Civic Intelligence

Heyday

EIN 94-3268357 • 501(c)3 • Berkeley, CA

View Organization Page

Profile

Publishes books about california

1808 San Pablo Ave Ste ABerkeley, CA 94702

www.heydaybooks.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

77th percentile

0.35x

Higher debt load relative to assets than 77% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

77th percentile

0.40x

Higher debt load relative to revenue than 77% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

36th percentile

-1.1%

Higher net margin than 36% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

20th percentile

-6.1%

Faster asset growth than 20% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

40th percentile

2.2%

Faster revenue growth than 40% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets77th percentile

Assets

Down

$2,782,021

Down $180,987 (-6.1%) from 2023

Liabilities

Down

$986,883

Down $152,627 (-13%) from 2023

Net Assets

Down

$1,795,138

Down $28,360 (-1.6%) from 2023

Operations
Liabilities / Revenue77th percentileNet Margin36th percentile

Revenue

Up

$2,497,177

Up $54,707 (+2.2%) from 2023

Expenses

Down

$2,525,537

Down $5,839 (-0.2%) from 2023

Net Income

Up

-$28,360

Up $60,546 (+68%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth20th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0-$1.0MAssets 2010: $692,439Liabilities 2010: $1,359,795Net Assets 2010: -$667,3562010Assets 2011: $848,527Liabilities 2011: $1,341,065Net Assets 2011: -$492,5382011Assets 2012: $802,700Liabilities 2012: $1,441,686Net Assets 2012: -$638,9862012Assets 2013: $547,704Liabilities 2013: $858,506Net Assets 2013: -$310,8022013Assets 2014: $1,588,191Liabilities 2014: $467,404Net Assets 2014: $1,120,7872014Assets 2015: $1,438,811Liabilities 2015: $545,043Net Assets 2015: $893,7682015Assets 2016: $1,249,109Liabilities 2016: $573,222Net Assets 2016: $675,8872016Assets 2017: $1,578,155Liabilities 2017: $522,044Net Assets 2017: $1,056,1112017Assets 2018: $1,877,431Liabilities 2018: $360,587Net Assets 2018: $1,516,8442018Assets 2019: $1,754,593Liabilities 2019: $385,586Net Assets 2019: $1,369,0072019Assets 2020: $2,111,683Liabilities 2020: $689,387Net Assets 2020: $1,422,2962020Assets 2021: $2,302,946Liabilities 2021: $409,920Net Assets 2021: $1,893,0262021Assets 2022: $2,983,825Liabilities 2022: $1,071,421Net Assets 2022: $1,912,4042022Assets 2023: $2,963,008Liabilities 2023: $1,139,510Net Assets 2023: $1,823,4982023Assets 2024: $2,782,021Liabilities 2024: $986,883Net Assets 2024: $1,795,1382024

Highlighted filing

2024

Assets$2,782,021
Liabilities$986,883
Net Assets$1,795,138
Open 2024 Filing

Operations Trend

Revenue Growth40th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2010: $1,848,320Expenses 2010: $1,844,052Net Income 2010: $4,2682010Expenses 2011: $1,686,1282011Expenses 2012: $1,813,2362012Revenue 2013: $2,072,106Expenses 2013: $1,745,364Net Income 2013: $326,7422013Revenue 2014: $2,835,744Expenses 2014: $1,853,602Net Income 2014: $982,1422014Revenue 2015: $1,953,383Expenses 2015: $2,180,402Net Income 2015: -$227,0192015Revenue 2016: $1,263,569Expenses 2016: $1,481,450Net Income 2016: -$217,8812016Revenue 2017: $2,056,756Expenses 2017: $1,676,532Net Income 2017: $380,2242017Revenue 2018: $1,980,240Expenses 2018: $1,656,935Net Income 2018: $323,3052018Revenue 2019: $1,890,629Expenses 2019: $2,038,466Net Income 2019: -$147,8372019Revenue 2020: $2,251,217Expenses 2020: $2,197,928Net Income 2020: $53,2892020Revenue 2021: $2,725,467Expenses 2021: $2,254,737Net Income 2021: $470,7302021Revenue 2022: $2,760,306Expenses 2022: $2,740,928Net Income 2022: $19,3782022Revenue 2023: $2,442,470Expenses 2023: $2,531,376Net Income 2023: -$88,9062023Revenue 2024: $2,497,177Expenses 2024: $2,525,537Net Income 2024: -$28,3602024

