Civic Intelligence

Dairy Max Inc

990 • Fiscal year 2021 • EIN 74-1599311

Jan 01, 2021 to Dec 31, 2021 • Filed on Nov 15, 2022

Organization Profilewww.dairymax.org
2214 Paddock Way Drive SUITE 600Grand Prairie, TX 75050

(972) 603-4700

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

28th percentile

0.09x

Higher debt load relative to assets than 28% of similar nonprofits.

2021 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2021

Liabilities / Revenue

13th percentile

0.06x

Higher debt load relative to revenue than 13% of similar nonprofits.

2021 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2021

Net Margin

31st percentile

4.5%

Higher net margin than 31% of similar nonprofits.

2021 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2021

Top Officer Pay

9th percentile

$12,882

Higher top officer pay than 9% of similar nonprofits.

Top officer pay equals 0.1% of source-year revenue.

2021 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2021

Asset Growth

17th percentile

1.2%

Faster asset growth than 17% of similar nonprofits.

2021 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2020 to 2021

Revenue Growth

32nd percentile

-0.2%

Faster revenue growth than 32% of similar nonprofits.

2021 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets28th percentile

Assets

Up

$14,366,264

Up $165,070 (+1.2%) from 2020

Net Assets

Up

$13,024,924

Up $1,003,661 (+8.3%) from 2020

Liabilities

Down

$1,341,340

Down $838,591 (-38%) from 2020

Revenue And Expenses
Liabilities / Revenue13th percentileNet Margin31st percentile

Revenue

Down

$22,130,509

Down $53,045 (-0.2%) from 2020

Expenses

Up

$21,126,848

Up $1,715,115 (+8.8%) from 2020

Net Income

Down

$1,003,661

Down $1,768,160 (-64%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth17th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$20M$15M$10M$5.0M$0Assets 2010: $2,829,388Liabilities 2010: $473,970Net Assets 2010: $2,355,4182010Assets 2011: $3,694,577Liabilities 2011: $1,161,429Net Assets 2011: $2,533,1482011Assets 2012: $3,688,797Liabilities 2012: $777,216Net Assets 2012: $2,911,5812012Assets 2013: $3,629,162Liabilities 2013: $556,674Net Assets 2013: $3,072,4882013Assets 2014: $3,754,668Liabilities 2014: $447,476Net Assets 2014: $3,307,1922014Assets 2015: $3,757,227Liabilities 2015: $643,313Net Assets 2015: $3,113,9142015Assets 2016: $4,015,664Liabilities 2016: $1,116,607Net Assets 2016: $2,899,0572016Assets 2017: $5,931,123Liabilities 2017: $1,650,464Net Assets 2017: $4,280,6592017Assets 2018: $9,277,804Liabilities 2018: $1,201,076Net Assets 2018: $8,076,7282018Assets 2019: $10,531,862Liabilities 2019: $1,282,420Net Assets 2019: $9,249,4422019Assets 2020: $14,201,194Liabilities 2020: $2,179,931Net Assets 2020: $12,021,2632020Assets 2021: $14,366,264Liabilities 2021: $1,341,340Net Assets 2021: $13,024,9242021Assets 2022: $15,213,165Liabilities 2022: $1,842,153Net Assets 2022: $13,371,0122022Assets 2023: $11,634,829Liabilities 2023: $2,083,445Net Assets 2023: $9,551,3842023Assets 2024: $6,658,487Liabilities 2024: $1,697,331Net Assets 2024: $4,961,1562024

Highlighted filing

2021

Assets$14,366,264
Liabilities$1,341,340
Net Assets$13,024,924
Open 2021 Filing

Operations Trend

Revenue Growth32nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$30M$20M$10M$0-$10MExpenses 2010: $10,547,4672010Expenses 2011: $11,133,5612011Expenses 2012: $11,021,6852012Revenue 2013: $12,012,155Expenses 2013: $11,851,248Net Income 2013: $160,9072013Revenue 2014: $12,566,369Expenses 2014: $12,331,665Net Income 2014: $234,7042014Revenue 2015: $12,241,655Expenses 2015: $12,434,933Net Income 2015: -$193,2782015Revenue 2016: $12,495,523Expenses 2016: $12,710,380Net Income 2016: -$214,8572016Revenue 2017: $14,032,312Expenses 2017: $12,650,710Net Income 2017: $1,381,6022017Revenue 2018: $18,160,675Expenses 2018: $16,718,802Net Income 2018: $1,441,8732018Revenue 2019: $20,244,412Expenses 2019: $19,071,698Net Income 2019: $1,172,7142019Revenue 2020: $22,183,554Expenses 2020: $19,411,733Net Income 2020: $2,771,8212020Revenue 2021: $22,130,509Expenses 2021: $21,126,848Net Income 2021: $1,003,6612021Revenue 2022: $22,349,212Expenses 2022: $22,003,124Net Income 2022: $346,0882022Revenue 2023: $22,574,891Expenses 2023: $26,394,519Net Income 2023: -$3,819,6282023Revenue 2024: $22,517,453Expenses 2024: $27,107,681Net Income 2024: -$4,590,2282024

