Liabilities / Assets
40th percentile
Higher debt load relative to assets than 40% of similar nonprofits.
990 • Fiscal year 2017 • EIN 39-1174876
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
40th percentile
Higher debt load relative to assets than 40% of similar nonprofits.
Liabilities / Revenue
34th percentile
Higher debt load relative to revenue than 34% of similar nonprofits.
Net Margin
80th percentile
Higher net margin than 80% of similar nonprofits.
Top Officer Pay
37th percentile
Higher top officer pay than 37% of similar nonprofits.
Top officer pay equals 4.5% of source-year revenue.
Asset Growth
77th percentile
Faster asset growth than 77% of similar nonprofits.
Revenue Growth
60th percentile
Faster revenue growth than 60% of similar nonprofits.
Assets
Up$5,145,877
Up $650,940 (+14%) from 2016
Net Assets
Up$4,290,826
Up $801,342 (+23%) from 2016
Liabilities
Down$855,051
Down $150,402 (-15%) from 2016
Revenue
Up$4,791,731
Up $267,440 (+5.9%) from 2016
Expenses
Down$4,024,073
Down $321,266 (-7.4%) from 2016
Net Income
Up$767,658
Up $588,706 (+329%) from 2016
Destination promotion to conventions, sporting events, and leisure travel.
To promote the greater madison area as a convention and tourist location.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $3,345,584 | $4,069,629 | ▲ $724,045 |
| Investments in Publicly Traded Securities | $497,636 | $550,370 | ▲ $52,734 |
| Land, Buildings, and Equipment, Net | $285,858 | $244,186 | ▼ $41,672 |
| Accounts Receivable | $300,370 | $189,408 | ▼ $110,962 |
| Prepaid Expenses and Deferred Charges | $64,489 | $73,252 | ▲ $8,763 |
| Cash and Non-Interest-Bearing Accounts | $1,000 | $1,000 | → $0 |
| Total Assets | $4,494,937 | $5,145,877 | ▲ $650,940 |
| Other Assets Total | $0 | $18,032 | ▲ $18,032 |
| Liabilities | |||
| Deferred Revenue | $329,257 | $373,683 | ▲ $44,426 |
| Accounts Payable and Accrued Expenses | $493,196 | $284,336 | ▼ $208,860 |
| Escrow Account Liability | $183,000 | $179,000 | ▼ $4,000 |
| Other Liabilities | $0 | $18,032 | ▲ $18,032 |
| Total Liabilities | $1,005,453 | $855,051 | ▼ $150,402 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $3,489,484 | $4,290,826 | ▲ $801,342 |
| Total Net Assets Fund Balance | $3,489,484 | $4,290,826 | ▲ $801,342 |
| Total Liabilities and Net Assets / Fund Balance | $4,494,937 | $5,145,877 | ▲ $650,940 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $207,941 | $85,107 | $293,048 |
| Leasehold Improvements | $36,245 | $6,124 | $42,369 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Deb Archer | President/CEO | FT | $149,026 | $68,696 | $217,722 |
| Diane Morgenthaler | VP Mktg & Strategic Planning | FT | $136,095 | $21,552 | $157,647 |
| Name | Title |
|---|---|
| Lynn Hobbie | Chair |
| Jeanette Riechers | Immediate Past Chair |
| Greg Frank | Vice Chair |
| Susan Springman | At Large Director |
| Alison Prange | Director |
| Brewer Stouffer | Director |
| Charles Hoslet | Director |
| Charlie Eggen | Director |
| Ellsworth Brown | Director |
| Janet Sperstad | Director |
| Jim Bradley | Director |
| John Meier | Director |
| Jonathan Bogatay | Director |
| Justin Doherty | Director |
| Mario Mendoza | Director |
| Mark Clear | Director |
| Nancy Francisco-welke | Director |
| Shelia Stubbs | Director |
| Skip Harless | Director |
| Steve Scadden | Director |
| Thomas Dott | Director |
| Zach Brandon | Director |
| Christopher Patton | Director (term Ended March 2017) |
| Steve Zanoni | Secretary |
| Eliot Butler | Treasurer |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $2,402,987 |
| Other Expenses | $1,620,381 |
| Grants and Similar Amounts Paid | $705 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | - | - | - | $1,750,099 |
| Occupancy | - | - | - | $301,817 |
| Other Employee Benefits | - | - | - | $245,721 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $217,723 |
| Payroll Taxes | - | - | - | $138,904 |
| Other Expenses | - | - | - | $123,292 |
| Information Technology | - | - | - | $107,204 |
| Conferences and Meetings | - | - | - | $104,435 |
| Fees for Services Other | - | - | - | $85,915 |
| All Other Expenses | - | - | - | $81,921 |
| Travel | - | - | - | $57,964 |
| Office Expenses | - | - | - | $56,955 |
| Advertising | - | - | - | $53,934 |
| Pension Plan Contributions | - | - | - | $50,540 |
| Depreciation Depletion | - | - | - | $41,672 |
| Fees for Services Accounting | - | - | - | $20,099 |
| Insurance | - | - | - | $10,436 |
| Fees for Service Investment Mgmnt Fees | - | - | - | $4,762 |
| Grants to Domestic Orgs | - | - | - | $705 |
| Fees for Services Legal | - | - | - | $314 |
| Total Functional Expenses | $0 | $0 | $0 | $4,024,073 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Liability | Amount |
|---|---|
| Deferred Compensation Payable | $18,032 |
“The 990 is reviewed by gmcvb management, the executive director, and a contracted financial consultant.”
