Civic Intelligence

Dairy Max Inc

990 • Fiscal year 2020 • EIN 74-1599311

Jan 01, 2020 to Dec 31, 2020 • Filed on Nov 12, 2021

Organization Profilewww.dairymax.org
2214 Paddock Way Drive SUITE 600Grand Prairie, TX 75050

(972) 603-4700

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

38th percentile

0.15x

Higher debt load relative to assets than 38% of similar nonprofits.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2020

Liabilities / Revenue

16th percentile

0.10x

Higher debt load relative to revenue than 16% of similar nonprofits.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2020

Net Margin

68th percentile

12%

Higher net margin than 68% of similar nonprofits.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2020

Top Officer Pay

9th percentile

$28,250

Higher top officer pay than 9% of similar nonprofits.

Top officer pay equals 0.1% of source-year revenue.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2020

Asset Growth

92nd percentile

35%

Faster asset growth than 92% of similar nonprofits.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2019 to 2020

Revenue Growth

85th percentile

9.6%

Faster revenue growth than 85% of similar nonprofits.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets38th percentile

Assets

Up

$14,201,194

Up $3,669,332 (+35%) from 2019

Net Assets

Up

$12,021,263

Up $2,771,821 (+30%) from 2019

Liabilities

Up

$2,179,931

Up $897,511 (+70%) from 2019

Revenue And Expenses
Liabilities / Revenue16th percentileNet Margin68th percentile

Revenue

Up

$22,183,554

Up $1,939,142 (+9.6%) from 2019

Expenses

Up

$19,411,733

Up $340,035 (+1.8%) from 2019

Net Income

Up

$2,771,821

Up $1,599,107 (+136%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth92nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$20M$15M$10M$5.0M$0Assets 2010: $2,829,388Liabilities 2010: $473,970Net Assets 2010: $2,355,4182010Assets 2011: $3,694,577Liabilities 2011: $1,161,429Net Assets 2011: $2,533,1482011Assets 2012: $3,688,797Liabilities 2012: $777,216Net Assets 2012: $2,911,5812012Assets 2013: $3,629,162Liabilities 2013: $556,674Net Assets 2013: $3,072,4882013Assets 2014: $3,754,668Liabilities 2014: $447,476Net Assets 2014: $3,307,1922014Assets 2015: $3,757,227Liabilities 2015: $643,313Net Assets 2015: $3,113,9142015Assets 2016: $4,015,664Liabilities 2016: $1,116,607Net Assets 2016: $2,899,0572016Assets 2017: $5,931,123Liabilities 2017: $1,650,464Net Assets 2017: $4,280,6592017Assets 2018: $9,277,804Liabilities 2018: $1,201,076Net Assets 2018: $8,076,7282018Assets 2019: $10,531,862Liabilities 2019: $1,282,420Net Assets 2019: $9,249,4422019Assets 2020: $14,201,194Liabilities 2020: $2,179,931Net Assets 2020: $12,021,2632020Assets 2021: $14,366,264Liabilities 2021: $1,341,340Net Assets 2021: $13,024,9242021Assets 2022: $15,213,165Liabilities 2022: $1,842,153Net Assets 2022: $13,371,0122022Assets 2023: $11,634,829Liabilities 2023: $2,083,445Net Assets 2023: $9,551,3842023Assets 2024: $6,658,487Liabilities 2024: $1,697,331Net Assets 2024: $4,961,1562024

