Civic Intelligence

Dairy Max Inc

EIN 74-1599311 • 501(c)6 • Grand Prairie, TX

Profile

Dairy max, inc. Is a not-for-profit corporation that was organized in 1995 and commenced operations on january 1, 1996. Dairy max is a qualified state and regional dairy promotion program "qp" certified, by the united states department of agriculture (usda) to conduct generic dairy products promotion, research, and nutrition education. Dairy max's mission is to expand markets for domestically produced dairy products in the southwest markets of the united states through its participation in the nationwide unified generic dairy marketing plan. Dairy max is a member of the united dairy industry association, (udia) which serves as a conduit for qp's to participate in the, planning, funding, implementation, and evaluation of the nationwide unified generic dairy marketing plan. Dairy max is governed by a board of directors that consists of dairy farmers who support dairy max. Dairy max outsources its management, program administration, finance, and computer services to dairy management, inc.

2214 Paddock Way Drive Suite 600Grand Prairie, TX 75050

www.dairymax.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

54th percentile

0.25x

Higher debt load relative to assets than 54% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

15th percentile

0.08x

Higher debt load relative to revenue than 15% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Net Margin

6th percentile

-20%

Higher net margin than 6% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

58th percentile

$32,300

Higher top officer pay than 58% of similar nonprofits.

Top officer pay equals 0.1% of source-year revenue.

$10M-$25M nonprofits • Source year 2022

Asset Growth

1st percentile

-43%

Faster asset growth than 1% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

25th percentile

-0.3%

Faster revenue growth than 25% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets54th percentile

Assets

Down

$6,658,487

Down $4,976,342 (-43%) from 2023

Liabilities

Down

$1,697,331

Down $386,114 (-19%) from 2023

Net Assets

Down

$4,961,156

Down $4,590,228 (-48%) from 2023

Operations
Liabilities / Revenue15th percentileNet Margin6th percentile

Revenue

Down

$22,517,453

Down $57,438 (-0.3%) from 2023

Expenses

Up

$27,107,681

Up $713,162 (+2.7%) from 2023

Net Income

Down

-$4,590,228

Down $770,600 (-20%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth1st percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$20M$15M$10M$5.0M$0Assets 2010: $2,829,388Liabilities 2010: $473,970Net Assets 2010: $2,355,4182010Assets 2011: $3,694,577Liabilities 2011: $1,161,429Net Assets 2011: $2,533,1482011Assets 2012: $3,688,797Liabilities 2012: $777,216Net Assets 2012: $2,911,5812012Assets 2013: $3,629,162Liabilities 2013: $556,674Net Assets 2013: $3,072,4882013Assets 2014: $3,754,668Liabilities 2014: $447,476Net Assets 2014: $3,307,1922014Assets 2015: $3,757,227Liabilities 2015: $643,313Net Assets 2015: $3,113,9142015Assets 2016: $4,015,664Liabilities 2016: $1,116,607Net Assets 2016: $2,899,0572016Assets 2017: $5,931,123Liabilities 2017: $1,650,464Net Assets 2017: $4,280,6592017Assets 2018: $9,277,804Liabilities 2018: $1,201,076Net Assets 2018: $8,076,7282018Assets 2019: $10,531,862Liabilities 2019: $1,282,420Net Assets 2019: $9,249,4422019Assets 2020: $14,201,194Liabilities 2020: $2,179,931Net Assets 2020: $12,021,2632020Assets 2021: $14,366,264Liabilities 2021: $1,341,340Net Assets 2021: $13,024,9242021Assets 2022: $15,213,165Liabilities 2022: $1,842,153Net Assets 2022: $13,371,0122022Assets 2023: $11,634,829Liabilities 2023: $2,083,445Net Assets 2023: $9,551,3842023Assets 2024: $6,658,487Liabilities 2024: $1,697,331Net Assets 2024: $4,961,1562024

