Civic Intelligence

Digitial Analytics Association Inc

990 • Fiscal year 2022 • EIN 20-1324018

Jan 01, 2022 to Dec 31, 2022 • Filed on Feb 19, 2024

20650 S Cicero Ave Unit 1415Matteson, IL 60443-3451

(312) 833-7374

Siviq Scores

Scores are not available for this record yet.

Balance Sheet

Assets

Down

$81,663

Down $243,663 (-75%) from 2021

Net Assets

Down

$13,157

Down $109,265 (-89%) from 2021

Liabilities

Down

$68,506

Down $134,398 (-66%) from 2021

Revenue And Expenses

Revenue

Down

$432,737

Down $648,491 (-60%) from 2021

Expenses

Down

$542,002

Down $554,983 (-51%) from 2021

Net Income

Down

-$109,265

Down $93,508 (-593%) from 2021

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0-$200KAssets 2011: $374,445Liabilities 2011: $216,134Net Assets 2011: $158,3112011Assets 2012: $480,356Liabilities 2012: $302,936Net Assets 2012: $177,4202012Assets 2013: $493,579Liabilities 2013: $272,025Net Assets 2013: $221,5542013Assets 2014: $522,550Liabilities 2014: $357,156Net Assets 2014: $165,3942014Assets 2015: $226,414Liabilities 2015: $305,383Net Assets 2015: -$78,9692015Assets 2016: $182,807Liabilities 2016: $289,194Net Assets 2016: -$106,3872016Assets 2017: $256,589Liabilities 2017: $277,354Net Assets 2017: -$20,7652017Assets 2018: $350,952Liabilities 2018: $331,621Net Assets 2018: $19,3312018Assets 2019: $406,881Liabilities 2019: $330,581Net Assets 2019: $76,3002019Assets 2020: $467,326Liabilities 2020: $346,348Net Assets 2020: $120,9782020Assets 2021: $325,326Liabilities 2021: $202,904Net Assets 2021: $122,4222021Assets 2022: $81,663Liabilities 2022: $68,506Net Assets 2022: $13,1572022Assets 2023: $18,398Liabilities 2023: $6,148Net Assets 2023: $12,2502023Assets 2024: $0Liabilities 2024: $0Net Assets 2024: $02024

Highlighted filing

2022

Assets$81,663
Liabilities$68,506
Net Assets$13,157

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $807,625Expenses 2011: $785,141Net Income 2011: $22,4842011Revenue 2012: $1,086,808Expenses 2012: $1,067,699Net Income 2012: $19,1092012Revenue 2013: $1,039,864Expenses 2013: $995,730Net Income 2013: $44,1342013Revenue 2014: $1,113,251Expenses 2014: $1,169,411Net Income 2014: -$56,1602014Revenue 2015: $951,846Expenses 2015: $1,196,209Net Income 2015: -$244,3632015Revenue 2016: $914,360Expenses 2016: $941,778Net Income 2016: -$27,4182016Revenue 2017: $921,703Expenses 2017: $836,081Net Income 2017: $85,6222017Revenue 2018: $1,050,032Expenses 2018: $1,009,936Net Income 2018: $40,0962018Revenue 2019: $1,198,150Expenses 2019: $1,141,181Net Income 2019: $56,9692019Revenue 2020: $932,585Expenses 2020: $887,907Net Income 2020: $44,6782020Revenue 2021: $1,081,228Expenses 2021: $1,096,985Net Income 2021: -$15,7572021Revenue 2022: $432,737Expenses 2022: $542,002Net Income 2022: -$109,2652022Revenue 2023: $384,174Expenses 2023: $385,081Net Income 2023: -$9072023Revenue 2024: $22,068Expenses 2024: $34,318Net Income 2024: -$12,2502024

Highlighted filing

2022

Revenue$432,737
Expenses$542,002
Net Income-$109,265
Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
Feb 19, 2024
Return Version
2022v5.0
Gross Receipts
$432,737
Mission and Program Overview

Mission

The Digital Analytics Association makes analytics professionals more effective and valuable through professional development and community.

