Civic Intelligence

Greater Madison Convention & Visitors Bureau Inc

990 • Fiscal year 2021 • EIN 39-1174876

Jan 01, 2021 to Dec 31, 2021 • Filed on Sep 09, 2022

Organization ProfileWWW.VISITMADISON.COM

View Organization Page

22 East Mifflin StreetMadison, WI 53703

(608) 255-2537

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

30th percentile

0.09x

Higher debt load relative to assets than 30% of similar nonprofits.

2021 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2021

Liabilities / Revenue

26th percentile

0.13x

Higher debt load relative to revenue than 26% of similar nonprofits.

2021 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2021

Net Margin

86th percentile

31%

Higher net margin than 86% of similar nonprofits.

2021 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2021

Top Officer Pay

39th percentile

$218,402

Higher top officer pay than 39% of similar nonprofits.

Top officer pay equals 3.4% of source-year revenue.

2021 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2021

Asset Growth

74th percentile

21%

Faster asset growth than 74% of similar nonprofits.

2021 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2020 to 2021

Revenue Growth

75th percentile

29%

Faster revenue growth than 75% of similar nonprofits.

2021 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets30th percentile

Assets

Up

$9,355,214

Up $1,643,581 (+21%) from 2020

Net Assets

Up

$8,523,211

Up $1,951,115 (+30%) from 2020

Liabilities

Down

$832,003

Down $307,534 (-27%) from 2020

Revenue And Expenses
Liabilities / Revenue26th percentileNet Margin86th percentile

Revenue

Up

$6,354,220

Up $1,421,068 (+29%) from 2020

Expenses

Up

$4,408,787

Up $419,896 (+11%) from 2020

Net Income

Up

$1,945,433

Up $1,001,172 (+106%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth74th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$15M$10M$5.0M$0Assets 2010: $1,879,302Liabilities 2010: $650,502Net Assets 2010: $1,228,8002010Assets 2011: $2,076,771Liabilities 2011: $674,842Net Assets 2011: $1,401,9292011Assets 2012: $2,244,882Liabilities 2012: $628,357Net Assets 2012: $1,616,5252012Assets 2013: $3,170,812Liabilities 2013: $664,298Net Assets 2013: $2,506,5142013Assets 2014: $3,588,655Liabilities 2014: $675,025Net Assets 2014: $2,913,6302014Assets 2015: $4,147,928Liabilities 2015: $847,351Net Assets 2015: $3,300,5772015Assets 2016: $4,494,937Liabilities 2016: $1,005,453Net Assets 2016: $3,489,4842016Assets 2017: $5,145,877Liabilities 2017: $855,051Net Assets 2017: $4,290,8262017Assets 2018: $6,223,849Liabilities 2018: $993,170Net Assets 2018: $5,230,6792018Assets 2019: $7,223,459Liabilities 2019: $1,617,623Net Assets 2019: $5,605,8362019Assets 2020: $7,711,633Liabilities 2020: $1,139,537Net Assets 2020: $6,572,0962020Assets 2021: $9,355,214Liabilities 2021: $832,003Net Assets 2021: $8,523,2112021Assets 2022: $10,029,762Liabilities 2022: $1,982,916Net Assets 2022: $8,046,8462022Assets 2023: $9,919,550Liabilities 2023: $1,578,965Net Assets 2023: $8,340,5852023Assets 2024: $9,967,082Liabilities 2024: $1,324,111Net Assets 2024: $8,642,9712024