“Compensation is determined by length of service, salary comparison to peers, and performance review. Board chair and vice chair review performance and set salary.”
“Copies made available upon request”
“The city of madison contracted with the organization to administer a program to provide rent, shuttle, or event subsidies to groups booking at monona terrace for city wide conventions. The organization accounts for the receipt and disbursement of funds for this program as agency transactions since the organization does not have variance power for these funds. A committee comprised primarily of individuals unrelated to the organization has authority over the assistance funds available. Also, dane county has contracted with the organization to administer a program to provide grants for capital improvements related to sports tourism and a program to provide marketing incentives to attract sports tourism events in dane county. The organization reviews grant applications and forwards recommendations to the dane county personnel and finance committee for review and approval. Additionally, the organization contractually sets aside funds to incentivize organizations to book at the alliant energy center forwarding recommendations to the alliant energy center booking assistance program committee. The organization accounts for the receipt and disbursement of funds for these programs as agency transactions since the organization does not have final approval of the use of these funds.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 493196 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 284336 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 300370 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 189408 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | TO PROMOTE THE GREATER MADISON AREA AS A CONVENTION AND TOURIST LOCATION. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 53934 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 81921 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | DEB ARCHER |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 6082552537 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 22 EAST MIFFLIN STREET |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | MADISON |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | WI |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 53703 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 1000 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 1000 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 217723 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 104435 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 1 |
| IRS990/CreditCounselingInd | 0 | 1 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 705 |
| IRS990/CYInvestmentIncomeAmt | 0 | 41813 |
| IRS990/CYOtherExpensesAmt | 0 | 1620381 |
| IRS990/CYOtherRevenueAmt | 0 | 67095 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 4682823 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 767658 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 2402987 |
| IRS990/CYTotalExpensesAmt | 0 | 4024073 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 4791731 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 329257 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 373683 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 41672 |
| IRS990/Desc | 0 | CONVENTION SERVICES - SERVICES TO MEETING PLANNERS, CONVENTIONS, INCLUDING DELEGATE HOUSING, PROGRAM PLANNING ASSISTANCE, AND PROVISION OF MEETING SUPPLIES. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 58 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EscrowAccountLiabilityGrp/BOYAmt | 0 | 183000 |
| IRS990/EscrowAccountLiabilityGrp/EOYAmt | 0 | 179000 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 20099 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 314 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 85915 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 4762 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 22 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 23 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 24 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 25 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 26 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 17 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 18 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 19 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 20 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 21 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 22 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 23 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 24 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 25 | 43490 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 26 | 12995 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | LYNN HOBBIE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | JEANETTE RIECHERS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | GREG FRANK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | STEVE ZANONI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | ELIOT BUTLER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | JONATHAN BOGATAY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | JIM BRADLEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | ZACH BRANDON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | ELLSWORTH BROWN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | MARK CLEAR |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | JUSTIN DOHERTY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | THOMAS DOTT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | CHARLIE EGGEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | NANCY FRANCISCO-WELKE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | SKIP HARLESS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | CHARLES HOSLET |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | JOHN MEIER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | MARIO MENDOZA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | CHRISTOPHER PATTON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | ALISON PRANGE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | STEVE SCADDEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | JANET SPERSTAD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | SUSAN SPRINGMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 23 | BREWER STOUFFER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 24 | SHELIA STUBBS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 25 | DEB ARCHER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 26 | DIANE MORGENTHALER |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 25 | 174232 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 26 | 144652 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | IMMEDIATE PAST CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | VICE CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | DIRECTOR (TERM ENDED MARCH 2017) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | AT LARGE DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 24 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 25 | PRESIDENT/CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 26 | VP MKTG & STRATEGIC PLANNING |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 0 |
