Liabilities / Assets
97th percentile
Higher debt load relative to assets than 97% of similar nonprofits.
990 • Fiscal year 2017 • EIN 20-1324018
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
97th percentile
Higher debt load relative to assets than 97% of similar nonprofits.
Liabilities / Revenue
78th percentile
Higher debt load relative to revenue than 78% of similar nonprofits.
Net Margin
68th percentile
Higher net margin than 68% of similar nonprofits.
Top Officer Pay
77th percentile
Higher top officer pay than 77% of similar nonprofits.
Top officer pay equals 12.9% of source-year revenue.
Asset Growth
91st percentile
Faster asset growth than 91% of similar nonprofits.
Revenue Growth
43rd percentile
Faster revenue growth than 43% of similar nonprofits.
Assets
Up$256,589
Up $73,782 (+40%) from 2016
Net Assets
Up-$20,765
Up $85,622 (+80%) from 2016
Liabilities
Down$277,354
Down $11,840 (-4.1%) from 2016
Revenue
Up$921,703
Up $7,343 (+0.8%) from 2016
Expenses
Down$836,081
Down $105,697 (-11%) from 2016
Net Income
Up$85,622
Up $113,040 (+412%) from 2016
Digital analytics association unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install implement, consult, teach or train in the field of web analytics.
Digital Analytics Associaion unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $72,014 | $131,897 | ▲ $59,883 |
| Cash and Non-Interest-Bearing Accounts | $45,573 | $45,686 | ▲ $113 |
| Accounts Receivable | $33,448 | $42,600 | ▲ $9,152 |
| Prepaid Expenses and Deferred Charges | $17,076 | $22,002 | ▲ $4,926 |
| Land, Buildings, and Equipment, Net | $1,196 | $904 | ▼ $292 |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Pledges and Grants Receivable | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Other Securities | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Investments in Publicly Traded Securities | - | $0 | - |
| Intangible Assets | - | $0 | - |
| Inventories for Sale or Use | - | $0 | - |
| Total Assets | $182,807 | $256,589 | ▲ $73,782 |
| Other Assets Total | $13,500 | $13,500 | → $0 |
| Liabilities | |||
| Deferred Revenue | $228,501 | $230,496 | ▲ $1,995 |
| Accounts Payable and Accrued Expenses | $60,693 | $46,858 | ▼ $13,835 |
| Total Liabilities | $289,194 | $277,354 | ▼ $11,840 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $-106,387 | $-20,765 | ▲ $85,622 |
| Total Net Assets Fund Balance | $-106,387 | $-20,765 | ▲ $85,622 |
| Total Liabilities and Net Assets / Fund Balance | $182,807 | $256,589 | ▲ $73,782 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $904 | $547 | $1,451 |
| Other Assets Org | $13,500 | - | - |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Marilee Yorchak | Executive Director | FT | $119,085 | $119,085 |
| Name | Title |
|---|---|
| Jim Sterne | Chairman |
| Amy Sample | President |
| Aaron Maass | Director |
| Casey Carey | Director |
| Charlotte Whitmore | Director |
| Ian Thomas | Director |
| Jeff Allen | Director |
| Jennifer Frigault | Director |
| Ned Kumar | Director |
| Rusty Rahmer | Director |
| Valerie Kroll | Secretary |
| Adam Greco | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Virtual Inc | Management Services | 401 Edgewater Place Suite 600, Wakefield, MA 01880 | $259,000 |
| Line Item | Amount |
|---|---|
| Other Expenses | $707,887 |
| Salaries, Compensation, and Employee Benefits | $128,194 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Management | - | - | - | $148,800 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $119,084 |
| All Other Expenses | - | - | - | $79,838 |
| Information Technology | - | - | - | $66,063 |
| Other Expenses | - | - | - | $64,731 |
| Conferences and Meetings | - | - | - | $21,870 |
| Travel | - | - | - | $14,905 |
| Insurance | - | - | - | $11,321 |
| Payroll Taxes | - | - | - | $9,110 |
| Office Expenses | - | - | - | $3,518 |
| Fees for Services Legal | - | - | - | $2,718 |
| Fees for Services Accounting | - | - | - | $2,042 |
| Depreciation Depletion | - | - | - | $290 |
| Total Functional Expenses | $0 | $0 | $0 | $836,081 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
“The Organization delegates its Membership, Financial, Executive Director, and Administration duties to Virtual, Inc., a management company. The Organization delegates its Marketing for trade shows to Access Marketing and Events, LLC.”
“The Organization has three Membership Levels, Academic, Professional, and Corporate.”
“The Board of Directors and members of the management company review the Form 990 before it is filed.”
“The management company and the Board of Directors annually disclose any potential conflicts of interest and take action as necessary.”
