Liabilities / Assets
44th percentile
Higher debt load relative to assets than 44% of similar nonprofits.
990 • Fiscal year 2022 • EIN 41-2059379
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
44th percentile
Higher debt load relative to assets than 44% of similar nonprofits.
Liabilities / Revenue
32nd percentile
Higher debt load relative to revenue than 32% of similar nonprofits.
Net Margin
73rd percentile
Higher net margin than 73% of similar nonprofits.
Top Officer Pay
52nd percentile
Higher top officer pay than 52% of similar nonprofits.
Top officer pay equals 6.4% of source-year revenue.
Asset Growth
88th percentile
Faster asset growth than 88% of similar nonprofits.
Revenue Growth
80th percentile
Faster revenue growth than 80% of similar nonprofits.
Assets
Up$1,323,186
Up $330,121 (+33%) from 2021
Net Assets
Up$1,165,508
Up $286,462 (+33%) from 2021
Liabilities
Up$157,678
Up $43,659 (+38%) from 2021
Revenue
Up$2,252,896
Up $585,803 (+35%) from 2021
Expenses
Up$1,930,017
Up $613,859 (+47%) from 2021
Net Income
Down$322,879
Down $28,056 (-8.0%) from 2021
To enhance the economic prosperity of utah valley by promoting, selling, and marketing the area as a unique destination for meetings, events, business, and leisure travelers.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $286,678 | $555,917 | ▲ $269,239 |
| Accounts Receivable | $172,577 | $284,452 | ▲ $111,875 |
| Investments in Publicly Traded Securities | $170,226 | $264,327 | ▲ $94,101 |
| Cash and Non-Interest-Bearing Accounts | $290,658 | $142,557 | ▼ $148,101 |
| Prepaid Expenses and Deferred Charges | $36,391 | $43,090 | ▲ $6,699 |
| Land, Buildings, and Equipment, Net | $14,585 | $13,124 | ▼ $1,461 |
| Intangible Assets | $11,755 | $10,018 | ▼ $1,737 |
| Inventories for Sale or Use | $10,195 | $9,701 | ▼ $494 |
| Total Assets | $993,065 | $1,323,186 | ▲ $330,121 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $95,469 | $123,348 | ▲ $27,879 |
| Deferred Revenue | - | $27,715 | - |
| Other Liabilities | $18,550 | $6,615 | ▼ $11,935 |
| Total Liabilities | $114,019 | $157,678 | ▲ $43,659 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $708,820 | $901,181 | ▲ $192,361 |
| Net Assets With Donor Restrictions | $170,226 | $264,327 | ▲ $94,101 |
| Total Net Assets Fund Balance | $879,046 | $1,165,508 | ▲ $286,462 |
| Total Liabilities and Net Assets / Fund Balance | $993,065 | $1,323,186 | ▲ $330,121 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Leasehold Improvements | $10,643 | $20,992 | $31,635 |
| Equipment | $2,481 | $28,761 | $31,242 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Lee Adamson | Executive Di | FT | $115,715 | $29,427 | $145,142 |
| Name | Title |
|---|---|
| John Garfield | Chair |
| Chad Pritchard | Past Chair |
| Mary De La Mare-schaefer | Vice Chair |
| Danny Cox | Member |
| Danny Wheeler | Member |
| Josh Berndt | Member |
| Julie Fullmer | Member |
| Katie Malbica | Member |
| Kristel Lundberg | Member |
| Teri Sunderland | Member |
| Bryan Kindred | Secretary |
| Line Item | Amount |
|---|---|
| Other Expenses | $1,182,745 |
| Salaries, Compensation, and Employee Benefits | $747,272 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Advertising | $611,301 | $104,204 | - | $715,505 |
| Other Salaries and Wages | $338,483 | $124,265 | - | $462,748 |
| Conferences and Meetings | $140,028 | $53,229 | - | $193,257 |
| Current Officers, Directors, Trustees, and Key Employees | $57,857 | $57,858 | - | $115,715 |
| Information Technology | $105,224 | - | - | $105,224 |
| Other Employee Benefits | $14,458 | $81,926 | - | $96,384 |
| Payroll Taxes | $22,638 | $29,649 | - | $52,287 |
| Fees for Services Other | $26,662 | $7,881 | - | $34,543 |
| Office Expenses | - | $34,424 | - | $34,424 |
| Occupancy | $25,200 | $8,400 | - | $33,600 |
| Pension Plan Contributions | $20,138 | - | - | $20,138 |
| Fees for Services Accounting | - | $14,500 | - | $14,500 |
| Other Expenses | $7,446 | $32,120 | - | $7,446 |
| Travel | - | $5,298 | - | $5,298 |
| Depreciation Depletion | $3,187 | $1,062 | - | $4,249 |
| Fees for Services Legal | - | $1,299 | - | $1,299 |
| Total Functional Expenses | $1,373,902 | $556,115 | $0 | $1,930,017 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $1,930,017 |
| Total Expenses per Audited Statements | $1,930,017 |
| Total Expenses per Form 990 | $1,930,017 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Liability | Amount |
|---|---|
| Due to Utah County Fair | $6,615 |
“Form 990 is provided to president and finance committee chair for review and approval prior to filing. Completed form 990 is made available to all board members subsequent to filing.”