Highlighted filing

2024

Revenue$2,497,177
Expenses$2,525,537
Net Income-$28,360
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$2,782,021
Liabilities
$986,883
Net assets
$1,795,138
Revenue
$2,497,177
Expenses
$2,525,537
Net income
-$28,360
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.78$0.99$1.80$2.50$2.53$0.03
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.96$1.14$1.82$2.44$2.53$0.09
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.98$1.07$1.91$2.76$2.74$0.02
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.30$0.41$1.89$2.73$2.25$0.47
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.11$0.69$1.42$2.25$2.20$0.05
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.75$0.39$1.37$1.89$2.04$0.15
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.88$0.36$1.52$1.98$1.66$0.32
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.58$0.52$1.06$2.06$1.68$0.38
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.25$0.57$0.68$1.26$1.48$0.22
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.44$0.55$0.89$1.95$2.18$0.23
2014Detailed filing. Detailed filing data is available for this year.$1.59$0.47$1.12$2.84$1.85$0.98
2013Summary only. Only limited summary data is available for this year.$0.55$0.86$0.31$2.07$1.75$0.33
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.80$1.44$0.64$1.81
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.85$1.34$0.49$1.69
2010Summary only. Only limited summary data is available for this year.$0.69$1.36$0.67$1.85$1.84$0.00
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jun 27, 2025
Return Version
2024v5.2
Gross Receipts
$3,080,692
Mission and Program Overview

Mission

Our core mission is to deepen peoples awareness of the cultural, natural, literary, and historic resources of California, especially through publications but also through events and other media.

Serving a wide range of people & audiences throughout California & beyond, our core mission is to deepen peoples awareness of the cultural, natural, literary, & historic resources of California, especially through publications but also through events & other media.

Balance Sheet Detail
LineBeginningEndChange
Assets
Inventories for Sale or Use$543,312$717,622▲ $174,310
Savings and Temporary Cash Investments$879,067$682,982▼ $196,085
Accounts Receivable$448,375$432,678▼ $15,697
Cash and Non-Interest-Bearing Accounts$439,290$349,600▼ $89,690
Prepaid Expenses and Deferred Charges$29,610$36,964▲ $7,354
Pledges and Grants Receivable$5,000$0▼ $5,000
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Total Assets$2,963,008$2,782,021▼ $180,987
Other Assets Total$618,354$562,175▼ $56,179
Liabilities
Accounts Payable and Accrued Expenses$468,697$440,922▼ $27,775
Other Liabilities$404,014$334,500▼ $69,514
Deferred Revenue$266,799$211,461▼ $55,338
Total Liabilities$1,139,510$986,883▼ $152,627
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,549,924$1,426,458▼ $123,466
Net Assets With Donor Restrictions$273,574$368,680▲ $95,106
Total Net Assets Fund Balance$1,823,498$1,795,138▼ $28,360
Total Liabilities and Net Assets / Fund Balance$2,963,008$2,782,021▼ $180,987

Asset Categories

AssetBook ValueDepreciationBasis
Other Assets Org$229,780--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Steve WassermanPublisherFT$150,262$17,210$167,472
Gayle WattawaGeneral ManagerFT$122,982$7,976$130,958

