Civic Intelligence

Greater Madison Convention & Visitors Bureau Inc

990 • Fiscal year 2023 • EIN 39-1174876

Jan 01, 2023 to Dec 31, 2023 • Filed on Jun 24, 2024

Organization ProfileWWW.VISITMADISON.COM

View Organization Page

22 East Mifflin StreetMadison, WI 53703

(608) 255-2537

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

41st percentile

0.16x

Higher debt load relative to assets than 41% of similar nonprofits.

2023 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2023

Liabilities / Revenue

38th percentile

0.22x

Higher debt load relative to revenue than 38% of similar nonprofits.

2023 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2023

Net Margin

48th percentile

4.0%

Higher net margin than 48% of similar nonprofits.

2023 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2023

Top Officer Pay

60th percentile

$311,913

Higher top officer pay than 60% of similar nonprofits.

Top officer pay equals 4.3% of source-year revenue.

2023 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2023

Asset Growth

23rd percentile

-1.1%

Faster asset growth than 23% of similar nonprofits.

2023 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2022 to 2023

Revenue Growth

76th percentile

19%

Faster revenue growth than 76% of similar nonprofits.

2023 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets41st percentile

Assets

Down

$9,919,550

Down $110,212 (-1.1%) from 2022

Net Assets

Up

$8,340,585

Up $293,739 (+3.7%) from 2022

Liabilities

Down

$1,578,965

Down $403,951 (-20%) from 2022

Revenue And Expenses
Liabilities / Revenue38th percentileNet Margin48th percentile

Revenue

Up

$7,273,844

Up $1,140,587 (+19%) from 2022

Expenses

Up

$6,980,105

Up $370,483 (+5.6%) from 2022

Net Income

Up

$293,739

Up $770,104 (+162%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth23rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$15M$10M$5.0M$0Assets 2010: $1,879,302Liabilities 2010: $650,502Net Assets 2010: $1,228,8002010Assets 2011: $2,076,771Liabilities 2011: $674,842Net Assets 2011: $1,401,9292011Assets 2012: $2,244,882Liabilities 2012: $628,357Net Assets 2012: $1,616,5252012Assets 2013: $3,170,812Liabilities 2013: $664,298Net Assets 2013: $2,506,5142013Assets 2014: $3,588,655Liabilities 2014: $675,025Net Assets 2014: $2,913,6302014Assets 2015: $4,147,928Liabilities 2015: $847,351Net Assets 2015: $3,300,5772015Assets 2016: $4,494,937Liabilities 2016: $1,005,453Net Assets 2016: $3,489,4842016Assets 2017: $5,145,877Liabilities 2017: $855,051Net Assets 2017: $4,290,8262017Assets 2018: $6,223,849Liabilities 2018: $993,170Net Assets 2018: $5,230,6792018Assets 2019: $7,223,459Liabilities 2019: $1,617,623Net Assets 2019: $5,605,8362019Assets 2020: $7,711,633Liabilities 2020: $1,139,537Net Assets 2020: $6,572,0962020Assets 2021: $9,355,214Liabilities 2021: $832,003Net Assets 2021: $8,523,2112021Assets 2022: $10,029,762Liabilities 2022: $1,982,916Net Assets 2022: $8,046,8462022Assets 2023: $9,919,550Liabilities 2023: $1,578,965Net Assets 2023: $8,340,5852023Assets 2024: $9,967,082Liabilities 2024: $1,324,111Net Assets 2024: $8,642,9712024

