Liabilities / Assets
53rd percentile
Higher debt load relative to assets than 53% of similar nonprofits.
990 • Fiscal year 2023 • EIN 41-2059379
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
53rd percentile
Higher debt load relative to assets than 53% of similar nonprofits.
Liabilities / Revenue
39th percentile
Higher debt load relative to revenue than 39% of similar nonprofits.
Net Margin
54th percentile
Higher net margin than 54% of similar nonprofits.
Top Officer Pay
64th percentile
Higher top officer pay than 64% of similar nonprofits.
Top officer pay equals 6.7% of source-year revenue.
Asset Growth
82nd percentile
Faster asset growth than 82% of similar nonprofits.
Revenue Growth
69th percentile
Faster revenue growth than 69% of similar nonprofits.
Assets
Up$1,619,981
Up $296,795 (+22%) from 2022
Net Assets
Up$1,336,319
Up $170,811 (+15%) from 2022
Liabilities
Up$283,662
Up $125,984 (+80%) from 2022
Revenue
Up$2,642,872
Up $389,976 (+17%) from 2022
Expenses
Up$2,506,808
Up $576,791 (+30%) from 2022
Net Income
Down$136,064
Down $186,815 (-58%) from 2022
To enhance the economic prosperity of utah valley by promoting, selling, and marketing the area as a unique destination for meetings, events, business, and leisure travelers.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $555,917 | $855,481 | ▲ $299,564 |
| Investments in Publicly Traded Securities | $264,327 | $315,000 | ▲ $50,673 |
| Accounts Receivable | $284,452 | $220,407 | ▼ $64,045 |
| Cash and Non-Interest-Bearing Accounts | $142,557 | $128,682 | ▼ $13,875 |
| Prepaid Expenses and Deferred Charges | $43,090 | $58,779 | ▲ $15,689 |
| Land, Buildings, and Equipment, Net | $13,124 | $16,792 | ▲ $3,668 |
| Inventories for Sale or Use | $9,701 | $16,559 | ▲ $6,858 |
| Intangible Assets | $10,018 | $8,281 | ▼ $1,737 |
| Total Assets | $1,323,186 | $1,619,981 | ▲ $296,795 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $123,348 | $190,349 | ▲ $67,001 |
| Deferred Revenue | $27,715 | $81,410 | ▲ $53,695 |
| Other Liabilities | $6,615 | $11,903 | ▲ $5,288 |
| Total Liabilities | $157,678 | $283,662 | ▲ $125,984 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $901,181 | $1,021,319 | ▲ $120,138 |
| Net Assets With Donor Restrictions | $264,327 | $315,000 | ▲ $50,673 |
| Total Net Assets Fund Balance | $1,165,508 | $1,336,319 | ▲ $170,811 |
| Total Liabilities and Net Assets / Fund Balance | $1,323,186 | $1,619,981 | ▲ $296,795 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $16,792 | $45,394 | $62,186 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Lee Adamson | Executive Director | FT | $144,829 | $32,710 | $177,539 |
| Charlene Christensen | Director of Services and Marketing | FT | $104,457 | $32,216 | $136,673 |
| Name | Title |
|---|---|
| Mary De La Mare-Schaefer | Chair |
| John Garfield | Past Chair |
| Danny Cox | Vice Chair |
| Danny Wheeler | Member |
| Erica Brown | Member |
| Julie Fullmer | Member |
| Katie Malbica | Member |
| Kristel Lundberg | Member |
| Michael Roberts | Member |
| Steve Anderson | Member |
| Teri Sunderland | Member |
| Bryan Kindred | Secretary |
| Line Item | Amount |
|---|---|
| Other Expenses | $1,468,953 |
| Salaries, Compensation, and Employee Benefits | $1,037,855 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Advertising | $793,719 | $101,395 | - | $895,114 |
| Other Salaries and Wages | $509,285 | $146,923 | - | $656,208 |
| Conferences and Meetings | $146,298 | $89,679 | - | $235,977 |
| Information Technology | $158,903 | - | - | $158,903 |
| Current Officers, Directors, Trustees, and Key Employees | $72,415 | $72,414 | - | $144,829 |
| Other Employee Benefits | $19,769 | $112,022 | - | $131,791 |
| Payroll Taxes | $28,535 | $43,707 | - | $72,242 |
| Office Expenses | - | $37,167 | - | $37,167 |
| Fees for Services Other | $28,008 | $8,272 | - | $36,280 |
| Occupancy | $25,978 | $7,794 | - | $33,772 |
| Pension Plan Contributions | $32,785 | - | - | $32,785 |
| Fees for Services Accounting | - | $16,057 | - | $16,057 |
| Other Expenses | $6,654 | $33,662 | - | $6,654 |
| Travel | - | $5,562 | - | $5,562 |
| Depreciation Depletion | $3,936 | $1,180 | - | $5,116 |
| Fees for Services Legal | - | $1,395 | - | $1,395 |
| Total Functional Expenses | $1,829,579 | $677,229 | $0 | $2,506,808 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $2,506,808 |
| Total Expenses per Audited Statements | $2,506,808 |
| Total Expenses per Form 990 | $2,506,808 |
| Expenses Not Reported on Financial Statements | $0 |
| Expenses Not Reported on Form 990 | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Liability | Amount |
|---|---|
| Due to Utah County Fair | $11,903 |
“Form 990 is provided to President and Finance Committee Chair for review and approval prior to filing. Completed Form 990 is made available to all board members subsequent to filing.”
