Civic Intelligence

Greater Madison Convention & Visitors Bureau Inc

EIN 39-1174876 • 501(c)6 • Madison, WI

View Organization Page

Profile

Greater madison convention & visitors bureau, inc.'s mission is to inspire a love of madison. We do this by leading and directing the destination's tourism industry in strategic and dynamic activities. Accomplishing this mission will result in support for our efforts and increased, optimum levels of visitor traffic and maximum generation of visitor dollars for madison and dane county. The impact of living this mission on a day-to-day basis is summed up by our vision for the destination, our destination partners, and our organization team: madison is a place for all.

22 East Mifflin StreetMadison, WI 53703

www.visitmadison.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

38th percentile

0.13x

Higher debt load relative to assets than 38% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

33rd percentile

0.17x

Higher debt load relative to revenue than 33% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

47th percentile

3.8%

Higher net margin than 47% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

66th percentile

$349,023

Higher top officer pay than 66% of similar nonprofits.

Top officer pay equals 4.4% of source-year revenue.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Asset Growth

31st percentile

0.5%

Faster asset growth than 31% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

64th percentile

10.0%

Faster revenue growth than 64% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets38th percentile

Assets

Up

$9,967,082

Up $47,532 (+0.5%) from 2023

Liabilities

Down

$1,324,111

Down $254,854 (-16%) from 2023

Net Assets

Up

$8,642,971

Up $302,386 (+3.6%) from 2023

Operations
Liabilities / Revenue33rd percentileNet Margin47th percentile

Revenue

Up

$7,998,668

Up $724,824 (+10.0%) from 2023

Expenses

Up

$7,696,283

Up $716,178 (+10%) from 2023

Net Income

Up

$302,385

Up $8,646 (+2.9%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth31st percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$15M$10M$5.0M$0Assets 2010: $1,879,302Liabilities 2010: $650,502Net Assets 2010: $1,228,8002010Assets 2011: $2,076,771Liabilities 2011: $674,842Net Assets 2011: $1,401,9292011Assets 2012: $2,244,882Liabilities 2012: $628,357Net Assets 2012: $1,616,5252012Assets 2013: $3,170,812Liabilities 2013: $664,298Net Assets 2013: $2,506,5142013Assets 2014: $3,588,655Liabilities 2014: $675,025Net Assets 2014: $2,913,6302014Assets 2015: $4,147,928Liabilities 2015: $847,351Net Assets 2015: $3,300,5772015Assets 2016: $4,494,937Liabilities 2016: $1,005,453Net Assets 2016: $3,489,4842016Assets 2017: $5,145,877Liabilities 2017: $855,051Net Assets 2017: $4,290,8262017Assets 2018: $6,223,849Liabilities 2018: $993,170Net Assets 2018: $5,230,6792018Assets 2019: $7,223,459Liabilities 2019: $1,617,623Net Assets 2019: $5,605,8362019Assets 2020: $7,711,633Liabilities 2020: $1,139,537Net Assets 2020: $6,572,0962020Assets 2021: $9,355,214Liabilities 2021: $832,003Net Assets 2021: $8,523,2112021Assets 2022: $10,029,762Liabilities 2022: $1,982,916Net Assets 2022: $8,046,8462022Assets 2023: $9,919,550Liabilities 2023: $1,578,965Net Assets 2023: $8,340,5852023Assets 2024: $9,967,082Liabilities 2024: $1,324,111Net Assets 2024: $8,642,9712024

