Civic Intelligence

Greater Madison Convention & Visitors Bureau Inc

990 • Fiscal year 2019 • EIN 39-1174876

Jan 01, 2019 to Dec 31, 2019 • Filed on Jul 10, 2020

22 East Mifflin StreetMadison, WI 53703

(608) 255-2537

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

50th percentile

0.22x

Higher debt load relative to assets than 50% of similar nonprofits.

2019 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2019

Liabilities / Revenue

45th percentile

0.25x

Higher debt load relative to revenue than 45% of similar nonprofits.

2019 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2019

Net Margin

58th percentile

5.7%

Higher net margin than 58% of similar nonprofits.

2019 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2019

Top Officer Pay

42nd percentile

$239,216

Higher top officer pay than 42% of similar nonprofits.

Top officer pay equals 3.7% of source-year revenue.

2019 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2019

Asset Growth

78th percentile

16%

Faster asset growth than 78% of similar nonprofits.

2019 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2018 to 2019

Revenue Growth

83rd percentile

16%

Faster revenue growth than 83% of similar nonprofits.

2019 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2018 to 2019

Assets

Up

$7,223,459

Up $999,610 (+16%) from 2018

Net Assets

Up

$5,605,836

Up $375,157 (+7.2%) from 2018

Liabilities

Up

$1,617,623

Up $624,453 (+63%) from 2018

Revenue

Up

$6,445,962

Up $910,104 (+16%) from 2018

Expenses

Up

$6,081,503

Up $1,539,502 (+34%) from 2018

Net Income

Down

$364,459

Down $629,398 (-63%) from 2018

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$15M$10M$5.0M$0Assets 2010: $1,879,302Liabilities 2010: $650,502Net Assets 2010: $1,228,8002010Assets 2011: $2,076,771Liabilities 2011: $674,842Net Assets 2011: $1,401,9292011Assets 2012: $2,244,882Liabilities 2012: $628,357Net Assets 2012: $1,616,5252012Assets 2013: $3,170,812Liabilities 2013: $664,298Net Assets 2013: $2,506,5142013Assets 2014: $3,588,655Liabilities 2014: $675,025Net Assets 2014: $2,913,6302014Assets 2015: $4,147,928Liabilities 2015: $847,351Net Assets 2015: $3,300,5772015Assets 2016: $4,494,937Liabilities 2016: $1,005,453Net Assets 2016: $3,489,4842016Assets 2017: $5,145,877Liabilities 2017: $855,051Net Assets 2017: $4,290,8262017Assets 2018: $6,223,849Liabilities 2018: $993,170Net Assets 2018: $5,230,6792018Assets 2019: $7,223,459Liabilities 2019: $1,617,623Net Assets 2019: $5,605,8362019Assets 2020: $7,711,633Liabilities 2020: $1,139,537Net Assets 2020: $6,572,0962020Assets 2021: $9,355,214Liabilities 2021: $832,003Net Assets 2021: $8,523,2112021Assets 2022: $10,029,762Liabilities 2022: $1,982,916Net Assets 2022: $8,046,8462022Assets 2023: $9,919,550Liabilities 2023: $1,578,965Net Assets 2023: $8,340,5852023Assets 2024: $9,967,082Liabilities 2024: $1,324,111Net Assets 2024: $8,642,9712024

Highlighted filing

2019

Assets$7,223,459
Liabilities$1,617,623
Net Assets$5,605,836

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$10M$5.0M$0-$5.0MExpenses 2010: $2,336,5992010Expenses 2011: $2,534,4922011Expenses 2012: $2,658,4192012Revenue 2013: $3,810,327Expenses 2013: $2,945,229Net Income 2013: $865,0982013Revenue 2014: $3,368,003Expenses 2014: $2,964,655Net Income 2014: $403,3482014Revenue 2015: $3,793,765Expenses 2015: $3,372,753Net Income 2015: $421,0122015Revenue 2016: $4,524,291Expenses 2016: $4,345,339Net Income 2016: $178,9522016Revenue 2017: $4,791,731Expenses 2017: $4,024,073Net Income 2017: $767,6582017Revenue 2018: $5,535,858Expenses 2018: $4,542,001Net Income 2018: $993,8572018Revenue 2019: $6,445,962Expenses 2019: $6,081,503Net Income 2019: $364,4592019Revenue 2020: $4,933,152Expenses 2020: $3,988,891Net Income 2020: $944,2612020Revenue 2021: $6,354,220Expenses 2021: $4,408,787Net Income 2021: $1,945,4332021Revenue 2022: $6,133,257Expenses 2022: $6,609,622Net Income 2022: -$476,3652022Revenue 2023: $7,273,844Expenses 2023: $6,980,105Net Income 2023: $293,7392023Revenue 2024: $7,998,668Expenses 2024: $7,696,283Net Income 2024: $302,3852024

Highlighted filing

2019

Revenue$6,445,962
Expenses$6,081,503
Net Income$364,459
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Jul 10, 2020
Return Version
2019v5.1
Gross Receipts
$6,481,360
Mission and Program Overview

Mission

Destination promotion to conventions, sporting events, and leisure travel.