Digital analytics association unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install implement, consult, teach or train in the field of web analytics.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$173,509--
Cash and Non-Interest-Bearing Accounts$98,774$45,439▼ $53,335
Savings and Temporary Cash Investments$14,174$17,929▲ $3,755
Prepaid Expenses and Deferred Charges$37,534$17,300▼ $20,234
Land, Buildings, and Equipment, Net$1,335$995▼ $340
Total Assets$325,326$81,663▼ $243,663
Liabilities
Deferred Revenue$139,646$36,000▼ $103,646
Accounts Payable and Accrued Expenses$63,258$32,506▼ $30,752
Total Liabilities$202,904$68,506▼ $134,398
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$122,422$13,157▼ $109,265
Total Net Assets Fund Balance$122,422$13,157▼ $109,265
Total Liabilities and Net Assets / Fund Balance$325,326$81,663▼ $243,663

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$995$2,191$3,186
Compensation and Service Providers

Board Members and Trustees

NameTitle
June DershewitzBoard Chair
DAVID McBRIDEPresident
Charles DavisPresident Elect
Jeff AllenDirector
Kenya DavisDirector
Michael HelblingDirector
Sharon FlynnDirector
Valerie KrollDirector
Kimberly MosleyExec Director
Rusty RahmerTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$409,590
Investment Income
$5
Other Revenue
$23,142
Change in Net Assets
$-109,265
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$308,641
Salaries, Compensation, and Employee Benefits$233,361
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$167,265--$167,265
Other Expenses$84,200--$84,200
Other Salaries and Wages$38,212--$38,212
Conferences and Meetings$34,812--$34,812
Fees for Services Other$33,564--$33,564
Information Technology$33,373--$33,373
Fees for Services Accounting$31,626--$31,626
Payroll Taxes$18,198--$18,198
Advertising$15,763--$15,763
Fees for Services Management$10,303--$10,303
Other Employee Benefits$9,686--$9,686
Office Expenses$6,966--$6,966
Travel$3,309--$3,309
Insurance$1,523--$1,523
Occupancy$602--$602
Fees for Services Legal$108--$108
Interest$30--$30
Total Functional Expenses$542,002$0$0$542,002
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Management duties delegation Part VI line 3

Form 990, Part VI, Line 3 - Managment DelegatedThe Organization delegated its Membership, Financial, Executive Director and Administrative duties to Virtual, Inc, a managment company for 11 months of the 2021 year. The Organizations delegates its Marketing for trade shows to Access Marketing and Events, LLC

Members or stockholder classes and rights Part VI line 6

The Organization has three membership levels: Academic, Professional and Corporate.

Form 990 governing body review Part VI line 11

The board of Directors and members of management review the Form 990 before it is filed.

Conflict of interest policy compliance Part VI line 12C

The management company and the Board of Directors annually disclose anypotential conflicts of interest and take action as necessary.

CEO executive director top management comp Part VI line 15A

Salaries of executive directors in similar organizations are used as aguide to set the annual compensation for the Executive Director.

Other officer or key employee compensation Part VI line 15B

Compensation Process for Officers Salaries of officers and key employees in similar organizations are used as a guide to set the annual compensation

Governing documents etc available to public Part VI line 19

The Organization makes its governing documents, policies, and financialstatements available upon request. The Organizations financial statementsand 990 are also available on Guidestar.com. The Organizations governingdocuments are also available on the Organizations website.