Highlighted filing

2024

Assets$9,967,082
Liabilities$1,324,111
Net Assets$8,642,971
Open 2024 Filing

Operations Trend

Revenue Growth64th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$10M$5.0M$0-$5.0MExpenses 2010: $2,336,5992010Expenses 2011: $2,534,4922011Expenses 2012: $2,658,4192012Revenue 2013: $3,810,327Expenses 2013: $2,945,229Net Income 2013: $865,0982013Revenue 2014: $3,368,003Expenses 2014: $2,964,655Net Income 2014: $403,3482014Revenue 2015: $3,793,765Expenses 2015: $3,372,753Net Income 2015: $421,0122015Revenue 2016: $4,524,291Expenses 2016: $4,345,339Net Income 2016: $178,9522016Revenue 2017: $4,791,731Expenses 2017: $4,024,073Net Income 2017: $767,6582017Revenue 2018: $5,535,858Expenses 2018: $4,542,001Net Income 2018: $993,8572018Revenue 2019: $6,445,962Expenses 2019: $6,081,503Net Income 2019: $364,4592019Revenue 2020: $4,933,152Expenses 2020: $3,988,891Net Income 2020: $944,2612020Revenue 2021: $6,354,220Expenses 2021: $4,408,787Net Income 2021: $1,945,4332021Revenue 2022: $6,133,257Expenses 2022: $6,609,622Net Income 2022: -$476,3652022Revenue 2023: $7,273,844Expenses 2023: $6,980,105Net Income 2023: $293,7392023Revenue 2024: $7,998,668Expenses 2024: $7,696,283Net Income 2024: $302,3852024

Highlighted filing

2024

Revenue$7,998,668
Expenses$7,696,283
Net Income$302,385
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$9,967,082
Liabilities
$1,324,111
Net assets
$8,642,971
Revenue
$7,998,668
Expenses
$7,696,283
Net income
$302,385
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$9.97$1.32$8.64$8.00$7.70$0.30
2023Detailed filing. Detailed filing data is available for this year.$9.92$1.58$8.34$7.27$6.98$0.29
2022Detailed filing. Detailed filing data is available for this year.$10.0$1.98$8.05$6.13$6.61$0.48
2021Detailed filing. Detailed filing data is available for this year.$9.36$0.83$8.52$6.35$4.41$1.95
2020Detailed filing. Detailed filing data is available for this year.$7.71$1.14$6.57$4.93$3.99$0.94
2019Detailed filing. Detailed filing data is available for this year.$7.22$1.62$5.61$6.45$6.08$0.36
2018Detailed filing. Detailed filing data is available for this year.$6.22$0.99$5.23$5.54$4.54$0.99
2017Detailed filing. Detailed filing data is available for this year.$5.15$0.86$4.29$4.79$4.02$0.77
2016Detailed filing. Detailed filing data is available for this year.$4.49$1.01$3.49$4.52$4.35$0.18
2015Detailed filing. Detailed filing data is available for this year.$4.15$0.85$3.30$3.79$3.37$0.42
2014Detailed filing. Detailed filing data is available for this year.$3.59$0.68$2.91$3.37$2.96$0.40
2013Detailed filing. Detailed filing data is available for this year.$3.17$0.66$2.51$3.81$2.95$0.87
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.24$0.63$1.62$2.66
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.08$0.67$1.40$2.53
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.88$0.65$1.23$2.34
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Sep 9, 2025
Return Version
2024v5.2
Gross Receipts
$8,018,858
Mission and Program Overview

Mission

Destination promotion to conventions, sporting events, and leisure travel.

To promote the greater madison area as a convention and tourist location.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$8,802,396$9,255,806▲ $453,410
Land, Buildings, and Equipment, Net$756,834$474,587▼ $282,247
Prepaid Expenses and Deferred Charges$262,051$200,884▼ $61,167
Accounts Receivable$3,941$15,756▲ $11,815
Total Assets$9,919,550$9,967,082▲ $47,532
Other Assets Total$94,328$20,049▼ $74,279
Liabilities
Other Liabilities$894,652$530,426▼ $364,226
Accounts Payable and Accrued Expenses$349,033$450,905▲ $101,872
Escrow Account Liability$210,941$235,874▲ $24,933
Deferred Revenue$124,339$106,906▼ $17,433
Total Liabilities$1,578,965$1,324,111▼ $254,854
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$8,340,585$8,642,971▲ $302,386
Total Net Assets Fund Balance$8,340,585$8,642,971▲ $302,386
Total Liabilities and Net Assets / Fund Balance$9,919,550$9,967,082▲ $47,532

