Civic Intelligence

Digitial Analytics Association Inc

990 • Fiscal year 2017 • EIN 20-1324018

Jan 01, 2017 to Dec 31, 2017 • Filed on Sep 14, 2018

Organization Profilewww.digitalanalyticsassociation.org
401 Edgewater PlaceWakefield, MA 01880

(781) 246-0500

Siviq Scores

Scores are not available for this record yet.

Balance Sheet

Assets

Up

$256,589

Up $73,782 (+40%) from 2016

Net Assets

Up

-$20,765

Up $85,622 (+80%) from 2016

Liabilities

Down

$277,354

Down $11,840 (-4.1%) from 2016

Revenue And Expenses

Revenue

Up

$921,703

Up $7,343 (+0.8%) from 2016

Expenses

Down

$836,081

Down $105,697 (-11%) from 2016

Net Income

Up

$85,622

Up $113,040 (+412%) from 2016

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0-$200KAssets 2011: $374,445Liabilities 2011: $216,134Net Assets 2011: $158,3112011Assets 2012: $480,356Liabilities 2012: $302,936Net Assets 2012: $177,4202012Assets 2013: $493,579Liabilities 2013: $272,025Net Assets 2013: $221,5542013Assets 2014: $522,550Liabilities 2014: $357,156Net Assets 2014: $165,3942014Assets 2015: $226,414Liabilities 2015: $305,383Net Assets 2015: -$78,9692015Assets 2016: $182,807Liabilities 2016: $289,194Net Assets 2016: -$106,3872016Assets 2017: $256,589Liabilities 2017: $277,354Net Assets 2017: -$20,7652017Assets 2018: $350,952Liabilities 2018: $331,621Net Assets 2018: $19,3312018Assets 2019: $406,881Liabilities 2019: $330,581Net Assets 2019: $76,3002019Assets 2020: $467,326Liabilities 2020: $346,348Net Assets 2020: $120,9782020Assets 2021: $325,326Liabilities 2021: $202,904Net Assets 2021: $122,4222021Assets 2022: $81,663Liabilities 2022: $68,506Net Assets 2022: $13,1572022Assets 2023: $18,398Liabilities 2023: $6,148Net Assets 2023: $12,2502023Assets 2024: $0Liabilities 2024: $0Net Assets 2024: $02024

Highlighted filing

2017

Assets$256,589
Liabilities$277,354
Net Assets-$20,765
Open 2017 Filing

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $807,625Expenses 2011: $785,141Net Income 2011: $22,4842011Revenue 2012: $1,086,808Expenses 2012: $1,067,699Net Income 2012: $19,1092012Revenue 2013: $1,039,864Expenses 2013: $995,730Net Income 2013: $44,1342013Revenue 2014: $1,113,251Expenses 2014: $1,169,411Net Income 2014: -$56,1602014Revenue 2015: $951,846Expenses 2015: $1,196,209Net Income 2015: -$244,3632015Revenue 2016: $914,360Expenses 2016: $941,778Net Income 2016: -$27,4182016Revenue 2017: $921,703Expenses 2017: $836,081Net Income 2017: $85,6222017Revenue 2018: $1,050,032Expenses 2018: $1,009,936Net Income 2018: $40,0962018Revenue 2019: $1,198,150Expenses 2019: $1,141,181Net Income 2019: $56,9692019Revenue 2020: $932,585Expenses 2020: $887,907Net Income 2020: $44,6782020Revenue 2021: $1,081,228Expenses 2021: $1,096,985Net Income 2021: -$15,7572021Revenue 2022: $432,737Expenses 2022: $542,002Net Income 2022: -$109,2652022Revenue 2023: $384,174Expenses 2023: $385,081Net Income 2023: -$9072023Revenue 2024: $22,068Expenses 2024: $34,318Net Income 2024: -$12,2502024

Highlighted filing

2017

Revenue$921,703
Expenses$836,081
Net Income$85,622
Open 2017 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2017 to Dec 31, 2017
Signed
Sep 14, 2018
Return Version
2017v2.2
Gross Receipts
$921,703
Mission and Program Overview

Mission

The Digital Analytics Association makes analytics professionals more effective and valuable through professional development and community.

