Liabilities / Assets
96th percentile
Higher debt load relative to assets than 96% of similar nonprofits.
990 • Fiscal year 2022 • EIN 20-1324018
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
96th percentile
Higher debt load relative to assets than 96% of similar nonprofits.
Liabilities / Revenue
79th percentile
Higher debt load relative to revenue than 79% of similar nonprofits.
Net Margin
15th percentile
Higher net margin than 15% of similar nonprofits.
Top Officer Pay
72nd percentile
Higher top officer pay than 72% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
3rd percentile
Faster asset growth than 3% of similar nonprofits.
Revenue Growth
4th percentile
Faster revenue growth than 4% of similar nonprofits.
Assets
Down$81,663
Down $243,663 (-75%) from 2021
Net Assets
Down$13,157
Down $109,265 (-89%) from 2021
Liabilities
Down$68,506
Down $134,398 (-66%) from 2021
Revenue
Down$432,737
Down $648,491 (-60%) from 2021
Expenses
Down$542,002
Down $554,983 (-51%) from 2021
Net Income
Down-$109,265
Down $93,508 (-593%) from 2021
The Digital Analytics Association makes analytics professionals more effective and valuable through professional development and community.
Digital analytics association unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install implement, consult, teach or train in the field of web analytics.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Accounts Receivable | $173,509 | - | - |
| Cash and Non-Interest-Bearing Accounts | $98,774 | $45,439 | ▼ $53,335 |
| Savings and Temporary Cash Investments | $14,174 | $17,929 | ▲ $3,755 |
| Prepaid Expenses and Deferred Charges | $37,534 | $17,300 | ▼ $20,234 |
| Land, Buildings, and Equipment, Net | $1,335 | $995 | ▼ $340 |
| Total Assets | $325,326 | $81,663 | ▼ $243,663 |
| Liabilities | |||
| Deferred Revenue | $139,646 | $36,000 | ▼ $103,646 |
| Accounts Payable and Accrued Expenses | $63,258 | $32,506 | ▼ $30,752 |
| Total Liabilities | $202,904 | $68,506 | ▼ $134,398 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $122,422 | $13,157 | ▼ $109,265 |
| Total Net Assets Fund Balance | $122,422 | $13,157 | ▼ $109,265 |
| Total Liabilities and Net Assets / Fund Balance | $325,326 | $81,663 | ▼ $243,663 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $995 | $2,191 | $3,186 |
| Name | Title |
|---|---|
| June Dershewitz | Board Chair |
| DAVID McBRIDE | President |
| Charles Davis | President Elect |
| Jeff Allen | Director |
| Kenya Davis | Director |
| Michael Helbling | Director |
| Sharon Flynn | Director |
| Valerie Kroll | Director |
| Kimberly Mosley | Exec Director |
| Rusty Rahmer | Treasurer |
| Line Item | Amount |
|---|---|
| Other Expenses | $308,641 |
| Salaries, Compensation, and Employee Benefits | $233,361 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Current Officers, Directors, Trustees, and Key Employees | $167,265 | - | - | $167,265 |
| Other Expenses | $84,200 | - | - | $84,200 |
| Other Salaries and Wages | $38,212 | - | - | $38,212 |
| Conferences and Meetings | $34,812 | - | - | $34,812 |
| Fees for Services Other | $33,564 | - | - | $33,564 |
| Information Technology | $33,373 | - | - | $33,373 |
| Fees for Services Accounting | $31,626 | - | - | $31,626 |
| Payroll Taxes | $18,198 | - | - | $18,198 |
| Advertising | $15,763 | - | - | $15,763 |
| Fees for Services Management | $10,303 | - | - | $10,303 |
| Other Employee Benefits | $9,686 | - | - | $9,686 |
| Office Expenses | $6,966 | - | - | $6,966 |
| Travel | $3,309 | - | - | $3,309 |
| Insurance | $1,523 | - | - | $1,523 |
| Occupancy | $602 | - | - | $602 |
| Fees for Services Legal | $108 | - | - | $108 |
| Interest | $30 | - | - | $30 |
| Total Functional Expenses | $542,002 | $0 | $0 | $542,002 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
“Form 990, Part VI, Line 3 - Managment DelegatedThe Organization delegated its Membership, Financial, Executive Director and Administrative duties to Virtual, Inc, a managment company for 11 months of the 2021 year. The Organizations delegates its Marketing for trade shows to Access Marketing and Events, LLC”
“The Organization has three membership levels: Academic, Professional and Corporate.”