Highlighted filing

2023

Assets$9,919,550
Liabilities$1,578,965
Net Assets$8,340,585
Open 2023 Filing

Operations Trend

Revenue Growth76th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$10M$5.0M$0-$5.0MExpenses 2010: $2,336,5992010Expenses 2011: $2,534,4922011Expenses 2012: $2,658,4192012Revenue 2013: $3,810,327Expenses 2013: $2,945,229Net Income 2013: $865,0982013Revenue 2014: $3,368,003Expenses 2014: $2,964,655Net Income 2014: $403,3482014Revenue 2015: $3,793,765Expenses 2015: $3,372,753Net Income 2015: $421,0122015Revenue 2016: $4,524,291Expenses 2016: $4,345,339Net Income 2016: $178,9522016Revenue 2017: $4,791,731Expenses 2017: $4,024,073Net Income 2017: $767,6582017Revenue 2018: $5,535,858Expenses 2018: $4,542,001Net Income 2018: $993,8572018Revenue 2019: $6,445,962Expenses 2019: $6,081,503Net Income 2019: $364,4592019Revenue 2020: $4,933,152Expenses 2020: $3,988,891Net Income 2020: $944,2612020Revenue 2021: $6,354,220Expenses 2021: $4,408,787Net Income 2021: $1,945,4332021Revenue 2022: $6,133,257Expenses 2022: $6,609,622Net Income 2022: -$476,3652022Revenue 2023: $7,273,844Expenses 2023: $6,980,105Net Income 2023: $293,7392023Revenue 2024: $7,998,668Expenses 2024: $7,696,283Net Income 2024: $302,3852024

Highlighted filing

2023

Revenue$7,273,844
Expenses$6,980,105
Net Income$293,739
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Jun 24, 2024
Return Version
2023v5.1
Gross Receipts
$7,988,370
Mission and Program Overview

Mission

Destination promotion to conventions, sporting events, and leisure travel.

To promote the greater madison area as a convention and tourist location.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$8,126,051$8,802,396▲ $676,345
Land, Buildings, and Equipment, Net$1,055,959$756,834▼ $299,125
Investments in Publicly Traded Securities$600,057$0▼ $600,057
Prepaid Expenses and Deferred Charges$85,765$262,051▲ $176,286
Accounts Receivable$3,817$3,941▲ $124
Total Assets$10,029,762$9,919,550▼ $110,212
Other Assets Total$158,113$94,328▼ $63,785
Liabilities
Other Liabilities$1,235,818$894,652▼ $341,166
Accounts Payable and Accrued Expenses$379,426$349,033▼ $30,393
Escrow Account Liability$247,000$210,941▼ $36,059
Deferred Revenue$120,672$124,339▲ $3,667
Total Liabilities$1,982,916$1,578,965▼ $403,951
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$8,046,846$8,340,585▲ $293,739
Total Net Assets Fund Balance$8,046,846$8,340,585▲ $293,739
Total Liabilities and Net Assets / Fund Balance$10,029,762$9,919,550▼ $110,212

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$720,102$522,451$1,242,553
Equipment$5,509$300,046$305,555
Leasehold Improvements$31,223$67,638$98,861
Compensation and Service Providers
Top Officer Pay60th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Ellie Westman ChinPresident & CEOFT$229,921$81,992$311,913
Jamie PatrickVP of Sales, Sports & ServicesFT$132,648$42,033$174,681
Kate DaleVP of Marketing & Brand StrategyFT$136,286$25,022$161,308
Brian BorkovecDirector of Hr & OperationsFT$107,310$22,363$129,673
Rob GardDirector of Public RelationsFT$100,116$13,244$113,360

Board Members and Trustees

NameTitle
Jane ClarkChair
Rob CrainImmediate Past Chair
Greg FrankImmediate Past Chair (thru 3/23)
Brewer StoufferVice Chair
Amy SuppleDirector
Angela KindermanDirector
Baltazar De Anda SantanaDirector
Bill TischlerDirector
Caitlin SuemnichtDirector
Chuck EricksonDirector
Eric RottierDirector
Jason FieldsDirector
Jeff HauptDirector
Joe LoehnisDirector
Judd SchemmelDirector
Ken LammersfeldDirector
Laura Cullen HuibregtseDirector
Le JordanDirector
Marc SherryDirector
Mark ClearDirector
Noble WrayDirector
Sandy MoralesDirector
Sheri CarterDirector
Tyler LeeperDirector
Leila GodkinDirector (thru 8/23)
Charles HosletOfficer at Large
Turina BakkenOfficer at Large
Steve ZanoniSecretary
Joel PlantTreasuruer

Highest Paid Contractors

ContractorServicesLocationCompensation
Shine United LLCMarketing Services200 N HENRY ST, Madison, WI 53703$701,611
Jonathan Eckleberg Productions LLCMarketing Services4610 IROQUOIS TRAIL, Mooresville, WI 53571$144,021
Revenue and Support

