Civic Intelligence

Heyday

990 • Fiscal year 2021 • EIN 94-3268357

Jan 01, 2021 to Dec 31, 2021 • Filed on Sep 01, 2022

Organization Profilewww.heydaybooks.com

View Organization Page

1808 San Pablo Ave Ste ABerkeley, CA 94702

(510) 549-3564

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

65th percentile

0.18x

Higher debt load relative to assets than 65% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Liabilities / Revenue

59th percentile

0.15x

Higher debt load relative to revenue than 59% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Net Margin

58th percentile

17%

Higher net margin than 58% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Top Officer Pay

82nd percentile

$139,394

Higher top officer pay than 82% of similar nonprofits.

Top officer pay equals 5.1% of source-year revenue.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Asset Growth

50th percentile

9.1%

Faster asset growth than 50% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Revenue Growth

59th percentile

21%

Faster revenue growth than 59% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets65th percentile

Assets

Up

$2,302,946

Up $191,263 (+9.1%) from 2020

Net Assets

Up

$1,893,026

Up $470,730 (+33%) from 2020

Liabilities

Down

$409,920

Down $279,467 (-41%) from 2020

Revenue And Expenses
Liabilities / Revenue59th percentileNet Margin58th percentile

Revenue

Up

$2,725,467

Up $474,250 (+21%) from 2020

Expenses

Up

$2,254,737

Up $56,809 (+2.6%) from 2020

Net Income

Up

$470,730

Up $417,441 (+783%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth50th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0-$1.0MAssets 2010: $692,439Liabilities 2010: $1,359,795Net Assets 2010: -$667,3562010Assets 2011: $848,527Liabilities 2011: $1,341,065Net Assets 2011: -$492,5382011Assets 2012: $802,700Liabilities 2012: $1,441,686Net Assets 2012: -$638,9862012Assets 2013: $547,704Liabilities 2013: $858,506Net Assets 2013: -$310,8022013Assets 2014: $1,588,191Liabilities 2014: $467,404Net Assets 2014: $1,120,7872014Assets 2015: $1,438,811Liabilities 2015: $545,043Net Assets 2015: $893,7682015Assets 2016: $1,249,109Liabilities 2016: $573,222Net Assets 2016: $675,8872016Assets 2017: $1,578,155Liabilities 2017: $522,044Net Assets 2017: $1,056,1112017Assets 2018: $1,877,431Liabilities 2018: $360,587Net Assets 2018: $1,516,8442018Assets 2019: $1,754,593Liabilities 2019: $385,586Net Assets 2019: $1,369,0072019Assets 2020: $2,111,683Liabilities 2020: $689,387Net Assets 2020: $1,422,2962020Assets 2021: $2,302,946Liabilities 2021: $409,920Net Assets 2021: $1,893,0262021Assets 2022: $2,983,825Liabilities 2022: $1,071,421Net Assets 2022: $1,912,4042022Assets 2023: $2,963,008Liabilities 2023: $1,139,510Net Assets 2023: $1,823,4982023Assets 2024: $2,782,021Liabilities 2024: $986,883Net Assets 2024: $1,795,1382024

Highlighted filing

2021

Assets$2,302,946
Liabilities$409,920
Net Assets$1,893,026
Open 2021 Filing

Operations Trend

Revenue Growth59th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2010: $1,848,320Expenses 2010: $1,844,052Net Income 2010: $4,2682010Expenses 2011: $1,686,1282011Expenses 2012: $1,813,2362012Revenue 2013: $2,072,106Expenses 2013: $1,745,364Net Income 2013: $326,7422013Revenue 2014: $2,835,744Expenses 2014: $1,853,602Net Income 2014: $982,1422014Revenue 2015: $1,953,383Expenses 2015: $2,180,402Net Income 2015: -$227,0192015Revenue 2016: $1,263,569Expenses 2016: $1,481,450Net Income 2016: -$217,8812016Revenue 2017: $2,056,756Expenses 2017: $1,676,532Net Income 2017: $380,2242017Revenue 2018: $1,980,240Expenses 2018: $1,656,935Net Income 2018: $323,3052018Revenue 2019: $1,890,629Expenses 2019: $2,038,466Net Income 2019: -$147,8372019Revenue 2020: $2,251,217Expenses 2020: $2,197,928Net Income 2020: $53,2892020Revenue 2021: $2,725,467Expenses 2021: $2,254,737Net Income 2021: $470,7302021Revenue 2022: $2,760,306Expenses 2022: $2,740,928Net Income 2022: $19,3782022Revenue 2023: $2,442,470Expenses 2023: $2,531,376Net Income 2023: -$88,9062023Revenue 2024: $2,497,177Expenses 2024: $2,525,537Net Income 2024: -$28,3602024

Highlighted filing

2021

Revenue$2,725,467
Expenses$2,254,737
Net Income$470,730
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Sep 1, 2022
Return Version
2021v4.0
Gross Receipts
$3,038,779
Mission and Program Overview

Mission

Our core mission is to deepen peoples awareness of the cultural, natural, literary, and historic resources of California, especially through publications but also through events and other media.