Highlighted filing

2020

Assets$14,201,194
Liabilities$2,179,931
Net Assets$12,021,263
Open 2020 Filing

Operations Trend

Revenue Growth85th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$30M$20M$10M$0-$10MExpenses 2010: $10,547,4672010Expenses 2011: $11,133,5612011Expenses 2012: $11,021,6852012Revenue 2013: $12,012,155Expenses 2013: $11,851,248Net Income 2013: $160,9072013Revenue 2014: $12,566,369Expenses 2014: $12,331,665Net Income 2014: $234,7042014Revenue 2015: $12,241,655Expenses 2015: $12,434,933Net Income 2015: -$193,2782015Revenue 2016: $12,495,523Expenses 2016: $12,710,380Net Income 2016: -$214,8572016Revenue 2017: $14,032,312Expenses 2017: $12,650,710Net Income 2017: $1,381,6022017Revenue 2018: $18,160,675Expenses 2018: $16,718,802Net Income 2018: $1,441,8732018Revenue 2019: $20,244,412Expenses 2019: $19,071,698Net Income 2019: $1,172,7142019Revenue 2020: $22,183,554Expenses 2020: $19,411,733Net Income 2020: $2,771,8212020Revenue 2021: $22,130,509Expenses 2021: $21,126,848Net Income 2021: $1,003,6612021Revenue 2022: $22,349,212Expenses 2022: $22,003,124Net Income 2022: $346,0882022Revenue 2023: $22,574,891Expenses 2023: $26,394,519Net Income 2023: -$3,819,6282023Revenue 2024: $22,517,453Expenses 2024: $27,107,681Net Income 2024: -$4,590,2282024

Highlighted filing

2020

Revenue$22,183,554
Expenses$19,411,733
Net Income$2,771,821
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Nov 12, 2021
Return Version
2020v4.1
Gross Receipts
$22,183,554
Mission and Program Overview

Mission

Dairy max, inc. Is a not-for-profit corporation that was organized in 1995 and commenced operations on january 1, 1996. Dairy max is a qualified state and regional dairy promotion program "qp" certified, by the united states department of agriculture (usda) to conduct generic dairy products promotion, research, and nutrition education. Dairy max's mission is to expand markets for domestically produced dairy products in the southwest markets of the united states through its participation in the nationwide unified generic dairy marketing plan. Dairy max is a member of the united dairy industry association, (udia) which serves as a conduit for qp's to participate in the planning, funding, implementation, and evaluation of the nationwide unified generic dairy marketing plan. Dairy max is governed by a board of directors that consists of dairy farmers who support dairy max. Dairy max outsources its management, program administration, finance, and computer services to dairy management, inc.

Expand markets for domestically produced DAIRY PRODUCTS IN THE SOUTHWEST MARKETS OF CO, MT, and WY through its participation in the nationwide unified generic marketing plan.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$8,431,445$10,557,136▲ $2,125,691
Accounts Receivable$1,775,016$1,995,668▲ $220,652
Land, Buildings, and Equipment, Net$33,338$1,353,966▲ $1,320,628
Prepaid Expenses and Deferred Charges$252,433$283,890▲ $31,457
Investments Other Securities$39,630$10,534▼ $29,096
Cash and Non-Interest-Bearing Accounts$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$10,531,862$14,201,194▲ $3,669,332
Other Assets Total$0$0→ $0
Liabilities
Accounts Payable and Accrued Expenses$1,242,790$2,169,397▲ $926,607
Other Liabilities$39,630$10,534▼ $29,096
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$1,282,420$2,179,931▲ $897,511
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$9,249,442$12,021,263▲ $2,771,821
Net Assets With Donor Restrictions$0$0→ $0
Total Net Assets Fund Balance$9,249,442$12,021,263▲ $2,771,821
Total Liabilities and Net Assets / Fund Balance$10,531,862$14,201,194▲ $3,669,332

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$1,234,524$511,421$1,745,945
Equipment$114,381$497,145$611,526
Leasehold Improvements$5,061$49,781$54,842
Compensation and Service Providers
Top Officer Pay9th percentile

