Transfair USA

Filing Period

Jan 1, 2010 to Dec 31, 2010

Signed

Oct 27, 2011

Return Version

2010v3.4

Gross Receipts

$8,758,065

Mission

Major Activities

Activity 2

Marketing, communication, and education:fair trade usa works to increase u.s. Consumer demand for fair trade certified products by educating consumers about the importance of buying fair trade products and growing the fair trade movement.fair trade usa's annual fair trade month brings together brands, retailers, consumers, and media for a month-long campaign to promote fair trade. Grassroots events, producer tours, media relations, online marketing campaigns, and distributer promotions combined to galvanize supporters and build awareness. October 2010 marked the seventh annual fair trade month in the united states, commemorated with a major online community-building campaign. By the end of 2010, fair trade usa's social networks had over 50,000 fans on facebook and over 10,000 followers on twitter. These online communities play a critical role in fair trade usa's efforts to raise demand for fair trade certified products.fair trade usa launched the fair trade towns campaign in 2009 to mobilize cities and towns across the country to raise consumer awareness, increase sales of fair trade products, and promote fair trade via local media. By the end of 2010, there were over 20 declared fair trade towns and over 50 active fair trade towns campaigns in the u.s. Our fair trade universities campaign is a natural outgrowth of the fair trade towns campaign and encourages students to raise awareness about fair trade on their college campuses.

Activity 3

Certification: both new and existing fair trade product categories expanded in 2010, revealing increased demand in the u.s. Market for fair trade items across the board. A few of the new products included garments, green peppers, vodka, and a wide array of herbs, spices, and extracts. In 2010, fair trade usa was proud to publish the world's first standards for fair trade certified garments. Garments labeled with the fair trade certified logo will be the first-ever fair trade product to deliver premiums to producers at two levels of the supply chain: organic cotton farmers and factory workers.fair trade usa drove strong growth in several key product categories in 2010.fair trade usa certified more than 100 million pounds of fair trade coffee, with 60 percent of those imports also certified organic. The majority of food categories showed impressive growth year-over-year, including cocoa (67%), tea (38%), sugar (60%), vanilla/spices (97%), grains (13%), and honey (267%).fair trade certified sugar reached a milestone in 2010 with over 50 million pounds being imported into the united states since 2005. This versatile product continues to increase its market presence as packaged sugar and as a sweetener in an ever growing number of consumer packaged goods such as chocolate bars, bottled beverages, jams, spreads, ice cream, and frozen desserts.

Filer

EIN

41-1848081