To promote the greater madison area as a convention and tourist location.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$5,068,580$5,754,662▲ $686,082
Investments in Publicly Traded Securities$521,023$876,018▲ $354,995
Accounts Receivable$256,701$192,947▼ $63,754
Land, Buildings, and Equipment, Net$202,513$167,144▼ $35,369
Prepaid Expenses and Deferred Charges$73,357$81,928▲ $8,571
Cash and Non-Interest-Bearing Accounts$1,000$1,000→ $0
Total Assets$6,223,849$7,223,459▲ $999,610
Other Assets Total$100,675$149,760▲ $49,085
Liabilities
Accounts Payable and Accrued Expenses$345,302$658,008▲ $312,706
Other Liabilities$100,675$383,581▲ $282,906
Deferred Revenue$352,193$381,534▲ $29,341
Escrow Account Liability$195,000$194,500▼ $500
Total Liabilities$993,170$1,617,623▲ $624,453
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$5,230,679$5,605,836▲ $375,157
Total Net Assets Fund Balance$5,230,679$5,605,836▲ $375,157
Total Liabilities and Net Assets / Fund Balance$6,223,849$7,223,459▲ $999,610

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$133,070$159,978$293,048
Leasehold Improvements$34,074$15,061$49,135
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Deb ArcherPresdient & CEOFT$177,400$61,816$239,216
Diane MorgenthalerExecutive Vice PresidentFT$141,402$38,564$179,966
John LeinenVice President of SalesFT$127,690$38,501$166,191
Jamie PatrickVice President of Sports SalesFT$104,626$26,286$130,912

Board Members and Trustees

NameTitle
Greg FrankChair
Lynn HobbieImmediate Past Chair
Jeanette RiechersImmediate Past Chair (thru April)
Rob CrainVice Chair
Susan SpringmanAt Large Director (thru April)
Alison PrangeDirector
Charles HosletDirector
Charlie EggenDirector
Chris ArmstrongDirector
Janet SperstadDirector
Jim BradleyDirector
John MeierDirector
Joseph BoucherDirector
Julie PetermanDirector
Justin DohertyDirector
Marc SherryDirector
Mark ClearDirector
Shelia StubbsDirector
Sheri CarterDirector
Skip HarlessDirector
Steve ZanoniDirector
Thomas DottDirector
Zach BrandonDirector
Ellsworth BrownDirector (thru April)
Jonathan BogatayDirector (thru April)
Mario MendozaDirector (thru April)
Nancy Francisco-welkeDirector (thru April)
Steve ScaddenDirector (thru April)
Jane ClarkSecretary
Brewer StoufferTreasurer
Eliot ButlerTreasurer (thru April)
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$6,239,640
Investment Income
$161,456
Other Revenue
$44,866
Change in Net Assets
$364,459
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$3,320,925
Other Expenses$2,760,578
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$2,432,815
Advertising---$485,169
Fees for Services Other---$439,543
Conferences and Meetings---$384,024
Occupancy---$349,910
Other Employee Benefits---$347,079
Current Officers, Directors, Trustees, and Key Employees---$239,216
Office Expenses---$217,273
Payroll Taxes---$208,119
Other Expenses---$98,935
Pension Plan Contributions---$93,696
All Other Expenses---$85,737
Information Technology---$49,463
Travel---$48,923
Depreciation Depletion---$42,135
Fees for Services Legal---$28,088
Insurance---$15,339
Fees for Services Accounting---$15,250
Total Functional Expenses$0$0$0$6,081,503
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Compensation Payable$149,760
Intracompany Loan Payable$145,989
Deferred Lease Liability$87,832
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

The form 990 is reviewed by greater madison convention & vistitors bureau, inc.'s management, the executive director, and a contracted financial consultant prior to filing the return with the internal revenue service.

Form 990, Part VI, Section B, Line 15A

Compensation is determined by length of service, salary comparison to peers, and performance review. Board chair and board vice chair review performance and set salary.

Form 990, Part VI, Section C, Line 19

The organizations governing documents, conflict of interest policy, and financial statements are available upon request.

