Liabilities / Assets
50th percentile
Higher debt load relative to assets than 50% of similar nonprofits.
990 • Fiscal year 2019 • EIN 39-1174876
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
50th percentile
Higher debt load relative to assets than 50% of similar nonprofits.
Liabilities / Revenue
45th percentile
Higher debt load relative to revenue than 45% of similar nonprofits.
Net Margin
58th percentile
Higher net margin than 58% of similar nonprofits.
Top Officer Pay
42nd percentile
Higher top officer pay than 42% of similar nonprofits.
Top officer pay equals 3.7% of source-year revenue.
Asset Growth
78th percentile
Faster asset growth than 78% of similar nonprofits.
Revenue Growth
83rd percentile
Faster revenue growth than 83% of similar nonprofits.
Assets
Up$7,223,459
Up $999,610 (+16%) from 2018
Net Assets
Up$5,605,836
Up $375,157 (+7.2%) from 2018
Liabilities
Up$1,617,623
Up $624,453 (+63%) from 2018
Revenue
Up$6,445,962
Up $910,104 (+16%) from 2018
Expenses
Up$6,081,503
Up $1,539,502 (+34%) from 2018
Net Income
Down$364,459
Down $629,398 (-63%) from 2018
Destination promotion to conventions, sporting events, and leisure travel.
To promote the greater madison area as a convention and tourist location.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $5,068,580 | $5,754,662 | ▲ $686,082 |
| Investments in Publicly Traded Securities | $521,023 | $876,018 | ▲ $354,995 |
| Accounts Receivable | $256,701 | $192,947 | ▼ $63,754 |
| Land, Buildings, and Equipment, Net | $202,513 | $167,144 | ▼ $35,369 |
| Prepaid Expenses and Deferred Charges | $73,357 | $81,928 | ▲ $8,571 |
| Cash and Non-Interest-Bearing Accounts | $1,000 | $1,000 | → $0 |
| Total Assets | $6,223,849 | $7,223,459 | ▲ $999,610 |
| Other Assets Total | $100,675 | $149,760 | ▲ $49,085 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $345,302 | $658,008 | ▲ $312,706 |
| Other Liabilities | $100,675 | $383,581 | ▲ $282,906 |
| Deferred Revenue | $352,193 | $381,534 | ▲ $29,341 |
| Escrow Account Liability | $195,000 | $194,500 | ▼ $500 |
| Total Liabilities | $993,170 | $1,617,623 | ▲ $624,453 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $5,230,679 | $5,605,836 | ▲ $375,157 |
| Total Net Assets Fund Balance | $5,230,679 | $5,605,836 | ▲ $375,157 |
| Total Liabilities and Net Assets / Fund Balance | $6,223,849 | $7,223,459 | ▲ $999,610 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $133,070 | $159,978 | $293,048 |
| Leasehold Improvements | $34,074 | $15,061 | $49,135 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Deb Archer | Presdient & CEO | FT | $177,400 | $61,816 | $239,216 |
| Diane Morgenthaler | Executive Vice President | FT | $141,402 | $38,564 | $179,966 |
| John Leinen | Vice President of Sales | FT | $127,690 | $38,501 | $166,191 |
| Jamie Patrick | Vice President of Sports Sales | FT | $104,626 | $26,286 | $130,912 |
| Name | Title |
|---|---|
| Greg Frank | Chair |
| Lynn Hobbie | Immediate Past Chair |
| Jeanette Riechers | Immediate Past Chair (thru April) |
| Rob Crain | Vice Chair |
| Susan Springman | At Large Director (thru April) |
| Alison Prange | Director |
| Charles Hoslet | Director |
| Charlie Eggen | Director |
| Chris Armstrong | Director |
| Janet Sperstad | Director |
| Jim Bradley | Director |
| John Meier | Director |
| Joseph Boucher | Director |
| Julie Peterman | Director |
| Justin Doherty | Director |
| Marc Sherry | Director |
| Mark Clear | Director |
| Shelia Stubbs | Director |
| Sheri Carter | Director |
| Skip Harless | Director |
| Steve Zanoni | Director |
| Thomas Dott | Director |
| Zach Brandon | Director |
| Ellsworth Brown | Director (thru April) |
| Jonathan Bogatay | Director (thru April) |
| Mario Mendoza | Director (thru April) |
| Nancy Francisco-welke | Director (thru April) |
| Steve Scadden | Director (thru April) |
| Jane Clark | Secretary |
| Brewer Stouffer | Treasurer |
| Eliot Butler | Treasurer (thru April) |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $3,320,925 |
| Other Expenses | $2,760,578 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | - | - | - | $2,432,815 |
| Advertising | - | - | - | $485,169 |
| Fees for Services Other | - | - | - | $439,543 |
| Conferences and Meetings | - | - | - | $384,024 |
| Occupancy | - | - | - | $349,910 |
| Other Employee Benefits | - | - | - | $347,079 |
| Current Officers, Directors, Trustees, and Key Employees | - | - | - | $239,216 |
| Office Expenses | - | - | - | $217,273 |
| Payroll Taxes | - | - | - | $208,119 |
| Other Expenses | - | - | - | $98,935 |
| Pension Plan Contributions | - | - | - | $93,696 |
| All Other Expenses | - | - | - | $85,737 |
| Information Technology | - | - | - | $49,463 |
| Travel | - | - | - | $48,923 |
| Depreciation Depletion | - | - | - | $42,135 |
| Fees for Services Legal | - | - | - | $28,088 |
| Insurance | - | - | - | $15,339 |
| Fees for Services Accounting | - | - | - | $15,250 |
| Total Functional Expenses | $0 | $0 | $0 | $6,081,503 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Liability | Amount |
|---|---|
| Deferred Compensation Payable | $149,760 |
| Intracompany Loan Payable | $145,989 |
| Deferred Lease Liability | $87,832 |
“The form 990 is reviewed by greater madison convention & vistitors bureau, inc.'s management, the executive director, and a contracted financial consultant prior to filing the return with the internal revenue service.”
“Compensation is determined by length of service, salary comparison to peers, and performance review. Board chair and board vice chair review performance and set salary.”
“The organizations governing documents, conflict of interest policy, and financial statements are available upon request.”
“The organization began the sports marketing program during the year.”
“The city of madison contracted with the organization to administer a program to provide rent, shuttle, or event subsidies to groups booking at monona terrace for city wide conventions. The organization accounts for the receipt and disbursement of funds for this program as agency transactions since the organization does not have variance power for these funds. A committee comprised primarily of individuals unrelated to the organization has authority over the assistance funds available. Dane county has contracted with the organization to administer a program to provide grants for capital improvements related to sports tourism and a program to provide marketing incentives to attract sports tourism events in dane county. The organization reviews grant applications and forwards recommendations to the dane county personnel and finance committee for review and approval. Additionally, the organization contractually sets aside funds to incentivize organizations to book at the alliant energy center, forwarding recommendations to the alliant energy center booking assistance program committee. The organization accounts for the receipt and disbursement of funds for these programs as agency transactions since the organization does not have final approval of the use of these funds.”
