Liabilities / Assets
52nd percentile
Higher debt load relative to assets than 52% of similar nonprofits.
990 • Fiscal year 2015 • EIN 39-1174876
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
52nd percentile
Higher debt load relative to assets than 52% of similar nonprofits.
Liabilities / Revenue
55th percentile
Higher debt load relative to revenue than 55% of similar nonprofits.
Net Margin
76th percentile
Higher net margin than 76% of similar nonprofits.
Top Officer Pay
58th percentile
Higher top officer pay than 58% of similar nonprofits.
Top officer pay equals 4.3% of source-year revenue.
Asset Growth
80th percentile
Faster asset growth than 80% of similar nonprofits.
Revenue Growth
77th percentile
Faster revenue growth than 77% of similar nonprofits.
Assets
Up$4,147,928
Up $559,273 (+16%) from 2014
Net Assets
Up$3,300,577
Up $386,947 (+13%) from 2014
Liabilities
Up$847,351
Up $172,326 (+26%) from 2014
Revenue
Up$3,793,765
Up $425,762 (+13%) from 2014
Expenses
Up$3,372,753
Up $408,098 (+14%) from 2014
Net Income
Up$421,012
Up $17,664 (+4.4%) from 2014
Destination promotion to conventions, sporting events, and leisure travel.
To promote the greater madison area as a convention and tourist location.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $2,840,598 | $3,350,985 | ▲ $510,387 |
| Investments in Publicly Traded Securities | $489,714 | $472,371 | ▼ $17,343 |
| Accounts Receivable | $209,814 | $274,173 | ▲ $64,359 |
| Prepaid Expenses and Deferred Charges | $46,750 | $49,399 | ▲ $2,649 |
| Cash and Non-Interest-Bearing Accounts | $1,000 | $1,000 | → $0 |
| Land, Buildings, and Equipment, Net | $779 | $0 | ▼ $779 |
| Total Assets | $3,588,655 | $4,147,928 | ▲ $559,273 |
| Liabilities | |||
| Deferred Revenue | $334,096 | $356,386 | ▲ $22,290 |
| Accounts Payable and Accrued Expenses | $121,829 | $298,965 | ▲ $177,136 |
| Escrow Account Liability | $219,100 | $192,000 | ▼ $27,100 |
| Total Liabilities | $675,025 | $847,351 | ▲ $172,326 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $2,913,630 | $3,300,577 | ▲ $386,947 |
| Total Net Assets Fund Balance | $2,913,630 | $3,300,577 | ▲ $386,947 |
| Total Liabilities and Net Assets / Fund Balance | $3,588,655 | $4,147,928 | ▲ $559,273 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $0 | $158,935 | $158,935 |
| Leasehold Improvements | $0 | $87,306 | $87,306 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Deb Archer | President/CEO | FT | $130,715 | $30,990 | $161,705 |
| Diane Morgenthaler | VP Mktg & Strategic Planning | FT | $128,177 | $10,873 | $139,050 |
| Name | Title |
|---|---|
| Jeanette Riechers | Chair |
| Joel Weitz | Immediate Past Chair |
| Lynn Hobbie | Vice Chair |
| Susan Springman | At Large Director |
| Brewer Stouffer | Director |
| Charlie Eggen | Director |
| Christopher Patton | Director |
| Ellsworth Brown | Director |
| Janet Sperstad | Director |
| Jim Bradley | Director |
| John Meier | Director |
| Jonathan Bogatay | Director |
| Justin Doherty | Director |
| Mario Mendoza | Director |
| Mark Clear | Director |
| Nancy Francisco-welke | Director |
| Shelia Stubbs | Director |
| Steve Scadden | Director |
| Steve Zanoni | Director |
| Zach Brandon | Director |
| Chris Eigenberger | Director (term Ended March 2015) |
| Connie Barbian | Director (term Ended March 2015) |
| Vince Sweeney | Director (term Ended March 2015) |
| Greg Frank | Secretary |
| Eliot Butler | Treasurer |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $2,124,577 |
| Other Expenses | $1,016,676 |
| Grants and Similar Amounts Paid | $231,500 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | - | - | - | $1,572,674 |
| Grants to Domestic Orgs | - | - | - | $231,500 |
| Other Employee Benefits | - | - | - | $201,214 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $162,120 |
| Information Technology | - | - | - | $140,249 |
| Payroll Taxes | - | - | - | $134,552 |
| Occupancy | - | - | - | $115,115 |
| All Other Expenses | - | - | - | $86,751 |
| Advertising | - | - | - | $82,865 |
| Conferences and Meetings | - | - | - | $76,521 |
| Office Expenses | - | - | - | $72,642 |
| Other Expenses | - | - | - | $59,686 |
| Pension Plan Contributions | - | - | - | $54,017 |
| Fees for Services Other | - | - | - | $32,171 |
| Travel | - | - | - | $31,234 |
| Fees for Services Accounting | - | - | - | $14,342 |
| Insurance | - | - | - | $8,276 |
| Fees for Service Investment Mgmnt Fees | - | - | - | $4,816 |
| Fees for Services Legal | - | - | - | $4,375 |
| Depreciation Depletion | - | - | - | $779 |
| Total Functional Expenses | $0 | $0 | $0 | $3,372,753 |
| Recipient | Location | Category | Purpose | Amount |
|---|---|---|---|---|
| Madison Area Sports Commission Inc | Madison, WI | 501(c)(3) | FOR GENERAL OPERATIONS ($135,000) AND FOR A DEVELOPMENT ASSESSMENT PLAN ($21,500). | $156,500 |
| Spirit of Greater Madison Inc | Madison, WI | 501(c)(3) | For Operating Costs Incurred on Behalf of Related Org. With Common Mission for 2015-2017. | $60,000 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
“The 990 is reviewed by gmcvb management, the executive director, and a contracted financial consultant.”
“Compensation is determined by length of service, salary comparison to peers, and performance review. Board chair and vice chair review performance and set salary.”
“Copies made available upon request”
