼ $2,644 |
| Prepaid Expenses and Deferred Charges | $14,512 | $17,153 | ▲ $2,641 |
| Land, Buildings, and Equipment, Net | $610 | $418 | ▼ $192 |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Pledges and Grants Receivable | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Other Securities | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Investments in Publicly Traded Securities | - | $0 | - |
| Intangible Assets | - | $0 | - |
| Inventories for Sale or Use | - | $0 | - |
| Total Assets | $350,952 | $406,881 | ▲ $55,929 |
| Other Assets Total | $13,500 | $13,500 | → $0 |
| Liabilities | |||
| Deferred Revenue | $282,694 | $271,683 | ▼ $11,011 |
| Accounts Payable and Accrued Expenses | $48,927 | $58,898 | ▲ $9,971 |
| Total Liabilities | $331,621 | $330,581 | ▼ $1,040 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $19,331 | $76,300 | ▲ $56,969 |
| Total Net Assets Fund Balance | $19,331 | $76,300 | ▲ $56,969 |
| Total Liabilities and Net Assets / Fund Balance | $350,952 | $406,881 | ▲ $55,929 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $418 | $1,172 | $1,590 |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Marilee Yorchak | Executive Director | FT | $130,748 | $130,748 |
| Name | Title |
|---|---|
| Rusty Rahmer | Chairman |
| Valerie Kroll | President |
| June Dershewitz | Vice President |
| Amy Sample | Director |
| David Kaul | Director |
| Jeff Allen | Director |
| John Pestana | Director |
| Mary Owusu | Director |
| Michael Helbling | Director |
| Sharon Flynn | Director |
| Aaron Maass | Secretary |
| David McBride | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Virtual Inc | Management Services | 401 Edgewater Place Suite 600, Wakefield, MA 01880 | $390,290 |
| Line Item | Amount |
|---|---|
| Other Expenses | $982,168 |
| Salaries, Compensation, and Employee Benefits | $159,013 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| All Other Expenses | - | - | - | $172,257 |
| Fees for Services Management | - | - | - | $148,800 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $130,748 |
| Other Expenses | - | - | - | $96,039 |
| Information Technology | - | - | - | $76,511 |
| Other Employee Benefits | - | - | - | $18,263 |
| Conferences and Meetings | - | - | - | $15,438 |
| Insurance | - | - | - | $11,241 |
| Payroll Taxes | - | - | - | $10,002 |
| Travel | - | - | - | $7,478 |
| Fees for Services Accounting | - | - | - | $2,287 |
| Office Expenses | - | - | - | $2,176 |
| Depreciation Depletion | - | - | - | $331 |
| Fees for Services Legal | - | - | - | $109 |
| Total Functional Expenses | $0 | $0 | $0 | $1,141,181 |
| Region | Activity | Services | Offices | Employees | Spending |
|---|---|---|---|---|---|
| Norhth America | Meetings | Professional Development | 0 | 0 | $12,632 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Interested Party | Relationship | Description | Shared Revenue | Amount |
|---|---|---|---|---|
| Rising Media | Former Officer | Royalty income | No | $1,615 |
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
“The Organization delegates its Membership, Financial, Executive Director, and Administration duties to Virtual, Inc., a management company. The Organization delegates its Marketing for trade shows to Access Marketing and Events, LLC.”
“The Organization has three Membership Levels, Academic, Professional, and Corporate.”
“The Board of Directors and members of the management company review the Form 990 before it is filed.”
“The management company and the Board of Directors annually disclose any potential conflicts of interest and take action as necessary.”
“Salaries of executive directors in similar organizations are used as a guide to set the annual compensation for the Executive Director.”
“Salaries of officers and key employees in similar organizations are used as a guide to set the annual compensation.”
“The Organization makes its governing documents, policies, and financial statements available upon request. The Organization's financial statements and 990 are also available on Guidestar.com. The Organization's governing documents are also available on the Organization's website.”
