Liabilities / Assets
39th percentile
Higher debt load relative to assets than 39% of similar nonprofits.
990 • Fiscal year 2018 • EIN 39-1174876
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
39th percentile
Higher debt load relative to assets than 39% of similar nonprofits.
Liabilities / Revenue
35th percentile
Higher debt load relative to revenue than 35% of similar nonprofits.
Net Margin
83rd percentile
Higher net margin than 83% of similar nonprofits.
Top Officer Pay
37th percentile
Higher top officer pay than 37% of similar nonprofits.
Top officer pay equals 4.0% of source-year revenue.
Asset Growth
89th percentile
Faster asset growth than 89% of similar nonprofits.
Revenue Growth
83rd percentile
Faster revenue growth than 83% of similar nonprofits.
Assets
Up$6,223,849
Up $1,077,972 (+21%) from 2017
Net Assets
Up$5,230,679
Up $939,853 (+22%) from 2017
Liabilities
Up$993,170
Up $138,119 (+16%) from 2017
Revenue
Up$5,535,858
Up $744,127 (+16%) from 2017
Expenses
Up$4,542,001
Up $517,928 (+13%) from 2017
Net Income
Up$993,857
Up $226,199 (+29%) from 2017
Destination promotion to conventions, sporting events, and leisure travel.
To promote the greater madison area as a convention and tourist location.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $4,069,629 | $5,068,580 | ▲ $998,951 |
| Investments in Publicly Traded Securities | $550,370 | $521,023 | ▼ $29,347 |
| Accounts Receivable | $189,408 | $256,701 | ▲ $67,293 |
| Land, Buildings, and Equipment, Net | $244,186 | $202,513 | ▼ $41,673 |
| Prepaid Expenses and Deferred Charges | $73,252 | $73,357 | ▲ $105 |
| Cash and Non-Interest-Bearing Accounts | $1,000 | $1,000 | → $0 |
| Total Assets | $5,145,877 | $6,223,849 | ▲ $1,077,972 |
| Other Assets Total | $18,032 | $100,675 | ▲ $82,643 |
| Liabilities | |||
| Deferred Revenue | $373,683 | $352,193 | ▼ $21,490 |
| Accounts Payable and Accrued Expenses | $284,336 | $345,302 | ▲ $60,966 |
| Escrow Account Liability | $179,000 | $195,000 | ▲ $16,000 |
| Other Liabilities | $18,032 | $100,675 | ▲ $82,643 |
| Total Liabilities | $855,051 | $993,170 | ▲ $138,119 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $4,290,826 | $5,230,679 | ▲ $939,853 |
| Total Net Assets Fund Balance | $4,290,826 | $5,230,679 | ▲ $939,853 |
| Total Liabilities and Net Assets / Fund Balance | $5,145,877 | $6,223,849 | ▲ $1,077,972 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $170,505 | $122,543 | $293,048 |
| Leasehold Improvements | $32,008 | $10,361 | $42,369 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Deb Archer | President/CEO | FT | $184,476 | $34,324 | $218,800 |
| John Leinen | Vice President of Sales | FT | $159,010 | $13,838 | $172,848 |
| Diane Morgenthaler | Executive Vice President | FT | $147,889 | $13,460 | $161,349 |
| Name | Title |
|---|---|
| Lynn Hobbie | Chair |
| Jeanette Riechers | Immediate Past Chair |
| Greg Frank | Vice Chair |
| Susan Springman | At Large Director |
| Alison Prange | Director |
| Brewer Stouffer | Director |
| Charles Hoslet | Director |
| Charlie Eggen | Director |
| Ellsworth Brown | Director |
| Janet Sperstad | Director |
| Jim Bradley | Director |
| John Meier | Director |
| Jonathan Bogatay | Director |
| Justin Doherty | Director |
| Mario Mendoza | Director |
| Mark Clear | Director |
| Nancy Francisco-welke | Director |
| Shelia Stubbs | Director |
| Skip Harless | Director |
| Steve Scadden | Director |
| Thomas Dott | Director |
| Zach Brandon | Director |
| Steve Zanoni | Secretary |
| Eliot Butler | Treasurer |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $2,710,682 |
| Other Expenses | $1,831,319 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | - | - | - | $2,021,127 |
| Occupancy | - | - | - | $301,285 |
| Advertising | - | - | - | $269,187 |
| Other Employee Benefits | - | - | - | $248,848 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $223,599 |
| Fees for Services Other | - | - | - | $177,654 |
| Payroll Taxes | - | - | - | $154,941 |
| Travel | - | - | - | $132,654 |
| Information Technology | - | - | - | $125,894 |
| Conferences and Meetings | - | - | - | $119,979 |
| All Other Expenses | - | - | - | $90,238 |
| Pension Plan Contributions | - | - | - | $62,167 |
| Office Expenses | - | - | - | $59,587 |
| Other Expenses | - | - | - | $56,005 |
| Depreciation Depletion | - | - | - | $41,672 |
| Fees for Services Accounting | - | - | - | $16,284 |
| Fees for Services Legal | - | - | - | $10,759 |
| Insurance | - | - | - | $10,352 |
| Fees for Service Investment Mgmnt Fees | - | - | - | $5,189 |
| Total Functional Expenses | $0 | $0 | $0 | $4,542,001 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Liability | Amount |
|---|---|
| Deferred Compensation Payable | $100,675 |
“The 990 is reviewed by gmcvb management, the executive director, and a contracted financial consultant.”
