Civic Intelligence

Heyday

990 • Fiscal year 2022 • EIN 94-3268357

Jan 01, 2022 to Dec 31, 2022 • Filed on Aug 23, 2023

Organization Profilewww.heydaybooks.com

View Organization Page

1808 San Pablo Ave Ste ABerkeley, CA 94702

(510) 549-3564

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

78th percentile

0.36x

Higher debt load relative to assets than 78% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2022

Liabilities / Revenue

77th percentile

0.39x

Higher debt load relative to revenue than 77% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2022

Net Margin

37th percentile

0.7%

Higher net margin than 37% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2022

Top Officer Pay

87th percentile

$166,075

Higher top officer pay than 87% of similar nonprofits.

Top officer pay equals 6.0% of source-year revenue.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2022

Asset Growth

82nd percentile

30%

Faster asset growth than 82% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2021 to 2022

Revenue Growth

42nd percentile

1.3%

Faster revenue growth than 42% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2021 to 2022

Balance Sheet
Liabilities / Assets78th percentile

Assets

Up

$2,983,825

Up $680,879 (+30%) from 2021

Net Assets

Up

$1,912,404

Up $19,378 (+1.0%) from 2021

Liabilities

Up

$1,071,421

Up $661,501 (+161%) from 2021

Revenue And Expenses
Liabilities / Revenue77th percentileNet Margin37th percentile

Revenue

Up

$2,760,306

Up $34,839 (+1.3%) from 2021

Expenses

Up

$2,740,928

Up $486,191 (+22%) from 2021

Net Income

Down

$19,378

Down $451,352 (-96%) from 2021

Historical Trend

Balance Sheet Trend

Asset Growth82nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0-$1.0MAssets 2010: $692,439Liabilities 2010: $1,359,795Net Assets 2010: -$667,3562010Assets 2011: $848,527Liabilities 2011: $1,341,065Net Assets 2011: -$492,5382011Assets 2012: $802,700Liabilities 2012: $1,441,686Net Assets 2012: -$638,9862012Assets 2013: $547,704Liabilities 2013: $858,506Net Assets 2013: -$310,8022013Assets 2014: $1,588,191Liabilities 2014: $467,404Net Assets 2014: $1,120,7872014Assets 2015: $1,438,811Liabilities 2015: $545,043Net Assets 2015: $893,7682015Assets 2016: $1,249,109Liabilities 2016: $573,222Net Assets 2016: $675,8872016Assets 2017: $1,578,155Liabilities 2017: $522,044Net Assets 2017: $1,056,1112017Assets 2018: $1,877,431Liabilities 2018: $360,587Net Assets 2018: $1,516,8442018Assets 2019: $1,754,593Liabilities 2019: $385,586Net Assets 2019: $1,369,0072019Assets 2020: $2,111,683Liabilities 2020: $689,387Net Assets 2020: $1,422,2962020Assets 2021: $2,302,946Liabilities 2021: $409,920Net Assets 2021: $1,893,0262021Assets 2022: $2,983,825Liabilities 2022: $1,071,421Net Assets 2022: $1,912,4042022Assets 2023: $2,963,008Liabilities 2023: $1,139,510Net Assets 2023: $1,823,4982023Assets 2024: $2,782,021Liabilities 2024: $986,883Net Assets 2024: $1,795,1382024

