Civic Intelligence

Utah Valley Convention and Visitors Bureau Inc

990 • Fiscal year 2021 • EIN 41-2059379

Jan 01, 2021 to Dec 31, 2021 • Filed on Nov 08, 2022

Organization ProfileWWW.UTAHVALLEY.COM

View Organization Page

220 West Center Street Suite 100Provo, UT 84601

(801) 851-2100

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

44th percentile

0.11x

Higher debt load relative to assets than 44% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Liabilities / Revenue

31st percentile

0.07x

Higher debt load relative to revenue than 31% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Net Margin

72nd percentile

21%

Higher net margin than 72% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Top Officer Pay

49th percentile

$134,440

Higher top officer pay than 49% of similar nonprofits.

Top officer pay equals 8.1% of source-year revenue.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2021

Asset Growth

45th percentile

9.6%

Faster asset growth than 45% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Revenue Growth

54th percentile

12%

Faster revenue growth than 54% of similar nonprofits.

2021 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets44th percentile

Assets

Up

$993,065

Up $87,167 (+9.6%) from 2020

Net Assets

Up

$879,046

Up $351,026 (+66%) from 2020

Liabilities

Down

$114,019

Down $263,859 (-70%) from 2020

Revenue And Expenses
Liabilities / Revenue31st percentileNet Margin72nd percentile

Revenue

Up

$1,667,093

Up $174,492 (+12%) from 2020

Expenses

Down

$1,316,158

Down $231,856 (-15%) from 2020

Net Income

Up

$350,935

Up $406,348 (+733%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth45th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2010: $435,344Liabilities 2010: $71,482Net Assets 2010: $363,8622010Assets 2011: $561,113Liabilities 2011: $158,664Net Assets 2011: $402,4492011Assets 2012: $497,763Liabilities 2012: $192,249Net Assets 2012: $305,5142012Assets 2013: $344,789Liabilities 2013: $116,037Net Assets 2013: $228,7522013Assets 2014: $357,474Liabilities 2014: $87,468Net Assets 2014: $270,0062014Assets 2015: $516,662Liabilities 2015: $118,187Net Assets 2015: $398,4752015Assets 2016: $616,049Liabilities 2016: $149,256Net Assets 2016: $466,7932016Assets 2017: $746,117Liabilities 2017: $180,490Net Assets 2017: $565,6272017Assets 2018: $712,590Liabilities 2018: $153,294Net Assets 2018: $559,2962018Assets 2019: $817,632Liabilities 2019: $227,888Net Assets 2019: $589,7442019Assets 2020: $905,898Liabilities 2020: $377,878Net Assets 2020: $528,0202020Assets 2021: $993,065Liabilities 2021: $114,019Net Assets 2021: $879,0462021Assets 2022: $1,323,186Liabilities 2022: $157,678Net Assets 2022: $1,165,5082022Assets 2023: $1,619,981Liabilities 2023: $283,662Net Assets 2023: $1,336,3192023Assets 2024: $2,096,536Liabilities 2024: $597,530Net Assets 2024: $1,499,0062024

Highlighted filing

2021

Assets$993,065
Liabilities$114,019
Net Assets$879,046
Open 2021 Filing

Operations Trend

Revenue Growth54th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0-$1.0MExpenses 2010: $1,326,0002010Expenses 2011: $1,427,1082011Expenses 2012: $1,386,9602012Revenue 2013: $1,287,234Expenses 2013: $1,360,290Net Income 2013: -$73,0562013Revenue 2014: $1,567,138Expenses 2014: $1,522,093Net Income 2014: $45,0452014Revenue 2015: $1,720,489Expenses 2015: $1,585,269Net Income 2015: $135,2202015Revenue 2016: $1,931,288Expenses 2016: $1,868,714Net Income 2016: $62,5742016Revenue 2017: $1,929,255Expenses 2017: $1,834,030Net Income 2017: $95,2252017Revenue 2018: $2,281,082Expenses 2018: $2,289,168Net Income 2018: -$8,0862018Revenue 2019: $2,841,398Expenses 2019: $2,821,948Net Income 2019: $19,4502019Revenue 2020: $1,492,601Expenses 2020: $1,548,014Net Income 2020: -$55,4132020Revenue 2021: $1,667,093Expenses 2021: $1,316,158Net Income 2021: $350,9352021Revenue 2022: $2,252,896Expenses 2022: $1,930,017Net Income 2022: $322,8792022Revenue 2023: $2,642,872Expenses 2023: $2,506,808Net Income 2023: $136,0642023Revenue 2024: $3,514,889Expenses 2024: $3,372,310Net Income 2024: $142,5792024

Highlighted filing

2021

Revenue$1,667,093
Expenses$1,316,158
Net Income$350,935
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Nov 8, 2022
Return Version
2021v4.0
Gross Receipts
$1,669,416
Mission and Program Overview