“The city of madison contracted with the organization to administer a program to provide rent, shuttle, or event subsidies to groups booking at monona terrace for city wide conventions. The organization accounts for the receipt and disbursement of funds for this program as agency transactions since the organization does not have variance power for these funds. A committee comprised primarily of individuals unrelated to the organization has authority over the assistance funds available. Also, dane county has contracted with the organization to administer a program to provide grants for capital improvements related to sports tourism and a program to provide marketing incentives to attract sports tourism events in dane county. The organization reviews grant applications and forwards recommendations to the dane county personnel and finance committee for review and approval. Additionally, the organization contractually sets aside funds to incentivize organizations to book at the alliant energy center forwarding recommendations to the alliant energy center booking assistance program committee. The organization accounts for the receipt and disbursement of funds for these programs as agency transactions since the organization does not have final approval of the use of these funds.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 121829 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 298965 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 209814 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 274173 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | TO PROMOTE THE GREATER MADISON AREA AS A CONVENTION AND TOURIST LOCATION. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 82865 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 86751 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | DEB ARCHER |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 6082552537 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 615 EAST WASHINGTON AVENUE |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | MADISON |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | WI |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 53703 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 1000 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 1000 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 162120 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 76521 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 1 |
| IRS990/CreditCounselingInd | 0 | 1 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 231500 |
| IRS990/CYInvestmentIncomeAmt | 0 | 28936 |
| IRS990/CYOtherExpensesAmt | 0 | 1016676 |
| IRS990/CYOtherRevenueAmt | 0 | 73347 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 3691482 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 421012 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 2124577 |
| IRS990/CYTotalExpensesAmt | 0 | 3372753 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 3793765 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 334096 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 356386 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 779 |
| IRS990/Desc | 0 | CONVENTION SERVICES - SERVICES TO MEETING PLANNERS, CONVENTIONS, INCLUDING DELEGATE HOUSING, PROGRAM PLANNING ASSISTANCE, AND PROVISION OF MEETING SUPPLIES. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 55 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EscrowAccountLiabilityGrp/BOYAmt | 0 | 219100 |
| IRS990/EscrowAccountLiabilityGrp/EOYAmt | 0 | 192000 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 14342 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 4375 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 32171 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 4816 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 22 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 23 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 24 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 25 | 38.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 26 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 17 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 18 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 19 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 20 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 21 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 22 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 23 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 24 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 25 | 17960 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 26 | 10873 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | JONATHAN BOGATAY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | JIM BRADLEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | ZACH BRANDON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | ELLSWORTH BROWN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | MARK CLEAR |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | JUSTIN DOHERTY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | CHARLIE EGGEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | NANCY FRANCISCO-WELKE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | JOHN MEIER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | MARIO MENDOZA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | CHRISTOPHER PATTON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | STEVE SCADDEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | JANET SPERSTAD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | SUSAN SPRINGMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | BREWER STOUFFER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | SHELIA STUBBS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | STEVE ZANONI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | CONNIE BARBIAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | CHRIS EIGENBERGER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | VINCE SWEENEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | JOEL WEITZ |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | JEANETTE RIECHERS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | LYNN HOBBIE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 23 | GREG FRANK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 24 | ELIOT BUTLER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 25 | DEB ARCHER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 26 | DIANE MORGENTHALER |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 25 | 143745 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 26 | 128177 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | AT LARGE DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | DIRECTOR (TERM ENDED MARCH 2015) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | DIRECTOR (TERM ENDED MARCH 2015) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | DIRECTOR (TERM ENDED MARCH 2015) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | IMMEDIATE PAST CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | VICE CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 24 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 25 | PRESIDENT/CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 26 | VP MKTG & STRATEGIC PLANNING |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 0 |
