Civic Intelligence

Heyday

990 • Fiscal year 2020 • EIN 94-3268357

Jan 01, 2020 to Dec 31, 2020 • Filed on Oct 19, 2021

Organization Profilewww.heydaybooks.com

View Organization Page

1808 San Pablo Ave Ste ABerkeley, CA 94702

(510) 549-3564

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

72nd percentile

0.33x

Higher debt load relative to assets than 72% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

69th percentile

0.31x

Higher debt load relative to revenue than 69% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Net Margin

43rd percentile

2.4%

Higher net margin than 43% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

77th percentile

$121,770

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 5.4% of source-year revenue.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Asset Growth

72nd percentile

20%

Faster asset growth than 72% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

74th percentile

19%

Faster revenue growth than 74% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets72nd percentile

Assets

Up

$2,111,683

Up $357,090 (+20%) from 2019

Net Assets

Up

$1,422,296

Up $53,289 (+3.9%) from 2019

Liabilities

Up

$689,387

Up $303,801 (+79%) from 2019

Revenue And Expenses
Liabilities / Revenue69th percentileNet Margin43rd percentile

Revenue

Up

$2,251,217

Up $360,588 (+19%) from 2019

Expenses

Up

$2,197,928

Up $159,462 (+7.8%) from 2019

Net Income

Up

$53,289

Up $201,126 (+136%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth72nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0-$1.0MAssets 2010: $692,439Liabilities 2010: $1,359,795Net Assets 2010: -$667,3562010Assets 2011: $848,527Liabilities 2011: $1,341,065Net Assets 2011: -$492,5382011Assets 2012: $802,700Liabilities 2012: $1,441,686Net Assets 2012: -$638,9862012Assets 2013: $547,704Liabilities 2013: $858,506Net Assets 2013: -$310,8022013Assets 2014: $1,588,191Liabilities 2014: $467,404Net Assets 2014: $1,120,7872014Assets 2015: $1,438,811Liabilities 2015: $545,043Net Assets 2015: $893,7682015Assets 2016: $1,249,109Liabilities 2016: $573,222Net Assets 2016: $675,8872016Assets 2017: $1,578,155Liabilities 2017: $522,044Net Assets 2017: $1,056,1112017Assets 2018: $1,877,431Liabilities 2018: $360,587Net Assets 2018: $1,516,8442018Assets 2019: $1,754,593Liabilities 2019: $385,586Net Assets 2019: $1,369,0072019Assets 2020: $2,111,683Liabilities 2020: $689,387Net Assets 2020: $1,422,2962020Assets 2021: $2,302,946Liabilities 2021: $409,920Net Assets 2021: $1,893,0262021Assets 2022: $2,983,825Liabilities 2022: $1,071,421Net Assets 2022: $1,912,4042022Assets 2023: $2,963,008Liabilities 2023: $1,139,510Net Assets 2023: $1,823,4982023Assets 2024: $2,782,021Liabilities 2024: $986,883Net Assets 2024: $1,795,1382024

Highlighted filing

2020

Assets$2,111,683
Liabilities$689,387
Net Assets$1,422,296
Open 2020 Filing

Operations Trend

Revenue Growth74th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2010: $1,848,320Expenses 2010: $1,844,052Net Income 2010: $4,2682010Expenses 2011: $1,686,1282011Expenses 2012: $1,813,2362012Revenue 2013: $2,072,106Expenses 2013: $1,745,364Net Income 2013: $326,7422013Revenue 2014: $2,835,744Expenses 2014: $1,853,602Net Income 2014: $982,1422014Revenue 2015: $1,953,383Expenses 2015: $2,180,402Net Income 2015: -$227,0192015Revenue 2016: $1,263,569Expenses 2016: $1,481,450Net Income 2016: -$217,8812016Revenue 2017: $2,056,756Expenses 2017: $1,676,532Net Income 2017: $380,2242017Revenue 2018: $1,980,240Expenses 2018: $1,656,935Net Income 2018: $323,3052018Revenue 2019: $1,890,629Expenses 2019: $2,038,466Net Income 2019: -$147,8372019Revenue 2020: $2,251,217Expenses 2020: $2,197,928Net Income 2020: $53,2892020Revenue 2021: $2,725,467Expenses 2021: $2,254,737Net Income 2021: $470,7302021Revenue 2022: $2,760,306Expenses 2022: $2,740,928Net Income 2022: $19,3782022Revenue 2023: $2,442,470Expenses 2023: $2,531,376Net Income 2023: -$88,9062023Revenue 2024: $2,497,177Expenses 2024: $2,525,537Net Income 2024: -$28,3602024

Highlighted filing

2020

Revenue$2,251,217
Expenses$2,197,928
Net Income$53,289
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Oct 19, 2021
Return Version
2020v4.0
Gross Receipts
$2,825,165
Mission and Program Overview

Mission

Our core mission is to deepen peoples awareness of the cultural, natural, literary, and historic resources of California, especially through publications but also through events and other media.

