Civic Intelligence

Heyday

990 • Fiscal year 2016 • EIN 94-3268357

Jan 01, 2016 to Dec 31, 2016 • Filed on Nov 08, 2017

Organization Profilewww.heydaybooks.com

View Organization Page

2120 University Ave Fl 4Berkeley, CA 94704

(510) 549-3564

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

78th percentile

0.46x

Higher debt load relative to assets than 78% of similar nonprofits.

2016 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2016

Liabilities / Revenue

75th percentile

0.45x

Higher debt load relative to revenue than 75% of similar nonprofits.

2016 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2016

Net Margin

17th percentile

-17%

Higher net margin than 17% of similar nonprofits.

2016 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2016

Top Officer Pay

Score unavailable

No value available

This filing does not contain officer compensation rows.

Source year 2016

Asset Growth

10th percentile

-13%

Faster asset growth than 10% of similar nonprofits.

2016 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2015 to 2016

Revenue Growth

9th percentile

-35%

Faster revenue growth than 9% of similar nonprofits.

2016 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2015 to 2016

Balance Sheet
Liabilities / Assets78th percentile

Assets

Down

$1,249,109

Down $189,702 (-13%) from 2015

Net Assets

Down

$675,887

Down $217,881 (-24%) from 2015

Liabilities

Up

$573,222

Up $28,179 (+5.2%) from 2015

Revenue And Expenses
Liabilities / Revenue75th percentileNet Margin17th percentile

Revenue

Down

$1,263,569

Down $689,814 (-35%) from 2015

Expenses

Down

$1,481,450

Down $698,952 (-32%) from 2015

Net Income

Up

-$217,881

Up $9,138 (+4.0%) from 2015

Historical Trend

Balance Sheet Trend

Asset Growth10th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0-$1.0MAssets 2010: $692,439Liabilities 2010: $1,359,795Net Assets 2010: -$667,3562010Assets 2011: $848,527Liabilities 2011: $1,341,065Net Assets 2011: -$492,5382011Assets 2012: $802,700Liabilities 2012: $1,441,686Net Assets 2012: -$638,9862012Assets 2013: $547,704Liabilities 2013: $858,506Net Assets 2013: -$310,8022013Assets 2014: $1,588,191Liabilities 2014: $467,404Net Assets 2014: $1,120,7872014Assets 2015: $1,438,811Liabilities 2015: $545,043Net Assets 2015: $893,7682015Assets 2016: $1,249,109Liabilities 2016: $573,222Net Assets 2016: $675,8872016Assets 2017: $1,578,155Liabilities 2017: $522,044Net Assets 2017: $1,056,1112017Assets 2018: $1,877,431Liabilities 2018: $360,587Net Assets 2018: $1,516,8442018Assets 2019: $1,754,593Liabilities 2019: $385,586Net Assets 2019: $1,369,0072019Assets 2020: $2,111,683Liabilities 2020: $689,387Net Assets 2020: $1,422,2962020Assets 2021: $2,302,946Liabilities 2021: $409,920Net Assets 2021: $1,893,0262021Assets 2022: $2,983,825Liabilities 2022: $1,071,421Net Assets 2022: $1,912,4042022Assets 2023: $2,963,008Liabilities 2023: $1,139,510Net Assets 2023: $1,823,4982023Assets 2024: $2,782,021Liabilities 2024: $986,883Net Assets 2024: $1,795,1382024

Highlighted filing

2016

Assets$1,249,109
Liabilities$573,222
Net Assets$675,887
Open 2016 Filing

Operations Trend

Revenue Growth9th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2010: $1,848,320Expenses 2010: $1,844,052Net Income 2010: $4,2682010Expenses 2011: $1,686,1282011Expenses 2012: $1,813,2362012Revenue 2013: $2,072,106Expenses 2013: $1,745,364Net Income 2013: $326,7422013Revenue 2014: $2,835,744Expenses 2014: $1,853,602Net Income 2014: $982,1422014Revenue 2015: $1,953,383Expenses 2015: $2,180,402Net Income 2015: -$227,0192015Revenue 2016: $1,263,569Expenses 2016: $1,481,450Net Income 2016: -$217,8812016Revenue 2017: $2,056,756Expenses 2017: $1,676,532Net Income 2017: $380,2242017Revenue 2018: $1,980,240Expenses 2018: $1,656,935Net Income 2018: $323,3052018Revenue 2019: $1,890,629Expenses 2019: $2,038,466Net Income 2019: -$147,8372019Revenue 2020: $2,251,217Expenses 2020: $2,197,928Net Income 2020: $53,2892020Revenue 2021: $2,725,467Expenses 2021: $2,254,737Net Income 2021: $470,7302021Revenue 2022: $2,760,306Expenses 2022: $2,740,928Net Income 2022: $19,3782022Revenue 2023: $2,442,470Expenses 2023: $2,531,376Net Income 2023: -$88,9062023Revenue 2024: $2,497,177Expenses 2024: $2,525,537Net Income 2024: -$28,3602024

Highlighted filing

2016

Revenue$1,263,569
Expenses$1,481,450
Net Income-$217,881
Open 2016 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2016 to Dec 31, 2016
Signed
Nov 8, 2017
Return Version
2016v3.0
Gross Receipts
$2,075,866
Mission and Program Overview

Mission

Our core mission is to deepen peoples awareness of the cultural, natural, literary, and historic resources of California, especially through publications but also through events and other media.

