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Balance Sheet
Assets
-
No earlier filing loaded for comparison.
Net Assets
-
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Liabilities
-
No earlier filing loaded for comparison.
Revenue And Expenses
Revenue
-
No earlier filing loaded for comparison.
Expenses
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Net Income
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Historical Trend
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2023 to Dec 31, 2023
- Signed
- Sep 5, 2024
- Return Version
- 2023v7.0
Mission and Program Overview
Mission
Our core mission is to deepen peoples awareness of the cultural, natural, literary, and historic resources of California, especially through publications but also through events and other media.
Filing and Contact Details
Filer
- Filer Name
- Heyday
- EIN
- 94-3268357
- Phone
- 5105493564
- Address
- 1808 San Pablo Ave Ste A, Berkeley, CA 94702
Signing Officer
- Name
- Gayle Wattawa
- Title
- General Manager
- Signed
- 2024-09-05
- Discuss with paid preparer
- Yes
Preparer
- Firm
- Crosby & Kaneda CPAs LLP
- Address
- 548 Market St PMB 97503, San Francisco, CA 94104
- Preparer
- Felix Gorrindo
- Phone
- 5108352727
Raw XML Appendix63 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990T/BooksInCareOfDetail/PersonNm | 0 | April Gavin |
| IRS990T/BooksInCareOfDetail/PhoneNum | 0 | 5105493564 |
| IRS990T/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 1808 San Pablo Ave Ste A |
| IRS990T/BooksInCareOfDetail/USAddress/CityNm | 0 | Berkeley |
| IRS990T/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990T/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 94702 |
| IRS990T/BookValueAssetsEOYAmt | 0 | 2963008 |
| IRS990T/ForeignAccountsQuestionInd | 0 | false |
| IRS990T/ForeignTrustQuestionInd | 0 | false |
| IRS990T/Form990TScheduleAAttachedCnt | 0 | 1 |
| IRS990T/Organization501cCorporationInd | 0 | X |
| IRS990T/Organization501IndicatorGrp/Organization501cTypeTxt | 0 | c3 |
| IRS990T/Organization501IndicatorGrp/Organization501Ind | 0 | X |
| IRS990TScheduleA/AdvertisingIncmPeriodicalGrp/AdvertisedPeriodicalNameTxt | 0 | News from Native CA |
| IRS990TScheduleA/AdvertisingIncmPeriodicalGrp/AdvertisingGainLossAmt | 0 | 4821 |
| IRS990TScheduleA/AdvertisingIncmPeriodicalGrp/CirculationIncomeAmt | 0 | 34277 |
| IRS990TScheduleA/AdvertisingIncmPeriodicalGrp/ExcessReadershipCostsAmt | 0 | 109573 |
| IRS990TScheduleA/AdvertisingIncmPeriodicalGrp/ExcessReadershipCostsDedAmt | 0 | 4821 |
| IRS990TScheduleA/AdvertisingIncmPeriodicalGrp/GrossAdvertisingIncomeAmt | 0 | 4821 |
| IRS990TScheduleA/AdvertisingIncmPeriodicalGrp/ReadershipCostsAmt | 0 | 143850 |
| IRS990TScheduleA/NetAdvertisingIncomeAmt | 0 | 4821 |
| IRS990TScheduleA/PrincipalBusinessActivityCd | 0 | 541800 |
| IRS990TScheduleA/SequenceReferenceNum | 0 | 1 |
| IRS990TScheduleA/SequenceTotalNum | 0 | 1 |
| IRS990TScheduleA/TotalDeductionsAmt | 0 | 4821 |
| IRS990TScheduleA/TotalGrossAdvertisingIncomeAmt | 0 | 4821 |
| IRS990TScheduleA/TotExcessReadershipCostsDedAmt | 0 | 4821 |
| IRS990TScheduleA/TotNetUnrltTrdBusIncmAmt | 0 | 4821 |
| IRS990TScheduleA/TotUnrltTrdBusIncmAmt | 0 | 4821 |
| IRS990TScheduleA/TotUnrltTrdBusIncmExpnssAmt | 0 | 0 |
| IRS990TScheduleA/TradeOrBusinessDesc | 0 | Ads published in magazine |
| IRS990T/SpecificDeductionAmt | 0 | 1000 |
| IRS990T/SubsidiaryCorporationInd | 0 | false |
| IRS990T/TaxableCorporationAmt | 0 | 0 |
| IRS990T/TaxExemptInterestAmt | 0 | 0 |
| IRS990T/TotalDeductionAmt | 0 | 1000 |
| IRS990T/TotalUBTIAmt | 0 | 0 |
| ReturnHeader/BuildTS | 0 | 2024-08-08 14:25:15Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | Gayle Wattawa |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | General Manager |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2024-09-05 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | Heyday |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | HEYD |
| ReturnHeader/Filer/EIN | 0 | 943268357 |
| ReturnHeader/Filer/PhoneNum | 0 | 5105493564 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 1808 San Pablo Ave Ste A |
| ReturnHeader/Filer/USAddress/CityNm | 0 | Berkeley |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | CA |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 94702 |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | true |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | Crosby & Kaneda CPAs LLP |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 548 Market St PMB 97503 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | San Francisco |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | CA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 94104 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 5108352727 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | Felix Gorrindo |
| ReturnHeader/ReturnTs | 0 | 2024-09-05T08:44:11-07:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990T |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2023-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2023-12-31 |
| ReturnHeader/TaxYr | 0 | 2023 |
Document Assets
No mirrored PDF or thumbnail assets are attached yet.
Filings
Displayed year
2023 • Form 990TFacts available. Structured filing facts are available, but richer extracted sections are limited.
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- Liabilities
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