| IRS990/Form990TFiledInd | 0 | 1 |
| IRS990/FormationYr | 0 | 1972 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/ConsolidatedBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GainOrLossGrp/SecuritiesAmt | 0 | 4637 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 25 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 705 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt | 0 | 98386 |
| IRS990/GrossReceiptsAmt | 0 | 4885480 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 24 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 2 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 107204 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 10436 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 37176 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 37176 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 497636 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 550370 |
| IRS990/IRPDocumentCnt | 0 | 19 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 91231 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 285858 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 244186 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 335417 |
| IRS990/LegalDomicileStateCd | 0 | WI |
| IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt | 0 | 93749 |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | DESTINATION PROMOTION TO CONVENTIONS, SPORTING EVENTS, AND LEISURE TRAVEL. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 3489484 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 4290826 |
| IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt | 0 | 4637 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 4637 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | -9989 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | 33684 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 301817 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 56955 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 0 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 18032 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 245721 |
| IRS990/OtherExpensesGrp/Desc | 0 | GROUP INCENTIVES |
| IRS990/OtherExpensesGrp/Desc | 1 | MARKET RESEARCH |
| IRS990/OtherExpensesGrp/Desc | 2 | PROF. & INDUSTRY DEVEL. |
| IRS990/OtherExpensesGrp/Desc | 3 | SPONSORSHIPS |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 212144 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 206945 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 150572 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 123292 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 0 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 18032 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 900099 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 1 | 900099 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 2 | 541800 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | UNION SOUTH PILOT |
| IRS990/OtherRevenueMiscGrp/Desc | 1 | OTHER REVENUE |
| IRS990/OtherRevenueMiscGrp/Desc | 2 | PERIODICAL INCOME |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 0 | 34191 |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 1 | 19733 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 34191 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 1 | 19733 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 2 | 13171 |
| IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt | 0 | 13171 |
| IRS990/OtherRevenueTotalAmt | 0 | 67095 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 1750099 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 138904 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 50540 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 64489 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 73252 |
| IRS990/PrincipalOfficerNm | 0 | DEB ARCHER |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 2 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 3 | 900099 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | FEES & CONTRACTS - GOV |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | PARTNERSHIP DUES |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | CONVENTION SERVICE |
| IRS990/ProgramServiceRevenueGrp/Desc | 3 | SHARED SERVICES |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 4083725 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 332886 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 2 | 265339 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 3 | 873 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 4083725 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 332886 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 265339 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 3 | 873 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | SALES - DIRECT AND INDIRECT SALES TO CONVENTION AND MEETING PLANNERS, GROUP TOUR OPERATIONS, TOURISTS, AND LOCAL BUSINESSES. |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | PARTNERSHIP SERVICES - SERVICES TO MEMBERS INCLUDING SALES REFERRALS, MARKETING, AND BUSINESS PLANNING. |
| IRS990/ProgSrvcAccomActyOtherGrp/Desc | 0 | VISITOR SERVICES - SERVICES PROVIDED TO PROSPECTIVE VISITORS TO MADISON AND THE SURROUNDING AREA. |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 607500 |
| IRS990/PYInvestmentIncomeAmt | 0 | 28034 |
| IRS990/PYOtherExpensesAmt | 0 | 1440686 |
| IRS990/PYOtherRevenueAmt | 0 | 58182 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 4438075 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 178952 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 2297153 |
| IRS990/PYTotalExpensesAmt | 0 | 4345339 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 4524291 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 767658 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 0 |
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Displayed year
2017 • Form 990Detailed filing. Detailed filing data is available for this year.