| IRS990/Form990TFiledInd | 0 | 1 |
| IRS990/FormationYr | 0 | 1972 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/ConsolidatedBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GainOrLossGrp/SecuritiesAmt | 0 | 5549 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 23 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 231500 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 1 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt | 0 | 75147 |
| IRS990/GrossReceiptsAmt | 0 | 3863363 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 22 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 2 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 140249 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 8276 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 23387 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 23387 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 489714 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 472371 |
| IRS990/IRPDocumentCnt | 0 | 7 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 246241 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 779 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 0 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 246241 |
| IRS990/LegalDomicileStateCd | 0 | WI |
| IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt | 0 | 69598 |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MiscellaneousRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 17873 |
| IRS990/MiscellaneousRevenueGrp/TotalRevenueColumnAmt | 0 | 17873 |
| IRS990/MissionDesc | 0 | DESTINATION PROMOTION TO CONVENTIONS, SPORTING EVENTS, AND LEISURE TRAVEL. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 2913630 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 3300577 |
| IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt | 0 | 5549 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 5549 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | -8493 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | -34065 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 115115 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 72642 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 201214 |
| IRS990/OtherExpensesGrp/Desc | 0 | SPONSORSHIPS |
| IRS990/OtherExpensesGrp/Desc | 1 | MARKET RESEARCH |
| IRS990/OtherExpensesGrp/Desc | 2 | PROF. & INDUSTRY DEVEL. |
| IRS990/OtherExpensesGrp/Desc | 3 | CUSTOMER RELATIONS |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 105769 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 98173 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 82912 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 59686 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 900099 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 1 | 541800 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 2 | 900099 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | UNION SOUTH PILOT |
| IRS990/OtherRevenueMiscGrp/Desc | 1 | PERIODICAL ADV. INCOME |
| IRS990/OtherRevenueMiscGrp/Desc | 2 | CITY OF MADISON EBA |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 0 | 27722 |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 1 | 9786 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 27722 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 1 | 17966 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 2 | 9786 |
| IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt | 0 | 17966 |
| IRS990/OtherRevenueTotalAmt | 0 | 73347 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 1572674 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 134552 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 54017 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 46750 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 49399 |
| IRS990/PrincipalOfficerNm | 0 | DEB ARCHER |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 2 | 900099 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 3 | 900099 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | FEES & CONTRACTS-GOV'T |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | PARTNERSHIP DUES |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | CONVENTION SERVICE |
| IRS990/ProgramServiceRevenueGrp/Desc | 3 | SHARED SERVICES |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 3215707 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 338035 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 2 | 110496 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 3 | 27244 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 3215707 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 338035 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 110496 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 3 | 27244 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | SALES - DIRECT AND INDIRECT SALES TO CONVENTION AND MEETING PLANNERS, GROUP TOUR OPERATIONS, TOURISTS, AND LOCAL BUSINESSES. |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | PARTNERSHIP SERVICES - SERVICES TO MEMBERS INCLUDING SALES REFERRALS, MARKETING, AND BUSINESS PLANNING. |
| IRS990/ProgSrvcAccomActyOtherGrp/Desc | 0 | VISITOR SERVICES - SERVICES PROVIDED TO PROSPECTIVE VISITORS TO MADISON AND THE SURROUNDING AREA. |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 15000 |
| IRS990/PYInvestmentIncomeAmt | 0 | 29603 |
| IRS990/PYOtherExpensesAmt | 0 | 917133 |
| IRS990/PYOtherRevenueAmt | 0 | 87621 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 3250779 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 403348 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 2032522 |
| IRS990/PYTotalExpensesAmt | 0 | 2964655 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 3368003 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 421012 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 0 |
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Displayed year
2015 • Form 990Detailed filing. Detailed filing data is available for this year.