Revenue Composition

Contributions and Grants
$209,000
Program Service Revenue
$6,658,189
Investment Income
$390,577
Other Revenue
$16,078
All Other Contributions
$56,000
Change in Net Assets
$293,739
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,814,274
Salaries, Compensation, and Employee Benefits$3,151,831
Grants and Similar Amounts Paid$14,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$2,316,525
Advertising---$1,346,467
Conferences and Meetings---$1,073,856
Current Officers, Directors, Trustees, and Key Employees---$311,913
Occupancy---$281,389
Other Employee Benefits---$251,170
Information Technology---$231,910
Payroll Taxes---$184,441
Office Expenses---$106,029
Pension Plan Contributions---$87,782
Other Expenses---$61,864
Depreciation Depletion---$36,042
Fees for Services Accounting---$31,290
Insurance---$19,015
Grants to Domestic Orgs---$14,000
Fees for Services Other---$11,379
Fees for Services Legal---$9,413
Interest---$4,234
Total Functional Expenses$0$0$0$6,980,105
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Destination Madison FoundationMadison, WI501c3Youth Grants$14,000
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$23,770
Fundraising Direct Expenses$23,676
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
2022 Mpo Tourney$37,770$23,770$16,264$7,506
Total Events$37,770$23,770$23,676$94
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liability$800,324
Deferred Compensation Payable$94,328
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The form 990 is reviewed by greater madison convention & visitors bureau, inc.'s accounting manager, executive director, and our board treasurer prior to filing the return with the internal revenue service.”

Form 990, Part VI, Section B, Line 15A

“Compensation is determined by length of service, salary comparison to peers, and performance review. Board chair and board vice chair review performance and set salary.”

Form 990, Part VI, Section C, Line 19

“The organization's governing documents, conflict of interest policy, and financial statements are available upon request.”

Filing and Contact Details

Filer

Filer Name
Greater Madison Convention & Visitors
EIN
39-1174876
Phone
6082552537
Address
22 EAST MIFFLIN STREET, MADISON, WI 53703
Doing Business As
Destination Madison

Signing Officer

Name
Ellie Westman Chin
Title
President/CEO
Phone
6082584944
Signed
2024-06-24
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Ellie Westman Chin
Formed
1972
Legal Domicile
Wi
Voting Board Members
27
Independent Board Members
27
Employees
41
Volunteers
50

Preparer

Firm
Wipfli Llp
Address
2501 W BELTLINE HWY STE 501, MADISON, WI 53713
Preparer
Quinn Dugan
Phone
6082741980
Supplemental Narrative

Financial Statement Notes

PART IV, LINE 2B:

“The city of madison contracted with the organization to administer a program to provide rent, shuttle, or event subsidies to groups booking at monona terrace for city wide conventions. The organization accounts for the receipt and disbursement of funds for this program as agency transactions since the organization does not have variance power for these funds. A committee comprised primarily of individuals unrelated to the organization has authority over the assistance funds available. Dane county has contracted with the organization to administer a program to provide marketing incentives to attract sports tourism events in dane county. The organization reviews grant applications and forwards recommendations to the dane county personnel and finance committee for review and approval. Additionally, the organization contractually sets aside funds to incentivize organizations to book at the alliant energy center forwarding recommendations to the alliant energy center booking assistance program committee. The organization accounts for the receipt and disbursement of funds for these programs as agency transactions since the organization does not have final approval of the use of these funds.”