“The board's executive committee evaluates the Director's performance and determine the Director's salary each year.”
“Such documents are available upon request just as the Organization's Form 990 is available upon request.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 123348 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 190349 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 284452 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 220407 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | To enhance the economic prosperity of Utah Valley by promoting, selling, and marketing the area as a unique destination for meetings, events, business, and leisure travelers. |
| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 101395 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 793719 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 895114 |
| IRS990/AllOtherContributionsAmt | 0 | 84092 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 0 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | Gayle Garner |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 8018512100 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 220 West Center Street Suite 100 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | Provo |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | UT |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 84601 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 142557 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 128682 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 72414 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 72415 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 144829 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 89679 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 146298 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 235977 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 1 |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 261807 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 7466 |
| IRS990/CYOtherExpensesAmt | 0 | 1468953 |
| IRS990/CYOtherRevenueAmt | 0 | 5277 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 2368322 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 136064 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 1037855 |
| IRS990/CYTotalExpensesAmt | 0 | 2506808 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 2642872 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 27715 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 81410 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 1180 |
| IRS990/DepreciationDepletionGrp/ProgramServicesAmt | 0 | 3936 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 5116 |
| IRS990/Desc | 0 | Promoting Utah Valley as a desirable location for travel, conferences, and other special events. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 0 |
| IRS990/DoingBusinessAsName/BusinessNameLine1Txt | 0 | Explore Utah Valley |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRestrictionNetAssetsGrp/BOYAmt | 0 | 264327 |
| IRS990/DonorRestrictionNetAssetsGrp/EOYAmt | 0 | 315000 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 13 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/ExpenseAmt | 0 | 1829579 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 16057 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 16057 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 1395 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 1395 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 8272 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 28008 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 36280 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 32710 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 32216 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | John Garfield |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | Mary De La Mare-Schaefer |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | Bryan Kindred |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | Danny Cox |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | Michael Roberts |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | Teri Sunderland |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | Steve Anderson |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | Danny Wheeler |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | Katie Malbica |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | Kristel Lundberg |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | Julie Fullmer |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | Lee Adamson |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | Erica Brown |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | Charlene Christensen |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 144829 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 104457 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | Past Chair |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | Chair |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | Secretary |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | Vice Chair |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Member |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Member |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Member |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | Member |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | Member |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | Member |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | Member |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | Executive Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | Member |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | Dir of Services and Marketing |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 0 |
| IRS990/FormationYr | 0 | 2002 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 12 |
| IRS990/GovernmentGrantsAmt | 0 | 177715 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 2642872 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 12 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 2 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 158903 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 158903 |
| IRS990/IntangibleAssetsGrp/BOYAmt | 0 | 10018 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 8281 |
| IRS990/InventoriesForSaleOrUseGrp/BOYAmt | 0 | 9701 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 16559 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 7466 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 7466 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 264327 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 315000 |
| IRS990/IRPDocumentCnt | 0 | 8 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 45394 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 13124 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 16792 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 62186 |
| IRS990/LegalDomicileStateCd | 0 | UT |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | To enhance the economic prosperity of Utah Valley by promoting, selling, and marketing the area as a unique destination for meetings, events, business, and leisure travelers. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 1165508 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 1336319 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | 34747 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 901181 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 1021319 |