Employees

NameTitleBaseTotal
Neil HoffDirector$28,250$28,250
Jim Webb2nd Vice Chairman$9,113$9,113
Tom WoodsDirector$8,688$8,688
Eddie SchaapDirector$3,713$3,713
David JacksonDirector$3,113$3,113
Angela WoodDirector$2,950$2,950
Jim DeatonDirector$2,925$2,925
John BoerDirector$2,925$2,925
Pauline DeVosSecretary$2,900$2,900
Tim BernhardtDirector$2,875$2,875
Robert Brouwer1st Vice Chairman$2,700$2,700
Sieto Mellema3rd Vice Chairman$2,650$2,650
Jerry SpencerDirector$2,638$2,638
Nova SchoutenDirector$2,450$2,450
Susie SharkeyDirector as of Jan 2020$2,338$2,338
Lynn RamseyDirector$2,163$2,163
Larry HancockTreasurer$1,788$1,788
Rick PodtburgPresident, Chairman$1,788$1,788
Ron SheltonDirector$1,788$1,788
Mary KraftDirector$1,600$1,600
Nathan MoroneyDirector as of Jan 2020$1,238$1,238
Kyndra SchoutenDirector$875$875

Board Members and Trustees

NameTitle
Annelies DeRuyterDirector
Dale JonesDirector
Foy ChapinDirector
Seth GeorgeDirector
Michael KonkleCEO
Quinton BailyCFO

Highest Paid Contractors

ContractorServicesLocationCompensation
United Dairy Industry AssociationPromotional Services10255 West Higgins Road, Rosemont, IL 60018$5,880,936
Dairy Management IncManagement Services10255 W Higgins Rd, Rosemont, IL 60018$4,845,574
Balcom Agency LLCPublic Relations1413 Rio Grande Ave, Fort Worth, IL 76102$2,604,319
Cultivate Agency IncPublic RelationsPO Box 747, Justin, TX 76247$679,415
Pro Silver Star Ltdpromotional services1 Cowboys Pkwy, Irving, TX 75063$150,000
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$22,146,922
Investment Income
$36,632
Other Revenue
$0
Change in Net Assets
$2,771,821

Audited Revenue Reconciliation

Revenue per Audited Statements
$22,183,554
Total Revenue per Audited Statements
$22,183,554
Total Revenue per Form 990
$22,183,554
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$13,169,407
Salaries, Compensation, and Employee Benefits$5,241,946
Grants and Similar Amounts Paid$1,000,380
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$3,850,119
Grants to Domestic Orgs---$1,000,380
Other Employee Benefits---$609,619
Pension Plan Contributions---$406,316
Payroll Taxes---$284,429
Office Expenses---$218,406
Fees for Services Accounting---$191,835
All Other Expenses---$183,419
Occupancy---$140,943
Information Technology---$131,595
Other Expenses---$96,956
Current Officers, Directors, Trustees, and Key Employees---$91,463
Travel---$78,029
Depreciation Depletion---$54,022
Insurance---$44,503
Fees for Services Legal---$38,118
Total Functional Expenses$0$0$0$19,411,733

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$19,411,733
Total Expenses per Audited Statements$19,411,733
Total Expenses per Form 990$19,411,733
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Genyouth FoundationRosemont, IL501(c)(3)Program Service Expenses$1,000,380
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Compensation Liabilities$10,534
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes
Filing and Contact Details

Filer

Filer Name
Dairy Max Inc
EIN
74-1599311
In Care Of
% MICHAEL KONKLE
Phone
9726034700
Address
2214 Paddock Way Drive SUITE 600, Grand Prairie, TX 75050

Signing Officer

Name
Michael Konkle
Title
CEO
Phone
9726034700
Signed
2021-11-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Michael Konkle
Formed
1995
Legal Domicile
TX
Voting Board Members
26
Independent Board Members
26
Employees
0
Volunteers
4

Preparer

Firm
Ernst & Young US Llp
Address
1101 NEW YORK AVE NW, WASHINGTON, DC 20005
Preparer
Amber Gazica
Phone
2023276000
Supplemental Narrative

Additional Explanations

Officer Family Relationships

“FORM 990, PART VI, LINE 2 BOARD MEMBERS Kyndra Schouten AND Nova Schouten HAVE A FAMILY RELATIONSHIP.”