Highlighted filing

2024

Assets$6,658,487
Liabilities$1,697,331
Net Assets$4,961,156
Open 2024 Filing

Operations Trend

Revenue Growth25th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$30M$20M$10M$0-$10MExpenses 2010: $10,547,4672010Expenses 2011: $11,133,5612011Expenses 2012: $11,021,6852012Revenue 2013: $12,012,155Expenses 2013: $11,851,248Net Income 2013: $160,9072013Revenue 2014: $12,566,369Expenses 2014: $12,331,665Net Income 2014: $234,7042014Revenue 2015: $12,241,655Expenses 2015: $12,434,933Net Income 2015: -$193,2782015Revenue 2016: $12,495,523Expenses 2016: $12,710,380Net Income 2016: -$214,8572016Revenue 2017: $14,032,312Expenses 2017: $12,650,710Net Income 2017: $1,381,6022017Revenue 2018: $18,160,675Expenses 2018: $16,718,802Net Income 2018: $1,441,8732018Revenue 2019: $20,244,412Expenses 2019: $19,071,698Net Income 2019: $1,172,7142019Revenue 2020: $22,183,554Expenses 2020: $19,411,733Net Income 2020: $2,771,8212020Revenue 2021: $22,130,509Expenses 2021: $21,126,848Net Income 2021: $1,003,6612021Revenue 2022: $22,349,212Expenses 2022: $22,003,124Net Income 2022: $346,0882022Revenue 2023: $22,574,891Expenses 2023: $26,394,519Net Income 2023: -$3,819,6282023Revenue 2024: $22,517,453Expenses 2024: $27,107,681Net Income 2024: -$4,590,2282024

Highlighted filing

2024

Revenue$22,517,453
Expenses$27,107,681
Net Income-$4,590,228
Open 2024 Filing

Filings

Most recent year

2024 • Form 990XML pending. An XML filing is linked for this year, but detailed extraction is still pending.

Open filing
Assets
$6,658,487
Liabilities
$1,697,331
Net assets
$4,961,156
Revenue
$22,517,453
Expenses
$27,107,681
Net income
-$4,590,228
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.66$1.70$4.96$22.5$27.1$4.59
2023Summary only. Only limited summary data is available for this year.$11.6$2.08$9.55$22.6$26.4$3.82
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$15.2$1.84$13.4$22.3$22.0$0.35
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$14.4$1.34$13.0$22.1$21.1$1.00
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$14.2$2.18$12.0$22.2$19.4$2.77
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$10.5$1.28$9.25$20.2$19.1$1.17
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$9.28$1.20$8.08$18.2$16.7$1.44
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.93$1.65$4.28$14.0$12.7$1.38
2016Summary only. Only limited summary data is available for this year.$4.02$1.12$2.90$12.5$12.7$0.21
2015Detailed filing. Detailed filing data is available for this year.$3.76$0.64$3.11$12.2$12.4$0.19
2014Detailed filing. Detailed filing data is available for this year.$3.75$0.45$3.31$12.6$12.3$0.23
2013Detailed filing. Detailed filing data is available for this year.$3.63$0.56$3.07$12.0$11.9$0.16
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.69$0.78$2.91$11.0
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.69$1.16$2.53$11.1
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.83$0.47$2.36$10.5
Latest Detailed Filing

The latest 2024 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2022 below.

Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
Nov 15, 2023
Return Version
2022v5.0
Gross Receipts
$22,349,212
Mission and Program Overview

Mission

Dairy max, inc. Is a not-for-profit corporation that was organized in 1995 and commenced operations on january 1, 1996. Dairy max is a qualified state and regional dairy promotion program "qp" certified, by the united states department of agriculture (usda) to conduct generic dairy products promotion, research, and nutrition education. Dairy max's mission is to expand markets for domestically produced dairy products in the southwest markets of the united states through its participation in the nationwide unified generic dairy marketing plan. Dairy max is a member of the united dairy industry association, (udia) which serves as a conduit for qp's to participate in the planning, funding, implementation, and evaluation of the nationwide unified generic dairy marketing plan. Dairy max is governed by a board of directors that consists of dairy farmers who support dairy max. Dairy max outsources its management, program administration, finance, and computer services to dairy management, inc.

