Civic Intelligence

Greater Madison Convention & Visitors Bureau Inc

990 • Fiscal year 2020 • EIN 39-1174876

Jan 01, 2020 to Dec 31, 2020 • Filed on Nov 04, 2021

22 East Mifflin StreetMadison, WI 53703

(608) 255-2537

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

40th percentile

0.15x

Higher debt load relative to assets than 40% of similar nonprofits.

2020 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2020

Liabilities / Revenue

37th percentile

0.23x

Higher debt load relative to revenue than 37% of similar nonprofits.

2020 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2020

Net Margin

81st percentile

19%

Higher net margin than 81% of similar nonprofits.

2020 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2020

Top Officer Pay

42nd percentile

$242,119

Higher top officer pay than 42% of similar nonprofits.

Top officer pay equals 4.9% of source-year revenue.

2020 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2020

Asset Growth

59th percentile

6.8%

Faster asset growth than 59% of similar nonprofits.

2020 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2019 to 2020

Revenue Growth

24th percentile

-23%

Faster revenue growth than 24% of similar nonprofits.

2020 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2019 to 2020

Assets

Up

$7,711,633

Up $488,174 (+6.8%) from 2019

Net Assets

Up

$6,572,096

Up $966,260 (+17%) from 2019

Liabilities

Down

$1,139,537

Down $478,086 (-30%) from 2019

Revenue

Down

$4,933,152

Down $1,512,810 (-23%) from 2019

Expenses

Down

$3,988,891

Down $2,092,612 (-34%) from 2019

Net Income

Up

$944,261

Up $579,802 (+159%) from 2019

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$15M$10M$5.0M$0Assets 2010: $1,879,302Liabilities 2010: $650,502Net Assets 2010: $1,228,8002010Assets 2011: $2,076,771Liabilities 2011: $674,842Net Assets 2011: $1,401,9292011Assets 2012: $2,244,882Liabilities 2012: $628,357Net Assets 2012: $1,616,5252012Assets 2013: $3,170,812Liabilities 2013: $664,298Net Assets 2013: $2,506,5142013Assets 2014: $3,588,655Liabilities 2014: $675,025Net Assets 2014: $2,913,6302014Assets 2015: $4,147,928Liabilities 2015: $847,351Net Assets 2015: $3,300,5772015Assets 2016: $4,494,937Liabilities 2016: $1,005,453Net Assets 2016: $3,489,4842016Assets 2017: $5,145,877Liabilities 2017: $855,051Net Assets 2017: $4,290,8262017Assets 2018: $6,223,849Liabilities 2018: $993,170Net Assets 2018: $5,230,6792018Assets 2019: $7,223,459Liabilities 2019: $1,617,623Net Assets 2019: $5,605,8362019Assets 2020: $7,711,633Liabilities 2020: $1,139,537Net Assets 2020: $6,572,0962020Assets 2021: $9,355,214Liabilities 2021: $832,003Net Assets 2021: $8,523,2112021Assets 2022: $10,029,762Liabilities 2022: $1,982,916Net Assets 2022: $8,046,8462022Assets 2023: $9,919,550Liabilities 2023: $1,578,965Net Assets 2023: $8,340,5852023Assets 2024: $9,967,082Liabilities 2024: $1,324,111Net Assets 2024: $8,642,9712024

Highlighted filing

2020

Assets$7,711,633
Liabilities$1,139,537
Net Assets$6,572,096

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$10M$5.0M$0-$5.0MExpenses 2010: $2,336,5992010Expenses 2011: $2,534,4922011Expenses 2012: $2,658,4192012Revenue 2013: $3,810,327Expenses 2013: $2,945,229Net Income 2013: $865,0982013Revenue 2014: $3,368,003Expenses 2014: $2,964,655Net Income 2014: $403,3482014Revenue 2015: $3,793,765Expenses 2015: $3,372,753Net Income 2015: $421,0122015Revenue 2016: $4,524,291Expenses 2016: $4,345,339Net Income 2016: $178,9522016Revenue 2017: $4,791,731Expenses 2017: $4,024,073Net Income 2017: $767,6582017Revenue 2018: $5,535,858Expenses 2018: $4,542,001Net Income 2018: $993,8572018Revenue 2019: $6,445,962Expenses 2019: $6,081,503Net Income 2019: $364,4592019Revenue 2020: $4,933,152Expenses 2020: $3,988,891Net Income 2020: $944,2612020Revenue 2021: $6,354,220Expenses 2021: $4,408,787Net Income 2021: $1,945,4332021Revenue 2022: $6,133,257Expenses 2022: $6,609,622Net Income 2022: -$476,3652022Revenue 2023: $7,273,844Expenses 2023: $6,980,105Net Income 2023: $293,7392023Revenue 2024: $7,998,668Expenses 2024: $7,696,283Net Income 2024: $302,3852024

Highlighted filing

2020

Revenue$4,933,152
Expenses$3,988,891
Net Income$944,261
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Nov 4, 2021
Return Version
2020v4.1
Gross Receipts
$4,991,272
Mission and Program Overview

Mission

Destination promotion to conventions, sporting events, and leisure travel.