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$453,132$789,421$1,242,553
Equipment$3,723$301,832$305,555
Leasehold Improvements$17,732$81,129$98,861
Compensation and Service Providers
Top Officer Pay66th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Ellie Westman ChinPresident & CEOFT$260,808$88,215$349,023
Jamie PatrickVP of Sales, Sports & ServFT$139,965$42,098$182,063
Kate DaleEvp of Brand Strategy & CommunicationsFT$142,453$23,582$166,035
Kate DaleEvp of Brand Strategy & Communicatio-$142,453$23,582$166,035
Brian BorkovecDirector of Hr & OperationsFT$106,692$24,729$131,421

Board Members and Trustees

NameTitle
Jane ClarkChair
Rob CrainImmediate Past Chair
Brewer StoufferVice Chair
Amy SuppleDirector
Baltazar De Anda SantanaDirector
Bill TischlerDirector
Caitlin SuemnichtDirector
Chuck EricksonDirector
Dan BrownDirector
Eric RottierDirector
Halley JonesDirector
Jason FieldsDirector
Joe LoehnisDirector
Judd SchemmelDirector
Ken LammersfeldDirector
Ken MonteleoneDirector
Laura Cullen HuibregtseDirector
Lauren BirkelDirector
Marc GlazerDirector
Marc SherryDirector
Mari OlsonDirector
Noble WrayDirector
Sandy MoralesDirector
Tori GerdingDirector
Tricia NolanDirector
Tyler LeeperDirector
Mark ClearDirector (thru March 2024)
Turina BakkenOfficer at Large
Charles HosletOfficer at Large (thru 6/24)
Steve ZanoniSecretary
Joel PlantTreasuruer

Highest Paid Contractors

ContractorServicesLocationCompensation
Shine United LLCMarketing Services200 N HENRY ST, Madison, WI 53703$984,706
Jonathan Eckleberg Productions LLCMarketing Services4610 IROQUOIS TRAIL, Mooresville, WI 53571$108,898
Revenue and Support

Revenue Composition

Contributions and Grants
$292,781
Program Service Revenue
$7,226,992
Investment Income
$449,216
Other Revenue
$29,679
All Other Contributions
$107,240
Change in Net Assets
$302,385

Audited Revenue Reconciliation

Revenue per Audited Statements
$8,018,858
Revenue Not Reported on Financial Statements
$-20,190
Revenue Not Reported on Form 990
$0
Other Revenue Adjustments
$-20,190
Total Revenue per Audited Statements
$8,018,858
Total Revenue per Form 990
$7,998,668
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,918,094
Salaries, Compensation, and Employee Benefits$3,764,189
Grants and Similar Amounts Paid$14,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$2,797,215
Advertising---$1,524,871
Conferences and Meetings---$1,117,177
Current Officers, Directors, Trustees, and Key Employees---$349,023
Information Technology---$317,900
Other Employee Benefits---$284,337
Occupancy---$282,290
Payroll Taxes---$227,266
Office Expenses---$139,689
Pension Plan Contributions---$106,348
Other Expenses---$89,381
Fees for Services Accounting---$36,670
Insurance---$15,810
Depreciation Depletion---$15,277
Grants to Domestic Orgs---$14,000
Fees for Services Other---$6,163
Fees for Services Legal---$5,160
Total Functional Expenses$0$0$0$7,696,283

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$7,716,473
Expenses per Audited Statements$7,696,283
Total Expenses per Form 990$7,696,283
Expenses Not Reported on Form 990$20,190
Expenses Not Reported on Financial Statements$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Destination Madison FoundationMadison, WI501c3Youth Grants$14,000
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$32,336
Fundraising Direct Expenses$20,190
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
2024 Mpo Tourney$46,336$32,336$17,356$14,980
Total Events$46,336$32,336$20,190$12,146
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liability$510,377
Deferred Compensation Payable$20,049
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The form 990 is reviewed by greater madison convention & visitors bureau, inc.'s accounting manager, executive director, and our board treasurer prior to filing the return with the internal revenue service.”

