Liabilities / Assets
99th percentile
Higher debt load relative to assets than 99% of similar nonprofits.
Digitial Analytics Association Inc
990 • Fiscal year 2016 • EIN 20-1324018
Siviq Scores
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
1.58x
Liabilities / Revenue
79th percentile
Higher debt load relative to revenue than 79% of similar nonprofits.
Net Margin
25th percentile
Higher net margin than 25% of similar nonprofits.
Top Officer Pay
Score unavailable
This filing does not contain officer compensation rows.
Asset Growth
8th percentile
Faster asset growth than 8% of similar nonprofits.
Revenue Growth
29th percentile
Faster revenue growth than 29% of similar nonprofits.
Balance Sheet
Assets
Down$182,807
Down $43,607 (-19%) from 2015
Net Assets
Down-$106,387
Down $27,418 (-35%) from 2015
Liabilities
Down$289,194
Down $16,189 (-5.3%) from 2015
Revenue And Expenses
Revenue
Down$914,360
Down $37,486 (-3.9%) from 2015
Expenses
Down$941,778
Down $254,431 (-21%) from 2015
Net Income
Up-$27,418
Up $216,945 (+89%) from 2015
Historical Trend
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2016 to Dec 31, 2016
- Signed
- Aug 30, 2017
- Return Version
- 2016v3.0
- Gross Receipts
- $914,805
Mission and Program Overview
Mission
The Digital Analytics Association makes analytics professionals more effective and valuable through professional development and community.
Digital Analytics Associaion unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics.
Balance Sheet Detail
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $128,274 | $72,014 | ▼ $56,260 |
| Cash and Non-Interest-Bearing Accounts | $64,660 | $45,573 | ▼ $19,087 |
| Accounts Receivable | $15,850 | $33,448 | ▲ $17,598 |
| Prepaid Expenses and Deferred Charges | $13,667 | $17,076 | ▲ $3,409 |
| Land, Buildings, and Equipment, Net | $463 | $1,196 | ▲ $733 |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Pledges and Grants Receivable | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Other Securities | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Investments in Publicly Traded Securities | - | $0 | - |
| Intangible Assets | - | $0 | - |
| Inventories for Sale or Use | - | $0 | - |
| Total Assets | $226,414 | $182,807 | ▼ $43,607 |
| Other Assets Total | $3,500 | $13,500 | ▲ $10,000 |
| Liabilities | |||
| Deferred Revenue | $254,562 | $228,501 | ▼ $26,061 |
| Accounts Payable and Accrued Expenses | $50,821 | $60,693 | ▲ $9,872 |
| Total Liabilities | $305,383 | $289,194 | ▼ $16,189 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $-78,969 | $-106,387 | ▼ $27,418 |
| Total Net Assets Fund Balance | $-78,969 | $-106,387 | ▼ $27,418 |
| Total Liabilities and Net Assets / Fund Balance | $226,414 | $182,807 | ▼ $43,607 |
Asset Categories
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $1,196 | $255 | $1,451 |
| Other Assets Org | $13,500 | - | - |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Marilee Yorchak | Executive Director | FT | $91,048 | $19,998 | $111,046 |
Board Members and Trustees
| Name | Title |
|---|---|
| Jim Sterne | Chairman |
| Casey Carey | President |
| Amy Sample | Vice President |
| Charlotte Whitmore | Director |
| Colin Coleman | Director |
| Deanna Pagano | Director |
| Jeff Allen | Director |
| Ned Kumar | Director |
| Rusty Rahmer | Director |
| Robin Chiang | Secretary |
| Adam Greco | Treasurer |
| Steve Petitpas | VP-Marketing |
Highest Paid Contractors
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Virtual Inc | Management Services | 401 Edgewater Place Suite 600, Wakefield, MA 01880 | $331,711 |
Revenue and Support
Revenue Composition
- Contributions and Grants
- $0
- Program Service Revenue
- $897,666
- Investment Income
- $-66
- Other Revenue
- $16,760
- Change in Net Assets
- $-27,418
Expenses and Functional Allocation
Major Expense Lines
| Line Item | Amount |
|---|---|
| Other Expenses | $810,515 |
| Salaries, Compensation, and Employee Benefits | $131,263 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
Functional Expense Allocation
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Management | - | - | - | $149,800 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $111,046 |
| All Other Expenses | - | - | - | $102,357 |
| Other Expenses | - | - | - | $86,599 |
| Information Technology | - | - | - | $60,279 |
| Conferences and Meetings | - | - | - | $36,316 |
| Other Salaries and Wages | - | - | - | $12,048 |
| Insurance | - | - | - | $11,307 |
| Payroll Taxes | - | - | - | $8,169 |
| Fees for Services Accounting | - | - | - | $1,874 |
| Office Expenses | - | - | - | $1,814 |
| Travel | - | - | - | $1,522 |
| Fees for Services Legal | - | - | - | $379 |
| Depreciation Depletion | - | - | - | $273 |
| Total Functional Expenses | $0 | $0 | $0 | $941,778 |
Fundraising, Events, and Gaming
- Fundraising activities
- No
- Gaming activities
- No
- Professional fundraiser used
- No
Fundraising and Gaming Totals
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
Political and Lobbying Activity
- Political campaign activity
- No
- Lobbying activity
- No
- Subject to proxy tax
- No
Insider Transactions and Loans
Interested-Person Transactions
| Interested Party | Relationship | Description | Shared Revenue | Amount |
|---|---|---|---|---|
| - | Owner is Chairman | Conference/seminar | Yes | $155 |
Loans and Receivables
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
Governance and Compliance
Governance Checklist
- Compiled or reviewed by an accountant
- No
- Annual disclosure for covered persons
- Yes
- Backup withholding compliance
- Yes
- Business relationship with family members
- No
- Business relationship with organization members
- No
- Material changes to governing documents
- Yes
- Compensation from other sources disclosed
- No
- CEO compensation reviewed
- Yes
- Other officer compensation reviewed
- Yes
- Conflict-of-interest policy
- Yes
- Audited financial statements prepared
- No
- Key decisions subject to board approval
- No
- Management duties delegated
- Yes
Governance Explanations
Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company
“The Organization delegates its Membership, Financial, Executive Director, and Administration duties to Virtual, Inc., a management company.”