“Salaries of executive directors in similar organizations are used as a guide to set the annual compensation for the Executive Director.”
“Salaries of officers and key employees in similar organizations are used as a guide to set the annual compensation.”
“The Organization makes its governing documents, policies, and financial statements available upon request. The Organization's financial statements and 990 are also available on Guidestar.com. The Organization's governing documents are also available on the Organization's website.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 60693 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 46858 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 33448 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 42600 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | Digital Analytics Associaion unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 0 |
| IRS990/AllAffiliatesIncludedInd | 0 | false |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 79838 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BenefitsToMembersGrp/TotalAmt | 0 | 0 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | Virtual Inc |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 7812460500 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 401 Edgewater Place Suite 600 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | Wakefield |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | MA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 01880 |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 45573 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 45686 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 119084 |
| IRS990/CompDisqualPersonsGrp/TotalAmt | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | true |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 21870 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 259000 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 401 Edgewater Place Suite 600 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | Wakefield |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | MA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 01880 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | Virtual Inc |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | Management Services |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 113 |
| IRS990/CYOtherExpensesAmt | 0 | 707887 |
| IRS990/CYOtherRevenueAmt | 0 | 11158 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 910432 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 85622 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 128194 |
| IRS990/CYTotalExpensesAmt | 0 | 836081 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 921703 |
| IRS990/DAFExcessBusinessHoldingsInd | 0 | false |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 228501 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 230496 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | true |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 290 |
| IRS990/Desc | 0 | Digital Analytics Association connects and empowers an informed and involved web analytics community by disseminating and providing access to web analytics best practices, most up-to-date information and key resources. DAA makes analytics professionals more effective and valuable through professional development and community. |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DistributionToDonorInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | true |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 0 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | false |
| IRS990/EscrowAccountInd | 0 | false |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 2042 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 2718 |
| IRS990/FeesForServicesLobbyingGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 148800 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesProfFundraising/TotalAmt | 0 | 0 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignGrantsGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 3 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 4 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 5 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 6 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 7 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 8 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 9 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 10 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 11 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 12 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | Jennifer Frigault |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | Jeff Allen |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | Casey Carey |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | Aaron Maass |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | Rusty Rahmer |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | Ned Kumar |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | Ian Thomas |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | Charlotte Whitmore |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | Jim Sterne |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | Adam Greco |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | Valerie Kroll |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | Amy Sample |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | Marilee Yorchak |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 119085 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | Chairman |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | Treasurer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | Secretary |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | President |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | Executive Director |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/Form990TFiledInd | 0 | true |
| IRS990/FormationYr | 0 | 2004 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedInd | 0 | false |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 12 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 921703 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | false |
| IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | false |
| IRS990/IndependentVotingMemberCnt | 0 | 12 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartVIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 66063 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 11321 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 0 |
| IRS990/InterestGrp/TotalAmt | 0 | 0 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 113 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 113 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentsProgramRelatedGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 0 |
| IRS990/InvestTaxExemptBondsInd | 0 | false |
| IRS990/IRPDocumentCnt | 0 | 10 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 547 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 1196 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 904 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 1451 |
| IRS990/LegalDomicileStateCd | 0 | NY |
| IRS990/LicensedMoreThanOneStateInd | 0 | false |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | true |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | true |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | The Digital Analytics Association makes analytics professionals more effective and valuable through professional development and community. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | -106387 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | -20765 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | -8649 |
| IRS990/NoListedPersonsCompensatedInd | 0 | X |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/TotalAmt | 0 | 0 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 3518 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OnBehalfOfIssuerInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OrgFiledInLieuOfForm1041Ind | 0 | false |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 13500 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 13500 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 0 |
