Transfair USA

Filing Period

Jan 1, 2012 to Dec 31, 2012

Signed

Jul 22, 2013

Return Version

2012v2.1

Gross Receipts

$9,847,328

Mission

Major Activities

Activity 2

Marketing, communication, and education:fair trade usa works to increase u.s. Consumer demand for fair trade certified products by educating consumers about the importance of buying fair trade products and growing the fair trade movement.fair trade usa's annual fair trade month brings together brands, retailers, consumers, and media for a month-long campaign to promote fair trade. Grassroots events, producer tours, media relations, online marketing campaigns, and distributer promotions combine to galvanize supporters and build awareness. October 2012 marked the ninth annual fair trade month in the united states, commemorated with a major awareness campaign that achieved over 100 million impressions. Online communities play a critical role in fair trade usa's efforts to raise demand for fair trade certified products. By the end of 2012, fair trade usa's social networks had over 100,000 fans on facebook and over 20,000 followers on twitter.finally, fair trade usa launched the fair trade towns campaign in 2009 to mobilize cities and towns across the country to raise consumer awareness, increase sales of fair trade products, and promote fair trade via local media. Now called fair trade campaigns, 149 towns, colleges, universities, k-12 schools, and civic / business organizations either hold official fair trade campaign status or are on the path to this designation. In 2012, fair trade campaigns propelled 20% year-to-year growth in fair trade towns and grew fair trade colleges and universities by 300% from the previous year. The result of the organizing and advocacy efforts of our thousands of participants is ultimately delivering greater economic, social, and environmental benefits to fair trade farmers and workers across the globe.

Activity 3

Certification: both new and existing fair trade product categories expanded in 2012, revealing increased demand in the u.s. Market for fair trade items across the board. Product categories that included new fair trade certified products in 2012 included fresh fruits and vegetables such as bell peppers, grapes, melons, peaches, cucumbers, tomatoes, and watermelons as well as guayusa tea. In addition, fair trade usa created the first-ever fair wild catch fisheries standards, to pilot in mid-2013 with 300 hand-line yellow-fin tuna fisherman in indonesia. Fair trade usa drove strong growth in several key product categories in 2012.notably, fair trade usa certified a record 163 million pounds of fair trade coffee, 50 percent of which was also certified organic. In total, coffee imports were up 18% versus 2011. Demand for fair trade usa certified produce grew significantly as well with imports up 58% versus 2011, hitting over 100 million pounds. The addition of nine new certified produce items more than doubled the types of products available and has greatly diversified the variety of products consumers can purchase in the produce aisle.fair trade has expanded greatly with time, offering consumers a wide range of products and sustainable choices across diverse industries from hot beverages and consumer packaged goods to fresh produce and textiles. New opportunities in grains increased imports by 55 percent to over 1.75 million pounds in 2012. Imports are up 20 percent across all products from 2011 and highlight continued support for the fair trade model by farmers, businesses and consumers.

Filer

EIN

41-1848081