Civic Intelligence

Heyday

990 • Fiscal year 2019 • EIN 94-3268357

Jan 01, 2019 to Dec 31, 2019 • Filed on Jul 23, 2020

Organization Profilewww.heydaybooks.com

View Organization Page

1808 San Pablo Ave Ste ABerkeley, CA 94702

(510) 549-3564

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

67th percentile

0.22x

Higher debt load relative to assets than 67% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Liabilities / Revenue

66th percentile

0.20x

Higher debt load relative to revenue than 66% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Net Margin

23rd percentile

-7.8%

Higher net margin than 23% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Top Officer Pay

81st percentile

$140,135

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 7.4% of source-year revenue.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Asset Growth

16th percentile

-6.5%

Faster asset growth than 16% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2018 to 2019

Revenue Growth

29th percentile

-4.5%

Faster revenue growth than 29% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets67th percentile

Assets

Down

$1,754,593

Down $122,838 (-6.5%) from 2018

Net Assets

Down

$1,369,007

Down $147,837 (-9.7%) from 2018

Liabilities

Up

$385,586

Up $24,999 (+6.9%) from 2018

Revenue And Expenses
Liabilities / Revenue66th percentileNet Margin23rd percentile

Revenue

Down

$1,890,629

Down $89,611 (-4.5%) from 2018

Expenses

Up

$2,038,466

Up $381,531 (+23%) from 2018

Net Income

Down

-$147,837

Down $471,142 (-146%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth16th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0-$1.0MAssets 2010: $692,439Liabilities 2010: $1,359,795Net Assets 2010: -$667,3562010Assets 2011: $848,527Liabilities 2011: $1,341,065Net Assets 2011: -$492,5382011Assets 2012: $802,700Liabilities 2012: $1,441,686Net Assets 2012: -$638,9862012Assets 2013: $547,704Liabilities 2013: $858,506Net Assets 2013: -$310,8022013Assets 2014: $1,588,191Liabilities 2014: $467,404Net Assets 2014: $1,120,7872014Assets 2015: $1,438,811Liabilities 2015: $545,043Net Assets 2015: $893,7682015Assets 2016: $1,249,109Liabilities 2016: $573,222Net Assets 2016: $675,8872016Assets 2017: $1,578,155Liabilities 2017: $522,044Net Assets 2017: $1,056,1112017Assets 2018: $1,877,431Liabilities 2018: $360,587Net Assets 2018: $1,516,8442018Assets 2019: $1,754,593Liabilities 2019: $385,586Net Assets 2019: $1,369,0072019Assets 2020: $2,111,683Liabilities 2020: $689,387Net Assets 2020: $1,422,2962020Assets 2021: $2,302,946Liabilities 2021: $409,920Net Assets 2021: $1,893,0262021Assets 2022: $2,983,825Liabilities 2022: $1,071,421Net Assets 2022: $1,912,4042022Assets 2023: $2,963,008Liabilities 2023: $1,139,510Net Assets 2023: $1,823,4982023Assets 2024: $2,782,021Liabilities 2024: $986,883Net Assets 2024: $1,795,1382024

Highlighted filing

2019

Assets$1,754,593
Liabilities$385,586
Net Assets$1,369,007
Open 2019 Filing

Operations Trend

Revenue Growth29th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2010: $1,848,320Expenses 2010: $1,844,052Net Income 2010: $4,2682010Expenses 2011: $1,686,1282011Expenses 2012: $1,813,2362012Revenue 2013: $2,072,106Expenses 2013: $1,745,364Net Income 2013: $326,7422013Revenue 2014: $2,835,744Expenses 2014: $1,853,602Net Income 2014: $982,1422014Revenue 2015: $1,953,383Expenses 2015: $2,180,402Net Income 2015: -$227,0192015Revenue 2016: $1,263,569Expenses 2016: $1,481,450Net Income 2016: -$217,8812016Revenue 2017: $2,056,756Expenses 2017: $1,676,532Net Income 2017: $380,2242017Revenue 2018: $1,980,240Expenses 2018: $1,656,935Net Income 2018: $323,3052018Revenue 2019: $1,890,629Expenses 2019: $2,038,466Net Income 2019: -$147,8372019Revenue 2020: $2,251,217Expenses 2020: $2,197,928Net Income 2020: $53,2892020Revenue 2021: $2,725,467Expenses 2021: $2,254,737Net Income 2021: $470,7302021Revenue 2022: $2,760,306Expenses 2022: $2,740,928Net Income 2022: $19,3782022Revenue 2023: $2,442,470Expenses 2023: $2,531,376Net Income 2023: -$88,9062023Revenue 2024: $2,497,177Expenses 2024: $2,525,537Net Income 2024: -$28,3602024

Highlighted filing

2019

Revenue$1,890,629
Expenses$2,038,466
Net Income-$147,837
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Jul 23, 2020
Return Version
2019v5.0
Gross Receipts
$2,409,051
Mission and Program Overview

Mission

Our core mission is to deepen peoples awareness of the cultural, natural, literary, and historic resources of California, especially through publications but also through events and other media.