“Compensation is determined by length of service, salary comparison to peers, and performance review. Board chair and vice chair review performance and set salary.”
“Copies made available upon request”
“The city of madison contracted with the organization to administer a program to provide rent, shuttle, or event subsidies to groups booking at monona terrace for city wide conventions. The organization accounts for the receipt and disbursement of funds for this program as agency transactions since the organization does not have variance power for these funds. A committee comprised primarily of individuals unrelated to the organization has authority over the assistance funds available. Also, dane county has contracted with the organization to administer a program to provide grants for capital improvements related to sports tourism and a program to provide marketing incentives to attract sports tourism events in dane county. The organization reviews grant applications and forwards recommendations to the dane county personnel and finance committee for review and approval. Additionally, the organization contractually sets aside funds to incentivize organizations to book at the alliant energy center forwarding recommendations to the alliant energy center booking assistance program committee. The organization accounts for the receipt and disbursement of funds for these programs as agency transactions since the organization does not have final approval of the use of these funds.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 284336 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 345302 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 189408 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 256701 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | TO PROMOTE THE GREATER MADISON AREA AS A CONVENTION AND TOURIST LOCATION. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 269187 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 90238 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | DEB ARCHER |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 6082552537 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 22 EAST MIFFLIN STREET |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | MADISON |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | WI |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 53703 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 1000 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 1000 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 223599 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 119979 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 1 |
| IRS990/CreditCounselingInd | 0 | 1 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 69677 |
| IRS990/CYOtherExpensesAmt | 0 | 1831319 |
| IRS990/CYOtherRevenueAmt | 0 | 303132 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 5163049 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 993857 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 2710682 |
| IRS990/CYTotalExpensesAmt | 0 | 4542001 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 5535858 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 373683 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 352193 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 41672 |
| IRS990/Desc | 0 | CONVENTION SERVICES - SERVICES TO MEETING PLANNERS, CONVENTIONS, INCLUDING DELEGATE HOUSING, PROGRAM PLANNING ASSISTANCE, AND PROVISION OF MEETING SUPPLIES. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 55 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EscrowAccountLiabilityGrp/BOYAmt | 0 | 179000 |
| IRS990/EscrowAccountLiabilityGrp/EOYAmt | 0 | 195000 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 16284 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 10759 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 177654 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 5189 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 22 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 23 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 24 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 25 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 26 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 17 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 18 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 19 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 20 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 21 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 22 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 23 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 24 | 34324 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 25 | 13460 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 26 | 13838 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | LYNN HOBBIE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | JEANETTE RIECHERS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | GREG FRANK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | STEVE ZANONI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | ELIOT BUTLER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | JONATHAN BOGATAY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | JIM BRADLEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | ZACH BRANDON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | ELLSWORTH BROWN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | MARK CLEAR |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | JUSTIN DOHERTY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | THOMAS DOTT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | CHARLIE EGGEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | NANCY FRANCISCO-WELKE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | SKIP HARLESS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | CHARLES HOSLET |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | JOHN MEIER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | MARIO MENDOZA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | ALISON PRANGE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | STEVE SCADDEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | JANET SPERSTAD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | SUSAN SPRINGMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | BREWER STOUFFER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 23 | SHELIA STUBBS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 24 | DEB ARCHER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 25 | DIANE MORGENTHALER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 26 | JOHN LEINEN |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 24 | 184476 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 25 | 147889 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 26 | 159010 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | IMMEDIATE PAST CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | VICE CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | AT LARGE DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 24 | PRESIDENT/CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 25 | EXECUTIVE VICE PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 26 | VICE PRESIDENT OF SALES |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 0 |