To promote the greater madison area as a convention and tourist location.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$5,754,662$6,327,509▲ $572,847
Investments in Publicly Traded Securities$876,018$660,643▼ $215,375
Accounts Receivable$192,947$275,194▲ $82,247
Land, Buildings, and Equipment, Net$167,144$178,200▲ $11,056
Prepaid Expenses and Deferred Charges$81,928$74,608▼ $7,320
Cash and Non-Interest-Bearing Accounts$1,000$1,000→ $0
Total Assets$7,223,459$7,711,633▲ $488,174
Other Assets Total$149,760$194,479▲ $44,719
Liabilities
Accounts Payable and Accrued Expenses$658,008$335,291▼ $322,717
Other Liabilities$383,581$292,561▼ $91,020
Deferred Revenue$381,534$264,440▼ $117,094
Escrow Account Liability$194,500$247,245▲ $52,745
Total Liabilities$1,617,623$1,139,537▼ $478,086
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$5,605,836$6,572,096▲ $966,260
Total Net Assets Fund Balance$5,605,836$6,572,096▲ $966,260
Total Liabilities and Net Assets / Fund Balance$7,223,459$7,711,633▲ $488,174

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$106,503$199,052$305,555
Leasehold Improvements$71,697$27,164$98,861
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Deb ArcherPresdient & CEOFT$173,536$68,583$242,119
Diane MorgenthalerExecutive Vice PresidentFT$147,303$19,138$166,441
John LeinenVice President of SalesFT$121,493$33,590$155,083

Board Members and Trustees

NameTitle
Greg FrankChair
Lynn HobbieImmediate Past Chair
Rob CrainVice Chair
Baltazar De Anda SantanaDirector
Charles HosletDirector
Chris ArmstrongDirector
Eric RottierDirector
Janet SperstadDirector
Jim BradleyDirector
Joseph BoucherDirector
Judd SchemmelDirector
Julie PetermanDirector
Justin DohertyDirector
Laura Cullen HuebregtseDirector
Marc SherryDirector
Mark ClearDirector
Missy TracyDirector
Noble WrayDirector
Sandy MoralesDirector
Shelia StubbsDirector
Sheri CarterDirector
Steve ZanoniDirector
Thomas DottDirector
Tyler LeeperDirector
Zach BrandonDirector
Alison PrangeDirector (thru Mar)
Charlie EggenDirector (thru Mar)
John MeierDirector (thru Mar)
Skip HarlessDirector (thru Mar)
Jane ClarkSecretary
Brewer StoufferTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$698,724
Program Service Revenue
$4,101,727
Investment Income
$105,480
Other Revenue
$27,221
Change in Net Assets
$944,261
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$2,572,982
Other Expenses$1,415,909
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$1,871,996
Fees for Services Other---$329,139
Occupancy---$313,338
Current Officers, Directors, Trustees, and Key Employees---$242,119
Other Employee Benefits---$220,162
Conferences and Meetings---$206,227
Payroll Taxes---$156,978
Advertising---$155,731
Office Expenses---$113,129
Pension Plan Contributions---$81,727
Depreciation Depletion---$51,177
Fees for Services Accounting---$47,875
All Other Expenses---$35,483
Information Technology---$34,164
Travel---$28,123
Other Expenses---$15,595
Insurance---$15,086
Fees for Services Legal---$13,658
Total Functional Expenses$0$0$0$3,988,891
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Compensation Payable$194,479
Deferred Lease Liability$98,082
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

The form 990 is reviewed by greater madison convention & vistitors bureau, inc.'s management, the executive director, and a contracted financial consultant prior to filing the return with the internal revenue service.

Form 990, Part VI, Section B, Line 15A

Compensation is determined by length of service, salary comparison to peers, and performance review. Board chair and board vice chair review performance and set salary.

Form 990, Part VI, Section C, Line 19

The organizations governing documents, conflict of interest policy, and financial statements are available upon request.