“Bad Debts: Column (A) - Total = $20500; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
“Bank & Credit Card Fees: Column (A) - Total = $11502; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
“Certification Program: Column (A) - Total = $10269; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
“Globalization Licensing: Column (A) - Total = $10394; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
“Payroll Service Fees: Column (A) - Total = $4539; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
“Postage and Shipping: Column (A) - Total = $2964; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
“Quanties Awards Expenses: Column (A) - Total = $14840; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
“Symposium Expenses: Column (A) - Total = $76177; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
“Telecommunications: Column (A) - Total = $21072; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 48927 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 58898 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 40660 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 38016 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | Digital Analytics Associaion unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 0 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 172257 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BenefitsToMembersGrp/TotalAmt | 0 | 0 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | Virtual Inc |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 7812460500 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 401 Edgewater Place Suite 600 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | Wakefield |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | MA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 01880 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | true |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 45799 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 45913 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 130748 |
| IRS990/CompDisqualPersonsGrp/TotalAmt | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | true |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 15438 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 390290 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 401 Edgewater Place Suite 600 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | Wakefield |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | MA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 01880 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | Virtual Inc |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | Management Services |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 114 |
| IRS990/CYOtherExpensesAmt | 0 | 982168 |
| IRS990/CYOtherRevenueAmt | 0 | 16191 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 1181845 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 56969 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 159013 |
| IRS990/CYTotalExpensesAmt | 0 | 1141181 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 1198150 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 282694 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 271683 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | true |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 331 |
| IRS990/Desc | 0 | Digital Analytics Association connects and empowers an informed and involved web analytics community by disseminating and providing access to web analytics best practices, most up-to-date information and key resources. DAA makes analytics professionals more effective and valuable through professional development and community. |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | true |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 0 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 2287 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 109 |
| IRS990/FeesForServicesLobbyingGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 148800 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesProfFundraising/TotalAmt | 0 | 0 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignActivitiesInd | 0 | true |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignGrantsGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 3 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 4 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 5 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 6 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 7 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 8 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 9 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 10 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 11 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 12 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | Marilee Yorchak |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | Sharon Flynn |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | Michael Helbling |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | David Kaul |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | Jeff Allen |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | Mary Owusu |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | Amy Sample |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | John Pestana |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | Valerie Kroll |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | Aaron Maass |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | Rusty Rahmer |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | June Dershewitz |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | David McBride |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 130748 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | Executive Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | President |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | Secretary |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | Chairman |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | Vice President |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | Treasurer |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/Form990TFiledInd | 0 | true |
| IRS990/FormationYr | 0 | 2004 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedInd | 0 | false |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 12 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 1198150 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | false |
| IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | false |
| IRS990/IndependentVotingMemberCnt | 0 | 12 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 76511 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 11241 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 0 |
| IRS990/InterestGrp/TotalAmt | 0 | 0 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 114 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 114 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentsProgramRelatedGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 9 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 1172 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 610 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 418 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 1590 |
| IRS990/LegalDomicileStateCd | 0 | NY |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | true |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | true |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | The Digital Analytics Association makes analytics professionals more effective and valuable through professional development and community. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 19331 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 76300 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | -1765 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 19331 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 76300 |
| IRS990/NoListedPersonsCompensatedInd | 0 | X |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/TotalAmt | 0 | 0 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 2176 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 13500 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 13500 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 18263 |
| IRS990/OtherExpensesGrp/Desc | 0 | Marketing |
| IRS990/OtherExpensesGrp/Desc | 1 | OneConference Expenses |
| IRS990/OtherExpensesGrp/Desc | 2 | Professional Development Costs |
| IRS990/OtherExpensesGrp/Desc | 3 | Membership Committee |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 186045 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 138504 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 124952 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 96039 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | Advertising Job Lists |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 16191 |
| IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt | 0 | 16191 |
| IRS990/OtherRevenueTotalAmt | 0 | 16191 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 0 |
| IRS990/OtherWebsiteInd | 0 | X |
| IRS990/OthNotesLoansReceivableNetGrp/EOYAmt | 0 | 0 |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PaymentsToAffiliatesGrp/TotalAmt | 0 | 0 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 10002 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 0 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 0 |
| IRS990/PoliciesReferenceChaptersInd | 0 | true |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 14512 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 17153 |
| IRS990/PrincipalOfficerNm | 0 | David McBride |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | Membership Dues & Assessments |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | OneConference |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | Professional Development |
| IRS990/ProgramServiceRevenueGrp/Desc | 3 | Quanties Industry Revenue |
| IRS990/ProgramServiceRevenueGrp/Desc | 4 | Symposiums Revenue |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 536820 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 195257 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 2 | 318505 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 3 | 29376 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 4 | 95638 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 536820 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 195257 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 318505 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 3 | 29376 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 4 | 95638 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PYInvestmentIncomeAmt | 0 | 113 |
| IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt | 0 | 0 |
| IRS990/PYOtherExpensesAmt | 0 | 848648 |
| IRS990/PYOtherRevenueAmt | 0 | 19937 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 1029982 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 40096 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 161288 |
| IRS990/PYTotalExpensesAmt | 0 | 1009936 |
| IRS990/PYTotalRevenueAmt | 0 | 1050032 |
| IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt | 0 | 0 |
| IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 56969 |
| IRS990/RegularMonitoringEnfrcInd | 0 | true |
| IRS990/RelatedEntityInd | 0 | false |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990/ReportInvestmentsOtherSecInd | 0 | false |
| IRS990/ReportLandBuildingEquipmentInd | 0 | true |
| IRS990/ReportOtherAssetsInd | 0 | false |
| IRS990/ReportOtherLiabilitiesInd | 0 | false |
| IRS990/ReportProgramRelatedInvstInd | 0 | false |
| IRS990/RoyaltiesGrp/TotalAmt | 0 | 0 |
| IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 235871 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 291881 |
| IRS990/ScheduleBRequiredInd | 0 | false |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 418 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 1172 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 1590 |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 418 |
| IRS990ScheduleF/AccountActivitiesOutsideUSGrp/EmployeeCnt | 0 | 0 |
| IRS990ScheduleF/AccountActivitiesOutsideUSGrp/OfficesCnt | 0 | 0 |
| IRS990ScheduleF/AccountActivitiesOutsideUSGrp/RegionTotalExpendituresAmt | 0 | 12632 |
| IRS990ScheduleF/AccountActivitiesOutsideUSGrp/RegionTxt | 0 | Norhth America |
| IRS990ScheduleF/AccountActivitiesOutsideUSGrp/SpecificServicesProvidedTxt | 0 | Professional Development |
| IRS990ScheduleF/AccountActivitiesOutsideUSGrp/TypeOfActivitiesConductedTxt | 0 | Meetings |
| IRS990ScheduleF/BoycottCountriesInd | 0 | false |
| IRS990ScheduleF/ForeignCorpOwnershipInd | 0 | false |
| IRS990ScheduleF/ForeignPartnershipInd | 0 | false |
| IRS990ScheduleF/InterestInForeignTrustInd | 0 | false |
| IRS990ScheduleF/PassiveForeignInvestmestCoInd | 0 | false |
| IRS990ScheduleF/SubtotalSpentAmt | 0 | 12632 |
| IRS990ScheduleF/TotalSpentAmt | 0 | 12632 |
| IRS990ScheduleF/TransferToForeignCorpInd | 0 | false |
| IRS990/ScheduleJRequiredInd | 0 | false |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm | 0 | Rising Media |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt | 0 | Former Officer |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd | 0 | false |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionAmt | 0 | 1615 |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc | 0 | Royalty income |
| IRS990/ScheduleORequiredInd | 0 | true |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | The Organization delegates its Membership, Financial, Executive Director, and Administration duties to Virtual, Inc., a management company. The Organization delegates its Marketing for trade shows to Access Marketing and Events, LLC. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | The Organization has three Membership Levels, Academic, Professional, and Corporate. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | The Board of Directors and members of the management company review the Form 990 before it is filed. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | The management company and the Board of Directors annually disclose any potential conflicts of interest and take action as necessary. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | Salaries of executive directors in similar organizations are used as a guide to set the annual compensation for the Executive Director. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | Salaries of officers and key employees in similar organizations are used as a guide to set the annual compensation. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | The Organization makes its governing documents, policies, and financial statements available upon request. The Organization's financial statements and 990 are also available on Guidestar.com. The Organization's governing documents are also available on the Organization's website. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | Bad Debts: Column (A) - Total = $20500; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 8 | Bank & Credit Card Fees: Column (A) - Total = $11502; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 9 | Certification Program: Column (A) - Total = $10269; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 10 | Globalization Licensing: Column (A) - Total = $10394; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 11 | Payroll Service Fees: Column (A) - Total = $4539; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 12 | Postage and Shipping: Column (A) - Total = $2964; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 13 | Quanties Awards Expenses: Column (A) - Total = $14840; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 14 | Symposium Expenses: Column (A) - Total = $76177; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 15 | Telecommunications: Column (A) - Total = $21072; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Form 990, Part VI, Line 6: Explanation of Classes of Members or Shareholder |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Form 990, Part VI, Line 11b: Form 990 Review Process |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Form 990, Part VI, Line 15b: Compensation Review and Approval Process for Officers and Key Employees |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Form 990, Part VI, Line 19: Other Organization Documents Publicly Available |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 8 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 9 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 10 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 11 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 12 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 13 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 14 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 15 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990/SchoolOperatingInd | 0 | false |
| IRS990/SignificantChangeInd | 0 | false |
| IRS990/SignificantNewProgramSrvcInd | 0 | false |
| IRS990/SubjectToExcsTaxNetInvstIncInd | 0 | false |
| IRS990/SubjectToProxyTaxInd | 0 | false |
| IRS990/SubjToTaxRmnrtnExPrchtPymtInd | 0 | false |
| IRS990/TaxablePartyNotificationInd | 0 | false |
| IRS990/TaxExemptBondsInd | 0 | false |
| IRS990/TerminateOperationsInd | 0 | false |
| IRS990/TotalAssetsBOYAmt | 0 | 350952 |
| IRS990/TotalAssetsEOYAmt | 0 | 406881 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 350952 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 406881 |
| IRS990/TotalCompGreaterThan150KInd | 0 | false |
| IRS990/TotalContributionsAmt | 0 | 0 |
| IRS990/TotalEmployeeCnt | 0 | 0 |
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Displayed year
2019 • Form 990Detailed filing. Detailed filing data is available for this year.