Form 990, Part VI, Line 4: Description of Significant Changes to Organizational Documents
“The Organization made some changes to its bylaws by vote at the August 2016 board meeting. The greatest change included outlining the Vice President as a President Elect.During the term of office, the President Elect shall serve as a presiding officer of the Association and the Board of Directors in the absence of the President. In the even the President shall not serve out a term for any reason, the President Elect shall succeed to the unexpired remainder thereof and continue through their own term.”
Form 990, Part VI, Line 6: Explanation of Classes of Members or Shareholder
“The Organization has three Membership Levels, Academic, Professional, and Corporate.”
Form 990, Part VI, Line 11B: Form 990 Review Process
“The Board of Directors and members of the management company review the Form 990 before it is filed.”
Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts
“The management company and the Board of Directors annually disclose any potential conflicts of interest and take action as necessary.”
Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management
“Salaries of executive directors in similar organizations are used as a guide to set the annual compensation for the Executive Director.”
Form 990, Part VI, Line 15B: Compensation Review and Approval Process for Officers and Key Employees
“Salaries of officers and key employees in similar organizations are used as a guide to set the annual compensation.”
Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
“The Organization makes its governing documents, policies, and financial statements available upon request. The Organization's financial statements and 990 are also available on Guidestar.com. The Organization's governing documents are also available on the Organization's website.”
Filing and Contact Details
Filer
- Filer Name
- Digital Analytics Association Inc
- EIN
- 20-1324018
- Phone
- 7812460500
- Address
- 401 Edgewater Place, Wakefield, MA 01880
Signing Officer
- Name
- Adam Greco
- Title
- Treasurer
- Signed
- 2017-08-30
- Discuss with paid preparer
- Yes
Organization Details
- Principal Officer
- Casey Carey
- Formed
- 2004
- Legal Domicile
- Ny
- Voting Board Members
- 12
- Independent Board Members
- 11
- Employees
- 0
Preparer
- Firm
- Ruane & Company LLP
- Address
- 12 Alfred Street Suite 206, Woburn, MA 01801
- Preparer
- Thomas M Ruane CPA
- Phone
- 7816430090
Supplemental Narrative
Additional Explanations
Form 990, Part IX, Line 24E: Other Expenses
“Bad Debts: Column (A) - Total = $19250; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
Form 990, Part IX, Line 24E: Other Expenses
“Bank & Credit Card Fees: Column (A) - Total = $9740; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
Form 990, Part IX, Line 24E: Other Expenses
“Certification Program: Column (A) - Total = $20119; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
Form 990, Part IX, Line 24E: Other Expenses
“Gala Industry Awards: Column (A) - Total = $32237; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
Form 990, Part IX, Line 24E: Other Expenses
“Postage and Shipping: Column (A) - Total = $1787; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
Form 990, Part IX, Line 24E: Other Expenses
“Research Committee: Column (A) - Total = $2350; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
Form 990, Part IX, Line 24E: Other Expenses
“Telecommunications: Column (A) - Total = $16874; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
Raw XML AppendixShowing 400 of 461 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | Chairman |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | Treasurer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | Secretary |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | President |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | VP-Marketing |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | Executive Director |
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| IRS990/MissionDesc | 0 | The Digital Analytics Association makes analytics professionals more effective and valuable through professional development and community. |
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| IRS990/OtherExpensesGrp/Desc | 0 | Symposium Expenses |
| IRS990/OtherExpensesGrp/Desc | 1 | Professional Development Costs |
| IRS990/OtherExpensesGrp/Desc | 2 | Membership Committee |
| IRS990/OtherExpensesGrp/Desc | 3 | Marketing |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 139616 |
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| IRS990/OtherExpensesGrp/TotalAmt | 3 | 86599 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | Advertising Job Lists |
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| IRS990/OtherWebsiteInd | 0 | X |
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| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 17076 |
| IRS990/PrincipalOfficerNm | 0 | Casey Carey |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | Chapter Revenue and other |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | Gala Industry Awards |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | Membership Dues & Assessments |
| IRS990/ProgramServiceRevenueGrp/Desc | 3 | Professional Development |
| IRS990/ProgramServiceRevenueGrp/Desc | 4 | Symposiums Revenue |
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| IRS990/PYOtherExpensesAmt | 0 | 969230 |
| IRS990/PYOtherRevenueAmt | 0 | 16845 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 933800 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -244363 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 226979 |
| IRS990/PYTotalExpensesAmt | 0 | 1196209 |
| IRS990/PYTotalRevenueAmt | 0 | 951846 |
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| IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -27418 |