Serving a wide range of people & audiences throughout California & beyond, our core mission is to deepen peoples awareness of the cultural, natural, literary, & historic resources of California, especially through publications but also through events & other media.

Balance Sheet Detail
LineBeginningEndChange
Assets
Inventories for Sale or Use$471,150$551,664▲ $80,514
Cash and Non-Interest-Bearing Accounts$639,263$403,925▼ $235,338
Accounts Receivable$66,075$81,755▲ $15,680
Pledges and Grants Receivable$105,000$30,000▼ $75,000
Land, Buildings, and Equipment, Net$40,178$29,066▼ $11,112
Prepaid Expenses and Deferred Charges$9,764$6,174▼ $3,590
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Total Assets$1,438,811$1,249,109▼ $189,702
Other Assets Total$107,381$146,525▲ $39,144
Liabilities
Accounts Payable and Accrued Expenses$390,649$490,637▲ $99,988
Deferred Revenue$106,190$82,585▼ $23,605
Other Liabilities$48,204--
Total Liabilities$545,043$573,222▲ $28,179
Net Assets / Fund Balance
Unrestricted Net Assets$520,424$398,759▼ $121,665
Temporarily Rstr Net Assets$373,344$277,128▼ $96,216
Total Net Assets Fund Balance$893,768$675,887▼ $217,881
Total Liabilities and Net Assets / Fund Balance$1,438,811$1,249,109▼ $189,702

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$22,467$45,912$68,379
Leasehold Improvements$6,599$31,676$38,275
Other Assets Org$146,525--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Steve WassermanExecutive DirectorFT$55,019$3,253$58,272

Board Members and Trustees

NameTitle
Mike McConeChairman Emer
Nettie HogeCo-Chair
Richard D BaumCo-Chair
Don FranzenBoard Member
Greg SarrisBoard Member
Lisa Van CleefBoard Member
Lucinda WatsonBoard Member
Marty KrasneyBoard Member
Michael TraynorBoard Member
Praveen MadanBoard Member
Ralph LewinBoard Member
Sherri Smith-FerriBoard Member
Sonia TorresBoard Member
Steve CostaBoard Member
Alexandra RomeSecretary
Whitney GreenTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$604,167
Program Service Revenue
$86,744
Investment Income
$0
Other Revenue
$572,658
All Other Contributions
$510,080
Change in Net Assets
$-217,881

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,263,569
Total Revenue per Audited Statements
$1,263,569
Total Revenue per Form 990
$1,263,569
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$864,185
Other Expenses$615,848
Total Fundraising Expense$119,037
Professional Fundraising Fees$1,417
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$571,346$28,644$58,175$658,165
Royalties$171,762--$171,762
Office Expenses$102,859$9,128$17,845$129,832
Occupancy$83,869$7,488$8,487$99,844
Payroll Taxes$59,947$5,447$6,174$71,568
Other Employee Benefits$57,750$3,932$5,767$67,449
Current Officers, Directors, Trustees, and Key Employees$36,852$26,800$3,351$67,003
Fees for Services Accounting-$52,989-$52,989
Travel$39,539$3,530$4,001$47,070
Conferences and Meetings$11,380$885$7,873$20,138
Information Technology$15,397$1,375$1,558$18,330
Fees for Services Other$14,444$2,607$689$17,740
Depreciation Depletion$9,334$833$945$11,112
Insurance$3,718$2,519$376$6,613
Advertising$1,824$163$185$2,172
Fees for Services Legal-$1,525-$1,525
Fees for Services Professional Fundraising--$1,417$1,417
Other Expenses$3,689$329$700$700
All Other Expenses$587$3$3$593
Total Functional Expenses$1,213,230$149,183$119,037$1,481,450

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,481,450
Total Expenses per Audited Statements$1,481,450
Total Expenses per Form 990$1,481,450
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$25,773
Fundraising Gross Income$9,200
Professional Fundraising Fees$1,417

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Harvest Gala$103,287$9,200$2,500$6,700
Total Events$103,287$9,200$25,773$-16,573
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
Yes
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 4: Description of Significant Changes to Organizational Documents

“Articles of Incorporation was revised in January 2016 to remove Article V, which required the consent of founder Malcolm Leonard Margolin for future Articles of Incorporation amendments.”

Form 990, Part VI, Line 11B: Form 990 Review Process

“Finance committee reviews the 990 and makes recommendation to the full board for approval to file.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“Yearly conflict of interest form is given to board members to be signed.”

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

“The board reviewed comparable salary information available through Guidestar and the co-chairs of the board made a final decision on compensation.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“Available upon request. The document is also submitted to Guidestar for posting.”