Highlighted filing

2021

Assets$9,355,214
Liabilities$832,003
Net Assets$8,523,211
Open 2021 Filing

Operations Trend

Revenue Growth75th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$10M$5.0M$0-$5.0MExpenses 2010: $2,336,5992010Expenses 2011: $2,534,4922011Expenses 2012: $2,658,4192012Revenue 2013: $3,810,327Expenses 2013: $2,945,229Net Income 2013: $865,0982013Revenue 2014: $3,368,003Expenses 2014: $2,964,655Net Income 2014: $403,3482014Revenue 2015: $3,793,765Expenses 2015: $3,372,753Net Income 2015: $421,0122015Revenue 2016: $4,524,291Expenses 2016: $4,345,339Net Income 2016: $178,9522016Revenue 2017: $4,791,731Expenses 2017: $4,024,073Net Income 2017: $767,6582017Revenue 2018: $5,535,858Expenses 2018: $4,542,001Net Income 2018: $993,8572018Revenue 2019: $6,445,962Expenses 2019: $6,081,503Net Income 2019: $364,4592019Revenue 2020: $4,933,152Expenses 2020: $3,988,891Net Income 2020: $944,2612020Revenue 2021: $6,354,220Expenses 2021: $4,408,787Net Income 2021: $1,945,4332021Revenue 2022: $6,133,257Expenses 2022: $6,609,622Net Income 2022: -$476,3652022Revenue 2023: $7,273,844Expenses 2023: $6,980,105Net Income 2023: $293,7392023Revenue 2024: $7,998,668Expenses 2024: $7,696,283Net Income 2024: $302,3852024

Highlighted filing

2021

Revenue$6,354,220
Expenses$4,408,787
Net Income$1,945,433
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Sep 9, 2022
Return Version
2021v4.2
Gross Receipts
$6,433,124
Mission and Program Overview

Mission

Destination promotion to conventions, sporting events, and leisure travel.

To promote the greater madison area as a convention and tourist location.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$6,327,509$7,837,622▲ $1,510,113
Investments in Publicly Traded Securities$660,643$719,840▲ $59,197
Accounts Receivable$275,194$367,301▲ $92,107
Land, Buildings, and Equipment, Net$178,200$125,487▼ $52,713
Prepaid Expenses and Deferred Charges$74,608$78,358▲ $3,750
Cash and Non-Interest-Bearing Accounts$1,000$1,000→ $0
Total Assets$7,711,633$9,355,214▲ $1,643,581
Other Assets Total$194,479$225,606▲ $31,127
Liabilities
Other Liabilities$292,561$325,998▲ $33,437
Escrow Account Liability$247,245$267,245▲ $20,000
Accounts Payable and Accrued Expenses$335,291$177,504▼ $157,787
Deferred Revenue$264,440$61,256▼ $203,184
Total Liabilities$1,139,537$832,003▼ $307,534
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$6,572,096$8,523,211▲ $1,951,115
Total Net Assets Fund Balance$6,572,096$8,523,211▲ $1,951,115
Total Liabilities and Net Assets / Fund Balance$7,711,633$9,355,214▲ $1,643,581

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$67,282$238,273$305,555
Leasehold Improvements$58,205$40,656$98,861
Compensation and Service Providers
Top Officer Pay39th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Ellie Westman ChinPresident & CEOFT$173,062$45,340$218,402
Diane MorgenthalerExecutive Vice PresidentFT$107,569$47,216$154,785
John LeinenVice President of SalesFT$131,285$18,671$149,956
Kate DaleVice President of Marketing & Brnad StrategyFT$118,241$16,330$134,571
Jamie PatrickVice President of Sales, Sports & ServicesFT$102,637$20,810$123,447

Board Members and Trustees

NameTitle
Rob CrainChair
Greg FrankImmediate Past Chair
Jane ClarkVice Chair
Angela KindermanDirector
Baltazar De Anda SantanaDirector
Charles HosletDirector
Eric RottierDirector
Jeff HauptDirector
Joe LoehnisDirector
Judd SchemmelDirector
Laura Cullen HuibregtseDirector
Marc SherryDirector
Mark ClearDirector
Missy TracyDirector
Noble WrayDirector
Sandy MoralesDirector
Shelia StubbsDirector
Sheri CarterDirector
Thomas DottDirector
Turina BakkenDirector
Tyler LeeperDirector
Steve ZanoniSecretary
Brewer StoufferTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Shine United LLCMarketing Services200 N HENRY ST, Madison, WI 53703$520,668
Revenue and Support