Filing and Contact Details

Filer

Filer Name
Greater Madison Convention & Visitors
EIN
39-1174876
Phone
6082552537
Address
22 EAST MIFFLIN STREET, MADISON, WI 53703

Signing Officer

Name
Deb Archer
Title
President/CEO
Phone
6082552537
Signed
2020-07-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Deb Archer
Formed
1972
Legal Domicile
Wi
Voting Board Members
23
Independent Board Members
23
Employees
59
Volunteers
20

Preparer

Firm
Wipfli Llp
Address
PO BOX 8700, MADISON, WI 53708-8700
Preparer
Brittany Mergen
Phone
6082741980
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 2

The organization began the sports marketing program during the year.

Financial Statement Notes

PART IV, LINE 2B:

The city of madison contracted with the organization to administer a program to provide rent, shuttle, or event subsidies to groups booking at monona terrace for city wide conventions. The organization accounts for the receipt and disbursement of funds for this program as agency transactions since the organization does not have variance power for these funds. A committee comprised primarily of individuals unrelated to the organization has authority over the assistance funds available. Dane county has contracted with the organization to administer a program to provide grants for capital improvements related to sports tourism and a program to provide marketing incentives to attract sports tourism events in dane county. The organization reviews grant applications and forwards recommendations to the dane county personnel and finance committee for review and approval. Additionally, the organization contractually sets aside funds to incentivize organizations to book at the alliant energy center, forwarding recommendations to the alliant energy center booking assistance program committee. The organization accounts for the receipt and disbursement of funds for these programs as agency transactions since the organization does not have final approval of the use of these funds.

PART X, LINE 2:

The organization must recognize the tax benefit associated with tax positions taken for tax return purposes when it is more-likely-than-not the position will be sustained. The organization does not believe there are any material uncertain tax positions and, accordingly, it did not recognize any liability for unrecognized tax benefits.

