Liabilities / Assets
68th percentile
Higher debt load relative to assets than 68% of similar nonprofits.
EIN 41-2059379 • 501(c)6 • Provo, UT
Profile
To enhance the economic prosperity of utah valley by promoting, selling, and marketing the area as a unique destination for meetings, events, business, and leisure travelers.
Refreshing map…
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
68th percentile
Higher debt load relative to assets than 68% of similar nonprofits.
Liabilities / Revenue
51st percentile
Higher debt load relative to revenue than 51% of similar nonprofits.
Net Margin
49th percentile
Higher net margin than 49% of similar nonprofits.
Top Officer Pay
71st percentile
Higher top officer pay than 71% of similar nonprofits.
Top officer pay equals 5.8% of source-year revenue.
Asset Growth
89th percentile
Faster asset growth than 89% of similar nonprofits.
Revenue Growth
88th percentile
Faster revenue growth than 88% of similar nonprofits.
Assets
Up$2,096,536
Up $476,555 (+29%) from 2023
Liabilities
Up$597,530
Up $313,868 (+111%) from 2023
Net Assets
Up$1,499,006
Up $162,687 (+12%) from 2023
Revenue
Up$3,514,889
Up $872,017 (+33%) from 2023
Expenses
Up$3,372,310
Up $865,502 (+35%) from 2023
Net Income
Up$142,579
Up $6,515 (+4.8%) from 2023
Most recent year
2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.
To enhance the economic prosperity of utah valley by promoting, selling, and marketing the area as a unique destination for meetings, events, business, and leisure travelers.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $855,481 | $948,484 | ▲ $93,003 |
| Cash and Non-Interest-Bearing Accounts | $128,682 | $516,275 | ▲ $387,593 |
| Investments in Publicly Traded Securities | $315,000 | $390,000 | ▲ $75,000 |
| Prepaid Expenses and Deferred Charges | $58,779 | $165,058 | ▲ $106,279 |
| Accounts Receivable | $220,407 | $54,931 | ▼ $165,476 |
| Inventories for Sale or Use | $16,559 | - | - |
| Land, Buildings, and Equipment, Net | $16,792 | $15,121 | ▼ $1,671 |
| Intangible Assets | $8,281 | $6,667 | ▼ $1,614 |
| Total Assets | $1,619,981 | $2,096,536 | ▲ $476,555 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $190,349 | $293,600 | ▲ $103,251 |
| Other Liabilities | $11,903 | $273,970 | ▲ $262,067 |
| Deferred Revenue | $81,410 | $29,960 | ▼ $51,450 |
| Total Liabilities | $283,662 | $597,530 | ▲ $313,868 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $1,021,319 | $1,109,006 | ▲ $87,687 |
| Net Assets With Donor Restrictions | $315,000 | $390,000 | ▲ $75,000 |
| Total Net Assets Fund Balance | $1,336,319 | $1,499,006 | ▲ $162,687 |
| Total Liabilities and Net Assets / Fund Balance | $1,619,981 | $2,096,536 | ▲ $476,555 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $15,121 | $50,564 | $65,685 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Lee Adamson | Executive Director | FT | $166,826 | $37,526 | $204,352 |
| Charlene Christensen | Director of Services and Market | FT | $108,806 | $34,508 | $143,314 |
| Erin Scott | Director of Sales | FT | $110,593 | $22,284 | $132,877 |
| Name | Title |
|---|---|
| Mary De La Mare-Schaefer | Chair |
| John Garfield | Past Chair |
| Danny Cox | Vice Chair |
| Danny Wheeler | Member |
| Erica Brown | Member |
| Julie Fullmer | Member |
| Katie Malbica | Member |
| Kristel Lundberg | Member |
| Michael Roberts | Member |
| Steve Anderson | Member |
| Teri Sunderland | Member |
| Bryan Kindred | Secretary |
| Line Item | Amount |
|---|---|
| Other Expenses | $2,057,460 |
| Salaries, Compensation, and Employee Benefits | $1,314,850 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | $652,388 | $221,921 | - | $874,309 |
| Advertising | $635,113 | $182,316 | - | $817,429 |
| Conferences and Meetings | $272,559 | $106,176 | - | $378,735 |
| Current Officers, Directors, Trustees, and Key Employees | $83,413 | $83,413 | - | $166,826 |
| Other Employee Benefits | $22,226 | $125,946 | - | $148,172 |
| Information Technology | $123,321 | - | - | $123,321 |
| Fees for Services Other | $85,147 | $14,036 | - | $99,183 |
| Payroll Taxes | $38,647 | $48,059 | - | $86,706 |
| Office Expenses | $9,334 | $45,188 | - | $54,522 |
| Pension Plan Contributions | $38,837 | - | - | $38,837 |
| Occupancy | $25,201 | $8,399 | - | $33,600 |
| Fees for Services Accounting | - | $28,558 | - | $28,558 |
| Other Expenses | $12,809 | $23,094 | - | $12,809 |
| Travel | - | $8,664 | - | $8,664 |
| Depreciation Depletion | $5,088 | $1,696 | - | $6,784 |
| Fees for Services Legal | - | $5,160 | - | $5,160 |
| Total Functional Expenses | $2,469,684 | $902,626 | $0 | $3,372,310 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $3,372,310 |
| Total Expenses per Audited Statements | $3,372,310 |
| Total Expenses per Form 990 | $3,372,310 |
| Expenses Not Reported on Financial Statements | $0 |
| Expenses Not Reported on Form 990 | $0 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Liability | Amount |
|---|---|
| Due to Utah County Fair | $273,970 |
“Form 990 is provided to President and Finance Committee Chair for review and approval prior to filing. Completed Form 990 is made available to all board members subsequent to filing.”