Revenue Composition

Contributions and Grants
$1,670,471
Program Service Revenue
$4,572,340
Investment Income
$64,156
Other Revenue
$47,253
All Other Contributions
$1,670,471
Change in Net Assets
$1,945,433
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$2,350,806
Other Expenses$2,057,981
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$1,699,738
Fees for Services Other---$466,793
Advertising---$281,984
Occupancy---$277,641
Payroll Taxes---$221,862
Current Officers, Directors, Trustees, and Key Employees---$218,402
Information Technology---$215,466
Conferences and Meetings---$212,197
Other Employee Benefits---$133,249
Office Expenses---$80,602
Pension Plan Contributions---$77,555
All Other Expenses---$65,988
Fees for Services Accounting---$60,969
Depreciation Depletion---$52,713
Other Expenses---$28,743
Fees for Services Legal---$315
Total Functional Expenses$0$0$0$4,408,787
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Compensation Payable$225,606
Deferred Lease Liability$100,392
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The form 990 is reviewed by greater madison convention & visitors bureau, inc.'s accounting manager, executive director, and our board treasurer prior to filing the return with the internal revenue service.”

Form 990, Part VI, Section B, Line 15A

“Compensation is determined by length of service, salary comparison to peers, and performance review. Board chair and board vice chair review performance and set salary.”

Form 990, Part VI, Section C, Line 19

“The organization's governing documents, conflict of interest policy, and financial statements are available upon request.”

Filing and Contact Details

Filer

Filer Name
Greater Madison Convention & Visitors
EIN
39-1174876
Phone
6082552537
Address
22 EAST MIFFLIN STREET, MADISON, WI 53703

Signing Officer

Name
Ellie Westman Chin
Title
President/CEO
Phone
6082584944
Signed
2022-09-09
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Ellie Westman Chin
Formed
1972
Legal Domicile
Wi
Voting Board Members
23
Independent Board Members
23
Employees
34
Volunteers
23

Preparer

Firm
Wipfli Llp
Address
PO BOX 8700, MADISON, WI 53708-8700
Preparer
Karl Eck CPA
Phone
6082741980
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Other professional fees 466,793.”

Financial Statement Notes

PART IV, LINE 2B:

“The city of madison contracted with the organization to administer a program to provide rent, shuttle, or event subsidies to groups booking at monona terrace for city wide conventions. The organization accounts for the receipt and disbursement of funds for this program as agency transactions since the organization does not have variance power for these funds. A committee comprised primarily of individuals unrelated to the organization has authority over the assistance funds available. Dane county has contracted with the organization to administer a program to provide marketing incentives to attract sports tourism events in dane county. The organization reviews grant applications and forwards recommendations to the dane county personnel and finance committee for review and approval. Additionally, the organization contractually sets aside funds to incentivize organizations to book at the alliant energy center forwarding recommendations to the alliant energy center booking assistance program committee. The organization accounts for the receipt and disbursement of funds for these programs as agency transactions since the organization does not have final approval of the use of these funds.”

PART X, LINE 2:

“The organization must recognize the tax benefit associated with tax positions taken for tax return purposes when it is more-likely-than-not the position will be sustained. The organization does not believe there are any material uncertain tax positions and, accordingly, it did not recognize any liability for unrecognized tax benefits.”