Form 990, Part VI, Section B, Line 15A

“Compensation is determined by length of service, salary comparison to peers, and performance review. Board chair and board vice chair review performance and set salary.”

Form 990, Part VI, Section C, Line 19

“The organization's governing documents, conflict of interest policy, and financial statements are available upon request.”

Filing and Contact Details

Filer

Filer Name
Greater Madison Convention & Visitors
EIN
39-1174876
Phone
6082552537
Address
22 EAST MIFFLIN STREET, MADISON, WI 53703
Doing Business As
Destination Madison

Signing Officer

Name
Ellie Westman Chin
Title
President/CEO
Phone
6082584944
Signed
2025-09-09
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Ellie Westman Chin
Formed
1972
Legal Domicile
Wi
Voting Board Members
28
Independent Board Members
28
Employees
49
Volunteers
50

Preparer

Firm
Wipfli Llp
Address
2501 W BELTLINE HWY STE 501, MADISON, WI 53713
Preparer
Quinn Dugan
Phone
6082741980
Supplemental Narrative

Financial Statement Notes

PART IV, LINE 2B:

“The city of madison contracted with the organization to administer a program to provide rent, shuttle, or event subsidies to groups booking at monona terrace for city wide conventions. The organization accounts for the receipt and disbursement of funds for this program as agency transactions since the organization does not have variance power for these funds. A committee comprised primarily of individuals unrelated to the organization has authority over the assistance funds available. Dane county has contracted with the organization to administer a program to provide marketing incentives to attract sports tourism events in dane county. The organization reviews grant applications and forwards recommendations to the dane county personnel and finance committee for review and approval. Additionally, the organization contractually sets aside funds to incentivize organizations to book at the alliant energy center forwarding recommendations to the alliant energy center booking assistance program committee. The organization accounts for the receipt and disbursement of funds for these programs as agency transactions since the organization does not have final approval of the use of these funds.”

PART X, LINE 2:

“The organization must recognize the tax benefit associated with tax positions taken for tax return purposes when it is more-likely-than-not the position will be sustained. The organization does not believe there are any material uncertain tax positions and, accordingly, it did not recognize any liability for unrecognized tax benefits. Or uncertain tax positions. For the years ended december 31, 2024 and 2023, there was no interest or penalties recorded or included in the combined financial statements.”

PART XI, LINE 4B - OTHER ADJUSTMENTS:

“FUNDRAISING EXPENSES”

PART XII, LINE 2D - OTHER ADJUSTMENTS:

“FUNDRAISING EXPENSES”