PART X, LINE 2:

“The organization must recognize the tax benefit associated with tax positions taken for tax return purposes when it is more-likely-than-not the position will be sustained. The organization does not believe there are any material uncertain tax positions and, accordingly, it did not recognize any liability for unrecognized tax benefits. Or uncertain tax positions. For the years ended december 31, 2023 and 2022, there was no interest or penalties recorded or included in the combined financial statements.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt200
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt210
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt220
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt230
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt240
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt250
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt260
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt270
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt280
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2929274
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt3020022
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt3126094
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt3222363
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt3313244
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IRS990/Form990PartVIISectionAGrp/PersonNm1ROB CRAIN
IRS990/Form990PartVIISectionAGrp/PersonNm2JANE CLARK
IRS990/Form990PartVIISectionAGrp/PersonNm3STEVE ZANONI
IRS990/Form990PartVIISectionAGrp/PersonNm4BREWER STOUFFER
IRS990/Form990PartVIISectionAGrp/PersonNm5JOEL PLANT
IRS990/Form990PartVIISectionAGrp/PersonNm6TURINA BAKKEN
IRS990/Form990PartVIISectionAGrp/PersonNm7CHARLES HOSLET
IRS990/Form990PartVIISectionAGrp/PersonNm8SHERI CARTER
IRS990/Form990PartVIISectionAGrp/PersonNm9MARK CLEAR
IRS990/Form990PartVIISectionAGrp/PersonNm10BALTAZAR DE ANDA SANTANA
IRS990/Form990PartVIISectionAGrp/PersonNm11CHUCK ERICKSON
IRS990/Form990PartVIISectionAGrp/PersonNm12JASON FIELDS
IRS990/Form990PartVIISectionAGrp/PersonNm13LEILA GODKIN
IRS990/Form990PartVIISectionAGrp/PersonNm14JEFF HAUPT
IRS990/Form990PartVIISectionAGrp/PersonNm15LAURA CULLEN HUIBREGTSE
IRS990/Form990PartVIISectionAGrp/PersonNm16LE JORDAN
IRS990/Form990PartVIISectionAGrp/PersonNm17ANGELA KINDERMAN
IRS990/Form990PartVIISectionAGrp/PersonNm18KEN LAMMERSFELD
IRS990/Form990PartVIISectionAGrp/PersonNm19TYLER LEEPER
IRS990/Form990PartVIISectionAGrp/PersonNm20JOE LOEHNIS
IRS990/Form990PartVIISectionAGrp/PersonNm21SANDY MORALES
IRS990/Form990PartVIISectionAGrp/PersonNm22ERIC ROTTIER
IRS990/Form990PartVIISectionAGrp/PersonNm23JUDD SCHEMMEL
IRS990/Form990PartVIISectionAGrp/PersonNm24MARC SHERRY
IRS990/Form990PartVIISectionAGrp/PersonNm25CAITLIN SUEMNICHT
IRS990/Form990PartVIISectionAGrp/PersonNm26AMY SUPPLE
IRS990/Form990PartVIISectionAGrp/PersonNm27BILL TISCHLER
IRS990/Form990PartVIISectionAGrp/PersonNm28NOBLE WRAY
IRS990/Form990PartVIISectionAGrp/PersonNm29ELLIE WESTMAN CHIN
IRS990/Form990PartVIISectionAGrp/PersonNm30KATE DALE
IRS990/Form990PartVIISectionAGrp/PersonNm31JAMIE PATRICK
IRS990/Form990PartVIISectionAGrp/PersonNm32BRIAN BORKOVEC
IRS990/Form990PartVIISectionAGrp/PersonNm33ROB GARD
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt160
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt190
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt200
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt210
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt220
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt230
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt240
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt250
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt260
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt270
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt280
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt29282639
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30141286
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt31148587
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt32107310
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt33100116
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt160
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt170
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt190
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt200
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt210
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt220
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt230
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt240
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt250
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt260
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt270
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt280
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt290
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt300
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt310
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt320
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt330
IRS990/Form990PartVIISectionAGrp/TitleTxt0IMMEDIATE PAST CHAIR (THRU 3/23)
IRS990/Form990PartVIISectionAGrp/TitleTxt1IMMEDIATE PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt2CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt3SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt4VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt5TREASURUER
IRS990/Form990PartVIISectionAGrp/TitleTxt6OFFICER AT LARGE
IRS990/Form990PartVIISectionAGrp/TitleTxt7OFFICER AT LARGE
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR (THRU 8/23)
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt26DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt27DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt28DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt29PRESIDENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt30VP OF MARKETING & BRAND STRATEGY
IRS990/Form990PartVIISectionAGrp/TitleTxt31VP OF SALES, SPORTS & SERVICES
IRS990/Form990PartVIISectionAGrp/TitleTxt32DIR OF HR & OPERATIONS
IRS990/Form990PartVIISectionAGrp/TitleTxt33DIR OF PUBLIC RELATIONS
IRS990/Form990ProvidedToGvrnBodyInd00
IRS990/Form990TFiledInd01
IRS990/FormationYr01972
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedBasisGrp/ConsolidatedBasisFinclStmtInd0X
IRS990/FSAuditedInd01
IRS990/FundraisingActivitiesInd01
IRS990/FundraisingAmt014000
IRS990/FundraisingDirectExpensesAmt023676
IRS990/FundraisingGrossIncomeAmt023770
IRS990/GainOrLossGrp/SecuritiesAmt026539
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt027
IRS990/GovernmentGrantsAmt039000
IRS990/GrantsToDomesticOrgsGrp/TotalAmt014000
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd01
IRS990/GrantToRelatedPersonInd00
IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt0717389
IRS990/GrossReceiptsAmt07988370
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd01
IRS990/IndependentAuditFinclStmtInd00
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IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
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IRS990/InsuranceGrp/TotalAmt019015
IRS990/InterestGrp/TotalAmt04234
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IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0GREATER MADISON CONVENTION & VISITORS BUREAU, INC.'S MISSION IS TO INSPIRE A LOVE OF MADISON. WE DO THIS BY LEADING AND DIRECTING THE DESTINATION'S TOURISM INDUSTRY IN STRATEGIC AND DYNAMIC ACTIVITIES. ACCOMPLISHING THIS MISSION WILL RESULT IN SUPPORT FOR OUR EFFORTS AND INCREASED, OPTIMUM LEVELS OF VISITOR TRAFFIC AND MAXIMUM GENERATION OF VISITOR DOLLARS FOR MADISON AND DANE COUNTY. THE IMPACT OF LIVING THIS MISSION ON A DAY-TO-DAY BASIS IS SUMMED UP BY OUR VISION FOR THE DESTINATION, OUR DESTINATION PARTNERS, AND OUR ORGANIZATION TEAM: MADISON IS A PLACE FOR ALL.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
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IRS990/NetAssetsOrFundBalancesEOYAmt08340585
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IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt026539
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IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt094
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IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/TotalAmt0281389
IRS990/OfficeExpensesGrp/TotalAmt0106029
IRS990/OfficerMailingAddressInd00