Mission

To enhance the economic prosperity of utah valley by promoting, selling, and marketing the area as a unique destination for meetings, events, business, and leisure travelers.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$174,100$290,658▲ $116,558
Savings and Temporary Cash Investments$468,430$286,678▼ $181,752
Accounts Receivable$17,900$172,577▲ $154,677
Investments in Publicly Traded Securities$175,768$170,226▼ $5,542
Prepaid Expenses and Deferred Charges$22,926$36,391▲ $13,465
Land, Buildings, and Equipment, Net$18,446$14,585▼ $3,861
Intangible Assets$13,492$11,755▼ $1,737
Inventories for Sale or Use$14,836$10,195▼ $4,641
Total Assets$905,898$993,065▲ $87,167
Liabilities
Deferred Revenue$197,263--
Accounts Payable and Accrued Expenses$175,513$95,469▼ $80,044
Other Liabilities$5,102$18,550▲ $13,448
Total Liabilities$377,878$114,019▼ $263,859
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$352,252$708,820▲ $356,568
Net Assets With Donor Restrictions$175,768$170,226▼ $5,542
Total Net Assets Fund Balance$528,020$879,046▲ $351,026
Total Liabilities and Net Assets / Fund Balance$905,898$993,065▲ $87,167

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$2,385$40,214$42,599
Leasehold Improvements$12,200$19,435$31,635
Compensation and Service Providers
Top Officer Pay49th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Lee AdamsonExecutive DiFT$106,926$27,514$134,440

Board Members and Trustees

NameTitle
John GarfieldChair
Chad PritchardPast Chair
Colton SoelbergVice Chair
Danny CoxMember
Danny WheelerMember
Josh BerndtMember
Julie FullmerMember
Katie MalbicaMember
Kristel LundbergMember
Mary De La Mare-schaeferMember
Teri SunderlandMember
Bryan KindredSecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$308,930
Program Service Revenue
$1,360,196
Investment Income
$-2,033
Other Revenue
$0
All Other Contributions
$12,482
Change in Net Assets
$350,935

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,667,093
Revenue Not Reported on Form 990
$91
Total Revenue per Audited Statements
$1,667,184
Total Revenue per Form 990
$1,667,093
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$769,489
Salaries, Compensation, and Employee Benefits$546,669
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$402,684$26,082-$428,766
Other Salaries and Wages$190,024$116,540-$306,564
Conferences and Meetings$37,036$95,949-$132,985
Current Officers, Directors, Trustees, and Key Employees$106,926--$106,926
Information Technology$61,572$24,560-$86,132
Other Employee Benefits$61,273$20,424-$81,697
Occupancy$23,184$10,416-$33,600
Payroll Taxes$24,322$8,680-$33,002
Office Expenses-$25,804-$25,804
Pension Plan Contributions$18,480--$18,480
Fees for Services Other$10,555$7,700-$18,255
Fees for Services Accounting-$13,250-$13,250
Depreciation Depletion$4,681$2,103-$6,784
Other Expenses$5,134--$5,134
Travel-$3,906-$3,906
Fees for Services Legal-$1,801-$1,801
Total Functional Expenses$958,943$357,215$0$1,316,158

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,316,158
Total Expenses per Audited Statements$1,316,158
Total Expenses per Form 990$1,316,158
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Due to Utah County Fair$18,550
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Form 990 is provided to president and finance committee chair for review and approval prior to filing. Completed form 990 is made available to all board members subsequent to filing.”

Form 990, Page 6, Part VI, Line 15A

“The board's executive committee evaluates the director's performance and determine the director's salary each year.”

Form 990, Page 6, Part VI, Line 19

“Such documents are available upon request just as the organization's form 990 is available upon request.”

Filing and Contact Details

Filer

Filer Name
Utah Valley Convention
EIN
41-2059379
Phone
8018512100
Address
220 WEST CENTER STREET SUITE 100, PROVO, UT 84601
Doing Business As
Explore Utah Valley

Signing Officer

Name
Lee Adamson
Title
Executive Director
Phone
8018512107
Signed
2022-11-08
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Lee Adamson
Formed
2002
Legal Domicile
Ut
Voting Board Members
12
Independent Board Members
12
Employees
8

Preparer

Firm
Squire & Company Pc
Address
1329 SOUTH 800 EAST, OREM, UT 84097-7737
Preparer
M Paul Winward CPA
Phone
8012256900
Supplemental Narrative

Additional Explanations

Form 990, Part XI, Line 9

“Cost of merchandise sold 0 cost of merchandise sold 0”

Financial Statement Notes

Schedule D, Page 4, Part XI, Line 2D

“Cost of merchandise sold 0”

Schedule D, Page 4, Part XII, Line 2D

“Cost of merchandise sold 0”