Serving a wide range of people & audiences throughout California & beyond, our core mission is to deepen peoples awareness of the cultural, natural, literary, & historic resources of California, especially through publications but also through events & other media.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$994,725$1,123,920▲ $129,195
Inventories for Sale or Use$376,018$492,043▲ $116,025
Accounts Receivable$479,774$383,951▼ $95,823
Pledges and Grants Receivable$60,000$53,855▼ $6,145
Prepaid Expenses and Deferred Charges$23,748$35,663▲ $11,915
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Total Assets$2,111,683$2,302,946▲ $191,263
Other Assets Total$177,418$213,514▲ $36,096
Liabilities
Accounts Payable and Accrued Expenses$434,631$314,838▼ $119,793
Other Liabilities$149,269--
Deferred Revenue$105,487$95,082▼ $10,405
Total Liabilities$689,387$409,920▼ $279,467
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,082,022$1,403,324▲ $321,302
Net Assets With Donor Restrictions$340,274$489,702▲ $149,428
Total Net Assets Fund Balance$1,422,296$1,893,026▲ $470,730
Total Liabilities and Net Assets / Fund Balance$2,111,683$2,302,946▲ $191,263

Asset Categories

AssetBook ValueDepreciationBasis
Other Assets Org$116,137--
Compensation and Service Providers
Top Officer Pay82nd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Steve WassermanPublisherFT$107,072$32,322$139,394
Gayle WattawaGeneral ManagerFT$98,305$6,793$105,098

Board Members and Trustees

NameTitle
Steve WaxBoard Chair
Brian KennyVice chair/Sec
Bruce GoldsmithBoard Member
Catherine KannerBoard Member
Deborah L SanchezBoard Member
Don FranzenBoard Member
John PtakBoard Member
Lisbeth HasseBoard Member
Marty PriceBoard Member
Megan VeredBoard Member
Rose Soza War SoldierBoard Member
Zachary KarabellBoard Member
Whitney GreenTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$907,058
Program Service Revenue
$248,817
Investment Income
$103
Other Revenue
$1,569,489
All Other Contributions
$750,254
Change in Net Assets
$470,730

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,725,467
Revenue Not Reported on Form 990
$12,727
Total Revenue per Audited Statements
$2,738,194
Total Revenue per Form 990
$2,725,467
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,321,947
Salaries, Compensation, and Employee Benefits$932,790
Total Fundraising Expense$161,120
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$465,514$137,673$96,500$699,687
Royalties$281,297--$281,297
Current Officers, Directors, Trustees, and Key Employees$52,550$52,550-$105,100
Fees for Services Other$71,308-$21,900$93,208
Office Expenses$77,376$7,491$7,712$92,579
Occupancy$57,468$21,550$10,775$89,793
Other Employee Benefits$38,008$18,951$7,969$64,928
Payroll Taxes$39,248$14,718$7,359$61,325
Conferences and Meetings$54,239-$737$54,976
Information Technology$28,433$11,385$3,302$43,120
Fees for Services Accounting-$32,808-$32,808
Travel$5,556$2,476$3,681$11,713
Advertising$2,832-$735$3,567
Other Expenses$3,046--$3,046
Pension Plan Contributions$1,155$355$240$1,750
Insurance$1,119$420$210$1,749
Total Functional Expenses$1,793,240$300,377$161,120$2,254,737

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$2,267,464
Expenses per Audited Statements$2,254,737
Total Expenses per Form 990$2,254,737
Expenses Not Reported on Form 990$12,727
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“Audit committee reviews the 990 and makes recommendation to the full board for approval to file.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“Conflict of interest form is given to board members to be signed when they join board.”

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

“The board reviewed comparable salary information available through Guidestar and ProPublica, and the officers of the board made a final decision on compensation.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“Available upon request. The document is also submitted to Guidestar for posting.”

Filing and Contact Details

Filer

Filer Name
Heyday
EIN
94-3268357
Phone
5105493564
Address
1808 San Pablo Ave Ste A, Berkeley, CA 94702

Signing Officer

Name
Gayle Wattawa
Title
General Manager
Signed
2022-09-01
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Gayle Wattawa
Formed
1974
Legal Domicile
CA
Voting Board Members
12
Independent Board Members
12
Employees
13
Volunteers
12

Preparer

Firm
Crosby & Kaneda CPAs LLP
Address
1970 Broadway STE 930, Oakland, CA 94612
Preparer
Felix Gorrindo
Phone
5108352727
Supplemental Narrative

Financial Statement Notes

Part X : FIN48 Footnote

“The Internal Revenue Service and the California Franchise Tax Board have determined that the Organization is exempt from federal and state income taxes under IRC 501(c)(3) and California RTC 23701(d). The Organization has evaluated its current tax positions as of December 31, 2021 and is not aware of any significant uncertain tax positions for which a reserve would be necessary. The Organizations tax returns are generally subject to examination by federal and state taxing authorities for three and four years, respectively, after they are filed.”

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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,302,946
Liabilities
$409,920
Net assets
$1,893,026
Revenue
$2,725,467
Expenses
$2,254,737
Net income
$470,730
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.78$0.99$1.80$2.50$2.53$0.03
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.96$1.14$1.82$2.44$2.53$0.09
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.98$1.07$1.91$2.76$2.74$0.02
2021Detailed filing. Detailed filing data is available for this year.$2.30$0.41$1.89$2.73$2.25$0.47
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.11$0.69$1.42$2.25$2.20$0.05
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.75$0.39$1.37$1.89$2.04$0.15
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.88$0.36$1.52$1.98$1.66$0.32
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.58$0.52$1.06$2.06$1.68$0.38
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.25$0.57$0.68$1.26$1.48$0.22
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.44$0.55$0.89$1.95$2.18$0.23
2014Detailed filing. Detailed filing data is available for this year.$1.59$0.47$1.12$2.84$1.85$0.98
2013Summary only. Only limited summary data is available for this year.$0.55$0.86$0.31$2.07$1.75$0.33
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.80$1.44$0.64$1.81
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.85$1.34$0.49$1.69
2010Summary only. Only limited summary data is available for this year.$0.69$1.36$0.67$1.85$1.84$0.00