Raw XML AppendixShowing 400 of 725 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd8X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd9X
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt220
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt240
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt250
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt260
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt270
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt280
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt290
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt300
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt3131757
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt3223582
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt3424729
IRS990/Form990PartVIISectionAGrp/PersonNm0ROB CRAIN
IRS990/Form990PartVIISectionAGrp/PersonNm1JANE CLARK
IRS990/Form990PartVIISectionAGrp/PersonNm2STEVE ZANONI
IRS990/Form990PartVIISectionAGrp/PersonNm3BREWER STOUFFER
IRS990/Form990PartVIISectionAGrp/PersonNm4JOEL PLANT
IRS990/Form990PartVIISectionAGrp/PersonNm5TURINA BAKKEN
IRS990/Form990PartVIISectionAGrp/PersonNm6CHARLES HOSLET
IRS990/Form990PartVIISectionAGrp/PersonNm7LAUREN BIRKEL
IRS990/Form990PartVIISectionAGrp/PersonNm8DAN BROWN
IRS990/Form990PartVIISectionAGrp/PersonNm9MARK CLEAR
IRS990/Form990PartVIISectionAGrp/PersonNm10BALTAZAR DE ANDA SANTANA
IRS990/Form990PartVIISectionAGrp/PersonNm11CHUCK ERICKSON
IRS990/Form990PartVIISectionAGrp/PersonNm12JASON FIELDS
IRS990/Form990PartVIISectionAGrp/PersonNm13TORI GERDING
IRS990/Form990PartVIISectionAGrp/PersonNm14MARC GLAZER
IRS990/Form990PartVIISectionAGrp/PersonNm15LAURA CULLEN HUIBREGTSE
IRS990/Form990PartVIISectionAGrp/PersonNm16HALLEY JONES
IRS990/Form990PartVIISectionAGrp/PersonNm17KEN LAMMERSFELD
IRS990/Form990PartVIISectionAGrp/PersonNm18TYLER LEEPER
IRS990/Form990PartVIISectionAGrp/PersonNm19JOE LOEHNIS
IRS990/Form990PartVIISectionAGrp/PersonNm20KEN MONTELEONE
IRS990/Form990PartVIISectionAGrp/PersonNm21SANDY MORALES
IRS990/Form990PartVIISectionAGrp/PersonNm22TRICIA NOLAN
IRS990/Form990PartVIISectionAGrp/PersonNm23MARI OLSON
IRS990/Form990PartVIISectionAGrp/PersonNm24ERIC ROTTIER
IRS990/Form990PartVIISectionAGrp/PersonNm25JUDD SCHEMMEL
IRS990/Form990PartVIISectionAGrp/PersonNm26MARC SHERRY
IRS990/Form990PartVIISectionAGrp/PersonNm27CAITLIN SUEMNICHT
IRS990/Form990PartVIISectionAGrp/PersonNm28AMY SUPPLE
IRS990/Form990PartVIISectionAGrp/PersonNm29BILL TISCHLER
IRS990/Form990PartVIISectionAGrp/PersonNm30NOBLE WRAY
IRS990/Form990PartVIISectionAGrp/PersonNm31ELLIE WESTMAN CHIN
IRS990/Form990PartVIISectionAGrp/PersonNm32KATE DALE
IRS990/Form990PartVIISectionAGrp/PersonNm33JAMIE PATRICK
IRS990/Form990PartVIISectionAGrp/PersonNm34BRIAN BORKOVEC
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IRS990/Form990PartVIISectionAGrp/TitleTxt0IMMEDIATE PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt1CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt2SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt3VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt4TREASURUER
IRS990/Form990PartVIISectionAGrp/TitleTxt5OFFICER AT LARGE
IRS990/Form990PartVIISectionAGrp/TitleTxt6OFFICER AT LARGE (THRU 6/24)
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR (THRU MARCH 2024)
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt26DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt27DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt28DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt29DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt30DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt31PRESIDENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt32EVP OF BRAND STRATEGY & COMMUNICATIONS
IRS990/Form990PartVIISectionAGrp/TitleTxt33VP OF SALES, SPORTS & SERV
IRS990/Form990PartVIISectionAGrp/TitleTxt34DIR OF HR & OPERATIONS
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IRS990/MembersOrStockholdersInd00
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IRS990/MinutesOfCommitteesInd01
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IRS990/MissionDesc0GREATER MADISON CONVENTION & VISITORS BUREAU, INC.'S MISSION IS TO INSPIRE A LOVE OF MADISON. WE DO THIS BY LEADING AND DIRECTING THE DESTINATION'S TOURISM INDUSTRY IN STRATEGIC AND DYNAMIC ACTIVITIES. ACCOMPLISHING THIS MISSION WILL RESULT IN SUPPORT FOR OUR EFFORTS AND INCREASED, OPTIMUM LEVELS OF VISITOR TRAFFIC AND MAXIMUM GENERATION OF VISITOR DOLLARS FOR MADISON AND DANE COUNTY. THE IMPACT OF LIVING THIS MISSION ON A DAY-TO-DAY BASIS IS SUMMED UP BY OUR VISION FOR THE DESTINATION, OUR DESTINATION PARTNERS, AND OUR ORGANIZATION TEAM: MADISON IS A PLACE FOR ALL.
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IRS990/OfficeExpensesGrp/TotalAmt0139689
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X

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