Highlighted filing

2021

Revenue$22,130,509
Expenses$21,126,848
Net Income$1,003,661
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Nov 15, 2022
Return Version
2021v4.2
Gross Receipts
$22,130,509
Mission and Program Overview

Mission

Dairy max, inc. Is a not-for-profit corporation that was organized in 1995 and commenced operations on january 1, 1996. Dairy max is a qualified state and regional dairy promotion program "qp" certified, by the united states department of agriculture (usda) to conduct generic dairy products promotion, research, and nutrition education. Dairy max's mission is to expand markets for domestically produced dairy products in the southwest markets of the united states through its participation in the nationwide unified generic dairy marketing plan. Dairy max is a member of the united dairy industry association, (udia) which serves as a conduit for qp's to participate in the planning, funding, implementation, and evaluation of the nationwide unified generic dairy marketing plan. Dairy max is governed by a board of directors that consists of dairy farmers who support dairy max. Dairy max outsources its management, program administration, finance, and computer services to dairy management, inc.

Expand markets for domestically produced DAIRY PRODUCTS IN THE SOUTHWEST MARKETS OF CO, MT, and WY through its participation in the nationwide unified generic marketing plan.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$10,557,136$10,490,944▼ $66,192
Accounts Receivable$1,995,668$1,963,903▼ $31,765
Land, Buildings, and Equipment, Net$1,353,966$1,453,200▲ $99,234
Prepaid Expenses and Deferred Charges$283,890$458,217▲ $174,327
Investments Other Securities$10,534$0▼ $10,534
Cash and Non-Interest-Bearing Accounts$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$14,201,194$14,366,264▲ $165,070
Other Assets Total$0$0→ $0
Liabilities
Accounts Payable and Accrued Expenses$2,169,397$1,341,340▼ $828,057
Other Liabilities$10,534$0▼ $10,534
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$2,179,931$1,341,340▼ $838,591
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$12,021,263$13,024,924▲ $1,003,661
Net Assets With Donor Restrictions$0$0→ $0
Total Net Assets Fund Balance$12,021,263$13,024,924▲ $1,003,661
Total Liabilities and Net Assets / Fund Balance$14,201,194$14,366,264▲ $165,070

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$1,385,714$605,606$1,991,321
Equipment$65,799$545,728$611,526
Leasehold Improvements$1,687$53,155$54,842
Compensation and Service Providers
Top Officer Pay9th percentile

Employees

NameTitleBaseTotal
Neil HoffDirector$12,882$12,882
Tim BernhardtDirector$11,450$11,450
Robert Brouwer1st Vice Chair$9,950$9,950
Tom WoodsDirector$9,263$9,263
Foy ChapinDirector$7,425$7,425
Eddie SchaapDirector$7,250$7,250
Jim DeatonDirector$6,325$6,325
Angela WoodDirector$6,300$6,300
Larry HancockTreasurer$5,825$5,825
Susie SharkeySecretary$5,625$5,625
Mary KraftFiRST VICE CHAIR$5,525$5,525
Ron SheltonDirector$5,200$5,200
Mike MarleyDirector$5,025$5,025
Pauline DevosDirector$4,675$4,675
John BoerDirector$4,025$4,025
NATASHA TE VElDEDirector$3,950$3,950
Keith TechmanDirector$3,850$3,850
Kyndra SchoutenDirector$3,825$3,825
Rick PodtburgPreeident, Chairman$3,825$3,825
Sieto MellemaDirector$3,700$3,700
David JacksonDirector$3,600$3,600
Nathan MaroneyDirector$3,600$3,600
Jim Webb2nd Vice Chairman$2,800$2,800
Jerry SpencerDirector$2,675$2,675
Dale JonesDirector$2,400$2,400
Lynn RamseyDirector$1,050$1,050

Board Members and Trustees

NameTitle
Annelies DeruyterDirector
Michael KonkleCEO
Quinton BailyCFO

Highest Paid Contractors

ContractorServicesLocationCompensation
United Dairy Industry AssociationPromotional Services10255 West Higgins Road, Rosemont, IL 60018$7,247,028
Dairy Management IncManagement Services10255 West Higgins Road, Rosemeont, IL 60018$5,048,666
Balcom Agency LLCPublic Relations1413 Rio Grande Ave, Fort Worth, TX 76102$3,240,840
Cultivate Agency IncPublic RelationsPO BOX 747, Justin, TX 76247$531,567
Impact Bio Life Science SolutionsField Sales Rep480 Sawgrass, Corporate Pkwy Sunrise, FL 33325$470,137
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$22,114,256
Investment Income
$16,253
Other Revenue
$0
Change in Net Assets
$1,003,661