Digital Analytics Associaion unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$72,014$131,897▲ $59,883
Cash and Non-Interest-Bearing Accounts$45,573$45,686▲ $113
Accounts Receivable$33,448$42,600▲ $9,152
Prepaid Expenses and Deferred Charges$17,076$22,002▲ $4,926
Land, Buildings, and Equipment, Net$1,196$904▼ $292
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$182,807$256,589▲ $73,782
Other Assets Total$13,500$13,500→ $0
Liabilities
Deferred Revenue$228,501$230,496▲ $1,995
Accounts Payable and Accrued Expenses$60,693$46,858▼ $13,835
Total Liabilities$289,194$277,354▼ $11,840
Net Assets / Fund Balance
Unrestricted Net Assets$-106,387$-20,765▲ $85,622
Total Net Assets Fund Balance$-106,387$-20,765▲ $85,622
Total Liabilities and Net Assets / Fund Balance$182,807$256,589▲ $73,782

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$904$547$1,451
Other Assets Org$13,500--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Marilee YorchakExecutive DirectorFT$119,085$119,085

Board Members and Trustees

NameTitle
Jim SterneChairman
Amy SamplePresident
Aaron MaassDirector
Casey CareyDirector
Charlotte WhitmoreDirector
Ian ThomasDirector
Jeff AllenDirector
Jennifer FrigaultDirector
Ned KumarDirector
Rusty RahmerDirector
Valerie KrollSecretary
Adam GrecoTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Virtual IncManagement Services401 Edgewater Place Suite 600, Wakefield, MA 01880$259,000
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$910,432
Investment Income
$113
Other Revenue
$11,158
Change in Net Assets
$85,622
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$707,887
Salaries, Compensation, and Employee Benefits$128,194
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management---$148,800
Current Officers, Directors, Trustees, and Key Employees---$119,084
All Other Expenses---$79,838
Information Technology---$66,063
Other Expenses---$64,731
Conferences and Meetings---$21,870
Travel---$14,905
Insurance---$11,321
Payroll Taxes---$9,110
Office Expenses---$3,518
Fees for Services Legal---$2,718
Fees for Services Accounting---$2,042
Depreciation Depletion---$290
Total Functional Expenses$0$0$0$836,081
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company

“The Organization delegates its Membership, Financial, Executive Director, and Administration duties to Virtual, Inc., a management company. The Organization delegates its Marketing for trade shows to Access Marketing and Events, LLC.”

Form 990, Part VI, Line 6: Explanation of Classes of Members or Shareholder

“The Organization has three Membership Levels, Academic, Professional, and Corporate.”

Form 990, Part VI, Line 11B: Form 990 Review Process

“The Board of Directors and members of the management company review the Form 990 before it is filed.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“The management company and the Board of Directors annually disclose any potential conflicts of interest and take action as necessary.”

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

“Salaries of executive directors in similar organizations are used as a guide to set the annual compensation for the Executive Director.”

Form 990, Part VI, Line 15B: Compensation Review and Approval Process for Officers and Key Employees

“Salaries of officers and key employees in similar organizations are used as a guide to set the annual compensation.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“The Organization makes its governing documents, policies, and financial statements available upon request. The Organization's financial statements and 990 are also available on Guidestar.com. The Organization's governing documents are also available on the Organization's website.”

Filing and Contact Details

Filer

Filer Name
Digital Analytics Association Inc
EIN
20-1324018
Phone
7812460500
Address
401 Edgewater Place, Wakefield, MA 01880

Signing Officer

Name
Adam Greco
Title
Treasurer
Signed
2018-09-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Casey Carey
Formed
2004
Legal Domicile
Ny
Voting Board Members
12
Independent Board Members
12
Employees
0