Serving a wide range of people & audiences throughout California & beyond, our core mission is to deepen peoples awareness of the cultural, natural, literary, & historic resources of California, especially through publications but also through events & other media.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$908,948$994,725▲ $85,777
Accounts Receivable$207,638$479,774▲ $272,136
Inventories for Sale or Use$431,405$376,018▼ $55,387
Pledges and Grants Receivable$2,466$60,000▲ $57,534
Prepaid Expenses and Deferred Charges$48,293$23,748▼ $24,545
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Total Assets$1,754,593$2,111,683▲ $357,090
Other Assets Total$155,843$177,418▲ $21,575
Liabilities
Accounts Payable and Accrued Expenses$281,844$434,631▲ $152,787
Other Liabilities-$149,269-
Deferred Revenue$103,742$105,487▲ $1,745
Total Liabilities$385,586$689,387▲ $303,801
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,170,459$1,082,022▼ $88,437
Net Assets With Donor Restrictions$198,548$340,274▲ $141,726
Total Net Assets Fund Balance$1,369,007$1,422,296▲ $53,289
Total Liabilities and Net Assets / Fund Balance$1,754,593$2,111,683▲ $357,090

Asset Categories

AssetBook ValueDepreciationBasis
Other Assets Org$67,784--
Compensation and Service Providers
Top Officer Pay77th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Steve WassermanPublisher/EDFT$107,364$14,406$121,770

Board Members and Trustees

NameTitle
Steve WaxBoard Chair
Brian KennyVice chair/Sec
Bruce GoldsmithBoard Member
Catherine KonnerBoard Member
Lisbeth HasseBoard Member
Marty PriceBoard Member
Megan VeredBoard Member
Whitney GreenBoard Member
Zachary KarabellBoard Member
Don FranzenTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$781,814
Program Service Revenue
$249,696
Investment Income
$0
Other Revenue
$1,219,707
All Other Contributions
$748,058
Change in Net Assets
$53,289

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,251,217
Total Revenue per Audited Statements
$2,251,217
Total Revenue per Form 990
$2,251,217
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,299,238
Salaries, Compensation, and Employee Benefits$898,690
Total Fundraising Expense$146,932
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$632,540$11,446$10,306$654,292
Other Salaries and Wages$415,928$163,853$63,994$643,775
Royalties$233,392--$233,392
Current Officers, Directors, Trustees, and Key Employees$30,443$54,796$36,531$121,770
Office Expenses$77,378$11,715$3,517$92,610
Occupancy$49,767$27,641$11,156$88,564
Other Employee Benefits$24,144$45,397$4,828$74,369
Payroll Taxes$33,432$17,850$7,494$58,776
Conferences and Meetings$52,946-$971$53,917
Fees for Services Accounting-$29,857-$29,857
Information Technology$12,960$4,565$2,203$19,728
Travel$3,414$6,397$5,572$15,383
Advertising$12,050$461-$12,511
Insurance-$5,664-$5,664
Other Expenses$92,960-$360$360
Total Functional Expenses$1,671,354$379,642$146,932$2,197,928

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$2,197,928
Total Expenses per Audited Statements$2,197,928
Total Expenses per Form 990$2,197,928
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
PPP Loan$149,269
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“Audit committee reviews the 990 and makes recommendation to the full board for approval to file.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“Conflict of interest form is given to board members to be signed when they join board.”

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

“Publisher/ED is under a multi-year contract. The board reviewed comparable salary information available through Guidestar and the co-chairs of the board made a final decision on compensation.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“Available upon request. The document is also submitted to Guidestar for posting.”

Filing and Contact Details

Filer

Filer Name
Heyday
EIN
94-3268357
Phone
5105493564
Address
1808 San Pablo Ave Ste A, Berkeley, CA 94702

Signing Officer

Name
Gayle Wattawa
Title
General Manager
Signed
2021-10-19
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Gayle Wattawa
Formed
1974
Legal Domicile
CA
Voting Board Members
10
Independent Board Members
10
Employees
13
Volunteers
10

Preparer

Firm
Crosby & Kaneda CPAs LLP
Address
1970 Broadway STE 930, Oakland, CA 94612
Preparer
Felix Gorrindo
Phone
5108352727
Supplemental Narrative

Financial Statement Notes

Part X : FIN48 Footnote

“The Internal Revenue Service and the California Franchise Tax Board have determined that the Organization is exempt from federal and state income taxes under IRC 501(c)(3) and California RTC 23701(d). The Organization has evaluated its current tax positions as of December 31, 2020 and is not aware of any significant uncertain tax positions for which a reserve would be necessary. The Organizations tax returns are generally subject to examination by federal and state taxing authorities for three and four years, respectively, after they are filed.”

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Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,111,683
Liabilities
$689,387
Net assets
$1,422,296
Revenue
$2,251,217
Expenses
$2,197,928
Net income
$53,289
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.78$0.99$1.80$2.50$2.53$0.03
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.96$1.14$1.82$2.44$2.53$0.09
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.98$1.07$1.91$2.76$2.74$0.02
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.30$0.41$1.89$2.73$2.25$0.47
2020Detailed filing. Detailed filing data is available for this year.$2.11$0.69$1.42$2.25$2.20$0.05
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.75$0.39$1.37$1.89$2.04$0.15
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.88$0.36$1.52$1.98$1.66$0.32
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.58$0.52$1.06$2.06$1.68$0.38
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.25$0.57$0.68$1.26$1.48$0.22
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.44$0.55$0.89$1.95$2.18$0.23
2014Detailed filing. Detailed filing data is available for this year.$1.59$0.47$1.12$2.84$1.85$0.98
2013Summary only. Only limited summary data is available for this year.$0.55$0.86$0.31$2.07$1.75$0.33
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.80$1.44$0.64$1.81
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.85$1.34$0.49$1.69
2010Summary only. Only limited summary data is available for this year.$0.69$1.36$0.67$1.85$1.84$0.00