Filing and Contact Details

Filer

Filer Name
Heyday
EIN
94-3268357
Phone
5105493564
Address
2120 University Ave Fl 4, Berkeley, CA 94704

Signing Officer

Name
Steve Wasserman
Title
Executive Director
Signed
2017-11-08
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Steve Wasserman
Formed
1974
Legal Domicile
CA
Voting Board Members
14
Independent Board Members
13
Employees
20

Preparer

Firm
Crosby & Kaneda CPAs
Address
1970 Broadway STE 930, Oakland, CA 94612
Preparer
Adele Kaneda
Phone
5108352727
Supplemental Narrative

Financial Statement Notes

Part X : FIN48 Footnote

“The Organization has evaluated its current tax positions as of December 31, 2016 and is not aware of any significant uncertain tax positions for which a reserve would be necessary.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm11Sherri Smith-Ferri
IRS990/Form990PartVIISectionAGrp/PersonNm12Sonia Torres
IRS990/Form990PartVIISectionAGrp/PersonNm13Michael Traynor
IRS990/Form990PartVIISectionAGrp/PersonNm14Lisa Van Cleef
IRS990/Form990PartVIISectionAGrp/PersonNm15Lucinda Watson
IRS990/Form990PartVIISectionAGrp/PersonNm16Steve Wasserman
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IRS990/Form990PartVIISectionAGrp/TitleTxt1Co-Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt2Chairman Emer
IRS990/Form990PartVIISectionAGrp/TitleTxt3Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt4Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt5Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt6Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt7Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt8Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt9Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt10Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt11Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt12Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt13Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt14Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt15Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt16Executive Dir.
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IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/FundraisingAmt01558
IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt01375
IRS990/InformationTechnologyGrp/ProgramServicesAmt015397
IRS990/InformationTechnologyGrp/TotalAmt018330
IRS990/InsuranceGrp/FundraisingAmt0376
IRS990/InsuranceGrp/ManagementAndGeneralAmt02519
IRS990/InsuranceGrp/ProgramServicesAmt03718
IRS990/InsuranceGrp/TotalAmt06613
IRS990/IntangibleAssetsGrp/EOYAmt00
IRS990/InterestGrp/TotalAmt00
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IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt00
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IRS990/LandBldgEquipCostOrOtherBssAmt0106654
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IRS990/LoanOutstandingInd0false
IRS990/LobbyingActivitiesInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
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IRS990/OfficeExpensesGrp/ProgramServicesAmt0102859
IRS990/OfficeExpensesGrp/TotalAmt0129832
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IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt03932
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IRS990/OtherExpensesGrp/Desc2Publishing Costs
IRS990/OtherExpensesGrp/Desc3Bad Debt Expense
IRS990/OtherExpensesGrp/FundraisingAmt01118
IRS990/OtherExpensesGrp/FundraisingAmt1373
IRS990/OtherExpensesGrp/FundraisingAmt2700
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt0986
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt1329
IRS990/OtherExpensesGrp/ProgramServicesAmt017882
IRS990/OtherExpensesGrp/ProgramServicesAmt111051
IRS990/OtherExpensesGrp/ProgramServicesAmt23689
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IRS990/OtherExpensesGrp/TotalAmt113155
IRS990/OtherExpensesGrp/TotalAmt24391
IRS990/OtherExpensesGrp/TotalAmt3700
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IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt112221
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IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt05447
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IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt06174
IRS990/PrincipalOfficerNm0Steve Wasserman
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IRS990/ProgramServiceRevenueGrp/BusinessCd0511130
IRS990/ProgramServiceRevenueGrp/BusinessCd1511130
IRS990/ProgramServiceRevenueGrp/Desc0Co-Publishing

Document Assets

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Filings

Displayed year

2016 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,249,109
Liabilities
$573,222
Net assets
$675,887
Revenue
$1,263,569
Expenses
$1,481,450
Net income
-$217,881
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.78$0.99$1.80$2.50$2.53$0.03
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.96$1.14$1.82$2.44$2.53$0.09
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.98$1.07$1.91$2.76$2.74$0.02
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.30$0.41$1.89$2.73$2.25$0.47
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.11$0.69$1.42$2.25$2.20$0.05
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.75$0.39$1.37$1.89$2.04$0.15
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.88$0.36$1.52$1.98$1.66$0.32
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.58$0.52$1.06$2.06$1.68$0.38
2016Detailed filing. Detailed filing data is available for this year.$1.25$0.57$0.68$1.26$1.48$0.22
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.44$0.55$0.89$1.95$2.18$0.23
2014Detailed filing. Detailed filing data is available for this year.$1.59$0.47$1.12$2.84$1.85$0.98
2013Summary only. Only limited summary data is available for this year.$0.55$0.86$0.31$2.07$1.75$0.33
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.80$1.44$0.64$1.81
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.85$1.34$0.49$1.69
2010Summary only. Only limited summary data is available for this year.$0.69$1.36$0.67$1.85$1.84$0.00