Expand markets for domestically produced dairy products in the mid-south, southwest, and mountan west markets of the united states through its participation in the national generic dairy unified marketing plan.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$10,490,944$11,210,425▲ $719,481
Accounts Receivable$1,963,903$2,110,925▲ $147,022
Land, Buildings, and Equipment, Net$1,453,200$1,461,228▲ $8,028
Prepaid Expenses and Deferred Charges$458,217$384,352▼ $73,865
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0--
Investments Program Related$0--
Loans From Officers Directors$0$0→ $0
Total Assets$14,366,264$15,213,165▲ $846,901
Other Assets Total$0$46,235▲ $46,235
Liabilities
Accounts Payable and Accrued Expenses$1,341,340$1,798,661▲ $457,321
Other Liabilities$0$43,492▲ $43,492
Total Liabilities$1,341,340$1,842,153▲ $500,813
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$13,024,924$13,371,012▲ $346,088
Total Net Assets Fund Balance$13,024,924$13,371,012▲ $346,088
Total Liabilities and Net Assets / Fund Balance$14,366,264$15,213,165▲ $846,901

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$1,430,422$437,996$1,868,418
Equipment$21,431$440,975$462,406
Leasehold Improvements$9,375$34,306$43,681
Compensation and Service Providers
Top Officer Pay58th percentile

Employees

NameTitleBaseTotal
-2nd Vice Chair$13,850$13,850
-Director$13,725$13,725
-3rd Vice Chair$8,000$8,000
-Secretary$8,000$8,000
-Treasurer$7,050$7,050
-1st Vice Chair$5,750$5,750
-President & Chairman$5,550$5,550
-Director (end 6/22)$4,700$4,700

Board Members and Trustees

NameTitle
-Director (end 7/22)
-CEO
-CFO

Highest Paid Contractors

ContractorServicesLocationCompensation
United Dairy Industry AssociationPromotion10255 W Higgins Rd, Suite 900, Rosemont, IL 60018$6,899,982
Dairy Management IncManagement Services10255 W Higgins Road, Suite 200, Rosemont, IL 60018$5,783,502
Balcolm AgencyPublic Relations1413 Rio Grande Avenue, Fort Worth, TX 76102$1,947,456
Cultivate Agency IncPublic RelationsPO Box747, Justin, TX 76247$574,676
Impact Bio IncField Sales Representatives480 Sawgrass Corporate Pkwy, Sunrise, FL 33325$558,058
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$22,236,708
Investment Income
$112,504
Other Revenue
$0
Change in Net Assets
$346,088

Audited Revenue Reconciliation

Revenue per Audited Statements
$22,349,212
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Other Revenue Adjustments
$0
Total Revenue per Audited Statements
$22,349,212
Total Revenue per Form 990
$22,349,212
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$15,380,435
Salaries, Compensation, and Employee Benefits$6,484,007
Grants and Similar Amounts Paid$138,682
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$4,714,079
Other Employee Benefits---$796,361
Travel---$507,977
Pension Plan Contributions---$408,278
Payroll Taxes---$351,652
Current Officers, Directors, Trustees, and Key Employees---$213,637
Depreciation Depletion---$213,226
Office Expenses---$210,973
Occupancy---$194,731
Fees for Services Accounting---$165,718
Information Technology---$164,406
Other Expenses---$154,505
Grants to Domestic Orgs---$138,682
All Other Expenses---$109,252
Insurance---$56,139
Fees for Services Legal---$22,402
Total Functional Expenses$0$0$0$22,003,124

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$22,003,124
Total Expenses per Audited Statements$22,003,124
Total Expenses per Form 990$22,003,124
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Other Expense Adjustments$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Genyouth FoundationRosemont, IL501 (c) (3)Program Service Expenses$100,000
CHILDREN'S MUSEUM OF DENVERDenver, CO501 (c) (3)Sponsor of Exhibit$35,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Obligations$43,492
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Line 3 Delegation of management duties

“Dairy management, inc. ("dmi") provides management services for dairy max, including program administration, finance and computer services. Michael konkle, ceo of dairy max, is an employee of dmi and was compensated $265,847 of reportable compensation and $51,210 of other compensation in 2022 by dmi for services provided to dairy max. Quinton baily, cfo of dairy max, is an employee of dmi and was compensated $422,837 of reportable compensation and $67,824 of other compensation in 2022 by dmi. This compensation is partially for services provided to dairy max.”