Filing and Contact Details

Filer

Filer Name
Greater Madison Convention & Visitors
EIN
39-1174876
Phone
6082552537
Address
22 EAST MIFFLIN STREET, MADISON, WI 53703

Signing Officer

Name
Deb Archer
Title
President/CEO
Phone
6082584944
Signed
2021-11-04
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Ellie Westman Chin
Formed
1972
Legal Domicile
Wi
Voting Board Members
23
Independent Board Members
23
Employees
53
Volunteers
27

Preparer

Firm
Wipfli Llp
Address
PO BOX 8700, MADISON, WI 53708-8700
Preparer
Karl Eck CPA
Phone
6082741980
Supplemental Narrative

Financial Statement Notes

PART IV, LINE 2B:

The city of madison contracted with the organization to administer a program to provide rent, shuttle, or event subsidies to groups booking at monona terrace for city wide conventions. The organization accounts for the receipt and disbursement of funds for this program as agency transactions since the organization does not have variance power for these funds. A committee comprised primarily of individuals unrelated to the organization has authority over the assistance funds available. Dane county has contracted with the organization to administer a program to provide marketing incentives to attract sports tourism events in dane county. The organization reviews grant applications and forwards recommendations to the dane county personnel and finance committee for review and approval. Additionally, the organization contractually sets aside funds to incentivize organizations to book at the alliant energy center forwarding recommendations to the alliant energy center booking assistance program committee. The organization accounts for the receipt and disbursement of funds for these programs as agency transactions since the organization does not have final approval of the use of these funds.

PART X, LINE 2:

The organization must recognize the tax benefit associated with tax positions taken for tax return purposes when it is more-likely-than-not the position will be sustained. The organization does not believe there are any material uncertain tax positions and, accordingly, it did not recognize any liability for unrecognized tax benefits.