Document Assets

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Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$9,919,550
Liabilities
$1,578,965
Net assets
$8,340,585
Revenue
$7,273,844
Expenses
$6,980,105
Net income
$293,739
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$9.97$1.32$8.64$8.00$7.70$0.30
2023Detailed filing. Detailed filing data is available for this year.$9.92$1.58$8.34$7.27$6.98$0.29
2022Detailed filing. Detailed filing data is available for this year.$10.0$1.98$8.05$6.13$6.61$0.48
2021Detailed filing. Detailed filing data is available for this year.$9.36$0.83$8.52$6.35$4.41$1.95
2020Detailed filing. Detailed filing data is available for this year.$7.71$1.14$6.57$4.93$3.99$0.94
2019Detailed filing. Detailed filing data is available for this year.$7.22$1.62$5.61$6.45$6.08$0.36
2018Detailed filing. Detailed filing data is available for this year.$6.22$0.99$5.23$5.54$4.54$0.99
2017Detailed filing. Detailed filing data is available for this year.$5.15$0.86$4.29$4.79$4.02$0.77
2016Detailed filing. Detailed filing data is available for this year.$4.49$1.01$3.49$4.52$4.35$0.18
2015Detailed filing. Detailed filing data is available for this year.$4.15$0.85$3.30$3.79$3.37$0.42
2014Detailed filing. Detailed filing data is available for this year.$3.59$0.68$2.91$3.37$2.96$0.40
2013Detailed filing. Detailed filing data is available for this year.$3.17$0.66$2.51$3.81$2.95$0.87
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.24$0.63$1.62$2.66
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.08$0.67$1.40$2.53
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.88$0.65$1.23$2.34
Peer Organizations

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