Preparer

Firm
Ruane & Company LLP
Address
12 Alfred Street Suite 206, Woburn, MA 01801
Preparer
Thomas M Ruane CPA
Phone
7816430090
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IRS990/OnBehalfOfIssuerInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsSFAS117Ind0X
IRS990/OrgFiledInLieuOfForm1041Ind0false
IRS990/OtherAssetsTotalGrp/BOYAmt013500
IRS990/OtherAssetsTotalGrp/EOYAmt013500
IRS990/OtherEmployeeBenefitsGrp/TotalAmt00
IRS990/OtherExpensesGrp/Desc0Marketing
IRS990/OtherExpensesGrp/Desc1Symposium Expenses
IRS990/OtherExpensesGrp/Desc2Membership Committee
IRS990/OtherExpensesGrp/Desc3Professional Development Costs
IRS990/OtherExpensesGrp/TotalAmt0112779
IRS990/OtherExpensesGrp/TotalAmt1100132
IRS990/OtherExpensesGrp/TotalAmt278880
IRS990/OtherExpensesGrp/TotalAmt364731
IRS990/OtherRevenueMiscGrp/Desc0Advertising Job Lists
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt011158
IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt011158
IRS990/OtherRevenueTotalAmt011158
IRS990/OtherSalariesAndWagesGrp/TotalAmt00
IRS990/OtherWebsiteInd0X
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/TotalAmt09110
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliciesReferenceChaptersInd0true
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt017076
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt022002
IRS990/PrincipalOfficerNm0Casey Carey
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/Desc0Chapter Revenue and other
IRS990/ProgramServiceRevenueGrp/Desc1Membership Dues & Assessments
IRS990/ProgramServiceRevenueGrp/Desc2Professional Development
IRS990/ProgramServiceRevenueGrp/Desc3Symposiums Revenue
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt010946
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1544761
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt2134581
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt3220144
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt010946
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1544761
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt2134581
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt3220144
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYInvestmentIncomeAmt0-66
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt0810515
IRS990/PYOtherRevenueAmt016760
IRS990/PYProgramServiceRevenueAmt0897666
IRS990/PYRevenuesLessExpensesAmt0-27418
IRS990/PYSalariesCompEmpBnftPaidAmt0131263
IRS990/PYTotalExpensesAmt0941778
IRS990/PYTotalRevenueAmt0914360
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt085622
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0true
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt072014
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0131897
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/EquipmentGrp/BookValueAmt0904
IRS990ScheduleD/EquipmentGrp/DepreciationAmt0547
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt01451
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt013500
IRS990ScheduleD/OtherAssetsOrgGrp/Desc0Security Deposit
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0904
IRS990ScheduleD/TotalBookValueOtherAssetsAmt013500
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The Organization delegates its Membership, Financial, Executive Director, and Administration duties to Virtual, Inc., a management company. The Organization delegates its Marketing for trade shows to Access Marketing and Events, LLC.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The Organization has three Membership Levels, Academic, Professional, and Corporate.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The Board of Directors and members of the management company review the Form 990 before it is filed.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The management company and the Board of Directors annually disclose any potential conflicts of interest and take action as necessary.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Salaries of executive directors in similar organizations are used as a guide to set the annual compensation for the Executive Director.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5Salaries of officers and key employees in similar organizations are used as a guide to set the annual compensation.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6The Organization makes its governing documents, policies, and financial statements available upon request. The Organization's financial statements and 990 are also available on Guidestar.com. The Organization's governing documents are also available on the Organization's website.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 6: Explanation of Classes of Members or Shareholder
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part VI, Line 15b: Compensation Review and Approval Process for Officers and Key Employees
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/TaxableDistributionsInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TempOrPermanentEndowmentsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0182807
IRS990/TotalAssetsEOYAmt0256589
IRS990/TotalAssetsGrp/BOYAmt0182807
IRS990/TotalAssetsGrp/EOYAmt0256589
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt00
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt0836081
IRS990/TotalGrossUBIAmt011158
IRS990/TotalLiabilitiesBOYAmt0289194
IRS990/TotalLiabilitiesEOYAmt0277354
IRS990/TotalLiabilitiesGrp/BOYAmt0289194
IRS990/TotalLiabilitiesGrp/EOYAmt0277354
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0-106387
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0-20765
IRS990/TotalProgramServiceRevenueAmt0910432
IRS990/TotalReportableCompFromOrgAmt0119085
IRS990/TotalRevenueGrp/ExclusionAmt0113
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0910432
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0921703
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt011158
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0182807
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0256589
IRS990/TravelGrp/TotalAmt014905
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0true
IRS990/UnrestrictedNetAssetsGrp/BOYAmt0-106387
IRS990/UnrestrictedNetAssetsGrp/EOYAmt0-20765
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt06801 N Cap of TX Hwy LC II
IRS990/USAddress/CityNm0Austin
IRS990/USAddress/StateAbbreviationCd0TX
IRS990/USAddress/ZIPCd078731
IRS990/VotingMembersGoverningBodyCnt012
IRS990/VotingMembersIndependentCnt012

Document Assets

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Filings

Displayed year

2017 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$256,589
Liabilities
$277,354
Net assets
-$20,765
Revenue
$921,703
Expenses
$836,081
Net income
$85,622
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.02$0.03$0.01
2023Detailed filing. Detailed filing data is available for this year.$0.02$0.01$0.01$0.38$0.39$0.00
2022Detailed filing. Detailed filing data is available for this year.$0.08$0.07$0.01$0.43$0.54$0.11
2021Detailed filing. Detailed filing data is available for this year.$0.33$0.20$0.12$1.08$1.10$0.02
2020Detailed filing. Detailed filing data is available for this year.$0.47$0.35$0.12$0.93$0.89$0.04
2019Detailed filing. Detailed filing data is available for this year.$0.41$0.33$0.08$1.20$1.14$0.06
2018Detailed filing. Detailed filing data is available for this year.$0.35$0.33$0.02$1.05$1.01$0.04
2017Detailed filing. Detailed filing data is available for this year.$0.26$0.28$0.02$0.92$0.84$0.09
2016Detailed filing. Detailed filing data is available for this year.$0.18$0.29$0.11$0.91$0.94$0.03
2015Detailed filing. Detailed filing data is available for this year.$0.23$0.31$0.08$0.95$1.20$0.24
2014Detailed filing. Detailed filing data is available for this year.$0.52$0.36$0.17$1.11$1.17$0.06
2013Detailed filing. Detailed filing data is available for this year.$0.49$0.27$0.22$1.04$1.00$0.04
2012Summary only. Only limited summary data is available for this year.$0.48$0.30$0.18$1.09$1.07$0.02
2011Summary only. Only limited summary data is available for this year.$0.37$0.22$0.16$0.81$0.79$0.02