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IRS990/Form990PartVIISectionAGrp/PersonNm24MARC SHERRY
IRS990/Form990PartVIISectionAGrp/PersonNm25SHELIA STUBBS
IRS990/Form990PartVIISectionAGrp/PersonNm26MISSY TRACY
IRS990/Form990PartVIISectionAGrp/PersonNm27NOBLE WRAY
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt0142363
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt1131285
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt2118241
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt3102637
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt160
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt170
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt190
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt200
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt210
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt220
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt230
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt240
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt250
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt260
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt270
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt160
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt170
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt190
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt200
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt210
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt220
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt230
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt240
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt250
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt260
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt270
IRS990/Form990PartVIISectionAGrp/TitleTxt0EXECUTIVE VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt1VICE PRESIDENT OF SALES
IRS990/Form990PartVIISectionAGrp/TitleTxt2VICE PRESIDENT OF MARKETING & BRNAD STRATEGY
IRS990/Form990PartVIISectionAGrp/TitleTxt3VICE PRESIDENT OF SALES, SPORTS & SERVICES
IRS990/Form990PartVIISectionAGrp/TitleTxt4PRESIDENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt5IMMEDIATE PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt6CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt7VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt8SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt9TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt26DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt27DIRECTOR
IRS990/Form990ProvidedToGvrnBodyInd00
IRS990/Form990TFiledInd01
IRS990/FormationYr01972
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedBasisGrp/ConsolidatedBasisFinclStmtInd0X
IRS990/FSAuditedInd01
IRS990/FundraisingActivitiesInd00
IRS990/GainOrLossGrp/SecuritiesAmt053696
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt023
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt0132600
IRS990/GrossReceiptsAmt06433124
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd01
IRS990/IndependentAuditFinclStmtInd00
IRS990/IndependentVotingMemberCnt023
IRS990/IndivRcvdGreaterThan100KCnt05
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartIXInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/TotalAmt0215466
IRS990/InvestmentIncomeGrp/ExclusionAmt010460
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt010460
IRS990/InvestmentInJointVentureInd00
IRS990/InvestmentsPubTradedSecGrp/BOYAmt0660643
IRS990/InvestmentsPubTradedSecGrp/EOYAmt0719840
IRS990/IRPDocumentCnt023
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt0278929
IRS990/LandBldgEquipBasisNetGrp/BOYAmt0178200
IRS990/LandBldgEquipBasisNetGrp/EOYAmt0125487
IRS990/LandBldgEquipCostOrOtherBssAmt0404416
IRS990/LegalDomicileStateCd0WI
IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt078904
IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0GREATER MADISON CONVENTION & VISITORS BUREAU, INC.'S MISSION IS TO INSPIRE A LOVE OF MADISON. WE DO THIS BY LEADING AND DIRECTING THE DESTINATION'S TOURISM INDUSTRY IN STRATEGIC AND DYNAMIC ACTIVITIES. ACCOMPLISHING THIS MISSION WILL RESULT IN SUPPORT FOR OUR EFFORTS AND INCREASED, OPTIMUM LEVELS OF VISITOR TRAFFIC AND MAXIMUM GENERATION OF VISITOR DOLLARS FOR MADISON AND DANE COUNTY. THE IMPACT OF LIVING THIS MISSION ON A DAY-TO-DAY BASIS IS SUMMED UP BY OUR VISION FOR THE DESTINATION, OUR DESTINATION PARTNERS, AND OUR ORGANIZATION TEAM: MADISON IS A PLACE FOR ALL.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt06572096
IRS990/NetAssetsOrFundBalancesEOYAmt08523211
IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt053696
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt053696
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NetUnrlzdGainsLossesInvstAmt05682
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt06572096
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt08523211
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/TotalAmt0277641
IRS990/OfficeExpensesGrp/TotalAmt080602
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt0194479
IRS990/OtherAssetsTotalGrp/EOYAmt0225606
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0133249
IRS990/OtherExpensesGrp/Desc0PROGRAM EXPENSES
IRS990/OtherExpensesGrp/Desc1RESEARCH EXPENSES
IRS990/OtherExpensesGrp/Desc2MEMBERSHIPS & SUBSCRIPT
IRS990/OtherExpensesGrp/TotalAmt0257320
IRS990/OtherExpensesGrp/TotalAmt157250
IRS990/OtherExpensesGrp/TotalAmt228743
IRS990/OtherLiabilitiesGrp/BOYAmt0292561
IRS990/OtherLiabilitiesGrp/EOYAmt0325998
IRS990/OtherRevenueMiscGrp/BusinessCd0541800
IRS990/OtherRevenueMiscGrp/BusinessCd1900099
IRS990/OtherRevenueMiscGrp/Desc0ADVERTISING INCOME
IRS990/OtherRevenueMiscGrp/Desc1JOINT EFFORT MARKETING
IRS990/OtherRevenueMiscGrp/ExclusionAmt022178
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt025075
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt122178
IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt025075
IRS990/OtherRevenueTotalAmt047253
IRS990/OtherSalariesAndWagesGrp/TotalAmt01699738
IRS990/PartialLiquidationInd00
IRS990/PayrollTaxesGrp/TotalAmt0221862
IRS990/PensionPlanContributionsGrp/TotalAmt077555
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt074608
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt078358
IRS990/PrincipalOfficerNm0ELLIE WESTMAN CHIN
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/BusinessCd1900099
IRS990/ProgramServiceRevenueGrp/Desc0CONTRACT REVENUE
IRS990/ProgramServiceRevenueGrp/Desc1PARTNERSHIP DUES
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt04164561
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1224912
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt04164561
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1224912
IRS990/ProgSrvcAccomActy2Grp/Desc0SALES:DIRECT AND INDIRECT SALES TO CONVENTION AND MEETING PLANNERS, GROUP TOUR OPERATIONS, TOURISTS, AND LOCAL BUSINESSES.
IRS990/ProgSrvcAccomActy3Grp/Desc0PARTNERSHIP SERVICES:SERVICES TO MEMBERS INCLUDING SALES REFERRALS, MARKETING, AND BUSINESS PLANNING.
IRS990/ProgSrvcAccomActyOtherGrp/Desc0VISITOR SERVICES:SERVICES PROVIDED TO PROSPECTIVE VISITORS TO MADISON AND THE SURROUNDING AREA.
IRS990/ProgSrvcAccomActyOtherGrp/Desc1SPORTS MARKETING:DIRECT AND INDIRECT SALES TO SPORTS ORGANIZERS AND RIGHTS HOLDERS TO PROMOTE MADISON AS A HOST CITY FOR THEIR EVENT.
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt0698724
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt0105480
IRS990/PYOtherExpensesAmt01415909
IRS990/PYOtherRevenueAmt027221
IRS990/PYProgramServiceRevenueAmt04101727
IRS990/PYRevenuesLessExpensesAmt0944261
IRS990/PYSalariesCompEmpBnftPaidAmt02572982
IRS990/PYTotalExpensesAmt03988891
IRS990/PYTotalProfFndrsngExpnsAmt00