Serving a wide range of people & audiences throughout California & beyond, our core mission is to deepen peoples awareness of the cultural, natural, literary, & historic resources of California, especially through publications but also through events & other media.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$934,064$908,948▼ $25,116
Inventories for Sale or Use$453,935$431,405▼ $22,530
Accounts Receivable$205,818$207,638▲ $1,820
Prepaid Expenses and Deferred Charges$22,566$48,293▲ $25,727
Pledges and Grants Receivable$9,000$2,466▼ $6,534
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Total Assets$1,877,431$1,754,593▼ $122,838
Other Assets Total$252,048$155,843▼ $96,205
Liabilities
Accounts Payable and Accrued Expenses$268,175$281,844▲ $13,669
Deferred Revenue$92,412$103,742▲ $11,330
Total Liabilities$360,587$385,586▲ $24,999
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,222,523$1,170,459▼ $52,064
Net Assets With Donor Restrictions$294,321$198,548▼ $95,773
Total Net Assets Fund Balance$1,516,844$1,369,007▼ $147,837
Total Liabilities and Net Assets / Fund Balance$1,877,431$1,754,593▼ $122,838

Asset Categories

AssetBook ValueDepreciationBasis
Other Assets Org$65,650--
Compensation and Service Providers
Top Officer Pay81st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Steve WassermanExecutive DirectorFT$128,833$11,302$140,135

Board Members and Trustees

NameTitle
Steve WaxBoard Chair
Brian KennyBoard Member
Catherine KannerBoard Member
Don FranzenBoard Member
Lizbeth HasseBoard Member
Megan VeredBoard Member
Zachary KarabellBoard Member
Andree AbecassisSecretary
Whitney GreenTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$703,804
Program Service Revenue
$57,928
Investment Income
$0
Other Revenue
$1,128,897
All Other Contributions
$558,007
Change in Net Assets
$-147,837

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table9$42,668Fair Market Value (FMV)
Other Non Cash Contri Table1$2,152Fair Market Value (FMV)
Total Noncash Contributions10$44,820-

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,890,629
Revenue Not Reported on Form 990
$3,240
Total Revenue per Audited Statements
$1,893,869
Total Revenue per Form 990
$1,890,629
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,206,797
Salaries, Compensation, and Employee Benefits$831,669
Total Fundraising Expense$116,404
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$367,032$164,341$43,455$574,828
Fees for Services Other$473,631$5,912-$479,543
Royalties$204,960--$204,960
Current Officers, Directors, Trustees, and Key Employees$28,027$70,067$42,041$140,135
Occupancy$52,435$27,205$10,232$89,872
Office Expenses$68,286$8,829$5,045$82,160
Other Expenses$79,974--$79,974
Conferences and Meetings$68,993$3,570$995$73,558
Other Employee Benefits$38,345$17,882$4,106$60,333
Payroll Taxes$32,750$16,737$6,886$56,373
Travel$11,739$10,611$3,093$25,443
Fees for Services Accounting-$21,807-$21,807
Information Technology$12,564$513$551$13,628
Advertising$13,107$20-$13,127
Insurance$1,354$5,507-$6,861
Fees for Services Legal-$2,000-$2,000
Total Functional Expenses$1,567,061$355,001$116,404$2,038,466

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$2,041,706
Expenses per Audited Statements$2,038,466
Total Expenses per Form 990$2,038,466
Expenses Not Reported on Form 990$3,240
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$31,418
Fundraising Gross Income$12,800
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Heyday Harvest$133,933$12,800$9,151$3,649
Total Events$133,933$12,800$31,418$-18,618
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“Audit committee reviews the 990 and makes recommendation to the full board for approval to file.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“Conflict of interest form is given to board members to be signed when they join board.”

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

“ED is under a multi-year contract. The board reviewed comparable salary information available through Guidestar and the co-chairs of the board made a final decision on compensation.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“Available upon request. The document is also submitted to Guidestar for posting.”