“The board of Directors and members of management review the Form 990 before it is filed.”
“The management company and the Board of Directors annually disclose anypotential conflicts of interest and take action as necessary.”
“Salaries of executive directors in similar organizations are used as aguide to set the annual compensation for the Executive Director.”
“Compensation Process for Officers Salaries of officers and key employees in similar organizations are used as a guide to set the annual compensation”
“The Organization makes its governing documents, policies, and financialstatements available upon request. The Organizations financial statementsand 990 are also available on Guidestar.com. The Organizations governingdocuments are also available on the Organizations website.”
“Ppp income program, forgiveness received”
“DUE TO CHANGE IN MANAGEMENT -RETURN TO SELF MANAGED ASSOCIATION - THE IDENTIFICATION OF 990 FILING RESPONSIBIITY CONFLICTED; IN ADDITION TO THE COVID-19 RELATED CHALLANGES.Taxpayer did attempt to file the 990, which was rejected when filed electroncially, due to the year end date on the IRS records having been changed and did not align witht he organizations year end. After many contacts witht he IRS office, the year end date was corrected onthe IRS side and the returns are now able to tbe accepted electroncially.TAXPAYER IS REQUESTING ALL PENALTIES RELATED THE FILING DATE BE WAIVED.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 63258 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 32506 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 173509 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | DIGITAL ANALYTICS ASSOCIATION UNITES AND FOSTERS THE INTERESTS OF INDUSTRY PRACTITIONERS, VENDORS, CONSULTANTS AND EDUCATORS WHO USE, SELL, INSTALL IMPLEMENT, CONSULT, TEACH OR TRAIN IN THE FIELD OF WEB ANALYTICS. |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 15763 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 15763 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | KIMBERLY MOSLEY |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 3128337374 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 20650 S CICERO AVE UNIT 1415 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | Matteson |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | IL |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 604433451 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 98774 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 45439 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 167265 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 167265 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | true |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 34812 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 34812 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 5 |
| IRS990/CYOtherExpensesAmt | 0 | 308641 |
| IRS990/CYOtherRevenueAmt | 0 | 23142 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 409590 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -109265 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 233361 |
| IRS990/CYTotalExpensesAmt | 0 | 542002 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 432737 |
| IRS990/DAFExcessBusinessHoldingsInd | 0 | false |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 139646 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 36000 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | true |
| IRS990/Desc | 0 | Digital Analytics Association connects and empowers an informed andinvolved web analytics community by disseminating and providing access toweb analytics best practices, most up-to-date information and keyresources. DAA makes analytics professionals mmore effective and valuablethrough professional development and community. |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DistributionToDonorInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | true |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 2 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/ExpenseAmt | 0 | 542002 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/ProgramServicesAmt | 0 | 31626 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 31626 |
| IRS990/FeesForServicesLegalGrp/ProgramServicesAmt | 0 | 108 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 108 |
| IRS990/FeesForServicesManagementGrp/ProgramServicesAmt | 0 | 10303 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 10303 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 33564 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 33564 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form1098CFiledInd | 0 | false |
| IRS990/Form8282PropertyDisposedOfInd | 0 | false |
| IRS990/Form8899Filedind | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 3 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 4 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 5 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 6 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 7 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 8 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 9 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | KENYA DAVIS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | JEFF ALLEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | SHARON FLYNN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | VALERIE KROLL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | MICHAEL HELBLING |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | KIMBERLY MOSLEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | RUSTY RAHMER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | DAVID McBRIDE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | CHARLES DAVIS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | JUNE DERSHEWITZ |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | EXEC DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | PRESIDENT ELECT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | BOARD CHAIR |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/FormationYr | 0 | 2004 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedInd | 0 | false |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 0 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 432737 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | false |