Board Members and Trustees

NameTitle
Steve WaxBoard Chair
Tina Jones WilliamsVice Chair
Brian KennyVice Chair/Secr
Bruce GoldsmithBoard Member
Catherine KannerBoard Member
Deborah L SanchezBoard Member
Don FranzenBoard Member
Ferose V RBoard Member
John PtakBoard Member
Kevin RivetteBoard Member
Marty PriceBoard Member
Megan ThygesonBoard Member
Rose Soza War SoldierBoard Member
Zachary KarabellBoard Member
Whitney GreenTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,114,791
Program Service Revenue
$73,123
Investment Income
$9,662
Other Revenue
$1,299,601
All Other Contributions
$1,051,902
Change in Net Assets
$-28,360

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,497,177
Revenue Not Reported on Form 990
$587,702
Total Revenue per Audited Statements
$3,084,879
Total Revenue per Form 990
$2,497,177
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,374,868
Salaries, Compensation, and Employee Benefits$1,150,669
Total Fundraising Expense$259,296
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$623,781$171,377$81,606$876,764
Royalties$233,483--$233,483
Current Officers, Directors, Trustees, and Key Employees$72,027$58,932-$130,959
Occupancy$68,252$23,240$7,913$99,405
Payroll Taxes$54,267$6,292$18,088$78,647
Office Expenses$37,395$15,841$17,550$70,786
Advertising--$70,456$70,456
Other Expenses$64,649--$64,649
Fees for Services Other$33,000$4,397$24,000$61,397
Other Employee Benefits$40,602$4,082$15,365$60,049
Travel$25,615$21,150$12,129$58,894
Information Technology$29,792$7,078$1,916$38,786
Conferences and Meetings$23,409$1,805$9,174$34,388
Fees for Services Accounting-$31,291-$31,291
Insurance$4,033$8,219-$12,252
Pension Plan Contributions$2,931$220$1,099$4,250
Total Functional Expenses$1,912,317$353,924$259,296$2,525,537

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$3,113,239
Expenses per Audited Statements$2,525,537
Total Expenses per Form 990$2,525,537
Expenses Not Reported on Form 990$587,702
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating lease liability$334,500
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Audit committee reviews the 990 and makes recommendation to the full board for approval to file.”

Form 990, Part VI, Section B, Line 12C

“Directors reminded yearly to disclose conflicts of interest.”

Form 990, Part VI, Section B, Line 15A

“A board committee examined 990s of nonprofits of comparable size locally and analogous nonprofit book publishers nationally to determine executive compensation. Independent persons were consulted, and deliberations and decisions were documented.”

Form 990, Part VI, Section C, Line 19

“Available upon request.”

Filing and Contact Details

Filer

Filer Name
Heyday
EIN
94-3268357
Phone
5105493564
Address
1808 San Pablo Ave Ste A, Berkeley, CA 94702

Signing Officer

Name
Gayle Wattawa
Title
General Manager
Signed
2025-06-27
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Gayle Wattawa
Formed
1974
Legal Domicile
CA
Voting Board Members
11
Independent Board Members
11
Employees
17
Volunteers
15

Preparer

Firm
Crosby & Kaneda CPAs LLP
Address
548 Market St PMB 97503, San Francisco, CA 94104
Preparer
Felix Gorrindo
Phone
5108352727
Supplemental Narrative

Financial Statement Notes

Part X : FIN48 Footnote

“The Internal Revenue Service and the California Franchise Tax Board have determined that the Organization is exempt from federal and state income taxes under IRC 501(c)(3) and California RTC 23701(d). The Organization has evaluated its current tax positions as of December 31, 2024 and is not aware of any significant uncertain tax positions for which a reserve would be necessary. The Organizations tax returns are generally subject to examination by federal and state taxing authorities for three and four years, respectively, after they are filed.”

Part XI, Line 2D: Other revenue amounts included in F/S but not included on form 990

“Cost of goods sold $583515”

Part XII, Line 2D: Other expenses and losses per audited F/S

“Cost of goods sold $583515”

Raw XML AppendixShowing 400 of 589 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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