Audited Revenue Reconciliation

Revenue per Audited Statements
$22,130,509
Total Revenue per Audited Statements
$22,130,509
Total Revenue per Form 990
$22,130,509
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$14,635,104
Salaries, Compensation, and Employee Benefits$5,656,744
Grants and Similar Amounts Paid$835,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$4,059,807
Grants to Domestic Orgs---$835,000
Other Employee Benefits---$695,448
Pension Plan Contributions---$386,427
Information Technology---$349,191
All Other Expenses---$340,373
Payroll Taxes---$297,994
Office Expenses---$276,124
Current Officers, Directors, Trustees, and Key Employees---$217,068
Occupancy---$192,505
Fees for Services Accounting---$191,255
Depreciation Depletion---$146,142
Insurance---$48,118
Fees for Services Legal---$23,909
Other Expenses---$20,377
Total Functional Expenses$0$0$0$21,126,848

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$21,126,848
Total Expenses per Audited Statements$21,126,848
Total Expenses per Form 990$21,126,848
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
GenYOUth FoundationRosemont, IL501(c)(3)Program Service Expenses$800,000
Children's Museum of DenverDenver, CO501(c)(3)Sponsor of Exhibit$35,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes
Filing and Contact Details

Filer

Filer Name
Dairy Max Inc
EIN
74-1599311
In Care Of
% MICHAEL KONKLE
Phone
9726034700
Address
2214 Paddock Way Drive SUITE 600, Grand Prairie, TX 75050

Signing Officer

Name
Michael Konkle
Title
CEO
Phone
9726034700
Signed
2022-11-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Michael Konkle
Formed
1995
Legal Domicile
TX
Voting Board Members
27
Independent Board Members
27
Employees
0
Volunteers
1

Preparer

Firm
Ernst & Young US Llp
Address
1101 NEW YORK AVE NW, WASHINGTON, DC 20005
Preparer
Amber Gazica
Phone
2023276000
Supplemental Narrative

Additional Explanations

Delegation of Control of Management Duties

“Form 990, part vi, line 3 dairy management, inc. ("dmi") provides management services for dairy max, including program administration, finance and computer services. Michael konkle, ceo of dairy max, is an employee of dmi and was compensated $325,197 of reportable compensation and $51,485 of other compensation in 2021 by dmi for services provided to dairy max. Quinton baily, cfo of dairy max, is an employee of dmi and was compensated $406,707 of reportable compensation and $64,927 of other compensation in 2021 by dmi. This compensation is partially for services provided to dairy max.”

Process Used to Review the Form 990

“FORM 990, PART VI, LINE 11B The CEO AND THE CFO review the 990 PRIOR TO FILING.”

Monitoring & Enforcement of Compliance With Conflict of Interest

“FORM 990, PART VI, LINE 12C THE CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY BY THE BOARD OF DIRECTORS. THE BOARD AND MANAGEMENT HOLD PERIODIC COMPLIANCe DISCUSSIONS DURING THE YEAR AND BOARD MEMBERS ARE ASKED TO RECUSE THEMSELVES FROM VOTING IF THEY ARE PERSONALLY INVOLVED IN A MATTER THAT COULD GIVE RISE TO CONFLICTS.”

Avail of Gov Docs, Confl of Interest Policy & Fin Stmt to Gen Pub

“FORM 990, PART VI, LINE 19 Governing documents, conflict of interest policy and financial statements are available upon request.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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Document Assets

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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$14,366,264
Liabilities
$1,341,340
Net assets
$13,024,924
Revenue
$22,130,509
Expenses
$21,126,848
Net income
$1,003,661
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.66$1.70$4.96$22.5$27.1$4.59
2023Summary only. Only limited summary data is available for this year.$11.6$2.08$9.55$22.6$26.4$3.82
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$15.2$1.84$13.4$22.3$22.0$0.35
2021Detailed filing. Detailed filing data is available for this year.$14.4$1.34$13.0$22.1$21.1$1.00
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$14.2$2.18$12.0$22.2$19.4$2.77
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$10.5$1.28$9.25$20.2$19.1$1.17
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$9.28$1.20$8.08$18.2$16.7$1.44
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.93$1.65$4.28$14.0$12.7$1.38
2016Summary only. Only limited summary data is available for this year.$4.02$1.12$2.90$12.5$12.7$0.21
2015Detailed filing. Detailed filing data is available for this year.$3.76$0.64$3.11$12.2$12.4$0.19
2014Detailed filing. Detailed filing data is available for this year.$3.75$0.45$3.31$12.6$12.3$0.23
2013Detailed filing. Detailed filing data is available for this year.$3.63$0.56$3.07$12.0$11.9$0.16
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.69$0.78$2.91$11.0
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.69$1.16$2.53$11.1
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.83$0.47$2.36$10.5