| IRS990/IndependentAuditFinclStmtInd | 0 | false |
| IRS990/IndependentVotingMemberCnt | 0 | 0 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 33373 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 33373 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 1523 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 1523 |
| IRS990/InterestGrp/ProgramServicesAmt | 0 | 30 |
| IRS990/InterestGrp/TotalAmt | 0 | 30 |
| IRS990/InvestmentIncomeGrp/RelatedOrExemptFuncIncomeAmt | 0 | 5 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 5 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/IRPDocumentCnt | 0 | 2 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 2191 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 1335 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 995 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 3186 |
| IRS990/LegalDomicileStateCd | 0 | IL |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | true |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | true |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | DIGITAL ANALYTICS ASSOCIATION UNITES AND FOSTERS THE INTERESTS OF INDUSTRY PRACTITIONERS, VENDORS, CONSULTANTS AND EDUCATORS WHO USE, SELL, INSTALL IMPLEMENT, CONSULT, TEACH OR TRAIN IN THE FIELD OF WEB ANALYTICS. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 122422 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 13157 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 122422 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 13157 |
| IRS990/NoListedPersonsCompensatedInd | 0 | X |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 602 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 602 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 6966 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 6966 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 9686 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 9686 |
| IRS990/OtherExpensesGrp/Desc | 0 | MEMBERSHIP SERVICES |
| IRS990/OtherExpensesGrp/Desc | 1 | PROFESSIONAL DEVELOPMENT |
| IRS990/OtherExpensesGrp/Desc | 2 | OUTSOURCES SPONSOR FEE |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 34610 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 17852 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 84200 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 34610 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 17852 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 84200 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 541800 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | ADVERTISING JOB BOARD |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 0 | 23142 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 23142 |
| IRS990/OtherRevenueTotalAmt | 0 | 23142 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 38212 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 38212 |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | false |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 18198 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 18198 |
| IRS990/PoliciesReferenceChaptersInd | 0 | true |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 37534 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 17300 |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 611430 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 611430 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 2 | 611430 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 3 | 611430 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | MEMBERSHIP DUES |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | PROFESSIONAL DEVELOPMNT |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | SYMPOSIUMS |
| IRS990/ProgramServiceRevenueGrp/Desc | 3 | QUANTIES INDUSTRY REV |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 229278 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 165249 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 2 | 9997 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 3 | 2100 |
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| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 165249 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 9997 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 3 | 2100 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
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| IRS990/PYOtherRevenueAmt | 0 | 28865 |
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| IRS990/ReportLandBuildingEquipmentInd | 0 | true |
| IRS990/ReportOtherAssetsInd | 0 | false |
| IRS990/ReportOtherLiabilitiesInd | 0 | false |
| IRS990/ReportProgramRelatedInvstInd | 0 | false |
| IRS990/RevenueAmt | 0 | 432733 |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 14174 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 17929 |
| IRS990/ScheduleBRequiredInd | 0 | false |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 995 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 2191 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 3186 |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 995 |
| IRS990/ScheduleJRequiredInd | 0 | false |
| IRS990/ScheduleORequiredInd | 0 | true |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | Form 990, Part VI, Line 3 - Managment DelegatedThe Organization delegated its Membership, Financial, Executive Director and Administrative duties to Virtual, Inc, a managment company for 11 months of the 2021 year. The Organizations delegates its Marketing for trade shows to Access Marketing and Events, LLC |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | The Organization has three membership levels: Academic, Professional and Corporate. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | The board of Directors and members of management review the Form 990 before it is filed. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | The management company and the Board of Directors annually disclose anypotential conflicts of interest and take action as necessary. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | Salaries of executive directors in similar organizations are used as aguide to set the annual compensation for the Executive Director. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | Compensation Process for Officers Salaries of officers and key employees in similar organizations are used as a guide to set the annual compensation |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | The Organization makes its governing documents, policies, and financialstatements available upon request. The Organizations financial statementsand 990 are also available on Guidestar.com. The Organizations governingdocuments are also available on the Organizations website. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | PPP INCOME PROGRAM, FORGIVENESS RECEIVED |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 8 | DUE TO CHANGE IN MANAGEMENT -RETURN TO SELF MANAGED ASSOCIATION - THE IDENTIFICATION OF 990 FILING RESPONSIBIITY CONFLICTED; IN ADDITION TO THE COVID-19 RELATED CHALLANGES.Taxpayer did attempt to file the 990, which was rejected when filed electroncially, due to the year end date on the IRS records having been changed and did not align witht he organizations year end. After many contacts witht he IRS office, the year end date was corrected onthe IRS side and the returns are now able to tbe accepted electroncially.TAXPAYER IS REQUESTING ALL PENALTIES RELATED THE FILING DATE BE WAIVED. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Management duties delegation Part VI line 3 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Members or stockholder classes and rights Part VI line 6 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Form 990 governing body review Part VI line 11 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Conflict of interest policy compliance Part VI line 12c |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | CEO executive director top management comp Part VI line 15a |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Other officer or key employee compensation Part VI line 15b |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Governing documents etc available to public Part VI line 19 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | Explanation of other changes in net assets or fund balances Part XI line 9 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 8 | General explanation attachment |
| IRS990/SchoolOperatingInd | 0 | false |
| IRS990/SignificantChangeInd | 0 | false |
| IRS990/SignificantNewProgramSrvcInd | 0 | false |
| IRS990/StatesWhereCopyOfReturnIsFldCd | 0 | IL |
| IRS990/SubjectToExcsTaxNetInvstIncInd | 0 | false |
| IRS990/SubjectToProxyTaxInd | 0 | false |
| IRS990/SubjToTaxRmnrtnExPrchtPymtInd | 0 | false |
| IRS990/TaxableDistributionsInd | 0 | false |
| IRS990/TaxablePartyNotificationInd | 0 | false |
| IRS990/TaxExemptBondsInd | 0 | false |
| IRS990/TerminateOperationsInd | 0 | false |
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| IRS990/TotalAssetsEOYAmt | 0 | 81663 |
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| IRS990/TotalAssetsGrp/EOYAmt | 0 | 81663 |
| IRS990/TotalCompGreaterThan150KInd | 0 | false |
| IRS990/TotalEmployeeCnt | 0 | 2 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 0 |
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| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 542002 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 202904 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 68506 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 202904 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 68506 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 122422 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 13157 |
| IRS990/TotalOtherCompensationAmt | 0 | 0 |
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| IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 0 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 325326 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 81663 |
| IRS990/TotReportableCompRltdOrgAmt | 0 | 0 |
| IRS990/TravelGrp/ProgramServicesAmt | 0 | 3309 |
| IRS990/TravelGrp/TotalAmt | 0 | 3309 |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | false |
| IRS990/UponRequestInd | 0 | X |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 0 |
| IRS990/VotingMembersIndependentCnt | 0 | 0 |
| IRS990/WebsiteAddressTxt | 0 | WWW.DIGITALANALYTICSASSOCIATION.ORG |
| IRS990/WhistleblowerPolicyInd | 0 | true |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd | 0 | AAL1 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd | 0 | IAL1 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/OOBSecurityVerificationCd | 0 | 00 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd | 0 | 0 |
| ReturnHeader/BuildTS | 0 | 2023-04-26 12:10:37Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | KIMBERLY MOSLEY |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | EXEC DIRECTOR |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 3128337374 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2024-02-19 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | Digitial Analytics Association Inc |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | DIGI |
| ReturnHeader/Filer/EIN | 0 | 201324018 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 20650 S CICERO AVE UNIT 1415 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | Matteson |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | IL |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 604433451 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 364072778 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | CHERYL J LENISA CPA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 750 ROSEDALE AVE |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | Roselle |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | IL |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 60172 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 6303366428 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2024-03-22 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | CHERYL LENISA |
| ReturnHeader/PreparerPersonGrp/SelfEmployedInd | 0 | X |
| ReturnHeader/ReturnTs | 0 | 2024-03-22T11:53:05-04:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990 |
| ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm | 0 | KIMBERLY |
| ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm | 0 | MOSLEY |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2022-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2022-12-31 |
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Displayed year
2022 • Form 990Detailed filing. Detailed filing data is available for this year.