Highlighted filing

2022

Assets$2,983,825
Liabilities$1,071,421
Net Assets$1,912,404
Open 2022 Filing

Operations Trend

Revenue Growth42nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2010: $1,848,320Expenses 2010: $1,844,052Net Income 2010: $4,2682010Expenses 2011: $1,686,1282011Expenses 2012: $1,813,2362012Revenue 2013: $2,072,106Expenses 2013: $1,745,364Net Income 2013: $326,7422013Revenue 2014: $2,835,744Expenses 2014: $1,853,602Net Income 2014: $982,1422014Revenue 2015: $1,953,383Expenses 2015: $2,180,402Net Income 2015: -$227,0192015Revenue 2016: $1,263,569Expenses 2016: $1,481,450Net Income 2016: -$217,8812016Revenue 2017: $2,056,756Expenses 2017: $1,676,532Net Income 2017: $380,2242017Revenue 2018: $1,980,240Expenses 2018: $1,656,935Net Income 2018: $323,3052018Revenue 2019: $1,890,629Expenses 2019: $2,038,466Net Income 2019: -$147,8372019Revenue 2020: $2,251,217Expenses 2020: $2,197,928Net Income 2020: $53,2892020Revenue 2021: $2,725,467Expenses 2021: $2,254,737Net Income 2021: $470,7302021Revenue 2022: $2,760,306Expenses 2022: $2,740,928Net Income 2022: $19,3782022Revenue 2023: $2,442,470Expenses 2023: $2,531,376Net Income 2023: -$88,9062023Revenue 2024: $2,497,177Expenses 2024: $2,525,537Net Income 2024: -$28,3602024

Highlighted filing

2022

Revenue$2,760,306
Expenses$2,740,928
Net Income$19,378
Open 2022 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
Aug 23, 2023
Return Version
2022v5.0
Gross Receipts
$3,370,425
Mission and Program Overview

Mission

Our core mission is to deepen peoples awareness of the cultural, natural, literary, and historic resources of California, especially through publications but also through events and other media.

Serving a wide range of people & audiences throughout California & beyond, our core mission is to deepen peoples awareness of the cultural, natural, literary, & historic resources of California, especially through publications but also through events & other media.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments-$709,590-
Accounts Receivable$383,951$645,092▲ $261,141
Inventories for Sale or Use$492,043$598,511▲ $106,468
Cash and Non-Interest-Bearing Accounts$1,123,920$331,957▼ $791,963
Pledges and Grants Receivable$53,855$0▼ $53,855
Prepaid Expenses and Deferred Charges$35,663$29,722▼ $5,941
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Total Assets$2,302,946$2,983,825▲ $680,879
Other Assets Total$213,514$668,953▲ $455,439
Liabilities
Other Liabilities-$468,022-
Accounts Payable and Accrued Expenses$314,838$439,477▲ $124,639
Deferred Revenue$95,082$163,922▲ $68,840
Total Liabilities$409,920$1,071,421▲ $661,501
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,403,324$1,647,422▲ $244,098
Net Assets With Donor Restrictions$489,702$264,982▼ $224,720
Total Net Assets Fund Balance$1,893,026$1,912,404▲ $19,378
Total Liabilities and Net Assets / Fund Balance$2,302,946$2,983,825▲ $680,879

Asset Categories

AssetBook ValueDepreciationBasis
Other Assets Org$211,529--
Compensation and Service Providers
Top Officer Pay87th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Steve WassermanPublisherFT$116,135$49,940$166,075
Gayle WattawaGeneral ManagerFT$114,642$7,028$121,670

Board Members and Trustees

NameTitle
Steve WaxBoard Chair
Brian KennyVice chair/Sec
Bruce GoldsmithBoard Member
Catherine KannerBoard Member
Deborah L SanchezBoard Member
Don FranzenBoard Member
John PtakBoard Member
Marty PriceBoard Member
Megan VeredBoard Member
Rose Soza War SoldierBoard Member
Zachary KarabellBoard Member
Whitney GreenTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$986,652
Program Service Revenue
$99,012
Investment Income
$0
Other Revenue
$1,674,642
All Other Contributions
$986,652
Change in Net Assets
$19,378