Filing and Contact Details

Filer

Filer Name
Heyday
EIN
94-3268357
Phone
5105493564
Address
1808 San Pablo Ave Ste A, Berkeley, CA 94702

Signing Officer

Name
Steve Wasserman
Title
Executive Director
Signed
2020-07-23
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Steve Wasserman
Formed
1974
Legal Domicile
CA
Voting Board Members
9
Independent Board Members
9
Employees
13
Volunteers
9

Preparer

Firm
Crosby & Kaneda CPAs LLP
Address
1970 Broadway STE 930, Oakland, CA 94612
Preparer
Adele Kaneda
Phone
5108352727
Supplemental Narrative

Financial Statement Notes

Part X : FIN48 Footnote

“The Internal Revenue Service and the California Franchise Tax Board have determined that the Organization is exempt from federal and state income taxes under IRC 501(c)(3) and California RTC 23701(d). The Organization has evaluated its current tax positions as of December 31, 2019 and is not aware of any significant uncertain tax positions for which a reserve would be necessary. The Organizations tax returns are generally subject to examination by federal and state taxing authorities for three and four years, respectively, after they are filed.”

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IRS990/OtherAssetsTotalGrp/EOYAmt0155843
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IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt038345
IRS990/OtherEmployeeBenefitsGrp/TotalAmt060333
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IRS990/OtherExpensesGrp/ProgramServicesAmt179974
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IRS990/OtherExpensesGrp/TotalAmt179974
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IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt17784
IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt08956
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IRS990/OtherSalariesAndWagesGrp/FundraisingAmt043455
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt0164341
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0367032
IRS990/OtherSalariesAndWagesGrp/TotalAmt0574828
IRS990/OtherWebsiteInd0X
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayPremiumsPrsnlBnftCntrctInd0false
IRS990/PayrollTaxesGrp/FundraisingAmt06886
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt016737
IRS990/PayrollTaxesGrp/ProgramServicesAmt032750
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IRS990/PensionPlanContributionsGrp/TotalAmt00
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IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt022566
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt048293
IRS990/PrincipalOfficerNm0Steve Wasserman
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0511130
IRS990/ProgramServiceRevenueGrp/BusinessCd1511130
IRS990/ProgramServiceRevenueGrp/Desc0Co-Publishing
IRS990/ProgramServiceRevenueGrp/Desc1Native CA Magazine
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt025000
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt132928
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt025000
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt132928
IRS990/ProgSrvcAccomActy2Grp/Desc0Heyday serves as fiscal sponsor for its author John Muir Laws, who runs a nature journaling club and is developing a science education curriculum. We also serve as fiscal sponsor for Holding Ground, a small producer of documentary films about environmental stewardship, a subject area that overlaps significantly with Heyday's work.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt088515
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt093810
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0596768
IRS990/PYExcessBenefitTransInd0false
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt0936320
IRS990/PYOtherRevenueAmt01231853
IRS990/PYProgramServiceRevenueAmt0151619
IRS990/PYRevenuesLessExpensesAmt0323305
IRS990/PYSalariesCompEmpBnftPaidAmt0720615
IRS990/PYTotalExpensesAmt01656935
IRS990/PYTotalRevenueAmt01980240
IRS990/QuidProQuoContributionsInd0true
IRS990/QuidProQuoContriDisclInd0true
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IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
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IRS990/ReconcilationRevenueExpnssAmt0-147837
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0true
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
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IRS990/RoyaltiesGrp/ProgramServicesAmt0204960
IRS990/RoyaltiesGrp/TotalAmt0204960
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt0703804
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt0596768
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt0695971
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt0604167
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt0861097
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt03461807
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Document Assets

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Filings

Displayed year

2019 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,754,593
Liabilities
$385,586
Net assets
$1,369,007
Revenue
$1,890,629
Expenses
$2,038,466
Net income
-$147,837
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.78$0.99$1.80$2.50$2.53$0.03
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.96$1.14$1.82$2.44$2.53$0.09
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.98$1.07$1.91$2.76$2.74$0.02
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.30$0.41$1.89$2.73$2.25$0.47
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.11$0.69$1.42$2.25$2.20$0.05
2019Detailed filing. Detailed filing data is available for this year.$1.75$0.39$1.37$1.89$2.04$0.15
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.88$0.36$1.52$1.98$1.66$0.32
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.58$0.52$1.06$2.06$1.68$0.38
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.25$0.57$0.68$1.26$1.48$0.22
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.44$0.55$0.89$1.95$2.18$0.23
2014Detailed filing. Detailed filing data is available for this year.$1.59$0.47$1.12$2.84$1.85$0.98
2013Summary only. Only limited summary data is available for this year.$0.55$0.86$0.31$2.07$1.75$0.33
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.80$1.44$0.64$1.81
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.85$1.34$0.49$1.69
2010Summary only. Only limited summary data is available for this year.$0.69$1.36$0.67$1.85$1.84$0.00