Filing and Contact Details

Filer

Filer Name
Digitial Analytics Association Inc
EIN
20-1324018
Address
20650 S CICERO AVE UNIT 1415, Matteson, IL 60443-3451

Signing Officer

Name
Kimberly Mosley
Title
Exec Director
Phone
3128337374
Signed
2024-02-19
Discuss with paid preparer
Yes

Organization Details

Formed
2004
Legal Domicile
Il
Voting Board Members
0
Independent Board Members
0
Employees
2

Preparer

Firm
Cheryl J Lenisa CPA
Address
750 ROSEDALE AVE, Roselle, IL 60172
Preparer
Cheryl Lenisa
Phone
6303366428
Supplemental Narrative

Additional Explanations

Explanation of other changes in net assets or fund balances Part XI line 9

Ppp income program, forgiveness received

General explanation attachment

DUE TO CHANGE IN MANAGEMENT -RETURN TO SELF MANAGED ASSOCIATION - THE IDENTIFICATION OF 990 FILING RESPONSIBIITY CONFLICTED; IN ADDITION TO THE COVID-19 RELATED CHALLANGES.Taxpayer did attempt to file the 990, which was rejected when filed electroncially, due to the year end date on the IRS records having been changed and did not align witht he organizations year end. After many contacts witht he IRS office, the year end date was corrected onthe IRS side and the returns are now able to tbe accepted electroncially.TAXPAYER IS REQUESTING ALL PENALTIES RELATED THE FILING DATE BE WAIVED.

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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0229278
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1165249
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt29997
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt32100
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0229278
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1165249
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt29997
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt32100
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYInvestmentIncomeAmt010
IRS990/PYOtherExpensesAmt0908944
IRS990/PYOtherRevenueAmt028865
IRS990/PYProgramServiceRevenueAmt01052353
IRS990/PYRevenuesLessExpensesAmt0-15757
IRS990/PYSalariesCompEmpBnftPaidAmt0188041
IRS990/PYTotalExpensesAmt01096985
IRS990/PYTotalRevenueAmt01081228
IRS990/QuidProQuoContributionsInd0false
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReconcilationRevenueExpnssAmt0-109265
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt0432733
IRS990/SavingsAndTempCashInvstGrp/BOYAmt014174
IRS990/SavingsAndTempCashInvstGrp/EOYAmt017929
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/EquipmentGrp/BookValueAmt0995
IRS990ScheduleD/EquipmentGrp/DepreciationAmt02191
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt03186
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0995
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Form 990, Part VI, Line 3 - Managment DelegatedThe Organization delegated its Membership, Financial, Executive Director and Administrative duties to Virtual, Inc, a managment company for 11 months of the 2021 year. The Organizations delegates its Marketing for trade shows to Access Marketing and Events, LLC
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The Organization has three membership levels: Academic, Professional and Corporate.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The board of Directors and members of management review the Form 990 before it is filed.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The management company and the Board of Directors annually disclose anypotential conflicts of interest and take action as necessary.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Salaries of executive directors in similar organizations are used as aguide to set the annual compensation for the Executive Director.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Compensation Process for Officers Salaries of officers and key employees in similar organizations are used as a guide to set the annual compensation
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6The Organization makes its governing documents, policies, and financialstatements available upon request. The Organizations financial statementsand 990 are also available on Guidestar.com. The Organizations governingdocuments are also available on the Organizations website.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7PPP INCOME PROGRAM, FORGIVENESS RECEIVED
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8DUE TO CHANGE IN MANAGEMENT -RETURN TO SELF MANAGED ASSOCIATION - THE IDENTIFICATION OF 990 FILING RESPONSIBIITY CONFLICTED; IN ADDITION TO THE COVID-19 RELATED CHALLANGES.Taxpayer did attempt to file the 990, which was rejected when filed electroncially, due to the year end date on the IRS records having been changed and did not align witht he organizations year end. After many contacts witht he IRS office, the year end date was corrected onthe IRS side and the returns are now able to tbe accepted electroncially.TAXPAYER IS REQUESTING ALL PENALTIES RELATED THE FILING DATE BE WAIVED.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Management duties delegation Part VI line 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Members or stockholder classes and rights Part VI line 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Conflict of interest policy compliance Part VI line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4CEO executive director top management comp Part VI line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Other officer or key employee compensation Part VI line 15b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Governing documents etc available to public Part VI line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Explanation of other changes in net assets or fund balances Part XI line 9
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8General explanation attachment
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0IL
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxableDistributionsInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0325326
IRS990/TotalAssetsEOYAmt081663
IRS990/TotalAssetsGrp/BOYAmt0325326
IRS990/TotalAssetsGrp/EOYAmt081663
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalEmployeeCnt02
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0542002
IRS990/TotalFunctionalExpensesGrp/TotalAmt0542002
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0202904
IRS990/TotalLiabilitiesEOYAmt068506
IRS990/TotalLiabilitiesGrp/BOYAmt0202904
IRS990/TotalLiabilitiesGrp/EOYAmt068506
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0122422
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt013157
IRS990/TotalOtherCompensationAmt00
IRS990/TotalOthProgramServiceRevGrp/RelatedOrExemptFuncIncomeAmt02966
IRS990/TotalOthProgramServiceRevGrp/TotalRevenueColumnAmt02966
IRS990/TotalProgramServiceExpensesAmt0542002
IRS990/TotalProgramServiceRevenueAmt0409590
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0432737
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0432737
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0325326
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt081663
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ProgramServicesAmt03309
IRS990/TravelGrp/TotalAmt03309
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt00
IRS990/VotingMembersIndependentCnt00
IRS990/WebsiteAddressTxt0WWW.DIGITALANALYTICSASSOCIATION.ORG
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/OOBSecurityVerificationCd000
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd00
ReturnHeader/BuildTS02023-04-26 12:10:37Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0KIMBERLY MOSLEY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXEC DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum03128337374
ReturnHeader/BusinessOfficerGrp/SignatureDt02024-02-19
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Digitial Analytics Association Inc
ReturnHeader/Filer/BusinessNameControlTxt0DIGI
ReturnHeader/Filer/EIN0201324018
ReturnHeader/Filer/USAddress/AddressLine1Txt020650 S CICERO AVE UNIT 1415
ReturnHeader/Filer/USAddress/CityNm0Matteson
ReturnHeader/Filer/USAddress/StateAbbreviationCd0IL
ReturnHeader/Filer/USAddress/ZIPCd0604433451
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0364072778
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0CHERYL J LENISA CPA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0750 ROSEDALE AVE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Roselle
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0IL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd060172
ReturnHeader/PreparerPersonGrp/PhoneNum06303366428
ReturnHeader/PreparerPersonGrp/PreparationDt02024-03-22
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0CHERYL LENISA
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02024-03-22T11:53:05-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0KIMBERLY
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0MOSLEY
ReturnHeader/TaxPeriodBeginDt02022-01-01
ReturnHeader/TaxPeriodEndDt02022-12-31