“The board's executive committee evaluates the Director's performance and determine the Director's salary each year.”
“Governing documents are available upon request.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 190349 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 293600 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 220407 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 54931 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | To enhance the economic prosperity of Utah Valley by promoting, selling, and marketing the area as a unique destination for meetings, events, business, and leisure travelers. |
| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 182316 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 635113 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 817429 |
| IRS990/AllOtherContributionsAmt | 0 | 76000 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 0 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | Gayle Garner |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 8018512100 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 220 West Center Street Suite 100 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | Provo |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | UT |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 84601 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 128682 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 516275 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 83413 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 83413 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 166826 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 106176 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 272559 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 378735 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 1 |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 101000 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 8847 |
| IRS990/CYOtherExpensesAmt | 0 | 2057460 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 3405042 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 142579 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 1314850 |
| IRS990/CYTotalExpensesAmt | 0 | 3372310 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 3514889 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 81410 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 29960 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 1696 |
| IRS990/DepreciationDepletionGrp/ProgramServicesAmt | 0 | 5088 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 6784 |
| IRS990/Desc | 0 | Promoting Utah Valley as a desirable location for travel, conferences, and other special events. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 0 |
| IRS990/DoingBusinessAsName/BusinessNameLine1Txt | 0 | Explore Utah Valley |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRestrictionNetAssetsGrp/BOYAmt | 0 | 315000 |
| IRS990/DonorRestrictionNetAssetsGrp/EOYAmt | 0 | 390000 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 15 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/ExpenseAmt | 0 | 2469684 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 28558 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 28558 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 5160 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 5160 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 14036 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 85147 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 99183 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 37526 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 34508 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 22284 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | John Garfield |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | Mary De La Mare-Schaefer |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | Bryan Kindred |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | Danny Cox |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | Michael Roberts |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | Teri Sunderland |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | Steve Anderson |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | Danny Wheeler |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | Katie Malbica |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | Kristel Lundberg |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | Julie Fullmer |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | Erica Brown |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | Lee Adamson |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | Charlene Christensen |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | Erin Scott |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 166826 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 108806 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 110593 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | Past Chair |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | Chair |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | Secretary |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | Vice Chair |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Member |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Member |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Member |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | Member |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | Member |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | Member |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | Member |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | Member |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | Executive Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | Dir of Services and Market |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | Director of Sales |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 0 |
| IRS990/FormationYr | 0 | 2002 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 12 |
| IRS990/GovernmentGrantsAmt | 0 | 25000 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 3514889 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 12 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 3 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 123321 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 123321 |
| IRS990/IntangibleAssetsGrp/BOYAmt | 0 | 8281 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 6667 |
| IRS990/InventoriesForSaleOrUseGrp/BOYAmt | 0 | 16559 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 8847 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 8847 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 315000 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 390000 |
| IRS990/IRPDocumentCnt | 0 | 9 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 50564 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 16792 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 15121 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 65685 |