“The organization must recognize the tax benefit associated with tax positions taken for tax return purposes when it is more-likely-than-not the position will be sustained. The organization does not believe there are any material uncertain tax positions and, accordingly, it did not recognize any liability for unrecognized tax benefits.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 345302 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 658008 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 256701 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 192947 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | TO PROMOTE THE GREATER MADISON AREA AS A CONVENTION AND TOURIST LOCATION. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 485169 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 85737 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | DEB ARCHER |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 6082552537 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 22 EAST MIFFLIN STREET |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | MADISON |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | WI |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 53703 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 1000 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 1000 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 239216 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 384024 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 1 |
| IRS990/CreditCounselingInd | 0 | 1 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 161456 |
| IRS990/CYOtherExpensesAmt | 0 | 2760578 |
| IRS990/CYOtherRevenueAmt | 0 | 44866 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 6239640 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 364459 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 3320925 |
| IRS990/CYTotalExpensesAmt | 0 | 6081503 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 6445962 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 352193 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 381534 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 42135 |
| IRS990/Desc | 0 | CONVENTION SERVICES:SERVICES TO MEETING PLANNERS, CONVENTIONS, INCLUDING DELEGATE HOUSING, PROGRAM PLANNING ASSISTANCE, AND PROVISION OF MEETING SUPPLIES. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 59 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EscrowAccountLiabilityGrp/BOYAmt | 0 | 195000 |
| IRS990/EscrowAccountLiabilityGrp/EOYAmt | 0 | 194500 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 15250 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 28088 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 439543 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 22 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 23 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 24 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 25 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 26 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 27 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 28 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 29 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 30 | 4.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 31 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 32 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 33 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 34 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 17 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 18 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 19 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 20 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 21 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 22 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 23 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 24 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 25 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 26 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 27 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 28 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 29 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 30 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 28 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 29 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 30 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 31 | 33457 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 32 | 17748 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 33 | 24542 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 34 | 26286 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | CHRIS ARMSTRONG |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | JONATHAN BOGATAY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | JOSEPH BOUCHER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | JIM BRADLEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | ZACH BRANDON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | ELLSWORTH BROWN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | SHERI CARTER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | MARK CLEAR |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | JUSTIN DOHERTY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | THOMAS DOTT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | CHARLIE EGGEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | NANCY FRANCISCO-WELKE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | SKIP HARLESS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | CHARLES HOSLET |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | JOHN MEIER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | MARIO MENDOZA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | JULIE PETERMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | ALISON PRANGE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | STEVE SCADDEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | MARC SHERRY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | JANET SPERSTAD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | SUSAN SPRINGMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | SHELIA STUBBS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 23 | STEVE ZANONI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 24 | GREG FRANK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 25 | LYNN HOBBIE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 26 | JEANETTE RIECHERS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 27 | ROB CRAIN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 28 | BREWER STOUFFER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 29 | ELIOT BUTLER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 30 | JANE CLARK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 31 | DEB ARCHER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 32 | DIANE MORGENTHALER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 33 | JOHN LEINEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 34 | JAMIE PATRICK |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 28 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 29 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 30 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 31 | 205759 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 32 | 162218 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 33 | 141649 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 34 | 104626 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 28 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 29 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 30 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 31 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 32 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 33 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 34 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | DIRECTOR (THRU APRIL) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR (THRU APRIL) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR (THRU APRIL) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | DIRECTOR (THRU APRIL) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | DIRECTOR (THRU APRIL) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | AT LARGE DIRECTOR (THRU APRIL) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 24 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 25 | IMMEDIATE PAST CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 26 | IMMEDIATE PAST CHAIR (THRU APRIL) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 27 | VICE CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 28 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 29 | TREASURER (THRU APRIL) |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 30 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 31 | PRESDIENT & CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 32 | EXECUTIVE VICE PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 33 | VICE PRESIDENT OF SALES |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 34 | VICE PRESIDENT OF SPORTS SALES |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 0 |
| IRS990/Form990TFiledInd | 0 | 1 |
| IRS990/FormationYr | 0 | 1972 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/ConsolidatedBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GainOrLossGrp/SecuritiesAmt | 0 | 64172 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 23 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt | 0 | 99570 |
| IRS990/GrossReceiptsAmt | 0 | 6481360 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 23 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 4 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 49463 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 15339 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 97284 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 97284 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 521023 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 876018 |
| IRS990/IRPDocumentCnt | 0 | 24 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 175039 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 202513 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 167144 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 342183 |
| IRS990/LegalDomicileStateCd | 0 | WI |
| IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt | 0 | 35398 |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | IT IS THE MISSION OF GREATER MADISON CONVENTION & VISITORS BUREAU, INC. TO LEAD AND DIRECT THE DESTINATION'S TOURISM INDUSTRY IN STRATEGIC AND DYNAMIC ACTIVITIES. ACCOMPLISHING THIS MISSION WILL RESULT IN SUPPORT FOR OUR EFFORTS AND INCREASED, OPTIMUM LEVELS OF VISITOR TRAFFIC AND MAXIMUM GENERATION OF VISITOR DOLLARS FOR MADISON AND DANE COUNTY. THE IMPACT OF LIVING THIS MISSION ON A DAY-TO-DAY BASIS IS SUMMED UP BY OUR VISION FOR THE DESTINATION, OUR DESTINATION PARTNERS, AND OUR ORGANIZATION TEAM: GOING BEYOND VISIT. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 5230679 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 5605836 |
| IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt | 0 | 64172 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 64172 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | -5564 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | 10698 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 5230679 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 5605836 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 349910 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 217273 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 100675 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 149760 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 347079 |
| IRS990/OtherExpensesGrp/Desc | 0 | SPONSORSHIPS |
| IRS990/OtherExpensesGrp/Desc | 1 | INCENTIVES |
| IRS990/OtherExpensesGrp/Desc | 2 | CUSTOMER APPRECIATION |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 343411 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 157378 |
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Displayed year
2019 • Form 990Detailed filing. Detailed filing data is available for this year.