Liabilities / Assets
55th percentile
Higher debt load relative to assets than 55% of similar nonprofits.
990 • Fiscal year 2016 • EIN 39-1174876
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
55th percentile
Higher debt load relative to assets than 55% of similar nonprofits.
Liabilities / Revenue
55th percentile
Higher debt load relative to revenue than 55% of similar nonprofits.
Net Margin
53rd percentile
Higher net margin than 53% of similar nonprofits.
Top Officer Pay
67th percentile
Higher top officer pay than 67% of similar nonprofits.
Top officer pay equals 4.2% of source-year revenue.
Asset Growth
65th percentile
Faster asset growth than 65% of similar nonprofits.
Revenue Growth
85th percentile
Faster revenue growth than 85% of similar nonprofits.
Assets
Up$4,494,937
Up $347,009 (+8.4%) from 2015
Net Assets
Up$3,489,484
Up $188,907 (+5.7%) from 2015
Liabilities
Up$1,005,453
Up $158,102 (+19%) from 2015
Revenue
Up$4,524,291
Up $730,526 (+19%) from 2015
Expenses
Up$4,345,339
Up $972,586 (+29%) from 2015
Net Income
Down$178,952
Down $242,060 (-57%) from 2015
Destination promotion to conventions, sporting events, and leisure travel.
To promote the greater madison area as a convention and tourist location.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $3,350,985 | $3,345,584 | ▼ $5,401 |
| Investments in Publicly Traded Securities | $472,371 | $497,636 | ▲ $25,265 |
| Accounts Receivable | $274,173 | $300,370 | ▲ $26,197 |
| Land, Buildings, and Equipment, Net | $0 | $285,858 | ▲ $285,858 |
| Prepaid Expenses and Deferred Charges | $49,399 | $64,489 | ▲ $15,090 |
| Cash and Non-Interest-Bearing Accounts | $1,000 | $1,000 | → $0 |
| Total Assets | $4,147,928 | $4,494,937 | ▲ $347,009 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $298,965 | $493,196 | ▲ $194,231 |
| Deferred Revenue | $356,386 | $329,257 | ▼ $27,129 |
| Escrow Account Liability | $192,000 | $183,000 | ▼ $9,000 |
| Total Liabilities | $847,351 | $1,005,453 | ▲ $158,102 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $3,300,577 | $3,489,484 | ▲ $188,907 |
| Total Net Assets Fund Balance | $3,300,577 | $3,489,484 | ▲ $188,907 |
| Total Liabilities and Net Assets / Fund Balance | $4,147,928 | $4,494,937 | ▲ $347,009 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $245,376 | $47,672 | $293,048 |
| Leasehold Improvements | $40,482 | $1,887 | $42,369 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Deb Archer | President/CEO | FT | $147,923 | $40,703 | $188,626 |
| Diane Morgenthaler | VP Mktg & Strategic Planni | FT | $137,730 | $12,422 | $150,152 |
| Name | Title |
|---|---|
| Lynn Hobbie | Chair |
| Jeanette Riechers | Immediate Past Chair |
| Joel Weitz | Immediate Past Chair (term Ended in March) |
| Greg Frank | Vice Chair |
| Susan Springman | At Large Director |
| Alison Prange | Director |
| Brewer Stouffer | Director |
| Charles Hoslet | Director |
| Charlie Eggen | Director |
| Christopher Patton | Director |
| Ellsworth Brown | Director |
| Janet Sperstad | Director |
| Jim Bradley | Director |
| John Meier | Director |
| Jonathan Bogatay | Director |
| Justin Doherty | Director |
| Mario Mendoza | Director |
| Mark Clear | Director |
| Nancy Francisco-welke | Director |
| Shelia Stubbs | Director |
| Skip Harless | Director |
| Steve Scadden | Director |
| Thomas Dott | Director |
| Zach Brandon | Director |
| Steve Zanoni | Secretary |
| Eliot Butler | Treasurer |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $2,297,153 |
| Other Expenses | $1,440,686 |
| Grants and Similar Amounts Paid | $607,500 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | - | - | - | $1,681,614 |
| Grants to Domestic Orgs | - | - | - | $607,500 |
| Occupancy | - | - | - | $217,514 |
| Other Employee Benefits | - | - | - | $215,766 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $191,405 |
| Payroll Taxes | - | - | - | $136,651 |
| Information Technology | - | - | - | $131,646 |
| Other Expenses | - | - | - | $106,864 |
| Conferences and Meetings | - | - | - | $104,187 |
| Fees for Services Other | - | - | - | $101,320 |
| All Other Expenses | - | - | - | $80,061 |
| Pension Plan Contributions | - | - | - | $71,717 |
| Office Expenses | - | - | - | $69,694 |
| Advertising | - | - | - | $64,215 |
| Travel | - | - | - | $30,158 |
| Depreciation Depletion | - | - | - | $18,559 |
| Fees for Services Accounting | - | - | - | $14,398 |
| Fees for Services Legal | - | - | - | $13,220 |
| Insurance | - | - | - | $9,169 |
| Fees for Service Investment Mgmnt Fees | - | - | - | $4,762 |
| Total Functional Expenses | $0 | $0 | $0 | $4,345,339 |
| Recipient | Location | Category | Purpose | Amount |
|---|---|---|---|---|
| Madison Area Sports Commission Inc | Madison, WI | 501(c)(3) | FOR GENERAL OPERATIONS ($275,000) AND FOR INVESTMENT IN EVENTS ($332,500). | $607,500 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
“The 990 is reviewed by gmcvb management, the executive director, and a contracted financial consultant.”