| IRS990/OtherExpensesGrp/Desc | 0 | Marketing |
| IRS990/OtherExpensesGrp/Desc | 1 | Symposium Expenses |
| IRS990/OtherExpensesGrp/Desc | 2 | Membership Committee |
| IRS990/OtherExpensesGrp/Desc | 3 | Professional Development Costs |
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| IRS990/OtherExpensesGrp/TotalAmt | 1 | 100132 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 78880 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 64731 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | Advertising Job Lists |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 11158 |
| IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt | 0 | 11158 |
| IRS990/OtherRevenueTotalAmt | 0 | 11158 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 0 |
| IRS990/OtherWebsiteInd | 0 | X |
| IRS990/OthNotesLoansReceivableNetGrp/EOYAmt | 0 | 0 |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PaymentsToAffiliatesGrp/TotalAmt | 0 | 0 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 9110 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 0 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 0 |
| IRS990/PoliciesReferenceChaptersInd | 0 | true |
| IRS990/PoliticalCampaignActyInd | 0 | false |
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| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 22002 |
| IRS990/PrincipalOfficerNm | 0 | Casey Carey |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | Chapter Revenue and other |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | Membership Dues & Assessments |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | Professional Development |
| IRS990/ProgramServiceRevenueGrp/Desc | 3 | Symposiums Revenue |
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| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 3 | 220144 |
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| IRS990/PYInvestmentIncomeAmt | 0 | -66 |
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| IRS990/PYOtherExpensesAmt | 0 | 810515 |
| IRS990/PYOtherRevenueAmt | 0 | 16760 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 897666 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -27418 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 131263 |
| IRS990/PYTotalExpensesAmt | 0 | 941778 |
| IRS990/PYTotalRevenueAmt | 0 | 914360 |
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| IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 85622 |
| IRS990/RegularMonitoringEnfrcInd | 0 | true |
| IRS990/RelatedEntityInd | 0 | false |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990/ReportInvestmentsOtherSecInd | 0 | false |
| IRS990/ReportLandBuildingEquipmentInd | 0 | true |
| IRS990/ReportOtherAssetsInd | 0 | true |
| IRS990/ReportOtherLiabilitiesInd | 0 | false |
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| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 131897 |
| IRS990/ScheduleBRequiredInd | 0 | false |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 904 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 547 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 1451 |
| IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt | 0 | 13500 |
| IRS990ScheduleD/OtherAssetsOrgGrp/Desc | 0 | Security Deposit |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 904 |
| IRS990ScheduleD/TotalBookValueOtherAssetsAmt | 0 | 13500 |
| IRS990/ScheduleJRequiredInd | 0 | false |
| IRS990/ScheduleORequiredInd | 0 | true |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | The Organization delegates its Membership, Financial, Executive Director, and Administration duties to Virtual, Inc., a management company. The Organization delegates its Marketing for trade shows to Access Marketing and Events, LLC. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | The Organization has three Membership Levels, Academic, Professional, and Corporate. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | The Board of Directors and members of the management company review the Form 990 before it is filed. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | The management company and the Board of Directors annually disclose any potential conflicts of interest and take action as necessary. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | Salaries of executive directors in similar organizations are used as a guide to set the annual compensation for the Executive Director. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | Salaries of officers and key employees in similar organizations are used as a guide to set the annual compensation. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | The Organization makes its governing documents, policies, and financial statements available upon request. The Organization's financial statements and 990 are also available on Guidestar.com. The Organization's governing documents are also available on the Organization's website. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Form 990, Part VI, Line 6: Explanation of Classes of Members or Shareholder |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Form 990, Part VI, Line 11b: Form 990 Review Process |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Form 990, Part VI, Line 15b: Compensation Review and Approval Process for Officers and Key Employees |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Form 990, Part VI, Line 19: Other Organization Documents Publicly Available |
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| IRS990/SignificantChangeInd | 0 | false |
| IRS990/SignificantNewProgramSrvcInd | 0 | false |
| IRS990/SubjectToProxyTaxInd | 0 | false |
| IRS990/TaxableDistributionsInd | 0 | false |
| IRS990/TaxablePartyNotificationInd | 0 | false |
| IRS990/TaxExemptBondsInd | 0 | false |
| IRS990/TempOrPermanentEndowmentsInd | 0 | false |
| IRS990/TerminateOperationsInd | 0 | false |
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| IRS990/TotalAssetsEOYAmt | 0 | 256589 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 182807 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 256589 |
| IRS990/TotalCompGreaterThan150KInd | 0 | false |
| IRS990/TotalContributionsAmt | 0 | 0 |
| IRS990/TotalEmployeeCnt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 836081 |
| IRS990/TotalGrossUBIAmt | 0 | 11158 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 289194 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 277354 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 289194 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 277354 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | -106387 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | -20765 |
| IRS990/TotalProgramServiceRevenueAmt | 0 | 910432 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 119085 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | 113 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 910432 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 921703 |
| IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 11158 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 182807 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 256589 |
| IRS990/TravelGrp/TotalAmt | 0 | 14905 |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | true |
| IRS990/UnrestrictedNetAssetsGrp/BOYAmt | 0 | -106387 |
| IRS990/UnrestrictedNetAssetsGrp/EOYAmt | 0 | -20765 |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | 6801 N Cap of TX Hwy LC II |
| IRS990/USAddress/CityNm | 0 | Austin |
| IRS990/USAddress/StateAbbreviationCd | 0 | TX |
| IRS990/USAddress/ZIPCd | 0 | 78731 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 12 |
| IRS990/VotingMembersIndependentCnt | 0 | 12 |
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Displayed year
2017 • Form 990Detailed filing. Detailed filing data is available for this year.