Raw XML AppendixShowing 400 of 415 raw XML fields

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IRS990/MissionDesc0TO ENHANCE THE ECONOMIC PROSPERITY OF UTAH VALLEY BY PROMOTING, SELLING, AND MARKETING THE AREA AS A UNIQUE DESTINATION FOR MEETINGS, EVENTS, BUSINESS, AND LEISURE TRAVELERS.
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IRS990/OtherEmployeeBenefitsGrp/TotalAmt081697
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IRS990/OtherExpensesGrp/Desc1MEMBERSHIPS AND DUES
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IRS990/OtherExpensesGrp/ProgramServicesAmt15134
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IRS990/OtherSalariesAndWagesGrp/TotalAmt0306564
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IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt08680
IRS990/PayrollTaxesGrp/ProgramServicesAmt024322
IRS990/PayrollTaxesGrp/TotalAmt033002
IRS990/PensionPlanContributionsGrp/ProgramServicesAmt018480
IRS990/PensionPlanContributionsGrp/TotalAmt018480
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt022926
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt036391
IRS990/PrincipalOfficerNm0LEE ADAMSON
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/Desc0UTAH COUNTY CONTRACT REVENUE
IRS990/ProgramServiceRevenueGrp/Desc1UTAH OFFICE OF TOURISM
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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1225359
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1225359
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IRS990/PYInvestmentIncomeAmt0516
IRS990/PYOtherExpensesAmt0693192
IRS990/PYOtherRevenueAmt014
IRS990/PYProgramServiceRevenueAmt01263602
IRS990/PYRevenuesLessExpensesAmt0-55413
IRS990/PYSalariesCompEmpBnftPaidAmt0854822
IRS990/PYTotalExpensesAmt01548014
IRS990/PYTotalRevenueAmt01492601
IRS990/ReconcilationRevenueExpnssAmt0350935
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IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
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IRS990ScheduleD/EquipmentGrp/DepreciationAmt040214
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IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt031635
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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0DUE TO UTAH COUNTY FAIR
IRS990ScheduleD/RevenueNotReportedAmt091
IRS990ScheduleD/RevenueSubtotalAmt01667093
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0COST OF MERCHANDISE SOLD 0
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt1COST OF MERCHANDISE SOLD 0
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 4, PART XI, LINE 2D
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc1SCHEDULE D, PAGE 4, PART XII, LINE 2D
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IRS990ScheduleD/TotalExpensesPerForm990Amt01316158
IRS990ScheduleD/TotalLiabilityAmt018550
IRS990ScheduleD/TotalRevenuePerForm990Amt01667093
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt01667184
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt01316158
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IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0FORM 990 IS PROVIDED TO PRESIDENT AND FINANCE COMMITTEE CHAIR FOR REVIEW AND APPROVAL PRIOR TO FILING. COMPLETED FORM 990 IS MADE AVAILABLE TO ALL BOARD MEMBERS SUBSEQUENT TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE BOARD'S EXECUTIVE COMMITTEE EVALUATES THE DIRECTOR'S PERFORMANCE AND DETERMINE THE DIRECTOR'S SALARY EACH YEAR.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2SUCH DOCUMENTS ARE AVAILABLE UPON REQUEST JUST AS THE ORGANIZATION'S FORM 990 IS AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3COST OF MERCHANDISE SOLD 0 COST OF MERCHANDISE SOLD 0
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 11B
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IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
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IRS990/TravelGrp/TotalAmt03906
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IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
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IRS990/USAddress/CityNm0PROVO
IRS990/USAddress/StateAbbreviationCd0UT
IRS990/USAddress/ZIPCd084601
IRS990/VotingMembersGoverningBodyCnt012
IRS990/VotingMembersIndependentCnt012
IRS990/WebsiteAddressTxt0WWW.UTAHVALLEY.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0LEE ADAMSON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum08018512107
ReturnHeader/BusinessOfficerGrp/SignatureDt02022-11-08
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0UTAH VALLEY CONVENTION
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0AND VISITORS BUREAU INC
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ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0870343246

Document Assets

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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$993,065
Liabilities
$114,019
Net assets
$879,046
Revenue
$1,667,093
Expenses
$1,316,158
Net income
$350,935
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.10$0.60$1.50$3.51$3.37$0.14
2023Detailed filing. Detailed filing data is available for this year.$1.62$0.28$1.34$2.64$2.51$0.14
2022Detailed filing. Detailed filing data is available for this year.$1.32$0.16$1.17$2.25$1.93$0.32
2021Detailed filing. Detailed filing data is available for this year.$0.99$0.11$0.88$1.67$1.32$0.35
2020Detailed filing. Detailed filing data is available for this year.$0.91$0.38$0.53$1.49$1.55$0.06
2019Detailed filing. Detailed filing data is available for this year.$0.82$0.23$0.59$2.84$2.82$0.02
2018Detailed filing. Detailed filing data is available for this year.$0.71$0.15$0.56$2.28$2.29$0.01
2017Detailed filing. Detailed filing data is available for this year.$0.75$0.18$0.57$1.93$1.83$0.10
2016Detailed filing. Detailed filing data is available for this year.$0.62$0.15$0.47$1.93$1.87$0.06
2015Detailed filing. Detailed filing data is available for this year.$0.52$0.12$0.40$1.72$1.59$0.14
2014Detailed filing. Detailed filing data is available for this year.$0.36$0.09$0.27$1.57$1.52$0.05
2013Detailed filing. Detailed filing data is available for this year.$0.34$0.12$0.23$1.29$1.36$0.07
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.50$0.19$0.31$1.39
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.56$0.16$0.40$1.43
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.44$0.07$0.36$1.33