Delegation of Control of Management Duties

“Form 990, part vi, line 3 dairy management, inc. ("dmi") provides management services for dairy max, including program administration, finance and computer services. Michael konkle, ceo of dairy max, is an employee of dmi and was compensated $304,300 of reportable compensation and $49,477 of other compensation in 2020 by dmi for services provided to dairy max. Quinton baily, cfo of dairy max, is an employee of dmi and was compensated $370,884 of reportable compensation and $49,553 of other compensation in 2020 by dmi. This compensation is partially for services provided to dairy max.”

Process Used to Review the Form 990

“FORM 990, PART VI, LINE 11B The CEO AND THE CFO review the 990 PRIOR TO FILING.”

Monitoring & Enforcement of Compliance With Conflict of Interest

“FORM 990, PART VI, LINE 12C THE CONFLICT OF INTEREST POLICY IS REVIEWED ANNUALLY BY THE BOARD OF DIRECTORS. THE BOARD AND MANAGEMENT HOLD PERIODIC COMPLIANCe DISCUSSIONS DURING THE YEAR AND BOARD MEMBERS ARE ASKED TO RECUSE THEMSELVES FROM VOTING IF THEY ARE PERSONALLY INVOLVED IN A MATTER THAT COULD GIVE RISE TO CONFLICTS.”

Avail of Gov Docs, Confl of Interest Policy & Fin Stmt to Gen Pub

“FORM 990, PART VI, LINE 19 Governing documents, conflict of interest policy and financial statements are available upon request.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm8Pauline DeVos
IRS990/Form990PartVIISectionAGrp/PersonNm9Tim Bernhardt
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IRS990/Form990PartVIISectionAGrp/PersonNm18Ron Shelton
IRS990/Form990PartVIISectionAGrp/PersonNm19Mary Kraft
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IRS990/Form990PartVIISectionAGrp/PersonNm26Michael Konkle
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12ND VICE CHAIRMAN
IRS990/Form990PartVIISectionAGrp/TitleTxt2Director
IRS990/Form990PartVIISectionAGrp/TitleTxt3Director
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director
IRS990/Form990PartVIISectionAGrp/TitleTxt101st Vice Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt113rd Vice Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR AS OF JAN 2020
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt17President, Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt18Director
IRS990/Form990PartVIISectionAGrp/TitleTxt19Director
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR AS OF JAN 2020
IRS990/Form990PartVIISectionAGrp/TitleTxt21Director
IRS990/Form990PartVIISectionAGrp/TitleTxt22Director
IRS990/Form990PartVIISectionAGrp/TitleTxt23Director
IRS990/Form990PartVIISectionAGrp/TitleTxt24Director
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Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$14,201,194
Liabilities
$2,179,931
Net assets
$12,021,263
Revenue
$22,183,554
Expenses
$19,411,733
Net income
$2,771,821
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.66$1.70$4.96$22.5$27.1$4.59
2023Summary only. Only limited summary data is available for this year.$11.6$2.08$9.55$22.6$26.4$3.82
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$15.2$1.84$13.4$22.3$22.0$0.35
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$14.4$1.34$13.0$22.1$21.1$1.00
2020Detailed filing. Detailed filing data is available for this year.$14.2$2.18$12.0$22.2$19.4$2.77
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$10.5$1.28$9.25$20.2$19.1$1.17
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$9.28$1.20$8.08$18.2$16.7$1.44
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.93$1.65$4.28$14.0$12.7$1.38
2016Summary only. Only limited summary data is available for this year.$4.02$1.12$2.90$12.5$12.7$0.21
2015Detailed filing. Detailed filing data is available for this year.$3.76$0.64$3.11$12.2$12.4$0.19
2014Detailed filing. Detailed filing data is available for this year.$3.75$0.45$3.31$12.6$12.3$0.23
2013Detailed filing. Detailed filing data is available for this year.$3.63$0.56$3.07$12.0$11.9$0.16
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.69$0.78$2.91$11.0
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.69$1.16$2.53$11.1
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.83$0.47$2.36$10.5