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,760,306
Revenue Not Reported on Form 990
$623,777
Total Revenue per Audited Statements
$3,384,083
Total Revenue per Form 990
$2,760,306
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,458,439
Salaries, Compensation, and Employee Benefits$1,076,609
Total Fundraising Expense$213,726
Grants and Similar Amounts Paid$205,880
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$526,713$129,487$121,603$777,803
Royalties$277,787--$277,787
Grants to Domestic Orgs$205,880--$205,880
Current Officers, Directors, Trustees, and Key Employees$60,835$60,835-$121,670
Occupancy$78,930$25,731$16,434$121,095
Office Expenses$83,984$11,368$11,722$107,074
Other Employee Benefits$67,171$20,690$14,692$102,553
Fees for Services Other$60,056$10,959$26,601$97,616
Payroll Taxes$47,684$15,252$9,928$72,864
Fees for Services Accounting-$43,321-$43,321
Travel$19,585$9,253$7,994$36,832
Information Technology$22,567$5,265$3,657$31,489
Advertising$9,419$28-$9,447
Conferences and Meetings$6,880--$6,880
Insurance$3,972$1,270$827$6,069
Other Expenses$4,980--$4,980
Pension Plan Contributions$1,164$287$268$1,719
Total Functional Expenses$2,193,456$333,746$213,726$2,740,928

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$3,364,705
Expenses per Audited Statements$2,740,928
Total Expenses per Form 990$2,740,928
Expenses Not Reported on Form 990$623,777
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Wild Wonder FoundationAuburn, CA501c3Fiscal sponsoree support$205,880
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating lease liability$468,022
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Audit committee reviews the 990 and makes recommendation to the full board for approval to file.”

Form 990, Part VI, Section B, Line 12C

“Conflict of interest form is given to board members to be signed when they join board.”

Form 990, Part VI, Section B, Line 15A

“The board reviewed comparable salary information available through Guidestar and ProPublica, and the officers of the board made a final decision on compensation.”

Form 990, Part VI, Section C, Line 19

“Available upon request. The document is also submitted to Guidestar for posting.”

Filing and Contact Details

Filer

Filer Name
Heyday
EIN
94-3268357
Phone
5105493564
Address
1808 San Pablo Ave Ste A, Berkeley, CA 94702

Signing Officer

Name
Gayle Wattawa
Title
General Manager
Signed
2023-08-23
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Gayle Wattawa
Formed
1974
Legal Domicile
CA
Voting Board Members
12
Independent Board Members
12
Employees
16
Volunteers
12

Preparer

Firm
Crosby & Kaneda CPAs LLP
Address
548 Market St PMB 97503, San Francisco, CA 94104
Preparer
Felix Gorrindo
Phone
5108352727
Supplemental Narrative

Financial Statement Notes

Part X : FIN48 Footnote

“The Internal Revenue Service and the California Franchise Tax Board have determined that the Organization is exempt from federal and state income taxes under IRC 501(c)(3) and California RTC 23701(d). The Organization has evaluated its current tax positions as of December 31, 2022 and is not aware of any significant uncertain tax positions for which a reserve would be necessary. The Organizations tax returns are generally subject to examination by federal and state taxing authorities for three and four years, respectively, after they are filed.”

Part XI, Line 2D: Other revenue amounts included in F/S but not included on form 990

“Cost of goods sold $610119”

Part XII, Line 2D: Other expenses and losses per audited F/S

“Cost of goods sold $610119”

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Filings

Displayed year

2022 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,983,825
Liabilities
$1,071,421
Net assets
$1,912,404
Revenue
$2,760,306
Expenses
$2,740,928
Net income
$19,378
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.78$0.99$1.80$2.50$2.53$0.03
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.96$1.14$1.82$2.44$2.53$0.09
2022Detailed filing. Detailed filing data is available for this year.$2.98$1.07$1.91$2.76$2.74$0.02
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.30$0.41$1.89$2.73$2.25$0.47
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.11$0.69$1.42$2.25$2.20$0.05
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.75$0.39$1.37$1.89$2.04$0.15
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.88$0.36$1.52$1.98$1.66$0.32
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.58$0.52$1.06$2.06$1.68$0.38
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.25$0.57$0.68$1.26$1.48$0.22
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.44$0.55$0.89$1.95$2.18$0.23
2014Detailed filing. Detailed filing data is available for this year.$1.59$0.47$1.12$2.84$1.85$0.98
2013Summary only. Only limited summary data is available for this year.$0.55$0.86$0.31$2.07$1.75$0.33
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.80$1.44$0.64$1.81
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.85$1.34$0.49$1.69
2010Summary only. Only limited summary data is available for this year.$0.69$1.36$0.67$1.85$1.84$0.00