“The board's executive committee evaluates the director's performance and determine the director's salary each year.”
“Such documents are available upon request just as the organization's form 990 is available upon request.”
“Cost of merchandise sold 0 cost of merchandise sold 0”
“Cost of merchandise sold 0”
“Cost of merchandise sold 0”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 95469 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 123348 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 172577 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 284452 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | TO ENHANCE THE ECONOMIC PROSPERITY OF UTAH VALLEY BY PROMOTING, SELLING, AND MARKETING THE AREA AS A UNIQUE DESTINATION FOR MEETINGS, EVENTS, BUSINESS, AND LEISURE TRAVELERS. |
| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 104204 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 611301 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 715505 |
| IRS990/AllOtherContributionsAmt | 0 | 34182 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | false |
| IRS990/AuditCommitteeInd | 0 | true |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | GAYLE GARNER |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 8018512100 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 220 WEST CENTER STREET SUITE 100 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | PROVO |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | UT |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 84601 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 290658 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 142557 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 57858 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 57857 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 115715 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | false |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 53229 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 140028 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 193257 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 156467 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 783 |
| IRS990/CYOtherExpensesAmt | 0 | 1182745 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 2095646 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 322879 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 747272 |
| IRS990/CYTotalExpensesAmt | 0 | 1930017 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 2252896 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 27715 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 1062 |
| IRS990/DepreciationDepletionGrp/ProgramServicesAmt | 0 | 3187 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 4249 |
| IRS990/Desc | 0 | PROMOTING UTAH VALLEY AS A DESIRABLE LOCATION FOR TRAVEL, CONFERENCES, AND OTHER SPECIAL EVENTS. |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | false |
| IRS990/DoingBusinessAsName/BusinessNameLine1Txt | 0 | EXPLORE UTAH VALLEY |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRestrictionNetAssetsGrp/BOYAmt | 0 | 170226 |
| IRS990/DonorRestrictionNetAssetsGrp/EOYAmt | 0 | 264327 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 12 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/ExpenseAmt | 0 | 1373902 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 14500 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 14500 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 1299 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 1299 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 7881 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 26662 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 34543 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 29427 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | JOHN GARFIELD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | MARY DE LA MARE-SCHAEFER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | BRYAN KINDRED |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | CHAD PRITCHARD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | JOSH BERNDT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | TERI SUNDERLAND |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | DANNY COX |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | DANNY WHEELER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | KATIE MALBICA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | KRISTEL LUNDBERG |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | JULIE FULLMER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | LEE ADAMSON |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 115715 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | VICE CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | PAST CHAIR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | MEMBER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | EXECUTIVE DI |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | false |
| IRS990/FormationYr | 0 | 2002 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 11 |
| IRS990/GovernmentGrantsAmt | 0 | 122285 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 2252896 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | false |
| IRS990/IndependentAuditFinclStmtInd | 0 | true |
| IRS990/IndependentVotingMemberCnt | 0 | 11 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InfoInScheduleOPartXIInd | 0 | X |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 105224 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 105224 |
| IRS990/IntangibleAssetsGrp/BOYAmt | 0 | 11755 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 10018 |