| IRS990/Form990TFiledInd | 0 | 1 |
| IRS990/FormationYr | 0 | 1972 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/ConsolidatedBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GainOrLossGrp/SecuritiesAmt | 0 | -11991 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 25 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt | 0 | 25883 |
| IRS990/GrossReceiptsAmt | 0 | 5573732 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 24 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 3 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 125894 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 10352 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 81668 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 81668 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 550370 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 521023 |
| IRS990/IRPDocumentCnt | 0 | 19 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 132904 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 244186 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 202513 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 335417 |
| IRS990/LegalDomicileStateCd | 0 | WI |
| IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt | 0 | 37874 |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MiscellaneousRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 11524 |
| IRS990/MiscellaneousRevenueGrp/TotalRevenueColumnAmt | 0 | 34139 |
| IRS990/MiscellaneousRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 22615 |
| IRS990/MissionDesc | 0 | DESTINATION PROMOTION TO CONVENTIONS, SPORTING EVENTS, AND LEISURE TRAVEL. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 4290826 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 5230679 |
| IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt | 0 | -11991 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | -11991 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | -54004 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 301285 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 59587 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 18032 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 100675 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 248848 |
| IRS990/OtherExpensesGrp/Desc | 0 | GROUP INCENTIVES |
| IRS990/OtherExpensesGrp/Desc | 1 | PROF. & INDUSTRY DEVEL. |
| IRS990/OtherExpensesGrp/Desc | 2 | MARKET RESEARCH |
| IRS990/OtherExpensesGrp/Desc | 3 | SPONSORSHIPS |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 189741 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 145667 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 79172 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 56005 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 18032 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 100675 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 990099 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 1 | 990099 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 2 | 900099 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | EXPENSE REIMBURSE FROM |
| IRS990/OtherRevenueMiscGrp/Desc | 1 | OTHER REVENUE |
| IRS990/OtherRevenueMiscGrp/Desc | 2 | UNION SOUTH PILOT |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 0 | 164300 |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 1 | 66950 |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 2 | 37743 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 164300 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 1 | 66950 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 2 | 37743 |
| IRS990/OtherRevenueTotalAmt | 0 | 303132 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 2021127 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 154941 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 62167 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 73252 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 73357 |
| IRS990/PrincipalOfficerNm | 0 | DEB ARCHER |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 2 | 900099 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | FEES & CONTRACTS - GOV |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | PARTNERSHIP DUES |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | CONVENTION SERVICE |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 4651717 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 346933 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 2 | 164399 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 4651717 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 346933 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 164399 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | SALES - DIRECT AND INDIRECT SALES TO CONVENTION AND MEETING PLANNERS, GROUP TOUR OPERATIONS, TOURISTS, AND LOCAL BUSINESSES. |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | PARTNERSHIP SERVICES - SERVICES TO MEMBERS INCLUDING SALES REFERRALS, MARKETING, AND BUSINESS PLANNING. |
| IRS990/ProgSrvcAccomActyOtherGrp/Desc | 0 | VISITOR SERVICES - SERVICES PROVIDED TO PROSPECTIVE VISITORS TO MADISON AND THE SURROUNDING AREA. |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 705 |
| IRS990/PYInvestmentIncomeAmt | 0 | 41813 |
| IRS990/PYOtherExpensesAmt | 0 | 1620381 |
| IRS990/PYOtherRevenueAmt | 0 | 67095 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 4682823 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 767658 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 2402987 |
| IRS990/PYTotalExpensesAmt | 0 | 4024073 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 4791731 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 993857 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 0 |
| IRS990/RelatedEntityInd | 0 | 1 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
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Displayed year
2018 • Form 990Detailed filing. Detailed filing data is available for this year.