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| IRS990/ReportLandBuildingEquipmentInd | 0 | true |
| IRS990/ReportOtherAssetsInd | 0 | true |
| IRS990/ReportOtherLiabilitiesInd | 0 | false |
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| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 72014 |
| IRS990/ScheduleBRequiredInd | 0 | false |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 1196 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 255 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 1451 |
| IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt | 0 | 13500 |
| IRS990ScheduleD/OtherAssetsOrgGrp/Desc | 0 | Security Deposit |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 1196 |
| IRS990ScheduleD/TotalBookValueOtherAssetsAmt | 0 | 13500 |
| IRS990/ScheduleJRequiredInd | 0 | false |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/BusinessName/BusinessNameLine1Txt | 0 | Rising Media Inc |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt | 0 | Owner is Chairman |
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| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionAmt | 0 | 155 |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc | 0 | Conference/seminar |
| IRS990/ScheduleORequiredInd | 0 | true |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | The Organization delegates its Membership, Financial, Executive Director, and Administration duties to Virtual, Inc., a management company. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | The Organization made some changes to its bylaws by vote at the August 2016 board meeting. The greatest change included outlining the Vice President as a President Elect.During the term of office, the President Elect shall serve as a presiding officer of the Association and the Board of Directors in the absence of the President. In the even the President shall not serve out a term for any reason, the President Elect shall succeed to the unexpired remainder thereof and continue through their own term. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | The Organization has three Membership Levels, Academic, Professional, and Corporate. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | The Board of Directors and members of the management company review the Form 990 before it is filed. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | The management company and the Board of Directors annually disclose any potential conflicts of interest and take action as necessary. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | Salaries of executive directors in similar organizations are used as a guide to set the annual compensation for the Executive Director. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | Salaries of officers and key employees in similar organizations are used as a guide to set the annual compensation. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | The Organization makes its governing documents, policies, and financial statements available upon request. The Organization's financial statements and 990 are also available on Guidestar.com. The Organization's governing documents are also available on the Organization's website. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 8 | Bad Debts: Column (A) - Total = $19250; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 9 | Bank & Credit Card Fees: Column (A) - Total = $9740; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 10 | Certification Program: Column (A) - Total = $20119; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 11 | Gala Industry Awards: Column (A) - Total = $32237; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 12 | Postage and Shipping: Column (A) - Total = $1787; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 13 | Research Committee: Column (A) - Total = $2350; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 14 | Telecommunications: Column (A) - Total = $16874; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Form 990, Part VI, Line 4: Description of Significant Changes to Organizational Documents |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Form 990, Part VI, Line 6: Explanation of Classes of Members or Shareholder |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Form 990, Part VI, Line 11b: Form 990 Review Process |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Form 990, Part VI, Line 15b: Compensation Review and Approval Process for Officers and Key Employees |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | Form 990, Part VI, Line 19: Other Organization Documents Publicly Available |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 8 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 9 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 10 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 11 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 12 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 13 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 14 | Form 990, Part IX, Line 24e: Other Expenses |
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| IRS990/TaxablePartyNotificationInd | 0 | false |
| IRS990/TaxExemptBondsInd | 0 | false |
| IRS990/TempOrPermanentEndowmentsInd | 0 | false |
| IRS990/TerminateOperationsInd | 0 | false |
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| IRS990/TotalAssetsEOYAmt | 0 | 182807 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 226414 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 182807 |
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Document Assets
No mirrored PDF or thumbnail assets are attached yet.
Filings
Displayed year
2016 • Form 990Detailed filing. Detailed filing data is available for this year.
- Assets
- $182,807
- Liabilities
- $289,194
- Net assets
- -$106,387
- Revenue
- $914,360
- Expenses
- $941,778
- Net income
- -$27,418