| IRS990/InventoriesForSaleOrUseGrp/BOYAmt | 0 | 10195 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 9701 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 783 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 783 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 170226 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 264327 |
| IRS990/IRPDocumentCnt | 0 | 8 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 49753 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 14585 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 13124 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 62877 |
| IRS990/LegalDomicileStateCd | 0 | UT |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | false |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | TO ENHANCE THE ECONOMIC PROSPERITY OF UTAH VALLEY BY PROMOTING, SELLING, AND MARKETING THE AREA AS A UNIQUE DESTINATION FOR MEETINGS, EVENTS, BUSINESS, AND LEISURE TRAVELERS. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 879046 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 1165508 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | -36417 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 708820 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 901181 |
| IRS990/NoncashContributionsAmt | 0 | 4182 |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 8400 |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 25200 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 33600 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 34424 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 34424 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 81926 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 14458 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 96384 |
| IRS990/OtherExpensesGrp/Desc | 0 | OTHER |
| IRS990/OtherExpensesGrp/Desc | 1 | MEMBERSHIPS AND DUES |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 32120 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 1280 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 7446 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 33400 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 7446 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 18550 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 6615 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 124265 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 338483 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 462748 |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 29649 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 22638 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 52287 |
| IRS990/PensionPlanContributionsGrp/ProgramServicesAmt | 0 | 20138 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 20138 |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 36391 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 43090 |
| IRS990/PrincipalOfficerNm | 0 | LEE ADAMSON |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | UTAH COUNTY CONTRACT REVENUE |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | UTAH OFFICE OF TOURISM |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 1762182 |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 1 | 333464 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 1762182 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 333464 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PYContributionsGrantsAmt | 0 | 308930 |
| IRS990/PYInvestmentIncomeAmt | 0 | -2033 |
| IRS990/PYOtherExpensesAmt | 0 | 769489 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 1360196 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 350935 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 546669 |
| IRS990/PYTotalExpensesAmt | 0 | 1316158 |
| IRS990/PYTotalRevenueAmt | 0 | 1667093 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 322879 |
| IRS990/RegularMonitoringEnfrcInd | 0 | false |
| IRS990/RelatedEntityInd | 0 | false |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990/ReportInvestmentsOtherSecInd | 0 | false |
| IRS990/ReportLandBuildingEquipmentInd | 0 | true |
| IRS990/ReportOtherAssetsInd | 0 | false |
| IRS990/ReportOtherLiabilitiesInd | 0 | true |
| IRS990/ReportProgramRelatedInvstInd | 0 | false |
| IRS990/RevenueAmt | 0 | 2095646 |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 286678 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 555917 |
| IRS990/ScheduleBRequiredInd | 0 | false |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 2481 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 28761 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 31242 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 1930017 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt | 0 | 10643 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt | 0 | 20992 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt | 0 | 31635 |
| IRS990ScheduleD/NetUnrealizedGainsInvstAmt | 0 | -36417 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt | 0 | 6615 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 0 | DUE TO UTAH COUNTY FAIR |
| IRS990ScheduleD/RevenueNotReportedAmt | 0 | -36417 |
| IRS990ScheduleD/RevenueSubtotalAmt | 0 | 2252896 |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | COST OF MERCHANDISE SOLD 0 |
| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 1 | COST OF MERCHANDISE SOLD 0 |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | SCHEDULE D, PAGE 4, PART XI, LINE 2D |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | SCHEDULE D, PAGE 4, PART XII, LINE 2D |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 13124 |