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IRS990/Form990PartVIISectionAGrp/PersonNm13CHARLES HOSLET
IRS990/Form990PartVIISectionAGrp/PersonNm14JOHN MEIER
IRS990/Form990PartVIISectionAGrp/PersonNm15MARIO MENDOZA
IRS990/Form990PartVIISectionAGrp/PersonNm16JULIE PETERMAN
IRS990/Form990PartVIISectionAGrp/PersonNm17ALISON PRANGE
IRS990/Form990PartVIISectionAGrp/PersonNm18STEVE SCADDEN
IRS990/Form990PartVIISectionAGrp/PersonNm19MARC SHERRY
IRS990/Form990PartVIISectionAGrp/PersonNm20JANET SPERSTAD
IRS990/Form990PartVIISectionAGrp/PersonNm21SUSAN SPRINGMAN
IRS990/Form990PartVIISectionAGrp/PersonNm22SHELIA STUBBS
IRS990/Form990PartVIISectionAGrp/PersonNm23STEVE ZANONI
IRS990/Form990PartVIISectionAGrp/PersonNm24GREG FRANK
IRS990/Form990PartVIISectionAGrp/PersonNm25LYNN HOBBIE
IRS990/Form990PartVIISectionAGrp/PersonNm26JEANETTE RIECHERS
IRS990/Form990PartVIISectionAGrp/PersonNm27ROB CRAIN
IRS990/Form990PartVIISectionAGrp/PersonNm28BREWER STOUFFER
IRS990/Form990PartVIISectionAGrp/PersonNm29ELIOT BUTLER
IRS990/Form990PartVIISectionAGrp/PersonNm30JANE CLARK
IRS990/Form990PartVIISectionAGrp/PersonNm31DEB ARCHER
IRS990/Form990PartVIISectionAGrp/PersonNm32DIANE MORGENTHALER
IRS990/Form990PartVIISectionAGrp/PersonNm33JOHN LEINEN
IRS990/Form990PartVIISectionAGrp/PersonNm34JAMIE PATRICK
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt160
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt170
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt190
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt200
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt210
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt220
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt230
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt240
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt250
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt260
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt270
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt280
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt290
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt300
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt31205759
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt32162218
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt33141649
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt34104626
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt160
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt170
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt190
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt200
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt210
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt220
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt230
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt240
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt250
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt260
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt270
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt280
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt290
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt300
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt310
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt320
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt330
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt340
IRS990/Form990PartVIISectionAGrp/TitleTxt0DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR (THRU APRIL)
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR (THRU APRIL)
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR (THRU APRIL)
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR (THRU APRIL)
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR (THRU APRIL)
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21AT LARGE DIRECTOR (THRU APRIL)
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt25IMMEDIATE PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt26IMMEDIATE PAST CHAIR (THRU APRIL)
IRS990/Form990PartVIISectionAGrp/TitleTxt27VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt28TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt29TREASURER (THRU APRIL)
IRS990/Form990PartVIISectionAGrp/TitleTxt30SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt31PRESDIENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt32EXECUTIVE VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt33VICE PRESIDENT OF SALES
IRS990/Form990PartVIISectionAGrp/TitleTxt34VICE PRESIDENT OF SPORTS SALES
IRS990/Form990ProvidedToGvrnBodyInd00
IRS990/Form990TFiledInd01
IRS990/FormationYr01972
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedBasisGrp/ConsolidatedBasisFinclStmtInd0X
IRS990/FSAuditedInd01
IRS990/FundraisingActivitiesInd00
IRS990/GainOrLossGrp/SecuritiesAmt064172
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt023
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt099570
IRS990/GrossReceiptsAmt06481360
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd01
IRS990/IndependentAuditFinclStmtInd00
IRS990/IndependentVotingMemberCnt023
IRS990/IndivRcvdGreaterThan100KCnt04
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/TotalAmt049463
IRS990/InsuranceGrp/TotalAmt015339
IRS990/InvestmentIncomeGrp/ExclusionAmt097284
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt097284
IRS990/InvestmentInJointVentureInd00
IRS990/InvestmentsPubTradedSecGrp/BOYAmt0521023
IRS990/InvestmentsPubTradedSecGrp/EOYAmt0876018
IRS990/IRPDocumentCnt024
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt0175039
IRS990/LandBldgEquipBasisNetGrp/BOYAmt0202513
IRS990/LandBldgEquipBasisNetGrp/EOYAmt0167144
IRS990/LandBldgEquipCostOrOtherBssAmt0342183
IRS990/LegalDomicileStateCd0WI
IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt035398
IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0IT IS THE MISSION OF GREATER MADISON CONVENTION & VISITORS BUREAU, INC. TO LEAD AND DIRECT THE DESTINATION'S TOURISM INDUSTRY IN STRATEGIC AND DYNAMIC ACTIVITIES. ACCOMPLISHING THIS MISSION WILL RESULT IN SUPPORT FOR OUR EFFORTS AND INCREASED, OPTIMUM LEVELS OF VISITOR TRAFFIC AND MAXIMUM GENERATION OF VISITOR DOLLARS FOR MADISON AND DANE COUNTY. THE IMPACT OF LIVING THIS MISSION ON A DAY-TO-DAY BASIS IS SUMMED UP BY OUR VISION FOR THE DESTINATION, OUR DESTINATION PARTNERS, AND OUR ORGANIZATION TEAM: GOING BEYOND VISIT.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt05230679
IRS990/NetAssetsOrFundBalancesEOYAmt05605836
IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt064172
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt064172
IRS990/NetUnrelatedBusTxblIncmAmt0-5564
IRS990/NetUnrlzdGainsLossesInvstAmt010698
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt05230679
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt05605836
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/TotalAmt0349910
IRS990/OfficeExpensesGrp/TotalAmt0217273
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt0100675
IRS990/OtherAssetsTotalGrp/EOYAmt0149760
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0347079
IRS990/OtherExpensesGrp/Desc0SPONSORSHIPS
IRS990/OtherExpensesGrp/Desc1INCENTIVES
IRS990/OtherExpensesGrp/Desc2CUSTOMER APPRECIATION
IRS990/OtherExpensesGrp/TotalAmt0343411
IRS990/OtherExpensesGrp/TotalAmt1157378

Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$9.97$1.32$8.64$8.00$7.70$0.30
2023Detailed filing. Detailed filing data is available for this year.$9.92$1.58$8.34$7.27$6.98$0.29
2022Detailed filing. Detailed filing data is available for this year.$10.0$1.98$8.05$6.13$6.61$0.48
2021Detailed filing. Detailed filing data is available for this year.$9.36$0.83$8.52$6.35$4.41$1.95
2020Detailed filing. Detailed filing data is available for this year.$7.71$1.14$6.57$4.93$3.99$0.94
2019Detailed filing. Detailed filing data is available for this year.$7.22$1.62$5.61$6.45$6.08$0.36
2018Detailed filing. Detailed filing data is available for this year.$6.22$0.99$5.23$5.54$4.54$0.99
2017Detailed filing. Detailed filing data is available for this year.$5.15$0.86$4.29$4.79$4.02$0.77
2016Detailed filing. Detailed filing data is available for this year.$4.49$1.01$3.49$4.52$4.35$0.18
2015Detailed filing. Detailed filing data is available for this year.$4.15$0.85$3.30$3.79$3.37$0.42
2014Detailed filing. Detailed filing data is available for this year.$3.59$0.68$2.91$3.37$2.96$0.40
2013Detailed filing. Detailed filing data is available for this year.$3.17$0.66$2.51$3.81$2.95$0.87
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.24$0.63$1.62$2.66
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.08$0.67$1.40$2.53
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.88$0.65$1.23$2.34