| IRS990/NoncashContributionsAmt | 0 | 1092 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 7794 |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 25978 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 33772 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 37167 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 37167 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 112022 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 19769 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 131791 |
| IRS990/OtherExpensesGrp/Desc | 0 | Other |
| IRS990/OtherExpensesGrp/Desc | 1 | Memberships and dues |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 33662 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 3294 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 6654 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 36956 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 6654 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 6615 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 11903 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | Other |
| IRS990/OtherRevenueMiscGrp/ExclusionAmt | 0 | 5277 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 5277 |
| IRS990/OtherRevenueTotalAmt | 0 | 5277 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 146923 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 509285 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 656208 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 43707 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 28535 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 72242 |
| IRS990/PensionPlanContributionsGrp/ProgramServicesAmt | 0 | 32785 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 32785 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 43090 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 58779 |
| IRS990/PrincipalOfficerNm | 0 | Lee Adamson |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | Utah County Contract R |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | Utah Office of Tourism |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 2143590 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 224732 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 2143590 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 224732 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 156467 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/PYInvestmentIncomeAmt | 0 | 783 |
| IRS990/PYOtherExpensesAmt | 0 | 1182745 |
| IRS990/PYOtherRevenueAmt | 0 | 0 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 2095646 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 322879 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 747272 |
| IRS990/PYTotalExpensesAmt | 0 | 1930017 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 2252896 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 136064 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 0 |
| IRS990/RelatedEntityInd | 0 | 0 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 1 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 1 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990/RevenueAmt | 0 | 2368322 |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 555917 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 855481 |
| IRS990/ScheduleBRequiredInd | 0 | 0 |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 16792 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 45394 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 62186 |
| IRS990ScheduleD/ExpensesNotReportedAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesNotRptFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 2506808 |
| IRS990ScheduleD/NetUnrealizedGainsInvstAmt | 0 | 34747 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt | 0 | 11903 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 0 | Due to Utah County Fair |
| IRS990ScheduleD/RevenueNotReportedAmt | 0 | 34747 |
| IRS990ScheduleD/RevenueNotReportedFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/RevenueSubtotalAmt | 0 | 2642872 |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 16792 |
| IRS990ScheduleD/TotalExpensesPerForm990Amt | 0 | 2506808 |
| IRS990ScheduleD/TotalLiabilityAmt | 0 | 11903 |
| IRS990ScheduleD/TotalRevenuePerForm990Amt | 0 | 2642872 |
| IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt | 0 | 2677619 |
| IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt | 0 | 2506808 |
| IRS990ScheduleJ/BoardOrCommitteeApprovalInd | 0 | X |
| IRS990ScheduleJ/EquityBasedCompArrngmInd | 0 | 0 |
| IRS990/ScheduleJRequiredInd | 0 | 1 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 0 | 144829 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt | 0 | 7465 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt | 0 | 25245 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 0 | Lee Adamson |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 0 | Executive Director |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 0 | 177539 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/SeverancePaymentInd | 0 | 0 |
| IRS990ScheduleJ/SupplementalNonqualRtrPlanInd | 0 | 0 |
| IRS990/ScheduleORequiredInd | 0 | 1 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | Form 990 is provided to President and Finance Committee Chair for review and approval prior to filing. Completed Form 990 is made available to all board members subsequent to filing. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | The board's executive committee evaluates the Director's performance and determine the Director's salary each year. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | Such documents are available upon request just as the Organization's Form 990 is available upon request. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Form 990, Part VI, Section B, line 11b |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Form 990, Part VI, Section B, line 15a |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Form 990, Part VI, Section C, line 19 |
| IRS990/SchoolOperatingInd | 0 | 0 |
| IRS990/SignificantChangeInd | 0 | 0 |
| IRS990/SignificantNewProgramSrvcInd | 0 | 0 |
| IRS990/SubjectToExcsTaxNetInvstIncInd | 0 | 0 |
| IRS990/SubjectToProxyTaxInd | 0 | 0 |
| IRS990/SubjToTaxRmnrtnExPrchtPymtInd | 0 | 0 |
| IRS990/TaxablePartyNotificationInd | 0 | 0 |
| IRS990/TaxExemptBondsInd | 0 | 0 |
| IRS990/TerminateOperationsInd | 0 | 0 |
| IRS990/TotalAssetsBOYAmt | 0 | 1323186 |
| IRS990/TotalAssetsEOYAmt | 0 | 1619981 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 1323186 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 1619981 |
| IRS990/TotalCompGreaterThan150KInd | 0 | 1 |
| IRS990/TotalContributionsAmt | 0 | 261807 |
| IRS990/TotalEmployeeCnt | 0 | 13 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 677229 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 1829579 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 2506808 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 157678 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 283662 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 157678 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 283662 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 1165508 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 1336319 |
| IRS990/TotalOtherCompensationAmt | 0 | 64926 |
| IRS990/TotalProgramServiceExpensesAmt | 0 | 1829579 |
| IRS990/TotalProgramServiceRevenueAmt | 0 | 2368322 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 249286 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | 12743 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 2368322 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 2642872 |
| IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt | 0 | 0 |
| IRS990/TotalVolunteersCnt | 0 | 0 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 1323186 |
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Displayed year
2023 • Form 990Detailed filing. Detailed filing data is available for this year.