Document Assets

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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$9,355,214
Liabilities
$832,003
Net assets
$8,523,211
Revenue
$6,354,220
Expenses
$4,408,787
Net income
$1,945,433
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$9.97$1.32$8.64$8.00$7.70$0.30
2023Detailed filing. Detailed filing data is available for this year.$9.92$1.58$8.34$7.27$6.98$0.29
2022Detailed filing. Detailed filing data is available for this year.$10.0$1.98$8.05$6.13$6.61$0.48
2021Detailed filing. Detailed filing data is available for this year.$9.36$0.83$8.52$6.35$4.41$1.95
2020Detailed filing. Detailed filing data is available for this year.$7.71$1.14$6.57$4.93$3.99$0.94
2019Detailed filing. Detailed filing data is available for this year.$7.22$1.62$5.61$6.45$6.08$0.36
2018Detailed filing. Detailed filing data is available for this year.$6.22$0.99$5.23$5.54$4.54$0.99
2017Detailed filing. Detailed filing data is available for this year.$5.15$0.86$4.29$4.79$4.02$0.77
2016Detailed filing. Detailed filing data is available for this year.$4.49$1.01$3.49$4.52$4.35$0.18
2015Detailed filing. Detailed filing data is available for this year.$4.15$0.85$3.30$3.79$3.37$0.42
2014Detailed filing. Detailed filing data is available for this year.$3.59$0.68$2.91$3.37$2.96$0.40
2013Detailed filing. Detailed filing data is available for this year.$3.17$0.66$2.51$3.81$2.95$0.87
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.24$0.63$1.62$2.66
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.08$0.67$1.40$2.53
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.88$0.65$1.23$2.34