| IRS990ScheduleD/TotalExpensesPerForm990Amt | 0 | 1930017 |
| IRS990ScheduleD/TotalLiabilityAmt | 0 | 6615 |
| IRS990ScheduleD/TotalRevenuePerForm990Amt | 0 | 2252896 |
| IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt | 0 | 2216479 |
| IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt | 0 | 1930017 |
| IRS990/ScheduleJRequiredInd | 0 | false |
| IRS990/ScheduleORequiredInd | 0 | true |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | FORM 990 IS PROVIDED TO PRESIDENT AND FINANCE COMMITTEE CHAIR FOR REVIEW AND APPROVAL PRIOR TO FILING. COMPLETED FORM 990 IS MADE AVAILABLE TO ALL BOARD MEMBERS SUBSEQUENT TO FILING. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | THE BOARD'S EXECUTIVE COMMITTEE EVALUATES THE DIRECTOR'S PERFORMANCE AND DETERMINE THE DIRECTOR'S SALARY EACH YEAR. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | SUCH DOCUMENTS ARE AVAILABLE UPON REQUEST JUST AS THE ORGANIZATION'S FORM 990 IS AVAILABLE UPON REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | COST OF MERCHANDISE SOLD 0 COST OF MERCHANDISE SOLD 0 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PAGE 6, PART VI, LINE 11B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PAGE 6, PART VI, LINE 15A |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PAGE 6, PART VI, LINE 19 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PART XI, LINE 9 |
| IRS990/SchoolOperatingInd | 0 | false |
| IRS990/SignificantChangeInd | 0 | false |
| IRS990/SignificantNewProgramSrvcInd | 0 | false |
| IRS990/SubjectToExcsTaxNetInvstIncInd | 0 | false |
| IRS990/SubjectToProxyTaxInd | 0 | false |
| IRS990/SubjToTaxRmnrtnExPrchtPymtInd | 0 | false |
| IRS990/TaxablePartyNotificationInd | 0 | false |
| IRS990/TaxExemptBondsInd | 0 | false |
| IRS990/TerminateOperationsInd | 0 | false |
| IRS990/TotalAssetsBOYAmt | 0 | 993065 |
| IRS990/TotalAssetsEOYAmt | 0 | 1323186 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 993065 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 1323186 |
| IRS990/TotalCompGreaterThan150KInd | 0 | false |
| IRS990/TotalContributionsAmt | 0 | 156467 |
| IRS990/TotalEmployeeCnt | 0 | 12 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 556115 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 1373902 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 1930017 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 114019 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 157678 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 114019 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 157678 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 879046 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 1165508 |
| IRS990/TotalOtherCompensationAmt | 0 | 29427 |
| IRS990/TotalProgramServiceExpensesAmt | 0 | 1373902 |
| IRS990/TotalProgramServiceRevenueAmt | 0 | 2095646 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 115715 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | 783 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 2095646 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 2252896 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 993065 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 1323186 |
| IRS990/TravelGrp/ManagementAndGeneralAmt | 0 | 5298 |
| IRS990/TravelGrp/TotalAmt | 0 | 5298 |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | false |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | 220 WEST CENTER STREET SUITE 100 |
| IRS990/USAddress/CityNm | 0 | PROVO |
| IRS990/USAddress/StateAbbreviationCd | 0 | UT |
| IRS990/USAddress/ZIPCd | 0 | 84601 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 11 |
| IRS990/VotingMembersIndependentCnt | 0 | 11 |
| IRS990/WebsiteAddressTxt | 0 | WWW.UTAHVALLEY.COM |
| IRS990/WhistleblowerPolicyInd | 0 | false |
| ReturnHeader/BuildTS | 0 | 2023-04-26 12:10:37Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | true |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | LEE ADAMSON |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | EXECUTIVE DIRECTOR |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 8018512107 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2023-11-09 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | UTAH VALLEY CONVENTION |
| ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt | 0 | AND VISITORS BUREAU INC |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | UTAH |
| ReturnHeader/Filer/EIN | 0 | 412059379 |
| ReturnHeader/Filer/PhoneNum | 0 | 8018512100 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 220 WEST CENTER STREET SUITE 100 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | PROVO |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | UT |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 84601 |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | false |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 870343246 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | SQUIRE & COMPANY PC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 1329 SOUTH 800 EAST |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | OREM |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | UT |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 840977737 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 8012256900 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2023-11-14 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | M PAUL WINWARD CPA |
| ReturnHeader/ReturnTs | 0 | 2023-11-14T16:10:34-05:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990 |
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Displayed year
2022 • Form 990Detailed filing. Detailed filing data is available for this year.