“Compensation is determined by length of service, salary comparison to peers, and performance review. Board chair and vice chair review performance and set salary.”
“Copies made available upon request”
“The city of madison contracted with the organization to administer a program to provide rent, shuttle, or event subsidies to groups booking at monona terrace for city wide conventions. The organization accounts for the receipt and disbursement of funds for this program as agency transactions since the organization does not have variance power for these funds. A committee comprised primarily of individuals unrelated to the organization has authority over the assistance funds available. Also, dane county has contracted with the organization to administer a program to provide grants for capital improvements related to sports tourism and a program to provide marketing incentives to attract sports tourism events in dane county. The organization reviews grant applications and forwards recommendations to the dane county personnel and finance committee for review and approval. Additionally, the organization contractually sets aside funds to incentivize organizations to book at the alliant energy center forwarding recommendations to the alliant energy center booking assistance program committee. The organization accounts for the receipt and disbursement of funds for these programs as agency transactions since the organization does not have final approval of the use of these funds.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 298965 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 493196 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 274173 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 300370 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | TO PROMOTE THE GREATER MADISON AREA AS A CONVENTION AND TOURIST LOCATION. |
| IRS990/AddressChangeInd | 0 | X |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 64215 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 80061 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | DEB ARCHER |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 6082552537 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 22 EAST MIFFLIN STREET |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | MADISON |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | WI |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 53703 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 1000 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 1000 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 191405 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 104187 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 1 |
| IRS990/CreditCounselingInd | 0 | 1 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 607500 |
| IRS990/CYInvestmentIncomeAmt | 0 | 28034 |
| IRS990/CYOtherExpensesAmt | 0 | 1440686 |
| IRS990/CYOtherRevenueAmt | 0 | 58182 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 4438075 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 178952 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 2297153 |
| IRS990/CYTotalExpensesAmt | 0 | 4345339 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 4524291 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 356386 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 329257 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 18559 |
| IRS990/Desc | 0 | CONVENTION SERVICES - SERVICES TO MEETING PLANNERS, CONVENTIONS, INCLUDING DELEGATE HOUSING, PROGRAM PLANNING ASSISTANCE, AND PROVISION OF MEETING SUPPLIES. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 50 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EscrowAccountLiabilityGrp/BOYAmt | 0 | 192000 |
| IRS990/EscrowAccountLiabilityGrp/EOYAmt | 0 | 183000 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 14398 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 13220 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 101320 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 4762 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 22 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 23 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 24 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 25 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 26 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 27 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 17 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 18 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 19 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 20 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 21 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 22 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 23 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 24 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 25 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 26 | 20621 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 27 | 12422 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | JONATHAN BOGATAY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | JIM BRADLEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | ZACH BRANDON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | ELLSWORTH BROWN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | MARK CLEAR |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | JUSTIN DOHERTY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | CHARLIE EGGEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | NANCY FRANCISCO-WELKE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | JOHN MEIER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | MARIO MENDOZA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | CHRISTOPHER PATTON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | STEVE SCADDEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | JANET SPERSTAD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | SUSAN SPRINGMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | BREWER STOUFFER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | SHELIA STUBBS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | STEVE ZANONI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | JOEL WEITZ |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | JEANETTE RIECHERS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | LYNN HOBBIE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | GREG FRANK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | ELIOT BUTLER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | THOMAS DOTT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 23 | SKIP HARLESS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 