| IRS990/LegalDomicileStateCd | 0 | UT |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | To enhance the economic prosperity of Utah Valley by promoting, selling, and marketing the area as a unique destination for meetings, events, business, and leisure travelers. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 1336319 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 1499006 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | 20108 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 1021319 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 1109006 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 8399 |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 25201 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 33600 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 45188 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 9334 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 54522 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 125946 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 22226 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 148172 |
| IRS990/OtherExpensesGrp/Desc | 0 | County Fair expenses |
| IRS990/OtherExpensesGrp/Desc | 1 | Other |
| IRS990/OtherExpensesGrp/Desc | 2 | Memberships and dues |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 23094 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 435139 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 30462 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 12809 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 435139 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 53556 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 12809 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 11903 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 273970 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 221921 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 652388 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 874309 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 48059 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 38647 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 86706 |
| IRS990/PensionPlanContributionsGrp/ProgramServicesAmt | 0 | 38837 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 38837 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 58779 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 165058 |
| IRS990/PrincipalOfficerNm | 0 | Lee Adamson |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | Utah County Contract R |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | Utah Office of Tourism |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | Utah County Fair |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 3101450 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 174078 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 2 | 129514 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 3101450 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 174078 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 129514 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 261807 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/PYInvestmentIncomeAmt | 0 | 7466 |
| IRS990/PYOtherExpensesAmt | 0 | 1468953 |
| IRS990/PYOtherRevenueAmt | 0 | 5277 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 2368322 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 136064 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 1037855 |
| IRS990/PYTotalExpensesAmt | 0 | 2506808 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 2642872 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 142579 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 0 |
| IRS990/RelatedEntityInd | 0 | 0 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 1 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 1 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990/RevenueAmt | 0 | 3405042 |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 855481 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 948484 |
| IRS990/ScheduleBRequiredInd | 0 | 0 |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 15121 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 50564 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 65685 |
| IRS990ScheduleD/ExpensesNotReportedAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesNotRptFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 3372310 |
| IRS990ScheduleD/NetUnrealizedGainsInvstAmt | 0 | 20108 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt | 0 | 273970 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 0 | Due to Utah County Fair |
| IRS990ScheduleD/RevenueNotReportedAmt | 0 | 20108 |
| IRS990ScheduleD/RevenueNotReportedFinclStmtAmt | 0 | 0 |
| IRS990ScheduleD/RevenueSubtotalAmt | 0 | 3514889 |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 15121 |
| IRS990ScheduleD/TotalExpensesPerForm990Amt | 0 | 3372310 |
| IRS990ScheduleD/TotalLiabilityAmt | 0 | 273970 |
| IRS990ScheduleD/TotalRevenuePerForm990Amt | 0 | 3514889 |
| IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt | 0 | 3534997 |
| IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt | 0 | 3372310 |
| IRS990ScheduleJ/BoardOrCommitteeApprovalInd | 0 | X |
| IRS990ScheduleJ/EquityBasedCompArrngmInd | 0 | 0 |
| IRS990/ScheduleJRequiredInd | 0 | 1 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 0 | 166826 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt | 0 | 8341 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt | 0 | 29185 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 0 | Lee Adamson |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 0 | Executive Director |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 0 | 204352 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/SeverancePaymentInd | 0 | 0 |
| IRS990ScheduleJ/SupplementalNonqualRtrPlanInd | 0 | 0 |
| IRS990/ScheduleORequiredInd | 0 | 1 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | Form 990 is provided to President and Finance Committee Chair for review and approval prior to filing. Completed Form 990 is made available to all board members subsequent to filing. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | The board's executive committee evaluates the Director's performance and determine the Director's salary each year. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | Governing documents are available upon request. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Form 990, Part VI, Section B, line 11b |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Form 990, Part VI, Section B, line 15a |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Form 990, Part VI, Section C, line 19 |
| IRS990/SchoolOperatingInd | 0 | 0 |
| IRS990/SignificantChangeInd | 0 | 0 |
| IRS990/SignificantNewProgramSrvcInd | 0 | 0 |
| IRS990/SubjectToExcsTaxNetInvstIncInd | 0 | 0 |
| IRS990/SubjectToProxyTaxInd | 0 | 0 |
| IRS990/SubjToTaxRmnrtnExPrchtPymtInd | 0 | 0 |
| IRS990/TaxablePartyNotificationInd | 0 | 0 |
| IRS990/TaxExemptBondsInd | 0 | 0 |
| IRS990/TerminateOperationsInd | 0 | 0 |
| IRS990/TotalAssetsBOYAmt | 0 | 1619981 |
| IRS990/TotalAssetsEOYAmt | 0 | 2096536 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 1619981 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 2096536 |
| IRS990/TotalCompGreaterThan150KInd | 0 | 1 |
| IRS990/TotalContributionsAmt | 0 | 101000 |
| IRS990/TotalEmployeeCnt | 0 | 15 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 902626 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 2469684 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 3372310 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 283662 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 597530 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 283662 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 597530 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 1336319 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 1499006 |
| IRS990/TotalOtherCompensationAmt | 0 | 94318 |
| IRS990/TotalProgramServiceExpensesAmt | 0 | 2469684 |
| IRS990/TotalProgramServiceRevenueAmt | 0 | 3405042 |
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