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IRS990/Form990PartVIISectionAGrp/PersonNm20CHARLES HOSLET
IRS990/Form990PartVIISectionAGrp/PersonNm21TYLER LEEPER
IRS990/Form990PartVIISectionAGrp/PersonNm22JOHN MEIER
IRS990/Form990PartVIISectionAGrp/PersonNm23SANDY MORALES
IRS990/Form990PartVIISectionAGrp/PersonNm24JULIE PETERMAN
IRS990/Form990PartVIISectionAGrp/PersonNm25ALISON PRANGE
IRS990/Form990PartVIISectionAGrp/PersonNm26ERIC ROTTIER
IRS990/Form990PartVIISectionAGrp/PersonNm27JUDD SCHEMMEL
IRS990/Form990PartVIISectionAGrp/PersonNm28MARC SHERRY
IRS990/Form990PartVIISectionAGrp/PersonNm29JANET SPERSTAD
IRS990/Form990PartVIISectionAGrp/PersonNm30SHELIA STUBBS
IRS990/Form990PartVIISectionAGrp/PersonNm31MISSY TRACY
IRS990/Form990PartVIISectionAGrp/PersonNm32NOBLE WRAY
IRS990/Form990PartVIISectionAGrp/PersonNm33STEVE ZANONI
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt0152894
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt1133334
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt2204286
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt160
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt190
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt200
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt210
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt220
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt230
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt240
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt250
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt260
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt270
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt280
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt290
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt300
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt310
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt320
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt330
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt160
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt170
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt190
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt200
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt210
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt220
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt230
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt240
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt250
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt260
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt270
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt280
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt290
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt300
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt310
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt320
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt330
IRS990/Form990PartVIISectionAGrp/TitleTxt0EXECUTIVE VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt1VICE PRESIDENT OF SALES
IRS990/Form990PartVIISectionAGrp/TitleTxt2PRESDIENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt3CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt4IMMEDIATE PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt5VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt6TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt7SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR (THRU MAR)
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR (THRU MAR)
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR (THRU MAR)
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR (THRU MAR)
IRS990/Form990PartVIISectionAGrp/TitleTxt26DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt27DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt28DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt29DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt30DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt31DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt32DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt33DIRECTOR
IRS990/Form990ProvidedToGvrnBodyInd00
IRS990/Form990TFiledInd01
IRS990/FormationYr01972
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedBasisGrp/ConsolidatedBasisFinclStmtInd0X
IRS990/FSAuditedInd01
IRS990/FundraisingActivitiesInd00
IRS990/GainOrLossGrp/SecuritiesAmt041120
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt023
IRS990/GovernmentGrantsAmt0698724
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt099240
IRS990/GrossReceiptsAmt04991272
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd01
IRS990/IndependentAuditFinclStmtInd00
IRS990/IndependentVotingMemberCnt023
IRS990/IndivRcvdGreaterThan100KCnt03
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/TotalAmt034164
IRS990/InsuranceGrp/TotalAmt015086
IRS990/InvestmentIncomeGrp/ExclusionAmt064360
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt064360
IRS990/InvestmentInJointVentureInd00
IRS990/InvestmentsPubTradedSecGrp/BOYAmt0876018
IRS990/InvestmentsPubTradedSecGrp/EOYAmt0660643
IRS990/IRPDocumentCnt014
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt0226216
IRS990/LandBldgEquipBasisNetGrp/BOYAmt0167144
IRS990/LandBldgEquipBasisNetGrp/EOYAmt0178200
IRS990/LandBldgEquipCostOrOtherBssAmt0404416
IRS990/LegalDomicileStateCd0WI
IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt058120
IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0IT IS THE MISSION OF GREATER MADISON CONVENTION & VISITORS BUREAU, INC. TO LEAD AND DIRECT THE DESTINATION'S TOURISM INDUSTRY IN STRATEGIC AND DYNAMIC ACTIVITIES. ACCOMPLISHING THIS MISSION WILL RESULT IN SUPPORT FOR OUR EFFORTS AND INCREASED, OPTIMUM LEVELS OF VISITOR TRAFFIC AND MAXIMUM GENERATION OF VISITOR DOLLARS FOR MADISON AND DANE COUNTY. THE IMPACT OF LIVING THIS MISSION ON A DAY-TO-DAY BASIS IS SUMMED UP BY OUR VISION FOR THE DESTINATION, OUR DESTINATION PARTNERS, AND OUR ORGANIZATION TEAM: GOING BEYOND VISIT.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt05605836
IRS990/NetAssetsOrFundBalancesEOYAmt06572096
IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt041120
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt041120
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NetUnrlzdGainsLossesInvstAmt021999
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt05605836
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt06572096
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/TotalAmt0313338
IRS990/OfficeExpensesGrp/TotalAmt0113129
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt0149760
IRS990/OtherAssetsTotalGrp/EOYAmt0194479
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0220162
IRS990/OtherExpensesGrp/Desc0SPONSORSHIPS
IRS990/OtherExpensesGrp/Desc1INCENTIVES
IRS990/OtherExpensesGrp/Desc2CUSTOMER APPRECIATION
IRS990/OtherExpensesGrp/TotalAmt038434
IRS990/OtherExpensesGrp/TotalAmt118750
IRS990/OtherExpensesGrp/TotalAmt215595
IRS990/OtherLiabilitiesGrp/BOYAmt0383581
IRS990/OtherLiabilitiesGrp/EOYAmt0292561
IRS990/OtherRevenueMiscGrp/BusinessCd0900099
IRS990/OtherRevenueMiscGrp/BusinessCd1541800
IRS990/OtherRevenueMiscGrp/Desc0JOINT EFFORT MARKETING
IRS990/OtherRevenueMiscGrp/Desc1ADVERTISING INCOME

Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$9.97$1.32$8.64$8.00$7.70$0.30
2023Detailed filing. Detailed filing data is available for this year.$9.92$1.58$8.34$7.27$6.98$0.29
2022Detailed filing. Detailed filing data is available for this year.$10.0$1.98$8.05$6.13$6.61$0.48
2021Detailed filing. Detailed filing data is available for this year.$9.36$0.83$8.52$6.35$4.41$1.95
2020Detailed filing. Detailed filing data is available for this year.$7.71$1.14$6.57$4.93$3.99$0.94
2019Detailed filing. Detailed filing data is available for this year.$7.22$1.62$5.61$6.45$6.08$0.36
2018Detailed filing. Detailed filing data is available for this year.$6.22$0.99$5.23$5.54$4.54$0.99
2017Detailed filing. Detailed filing data is available for this year.$5.15$0.86$4.29$4.79$4.02$0.77
2016Detailed filing. Detailed filing data is available for this year.$4.49$1.01$3.49$4.52$4.35$0.18
2015Detailed filing. Detailed filing data is available for this year.$4.15$0.85$3.30$3.79$3.37$0.42
2014Detailed filing. Detailed filing data is available for this year.$3.59$0.68$2.91$3.37$2.96$0.40
2013Detailed filing. Detailed filing data is available for this year.$3.17$0.66$2.51$3.81$2.95$0.87
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.24$0.63$1.62$2.66
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.08$0.67$1.40$2.53
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.88$0.65$1.23$2.34