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.02$0.03$0.01
2023Detailed filing. Detailed filing data is available for this year.$0.02$0.01$0.01$0.38$0.39$0.00
2022Detailed filing. Detailed filing data is available for this year.$0.08$0.07$0.01$0.43$0.54$0.11
2021Detailed filing. Detailed filing data is available for this year.$0.33$0.20$0.12$1.08$1.10$0.02
2020Detailed filing. Detailed filing data is available for this year.$0.47$0.35$0.12$0.93$0.89$0.04
2019Detailed filing. Detailed filing data is available for this year.$0.41$0.33$0.08$1.20$1.14$0.06
2018Detailed filing. Detailed filing data is available for this year.$0.35$0.33$0.02$1.05$1.01$0.04
2017Detailed filing. Detailed filing data is available for this year.$0.26$0.28$0.02$0.92$0.84$0.09
2016Detailed filing. Detailed filing data is available for this year.$0.18$0.29$0.11$0.91$0.94$0.03
2015Detailed filing. Detailed filing data is available for this year.$0.23$0.31$0.08$0.95$1.20$0.24
2014Detailed filing. Detailed filing data is available for this year.$0.52$0.36$0.17$1.11$1.17$0.06
2013Detailed filing. Detailed filing data is available for this year.$0.49$0.27$0.22$1.04$1.00$0.04
2012Summary only. Only limited summary data is available for this year.$0.48$0.30$0.18$1.09$1.07$0.02
2011Summary only. Only limited summary data is available for this year.$0.37$0.22$0.16$0.81$0.79$0.02