24 | CHARLES HOSLET |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 25 | ALISON PRANGE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 26 | DEB ARCHER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 27 | DIANE MORGENTHALER |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 26 | 168005 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 27 | 137730 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | AT LARGE DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | IMMEDIATE PAST CHAIR (TERM ENDED IN MARCH) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | IMMEDIATE PAST CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | VICE CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 24 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 25 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 26 | PRESIDENT/CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 27 | VP MKTG & STRATEGIC PLANNI |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 0 |
| IRS990/Form990TFiledInd | 0 | 1 |
| IRS990/FormationYr | 0 | 1972 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/ConsolidatedBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GainOrLossGrp/SecuritiesAmt | 0 | 1592 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 26 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 607500 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 1 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt | 0 | 101061 |
| IRS990/GrossReceiptsAmt | 0 | 4623760 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 25 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 2 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 131646 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 9169 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 26442 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 26442 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 472371 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 497636 |
| IRS990/IRPDocumentCnt | 0 | 18 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 49559 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 0 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 285858 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 335417 |
| IRS990/LegalDomicileStateCd | 0 | WI |
| IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt | 0 | 99469 |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MiscellaneousRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 9954 |
| IRS990/MiscellaneousRevenueGrp/TotalRevenueColumnAmt | 0 | 9954 |
| IRS990/MissionDesc | 0 | DESTINATION PROMOTION TO CONVENTIONS, SPORTING EVENTS, AND LEISURE TRAVEL. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 3300577 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 3489484 |
| IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt | 0 | 1592 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 1592 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | -10384 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | 9955 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 217514 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 69694 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 215766 |
| IRS990/OtherExpensesGrp/Desc | 0 | MARKET RESEARCH |
| IRS990/OtherExpensesGrp/Desc | 1 | GROUP INCENTIVES |
| IRS990/OtherExpensesGrp/Desc | 2 | SPONSORSHIPS |
| IRS990/OtherExpensesGrp/Desc | 3 | PROF. & INDUSTRY DEVEL. |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 192239 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 167771 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 114909 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 106864 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 900099 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 1 | 541800 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 2 | 900099 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | UNION SOUTH PILOT |
| IRS990/OtherRevenueMiscGrp/Desc | 1 | PERIODICAL ADV. INCOME |
| IRS990/OtherRevenueMiscGrp/Desc | 2 | CITY OF MADISON EBA |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 0 | 30924 |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 1 | 5000 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 30924 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 1 | 12304 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 2 | 5000 |
| IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt | 0 | 12304 |
| IRS990/OtherRevenueTotalAmt | 0 | 58182 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 1681614 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 136651 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 71717 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 49399 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 64489 |
| IRS990/PrincipalOfficerNm | 0 | DEB ARCHER |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 2 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 3 | 900099 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | FEES & CONTRACTS-GOV'T |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | PARTNERSHIP DUES |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | CONVENTION SERVICE |
| IRS990/ProgramServiceRevenueGrp/Desc | 3 | SHARED SERVICES |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 3934962 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 332215 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 2 | 154957 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 3 | 15941 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 3934962 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 332215 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 154957 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 3 | 15941 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | SALES - DIRECT AND INDIRECT SALES TO CONVENTION AND MEETING PLANNERS, GROUP TOUR OPERATIONS, TOURISTS, AND LOCAL BUSINESSES. |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | PARTNERSHIP SERVICES - SERVICES TO MEMBERS INCLUDING SALES REFERRALS, MARKETING, AND BUSINESS PLANNING. |
| IRS990/ProgSrvcAccomActyOtherGrp/Desc | 0 | VISITOR SERVICES - SERVICES PROVIDED TO PROSPECTIVE VISITORS TO MADISON AND THE SURROUNDING AREA. |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 231500 |
| IRS990/PYInvestmentIncomeAmt | 0 | 28936 |
| IRS990/PYOtherExpensesAmt | 0 | 1016676 |
| IRS990/PYOtherRevenueAmt | 0 | 73347 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 3691482 |
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Displayed year
2016 • Form 990Detailed filing. Detailed filing data is available for this year.