Form 990, Part VI, Line 11B Review of form 990 by governing body

“The ceo and the cfo review the 990 prior to filing.”

Form 990, Part VI, Line 12C Conflict of interest policy

“The conflict of interest policy is reviewed annually by the board of directors. The board and management hold periodic compliance discussions during the year and board members are asked to recuse themselves from voting if they are personally involved in a matter that could give rise to conflicts.”

Form 990, Part VI, Line 19 Required documents available to the public

“Governing documents, conflict of interest policy and financial statements are available upon request.”

Filing and Contact Details

Filer

Filer Name
Dairy Max Inc
EIN
74-1599311
Phone
9726034700
Address
2214 PADDOCK WAY DRIVE SUITE 600, GRAND PRAIRIE, TX 75050

Signing Officer

Name
Michael Konkle
Title
CEO
Phone
9726034700
Signed
2023-11-15
Discuss with paid preparer
Yes

Organization Details

Formed
1995
Legal Domicile
TX
Voting Board Members
26
Independent Board Members
26
Employees
0
Volunteers
4

Preparer

Firm
Ernst & Young US Llp
Address
1101 NEW YORK AVENUE NW, Washington, DC 20005
Preparer
Amber N Doane
Phone
2023276000
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 1 ORGANIZATION'S MISSION

“Dairy max, inc. Is a not-for-profit corporation that was organized in 1995 and commenced operations on january 1, 1996. Dairy max is a qualified state and regional dairy promotion program "qp" certified by the united states department of agriculture (usda) to conduct generic dairy products promotion, research, and nutrition education. Dairy max's mission is to expand markets for domestically produced dairy products in the entire states of colorado, louisiana, montana, new mexico, texas and wyoming and parts of kansas and oklahoma through its participation in the national generic dairy unified marketing plan. Dairy max is a member of the united dairy industry association, (udia) which serves as a conduit for qp's to participate in the planning, funding, implementation, and evaluation of the national generic dairy unified marketing plan. Dairy max is governed by a board of directors that consists of dairy farmers who support dairy max. Dairy max outsources its management, program administration, finance, and computer services to dairy management, inc.”

Raw XML AppendixShowing 400 of 650 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/AccountsPayableAccrExpnssGrp/BOYAmt01341340
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt01798661
IRS990/AccountsReceivableGrp/BOYAmt01963903
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IRS990/ActivityOrMissionDesc0EXPAND MARKETS FOR DOMESTICALLY PRODUCED DAIRY PRODUCTS IN THE MID-SOUTH, SOUTHWEST, AND MOUNTAN WEST MARKETS OF THE UNITED STATES THROUGH ITS PARTICIPATION IN THE NATIONAL GENERIC DAIRY UNIFIED MARKETING PLAN.
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IRS990/BooksInCareOfDetail/PhoneNum09726034700
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IRS990/BooksInCareOfDetail/USAddress/CityNm0GRAND PRAIRIE
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IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt3Cultivate Agency Inc
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IRS990/CYOtherRevenueAmt00
IRS990/CYProgramServiceRevenueAmt022236708
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IRS990/Desc0NATIONAL UNIFIED MARKETING PLAN DIRECT SUPPORT. DAIRY MAX PROVIDES FUNDING TO HELP SUPPORT THE NATIONAL UNIFIED MARKETING PLAN FOR PROMOTION AND RESEARCH OF GENERIC DAIRY PRODUCTS.
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IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt3RICK PODTBURG
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IRS990/Form990PartVIISectionAGrp/BusinessName/BusinessNameLine1Txt13JAMES WEBB
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